What Noray does

Noray (legal entity Consultores Canarios de Informática, S.A.) is a privately-held Spanish software company founded around 1985 and headquartered in Las Palmas de Gran Canaria, with a secondary operating presence in Madrid. The company develops business management software across two verticals: (i) hotel management software for hotels and chains, led by its "Noray Htl" smart-PMS, and (ii) ERP/accounting software for Spanish SMEs under the Noray Gestión, Noray Contabilidad, and Noray TPV (point of sale) brands. Approximately 1,500 hotel clients are reported as live, with a stated 98% renewal rate and 24/7 support.

The product architecture is built directly on Microsoft Dynamics 365 Business Central, deployed via Microsoft DataCenter cloud infrastructure, and is organized around a proprietary "dato único" (single data) philosophy that unifies reservations, F&B, POS, CRM, finance, and BI into one operational data model. The Noray Htl suite includes complementary modules such as Noray ToBook (automated reservation loading from tour operators/OTAs), Noray ToLink (channel-manager integration including a certified SiteMinder connector), Noray CRM (with Conectatec/Civitfun guest apps and loyalty), Noray BI (Power BI-based analytics), Noray Training (online certification), and a dining-room shift-management module. An AI layer delivered through Microsoft Copilot adds predictive analytics, process automation, sales recommendations, anomaly detection, and generative content. Integration partners include SiteMinder, Voxel, SERES, Hotelbeds, and Spanish public-administration electronic-invoice endpoints.

Noray operates a sales-led go-to-market with a tiered SaaS subscription pricing model (Silver/Gold/Diamond) scaled by establishments, users, and departments, plus professional services for implementation and training through its "Activation" methodology. Distribution is concentrated in Spain via direct website demos and a "Calcular presupuesto" (autopresupuesto) budget calculator, the FITUR trade show, and the government-backed Kit Digital SME digitalization program. The company is independently owned by its management partners (CEO Echedey Medina, COO Alberto Navarro, CSMO Miriam P. Molowny, CCO Álvaro Muñoz), with no disclosed external institutional investment.

Name

Noray

Legal name

Consultores Canarios de Informática, S.A.

Website

https://noray.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Noray provides integrated hotel management software (Noray Htl PMS) and SME ERP (Noray Gestión, Contabilidad, TPV) for Spanish hotels, hotel chains, and SMEs. Built on Microsoft Dynamics 365 Business Central with AI/Copilot, it serves around 1,500 clients via tiered SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Hotel Revenue Management Systems (RMS) (THALAOAB), Channel Managers & Distribution (THALACAC)

Keywords

• Hotel management software
• Property management system
• SME ERP software
• Cloud PMS
• Hospitality accounting software

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): Noray Htl operates as a cloud-based software-as-a-service solution with subscription licensing. Clients can use it through the cloud with subscription-based licensing without concern for server infrastructure, maintenance, etc. All managed by Noray. The company also offers on-premise installations.
2. Tiered Software Plans: Three-tier subscription model (Silver, Gold, Diamond) with varying limits on establishments, users, departments, and annual incidents per user. Higher tiers offer more establishments (up to unlimited), users (up to unlimited), and departments (up to 12).
3. Professional Services: Implementation, training, and certification services through Noray Training platform and the 'Activation' methodology for PMS implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Noray develops and sells all-in-one Property Management System (PMS) software for hotels and hotel chains under the Noray Htl brand, plus ERP/business management software for SMEs under the Noray Gestión and Noray Contabilidad brands. The software is built on Microsoft Dynamics 365 Business Central and offers cloud-based SaaS deployment with integrated financial management, channel manager connectivity, POS, CRM, BI, and training modules. Noray serves approximately 1,500 hotel clients across Spain with a 98% customer renewal rate.

