Playpass Sports

What Playpass Sports does

Playpass Sports operates a mobile-first, cloud-based SaaS platform for recreational sports organizers, offering an integrated suite that covers league scheduling, online registration, recurring memberships, lesson and facility bookings, online waivers, sponsor management, messaging, and a website builder with a built-in store. The product architecture consolidates the operational tasks of running a league or tournament — score tracking, standings, custom scoring rules, player stats, and CSV/calendar exports — into a single dashboard accessible on web, tablet, and mobile, with a complementary iOS/Android Player App for end-users. Stripe serves as the core payment rail (via Stripe Connect for multi-party payouts), with calendar sync extensions for Google, Apple, and Outlook, a published REST API and CLI for AI-agent and internal-tool automation, and an underlying infrastructure supporting 135 billing currencies across 233 countries.

The company is headquartered in San Francisco, with the legal entity incorporated as Playpass Inc. in Virginia, and originated as a spin-off from DUPLAYS, a sport and social club with over 100,000 members. It sells through a freemium, product-led growth model with tiered subscriptions (Plus $9/mo, Pro $19/mo, Max $99/mo, plus a 50% non-profit discount) and layered transaction fees on payment volume (1–3% based on plan). Primary customer segments are recreational sports organizers — weekly leagues, weekend tournaments, parks & rec departments, youth sports programs, sports & social clubs, non-profits, and church groups — with 243,000+ organizations reportedly using the platform and 1,331 managers signing up in the latest reported month. Distribution is fully self-serve through playpass.com and the mobile apps, with no traditional sales force; growth is driven by SEO, content, community/word-of-mouth, a built-in referral program, and a "Sports for Good" initiative that grants free upgrades to qualifying non-profits.

Name

Playpass Sports

Legal name

Playpass Inc.

Website

https://playpass.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Sports management software
• League scheduling software
• Online sports registration
• Club membership billing
• Recreational sports platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Plans: Monthly/annual subscription tiers (Free, Plus, Pro, Max) providing access to core features. Free plan limited to 1 schedule/1 manager. Paid plans unlock additional schedules, managers, and lower payment fees. Non-profits receive 50% discount.
2. Payment Processing Fees: Transaction fees on online payments processed through the platform. Fees range from 1-3% depending on plan tier, in addition to Stripe's card processing fees (which can be passed to players). Primary revenue driver for transaction-heavy customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Playpass sells a mobile-first, cloud-based SaaS platform that helps recreational sports managers run leagues and tournaments end-to-end. The platform combines league scheduling, online registration, recurring membership billing, lesson and facility bookings, digital waiver collection, mobile-friendly websites with a built-in store, player messaging, and sponsorship management into a single integrated solution. It is sold via a freemium subscription model with paid Plus, Pro, and Max tiers, plus transaction fees on payments processed through Stripe Connect.

Product overview

Playpass is a unified sports management platform offering a suite of integrated modules for recreational sports organizations. The core platform comprises seven interconnected products: League Scheduler for creating and managing sports schedules with multiple format support (round robin, elimination, Swiss-system); Online Registration for accepting player sign-ups and payments; Club Memberships for recurring subscription billing; Lesson & Facility Bookings for private lessons and reservations; Online Waivers for liability form collection; Website Builder with built-in store; and Messaging for player communication. Additional modules include Sponsorships for sponsor package management, Referral Program for member rewards, Playpass for Teams for player-side coordination, and an AI Agents & API platform for developer automation. The platform is mobile-first, supports Stripe payment processing, and serves over 243,000 organizations across 233 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Playpass for Teams: A free, mobile-first team coordination tool for rec, pickup, or club teams featuring shared schedules, RSVPs, chat, polls, and sign-ups without requiring an organizer.
• Playpass Player

