Tollsmart
Tollsmart, founded in 2015 and based in Great Falls, Virginia, operates a cloud-based toll calculation and toll data platform covering 10,000+ tolling locations across North America, Europe, Australia, New Zealand, and Brazil, serving individual drivers, trucking fleets, and enterprise customers including Google Maps and Bestpass.
- Company typePrivate
- Founded2015
- HeadquartersGreat Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Tollsmart does
Tollsmart, LLC is a privately-held software company founded in 2015 in Great Falls, Virginia, that operates a cloud-based toll calculation and toll data platform covering more than 10,000 tolling locations across North America, 19+ European countries, Australia, New Zealand, and Brazil. Its core technology aggregates toll pricing rules, vehicle-class logic (motorcycles through 9-axle trucks), transponder rate tables, vignettes, congestion zones, ferry crossings, and dynamic express-lane pricing feeds from agencies such as WSDOT, VDOT, and VTA into a unified routing and cost-calculation engine.
The product suite includes the Tollsmart Toll Calculator (web and iOS/Android apps), a Truck Toll Calculator with dimension-aware routing, the GPS-based Toll Tracker expense-logging app, and the Tollsmart Developer Console with tiered API access. Commercial customers use the APIs and data licensing for toll estimation, expense recoupment, and smarter routing; the most material enterprise relationship is a 2022 data-licensing partnership with Google Maps covering US drivers, supplemented by a Bestpass channel integration that exposes the truck calculator to over 250,000 truckers.
Tollsmart monetizes through freemium consumer apps, a $2.99/month truck subscription, recurring developer API subscriptions, and enterprise data licensing. The company is bootstrapped, employs 1-10 people, and has grown its footprint primarily through product-led distribution and channel partnerships rather than external capital.
Tollsmart firmographics
Firmographics- Name
- Tollsmart
- Legal name
- Tollsmart, LLC
- Website
- https://tollsmart.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tollsmart, founded in 2015 and based in Great Falls, Virginia, operates a cloud-based toll calculation and toll data platform covering 10,000+ tolling locations across North America, Europe, Australia, New Zealand, and Brazil, serving individual drivers, trucking fleets, and enterprise customers including Google Maps and Bestpass.
- Ownership category
- akta.pro rank
Tollsmart industry classification
Industry- Product category
- Toll Calculation Software and Transportation Data APIs
- NAICS
- Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC) (TLAJABAA)
- akta.pro secondary industries
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE), Toll Violation Management, Collections & Dispute Resolution (TLAJABAG), Toll Violation Management & Dispute Resolution (TLABAMAD)
Keywords
Where Tollsmart is headquartered
LocationHeadquarters
- HQ city
- Great Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tollsmart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Consumer App Subscriptions: Free mobile apps with premium subscription access for unlimited toll calculations. Desktop web calculator offers free preview with subscription for unlimited use.
- Developer API Services: Subscription-based API access through Tollsmart Developer Console with tiered pricing based on query volume. Self-service account management with real-time usage reporting.
- Data Licensing: Licensing of aggregated toll price data to navigation platforms like Google Maps and commercial fleet management systems.
- Truck Calculator Premium: Premium subscription service for truck-specific toll calculations supporting vehicles up to 9 axles, offered at introductory rate of $2.99/month after free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free mobile apps with basic toll calculation features |
| Subscription | Monthly | Premium subscription for unlimited toll calculations |
| Subscription | Monthly | API services with tiered pricing based on query volume |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Tollsmart product offering
Product offeringCore offering
Tollsmart operates a cloud-based toll calculation platform that aggregates pricing data from over 10,000 tolling locations across North America, 19+ European countries, Australia, New Zealand, and Brazil. It sells consumer-facing toll calculator mobile apps (iOS, Android) and web calculators, a GPS-based Toll Tracker for automatic expense reporting, a Truck Toll Calculator with vehicle-aware routing, and commercial Tollsmart Developer APIs and data licensing services that integrate toll pricing into third-party navigation and fleet management products such as Google Maps.