Differentiator

Problem solved

Functional benefit

Brands

• Noray Htl: Smart-PMS (Property Management System) hotel management software that organizes hotel management across connected departments with a single unique data approach.
• Noray Contabilidad
• Noray Gestión
• Noray TPV
• Noray CRM
• Noray BI
• Noray Training
• Noray POS
• Noray ToBook
• Noray ToLink
• Noray API
• Noray Marketplace

Products and services

• Noray Htl (Smart-PMS)

Quantifiable outcome

• 98% customer renewal rate
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationNoray builds its software solutions on Microsoft Dynamics 365 Business Central and operates cloud infrastructure through Microsoft DataCenters. The partnership includes AI integration with Microsoft Copilot and Power BI for business intelligence capabilities. Noray holds Microsoft Partner certification.
• Microsoft DataCentercoreTechnology or IntegrationNoray Htl cloud solutions run on Microsoft DataCenter infrastructure, with Noray managing application, OS, databases, access control, backups, antivirus, redundancy, monitoring, and 24x7 server availability.
• SiteMindercoreTechnology or IntegrationNoray has obtained connectivity certification with SiteMinder, one of the leading channel managers in the international market, enabling seamless integration for hotel distribution.
• Power BIcoreTechnology or IntegrationNoray BI integrates Microsoft Power BI for advanced analytics and reporting capabilities, requiring separate Power BI license.
• Channel ManagerscoreTechnology or IntegrationNoray ToLink connects with hotel channel managers to automate reservation downloading and prevent overbooking through synchronized distribution.
• Kit Digital ProgramminorOthersNoray participates in the Spanish government's Kit Digital program, helping SMEs access digital transformation subsidies for implementing Noray software solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mews: Cloud-native PMS platform for hotels and hostels operating across Europe and globally. Directly competes with Noray Htl in the Spanish and European hotel PMS market, targeting chains and independent properties with a modern cloud architecture and integrated payments/booking engine.
• Cloudbeds: Cloud-based PMS for hotels, hostels, and B&Bs with integrated channel manager, booking engine, and payments. Competes head-to-head with Noray in the SMB and mid-market hotel segment, particularly across European and Latin American markets.
• Clock Software: Cloud-based PMS for hotels, aparthotels, and hostels, with strong presence in Southern Europe and the Mediterranean. Direct competitor to Noray in the regional hotel PMS market, particularly in Portugal, Spain, and other European resort destinations.
• Paraty Tech: Spanish hotel technology vendor offering booking engine, channel manager, and PMS-adjacent solutions, headquartered in Málaga. Direct regional competitor to Noray in the Spanish hospitality tech market, particularly for independent hotels and small chains.
• SiteMinder: Leading global channel manager and hotel commerce platform that Noray already integrates with via ToLink. Competitive overlap in distribution and increasingly in broader hotel commerce, and a direct peer in serving Spanish and European hotel chains with unified reservation infrastructure.
• Hoteliga: Cloud-based property management and channel management platform serving independent hotels and small chains. Direct competitor to Noray in the cloud PMS category, with comparable target market of SMB hotels in Europe and Latin America.

Broad incumbents

• IDeaS (SAS): Global revenue management system (RMS) provider owned by SAS, serving hotel chains and resorts worldwide. Comparable to the revenue management features within Noray Htl, representing the standalone RMS alternative that larger chain customers may consider.
• Shiji Group: Global hospitality technology platform offering PMS, POS, payment, and guest experience solutions for hotels and chains. A broad incumbent that competes with Noray in mid-market and chain segments across Europe, with a much wider product portfolio.
• Oracle OPERA Cloud (Oracle Hospitality): Industry-leading PMS used by large international hotel chains and resorts, now part of Oracle's cloud hospitality suite. Represents the broad incumbent alternative that Noray's larger chain customers benchmark against, with significantly broader scale and global footprint.

Regional players

• Beonprice: Spain-based revenue management and pricing optimization provider for hotels and chains. Comparable as a Spanish hospitality-tech peer; complementary in some accounts but increasingly overlapping with the revenue management capabilities Noray bundles into Noray Htl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/noraysoftware
• LinkedInlinkedin.com/company/noray
• Facebookfacebook.com/297316648915

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noray