Products and services

• League Scheduler Sports schedule maker that creates league and tournament schedules in seconds; supports round robin, rotating partners, practice schedules, single/double/triple elimination, and Swiss-system formats with online score tracking, standings, player stats, custom scoring rules, CSV import/export, and calendar sync. Intended for sports managers running leagues and tournaments.
• Online Registration Online registration software accepting one-time or installment payments; supports custom questions, coupon codes, discounts, early bird pricing, waitlists, and waiver collection during checkout, with Stripe payment processing. Designed for sports organizers collecting player sign-ups.
• Club Memberships Recurring subscription management for sports clubs; accepts monthly, quarterly, or annual membership payments automatically via Stripe with multiple pricing tiers, subscriber tracking, payment history, and waiver collection during subscription.
• Lesson & Facility Bookings Booking software for private lessons and facility reservations with recurring weekly availability, booking limits, cancellation windows, per-player weekly booking limits, and automatic time management; players can self-serve available booking times.
• Online Waivers Online waiver solution for collecting and storing signed sports waivers and liability release forms; supports checkbox, initials, typed name, and uploaded document signatures; waivers can be attached to registrations, schedules, or shared directly.
• Website Builder Free sports website builder with a built-in store; allows adding pages, posting documents, selling products, and using a custom domain, with automatic display of schedules, registration activities, waivers, and sponsor packages.
• Messaging Direct messaging and announcement system for communicating with players, including rainout notifications, schedule changes, league updates, activity reminders, and individual follow-ups via email and Playpass inbox; supports scheduling, templates, previews, and tests.
• Sponsorships Sponsorship program management for creating sponsor tiers, collecting payment, approving logos, and displaying approved sponsor logos on websites (homepage sections, footer, and sponsored-by sections on public item pages).
• Playpass for Teams Free mobile-first team coordination tool providing shared schedules, one-tap RSVPs, team chat, polls, sign-ups, and roster management for rec, pickup, or club teams without requiring an organizer.
• Playpass Player App Mobile application for players to view upcoming games, follow schedules, track standings and scores, access registrations and bookings, and receive organizer messages; available on iPhone/iPad (App Store) and Android (Google Play).
• AI Agents & API Public REST API and CLI tools designed for AI agents and internal automation; supports reading schedules, registrations, memberships, bookings, waivers, and website content, plus creating or updating organizer resources using manager-scoped bearer tokens.
• Referral Program Built-in referral program that gives members personal invite links to share with friends and earn rewards on successful referrals, with automatic tracking and application of referral credits to the next purchase.

Quantifiable outcome

• 1,331 managers signed up last month
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is the primary payment processor integrated into Playpass for handling all online payments including registrations, memberships, and bookings. Handles secure payment processing, card processing fees, and payout management. Available in 45 countries for online payments.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Heja: Heja is a team communication and management app focused on amateur sports clubs with scheduling, RSVPs, messaging, and payments — an emerging player with partial overlap to Playpass's messaging and team coordination capabilities.
• Bonzi: Bonzi is a sports club and league management platform providing registration, payments, websites, and communications for youth and recreational sports organizations — a smaller emerging competitor with feature overlap to Playpass.
• SwimTopia: SwimTopia is a swim team and swim club management platform offering registration, scheduling, volunteer coordination, and meet management — an emerging, vertical-focused peer comparable to Playpass's sports-specific SMB tooling.

Broad incumbents

• Active Network / CommunityPass: Active Network provides registration, payment, and activity management software for parks & recreation departments, communities, and sports organizations through brands like CommunityPass — directly comparable to Playpass's parks & rec and community sports segments.
• Stack Sports: Stack Sports provides a suite of sports technology products including SportsEngine, Affinity Sports, and Blue Sombrero, covering registration, websites, and club management for governing bodies, clubs, and leagues — a broader incumbent portfolio comparable to Playpass's SMB recreational base.
• SportsEngine (NBC Sports Next): SportsEngine is the dominant youth and amateur sports management platform, owned by NBC Sports Next, serving leagues, clubs, tournaments, and governing bodies with registration, websites, mobile apps, and video — a much broader incumbent compared to Playpass's leaner offering.

Direct peers

• TeamSnap: TeamSnap is a leading team and league management platform with scheduling, registration, payments, and messaging for youth, recreational, and competitive sports teams — directly comparable to Playpass in target audience and core feature set.
• LeagueApps: LeagueApps is a direct competitor offering league, tournament, and sports club management software with registration, scheduling, payments, and website tools — overlapping nearly 1:1 with Playpass's core product suite and target market of recreational sports organizers.
• Jersey Watch: Jersey Watch offers free sports websites, league management, online registration, and scheduling specifically for recreational youth and adult leagues — a direct competitor to Playpass in the SMB recreational sports organizer segment.

Regional players

• Sport:80: Sport:80 is a UK-based sports management platform providing membership, events, and competition management for national governing bodies and clubs — comparable in mission and feature set to Playpass but primarily focused on the UK and European markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PlaypassGo
• Facebookfacebook.com/PlaypassGo
• LinkedInlinkedin.com/company/playpass-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playpass Sports