What Untrite does

Untrite Ltd is a UK-based private company that builds real-time AI decision intelligence software for high-stakes operational environments. Its product portfolio is split across two modular platforms: THRIVE, the Force Intelligence Platform for police and emergency services, and MIRA, the Operational Intelligence Platform for security and high-risk industries. The underlying technology combines speech intelligence (real-time transcription and entity extraction in noisy environments), document processing (automated analysis of reports and unstructured text), signal fusion (correlation across internal records, open-source feeds, and historical patterns into a knowledge graph), and decision support delivered at the point of action. The company's core IP is protected by UK Patent GB2630576A and proprietary models retrained on UK policing data and regional accents.

The flagship customer is Humberside Police, where THRIVE is deployed live in the Force Control Room to process 999 and 101 calls, automate the THRIVE (Threat, Harm, Risk, Investigation, Vulnerability, Engagement) risk assessment framework, and generate outputs from call triage through to MG11 witness statements. Validated outcomes include 29% faster triage decisions, 89% qualifier accuracy, 93% operator agreement with AI assessments, and a 19 percentage point increase in repeat-victim identification (58% to 77%). The MIRA platform targets manned guarding, corporate security, retail, logistics, and venues/events with voice-to-report documentation, SIA and Martyn's Law compliance, and risk analytics.

Revenue is generated through multi-year subscription contracts for both platforms, typically following a 4-8 week pilot. Go-to-market is enterprise field sales targeting UK police forces, emergency services, and high-risk industries, with distribution facilitated through Police Digital Service and the NPCC's Digital Public Contact programme. The company operates from a single London headquarters at 9 Devonshire Square with a headcount band of 11-50, no disclosed funding rounds, and UK-only geographic operations.

Name

Untrite

Legal name

Untrite Ltd

Website

https://untrite.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Untrite is a UK-based AI company that builds real-time decision intelligence software for police (THRIVE) and security (MIRA) operations, combining speech recognition, document automation, and knowledge graph reasoning to accelerate triage, documentation, and compliance.

Ownership category

akta.pro rank

Product category

Decision Intelligence Software for Public Safety and Security

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE)

akta.pro secondary industries

Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Decision intelligence software
• AI risk assessment
• Emergency call analytics
• Security compliance automation
• Law enforcement AI

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Modular AI platform delivered as subscription software. THRIVE for policing and MIRA for security operations are licensed via separate service agreements. Revenue derived from platform access, modules, and deployment scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Untrite provides two modular AI decision intelligence platforms: THRIVE for police and emergency services (real-time call analysis, automated THRIVE risk assessment, MG11 witness statements, case file assembly) and MIRA for security and high-risk industries (voice-to-report documentation, Martyn's Law and SIA compliance automation, risk analytics). The platforms are delivered as subscription software integrating with existing CAD, RMS, and intelligence systems.

Product overview

Untrite offers a dual-platform architecture for decision intelligence in high-stakes operations. The THRIVE Force Intelligence Platform targets police and emergency services, providing real-time speech analysis, THRIVE risk assessment automation, and documentation from call handling through case prosecution. MIRA Operational Intelligence Platform serves security and high-risk industries with voice-to-report documentation, compliance automation, and risk analytics. Both platforms share a modular architecture built on speech intelligence, document processing, signal fusion, and decision support capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• THRIVE: Force Intelligence Platform for police and emergency services. Modular AI platform for call handling triage, post-incident reporting, MG11 witness statements, and case file assembly.
• MIRA

Products and services

• THRIVE — Force Intelligence Platform Modular AI platform for policing providing real-time call analysis, automated THRIVE risk assessment (Threat, Harm, Risk, Investigation, Vulnerability, Engagement), post-incident reporting, MG11 witness statements with PACE-compliant formatting, and case file assembly. Intelligence compounds from first contact through to prosecution, integrating with CAD, RMS, Police National Computer, and Niche Records Management System. For UK police forces and emergency services operating Force Control Rooms.
• MIRA — Operational Intelligence Platform Modular AI platform for security and high-risk operations providing voice-to-report documentation, Martyn's Law and SIA compliance automation, risk analytics with pattern detection and predictive scoring, workforce management, and client reporting. Built for manned guarding companies, corporate security teams, retail loss prevention, logistics operations, venues, and events requiring insurance-ready documentation and chain of custody traceability.