Product overview
Tollsmart offers a suite of toll calculation and management products. The core offerings include the Tollsmart Toll Calculator (web and mobile apps for cars) and the Truck Toll Calculator (for commercial vehicles up to 9 axles). Mobile apps are available for both iPhone and Android. The product line includes Toll Tracker for automatic toll expense tracking, plus Developer APIs and Data Licensing services for commercial customers. The platform covers toll roads, bridges, tunnels, express lanes, and congestion zones across North America, Europe, Australia, New Zealand, and Brazil. The Developer Console provides self-service access to API services.
Differentiator
Problem solved
Functional benefit
Brands
- Toll Tracker™: GPS-based toll tracking app that automatically documents tolls encountered during driving and generates expense reports.
- Tollsmart Developer APIs
Products and services
- Tollsmart Toll Calculator Web-based toll calculator for cars and passenger vehicles that calculates toll costs across routes in North America, Western Europe, and other covered regions, providing multiple route options with toll costs, travel time, and distance for comparison.
- Truck Toll Calculator Web-based toll calculator for commercial vehicles including trucks up to 9 axles, buses, RVs, and other heavy vehicles, with detailed vehicle configuration including axle count, weight, dimensions, and trailer information. Truck-specific routing accounts for legal restrictions and low bridge clearances.
- Tollsmart iPhone App Mobile application for iOS devices providing toll cost calculation for routes across North America and internationally. Free to download with premium subscription features for unlimited calculations and advanced vehicle configurations.
- Tollsmart Android App Mobile application for Android devices providing toll cost calculation for routes across North America and internationally. Free to download with premium subscription features for unlimited calculations and advanced vehicle configurations.
- Toll Tracker GPS-based toll tracking service that automatically documents tolls encountered during trips, tracks mileage for IRS business deductions, provides trip maps with toll details, and exports expense reports as CSV files. Designed for drivers who need continuous toll documentation, including rideshare and taxi drivers, business travelers, and fleet drivers.
- Tollsmart Developer Console Self-service developer portal for accessing Tollsmart API services, including account management, real-time API usage reports, billing tier controls, and free trial registration for API access.
- Tollsmart Developer APIs API services enabling third-party developers to integrate toll pricing and calculation into their own applications. Includes truck routing capabilities and supports various vehicle types and configurations.
- Data Licensing Services Licensing of aggregated toll data to companies providing navigation apps and services. Commercial customers use this to estimate and recoup toll expenses and make smarter routing decisions.
Quantifiable outcome
- Drivers can save over $36 in tolls per trip using transponder rates vs. cash payments on routes like Baltimore to NYC
- +2 more outcomes
Companies that use Tollsmart
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Tollsmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tollsmart partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Google MapscoreTollsmart provides its toll price data to Google Maps for drivers in the US, enabling users to view toll costs in advance of trips and make smarter driving decisions that factor in time, distance, and costs. This represents a major milestone as Google Maps has over 1 billion users globally.
- BestpasscoreTollsmart partnered with Bestpass, a nationwide toll management services provider, to provide access to the Tollsmart toll calculator within Bestpass's customer web portal. Bestpass serves nearly 4,000 customers representing over 250,000 truckers. Bestpass provides consolidated billing, volume discounts, and violations processing. The partnership integrates Bestpass volume discounts into the Tollsmart truck toll calculator.
- WSDOT (Washington State Department of Transportation)supportingWSDOT provides real-time I-405 Express Toll Lanes pricing data through their SmarterRoads Data Portal. Tollsmart integrates this live, open-source data stream to display current prices for Seattle-area express toll lanes, enabling commuters to view current prices before heading to work.
- VDOT (Virginia Department of Transportation)supportingVDOT makes real-time I-66 and I-64 Express Lanes pricing feeds available through their SmarterRoads Data Portal, similar to WSDOT's open data approach. Tollsmart integrates this data to display current dynamic pricing for Virginia Express Lanes.
- VTA (Valley Transportation Authority, Silicon Valley)supportingVTA provides Silicon Valley Express Lanes dynamic pricing data through APIs, enabling Tollsmart to integrate real-time pricing for these managed lanes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tollsmart competitors and assessment
Company assessmentDirect peers
- Waze: Waze is a community-driven navigation app owned by Google, providing routing and trip information to drivers. It overlaps with Tollsmart's consumer toll-cost use case and could expand into toll pricing as a built-in feature.
