Rokit
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rokit firmographics
Firmographics- Name
- Rokit
- Legal name
- Rokit
- Website
- https://rokit.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rokit industry classification
Industry- Product category
- Vintage & Second-Hand Apparel Retail
- NAICS
- Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industries
- Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN), Authenticated Luxury Resale Marketplaces (CRAKAKAA)
Keywords
Where Rokit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rokit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Sales - Vintage Clothing: One-time transaction-based revenue from selling curated vintage and second-hand clothing through e-commerce and physical stores. Customers purchase individual items at fixed prices with no recurring revenue model.
- Gift Vouchers: Sale of digital gift vouchers in denominations of £10, £25, £50, £100, and £200. These are online-only and valid for 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vintage clothing items |
| Unit Pricing | Pay-as-you-go | UK Shipping |
| Unit Pricing | Pay-as-you-go | International Shipping |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Rokit product offering
Product offeringCore offering
Rokit operates a curated direct retail channel for authenticated vintage and second-hand branded clothing, sold through its own rokit.co.uk Shopify storefront and UK physical stores in London and Nottingham. Its offering spans Women's, Men's, and Children's apparel across eras from the 1940s to the 2020s, including themed ranges such as Vintage Denim, Vintage Leather, Designer Vintage, Vintage Sportswear, Vintage Workwear, Heritage, and Military. The company also retails Rokit Originals, an in-house reworked and upcycled line, and digital eGift Vouchers redeemable online.
Product overview
Rokit operates a curated vintage and second-hand clothing e-commerce marketplace celebrating 40 years in business. The platform offers an extensive range spanning women's, men's, and children's vintage clothing across multiple collections including Vintage Denim (featuring Levi's, Wrangler, Lee), Vintage Leather (luxury and contemporary leather goods), Designer Vintage (authenticated luxury pieces from brands like Burberry, Versace, and Prada), Vintage Sportswear (retro athletic wear from Nike, Adidas, Puma), Vintage Workwear (Dickies, Carhartt, Timberland), and the Heritage Collection (British traditional styles). The company's own sub-brand, Rokit Originals, offers in-house reworked and upcycled clothing pieces. With over 15,000 products available, Rokit focuses on authenticated, quality-checked vintage pieces spanning the 1940s through the 2020s.
Differentiator
Problem solved
Functional benefit
Brands
- Rokit Originals: Reworked and upcycled clothing line created by transforming damaged textiles into new unique pieces, part of the company's sustainability mission.
Products and services
- Vintage & Second-Hand Clothing Retail Direct retail of curated, authenticated vintage and second-hand branded clothing for individual consumers via the rokit.co.uk Shopify storefront and physical stores in London and Nottingham. Catalog spans eras from the 1940s through the 2020s and includes themed collections in Vintage Denim, Vintage Leather, Designer Vintage, Vintage Sportswear, Vintage Workwear, Heritage, and Military categories.
- Rokit Originals In-house reworked and upcycled clothing line created from damaged or discarded textiles, transformed into unique wearable pieces, supporting Rokit's sustainability and clothing-rescue mission.
- eGift Voucher Digital gift cards available in £10, £25, £50, £100, and £200 denominations, redeemable online only and valid for 12 months.
Companies that use Rokit
Customer profileSegments3 records
Ideal customer profiles2 records
Rokit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rokit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GreensparkminorEnvironmental partnership for plastic and carbon offset. Rokit uses Greenspark to offset their environmental impact through plastic and carbon offset programs, supporting their sustainability positioning.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rokit competitors and assessment
Company assessmentDirect peers
- Beyond Retro: UK-headquartered vintage clothing retailer operating physical stores and e-commerce across multiple countries. Closest direct competitor to Rokit, sharing the curated vintage-and-branded apparel positioning, UK roots, and multi-store DTC model.
- Vestiaire Collective: Global authenticated luxury resale marketplace. Direct overlap with Rokit's Designer Vintage line (Burberry, Prada, Gucci) and with its authentication-led value proposition, though Vestiaire is marketplace-based and venture-backed at much larger scale.
- The RealReal: Authenticated luxury and pre-owned fashion resale platform. Comparable on authentication-led luxury resale, consignment economics, and curation depth; differs in US-centric footprint and broader category mix including accessories and home.
- Depop: Social-first peer-to-peer resale marketplace popular for vintage and streetwear. Competes with Rokit for younger buyers seeking vintage streetwear, sportswear, and Y2K pieces, but operates a C2C model rather than curated retail.
- Vinted: Large European peer-to-peer resale marketplace with strong UK presence. Competes for the same secondhand-fashion buyer, particularly in mid-market apparel, and benefits from network-effect liquidity that curated retailers must work harder to match.
Broad incumbents
- Farfetch: Global luxury fashion platform including the Second Life resale programme. Broad incumbent in luxury fashion with adjacent resale capability; comparable on the designer-vintage end but operates an entirely different marketplace model.
- thredUP: Large online thrift and consignment platform for women's and children's apparel. Comparable as a broad used-clothing retailer; overlaps on second-hand women's and kids' categories but operates a managed-marketplace model at significantly larger scale.
Emerging players
- StockX: Resale marketplace for sneakers and streetwear. Partial overlap with Rokit's Vintage Sportswear, Vintage Streetwear, and sneaker-adjacent categories; comparable on authenticated resale mechanics for collectible apparel.
Regional players
- Atika: UK vintage and pre-loved clothing retailer with e-commerce and events presence. Comparable curated vintage assortment and UK base; smaller scale and event-led distribution differentiate it from Rokit's storefront-and-omni-channel model.
- Glass Onion Vintage: UK-based curated vintage clothing retailer focused on branded and designer pieces. Closely comparable on UK vintage curation for designer and streetwear, though operates at a smaller, primarily UK physical-store footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rokit social profiles
Digital presenceRokit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rokit leadership team
Management profileNumber of profiles
Rokit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rokit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rokit
What does Rokit do?
Rokit operates a curated direct retail channel for authenticated vintage and second-hand branded clothing, sold through its own rokit.co.uk Shopify storefront and UK physical stores in London and Nottingham. Its offering spans Women's, Men's, and Children's apparel across eras from the 1940s to the 2020s, including themed ranges such as Vintage Denim, Vintage Leather, Designer Vintage, Vintage Sportswear, Vintage Workwear, Heritage, and Military. The company also retails Rokit Originals, an in-house reworked and upcycled line, and digital eGift Vouchers redeemable online.
Is Rokit a public or private company?
Rokit is a private company. It is classified as family owned and is currently operating.
When was Rokit founded?
Rokit was founded in 1986. It employs 51 to 100 people.
Where is Rokit based?
Rokit is headquartered in London, United Kingdom, in the Europe region.
How does Rokit make money?
Two revenue lines are on record. Retail Sales - Vintage Clothing is the primary driver. The others are gift Vouchers.
Who are Rokit's main competitors?
Direct peers on record are Beyond Retro, Vestiaire Collective, The RealReal, Depop and Vinted. Broad incumbents are Farfetch and thredUP. StockX is listed as an emerging player. Regional players are Atika and Glass Onion Vintage.
Does Rokit have an API?
No public API is recorded for Rokit.
What industry is Rokit in?
Rokit's product category is Vintage & Second-Hand Apparel Retail. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAAAFAN, Luxury Fashion Resale, Vintage & Pre-owned. Its NAICS code is 459510 and its SIC code is 5600.