Quantifiable outcome

• 29% faster triage decisions in live FCR deployment
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Police Digital Service (PDS)coreStrategic or Co-development PartnerWorking with Police Digital Service and NPCC's Digital Public Contact programme to deploy THRIVE into UK police Force Control Rooms. PDS serves as the policing sector's digital delivery partner, facilitating innovation and transformation.
• National Police Chiefs' Council (NPCC)coreStrategic or Co-development PartnerNPCC's Digital Public Contact programme collaboration. Featured at NPCC Conference 2023 with presentations from Chief Scientific Adviser Prof Paul Taylor. Partnership facilitating national expansion discussions with multiple police forces.
• Office of Policing Chief Scientific Adviser (OPCSA)coreStrategic or Co-development PartnerFunding partner for Humberside Police deployment alongside Humberside Police and other policing partners. OPCSA provides scientific advice and funding for policing innovation projects.
• University of SussexcoreStrategic or Co-development PartnerConducted independent evaluation of Untrite's impact through a multi-week randomised control trial covering both 999 and 101 calls at Humberside Police. Evaluation combined quantitative metrics with qualitative operator interviews.
• Humberside PolicecoreStrategic or Co-development PartnerPrimary live deployment partner for THRIVE platform in Force Control Room environment. HMICFRS-ranked as most improved and best performing force in England and Wales. Provided two years of historic call data for model training.
• Home OfficeminorStrategic or Co-development PartnerListed as partner in Humberside Police deployment. UK government department responsible for policing, fire, criminal justice, and insurance.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carbyne: Cloud-native emergency response and call-handling platform for PSAPs and emergency services, with AI-driven location, video and text intelligence. Direct peer to THRIVE for emergency triage and live-call enrichment, focused on similar public-safety buyers.
• RapidSOS: Emergency data platform connecting smartphones, devices and sensors directly to 911 and first responders, with AI-assisted situational awareness. Direct comparable to Untrite on the emergency-services intelligence layer for first responders and PSAPs.
• Mark43: Cloud-native public safety software (CAD, RMS, analytics) for police agencies, with growing AI capabilities. Direct peer to THRIVE on the police-side platform layer, integrating with similar CAD/RMS estates that Untrite connects to.
• SoundThinking: Public safety AI suite (formerly ShotSpotter) covering gunshot detection, crime centre analytics and resource dispatch. Comparable to Untrite as a vertical public-safety AI platform sold into similar policing and security buyers.
• Prepared: US-based AI platform for 911 emergency call handling — translating, transcribing and analysing live emergency calls in real time. Closest direct competitor to THRIVE in functionality and customer use case, with the same live-call speech intelligence and triage automation proposition.

Broad incumbents

• Dataminr: Real-time risk detection platform fusing public data, sensor feeds and social signals for corporate security and public-sector clients. Broad incumbent comparable to Untrite on the signal-fusion and decision-support layer, with a similar corporate/government buyer base.
• Axon: Dominant law-enforcement technology vendor (body cameras, TASER, CAD, RMS, evidence management) now expanding AI capabilities across its suite. Broad incumbent that overlaps with THRIVE on police workflows and CAD/RMS integration.
• Palantir Technologies: Large-scale data and AI platform (Gotham, Foundry) deployed across UK and US policing, defence and security. Broad incumbent competing for the same public-sector AI spend as Untrite, but as part of a much wider analytics portfolio rather than a policing-specialist product.

Emerging players

• Rekor Systems: AI-driven roadway intelligence and public-safety analytics (license plate recognition, traffic safety, detection). Emerging player with adjacent public-safety AI capabilities that overlap with MIRA's security/operations use cases but in different operational domains.
• Truleo: AI for automated review and analysis of police body-worn video and officer interactions. Emerging player in policing AI with overlapping audio/behavioral analysis capability, but narrower in scope than THRIVE's full call-to-prosecution workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/untritecom
• Facebookfacebook.com/untrite
• LinkedInlinkedin.com/company/untrite

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untrite