- Bestpass: Bestpass is a toll management and payment services provider for commercial trucking fleets, serving nearly 4,000 customers and 250,000+ trucks. It is both a Tollsmart channel partner and a direct competitor in fleet toll services, consolidating billing and offering volume discounts.
- PrePass: PrePass is a leading toll management and bypass services provider for commercial trucking, offering electronic toll payment, compliance, and weigh station bypass. It competes with Bestpass and overlaps with Tollsmart's truck toll calculator use case.
- Google Maps: Google Maps is both Tollsmart's largest data licensing customer and a potential competitor with the scale to internalize toll pricing. It serves the same consumer trip-planning use case globally and is the dominant navigation platform.
Broad incumbents
- HERE Technologies: HERE is a global mapping and location platform providing navigation data, APIs, and SDKs to automakers and enterprises. It competes with Tollsmart at the data licensing layer and has the resources to expand toll-specific data products.
- TomTom: TomTom is a global navigation and mapping company supplying maps, traffic, and routing APIs to automakers and developers. It is a broad incumbent in location services and could expand toll pricing data within its map content offerings.
- Verra Mobility: Verra Mobility is a public company providing smart mobility solutions including toll management, violations processing, and government services. It is a broad incumbent with established tolling agency relationships that could compete in commercial toll data services.
Emerging players
- MileIQ: MileIQ is a mileage tracking app for IRS business deductions, owned by Microsoft. It overlaps with Tollsmart's Toll Tracker product which records miles for the 54 cent/mile IRS rate and could add toll tracking features.
- Geotab: Geotab is a fleet telematics platform providing GPS tracking, vehicle data, and fleet analytics. It serves the same trucking customer base as Tollsmart and could integrate toll tracking as part of a broader fleet expense suite.
- Motive (formerly KeepTruckin): Motive is a fleet management platform offering GPS tracking, ELD compliance, and spend management for commercial fleets. It overlaps with Tollsmart's trucking segment in fleet expense visibility and could expand into toll management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tollsmart social profiles
Digital presenceTollsmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tollsmart leadership team
Management profileNumber of profiles
Profiles3 records
Tollsmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tollsmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tollsmart
What does Tollsmart do?
Tollsmart operates a cloud-based toll calculation platform that aggregates pricing data from over 10,000 tolling locations across North America, 19+ European countries, Australia, New Zealand, and Brazil. It sells consumer-facing toll calculator mobile apps (iOS, Android) and web calculators, a GPS-based Toll Tracker for automatic expense reporting, a Truck Toll Calculator with vehicle-aware routing, and commercial Tollsmart Developer APIs and data licensing services that integrate toll pricing into third-party navigation and fleet management products such as Google Maps.
Is Tollsmart a public or private company?
Tollsmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tollsmart founded?
Tollsmart was founded in 2015. It employs 1 to 10 people.
Where is Tollsmart based?
Tollsmart is headquartered in Great Falls, United States, in the North America region.
How does Tollsmart make money?
Four revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are developer API Services, data Licensing and truck Calculator Premium.
Who are Tollsmart's main competitors?
Direct peers on record are Waze, Bestpass, PrePass and Google Maps. Broad incumbents are HERE Technologies, TomTom and Verra Mobility. Emerging players are MileIQ, Geotab and Motive (formerly KeepTruckin).
Does Tollsmart have an API?
Yes. Tollsmart offers API services for toll cost calculation and toll data. The API enables developers to integrate toll pricing into their own applications. Features include: ability to update account and billing information, view API usage reports in real time, and change billing tier. The service includes a self-service Developer Console for third-party app developers to sign up and access the API. A free trial is available. Rate limits and specific tiers are managed through the Developer Console at developer.tollsmart.com. Developer documentation is at developer.tollsmart.com.
What industry is Tollsmart in?
Tollsmart's product category is Toll Calculation Software and Transportation Data APIs. Its primary akta.pro industry code is TLAJABAA, Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC), with a secondary code of BPAMAIAL, Parking & Toll Payment/Reservation Platforms. Its NAICS code is 56142.