Impact Mouthguards

What Impact Mouthguards does

Impact Mouthguards (legal entity Impact Protection, LLC) is a direct-to-consumer e-commerce brand that designs, manufactures, and ships custom-fitted protective mouthguards and dental night guards from its headquarters in Alpharetta, Georgia. Founded in 2011, the company sells two primary mouthguard lines: CustomFIT, a fully custom guard produced from a customer dental impression using BPA-free dental-grade materials formed under high heat and pressure, and QuickFIT, a remoldable boil-and-bite guard. It also markets PowerLIFT guards for power lifters and strongmen, a full night-guard suite (Soft, Hybrid, Hard, Grind Guard, Ultra Thin Day Guard, Retainer) targeting bruxism sufferers, and the KnockOut99 antimicrobial cleansing foam as a registered trademark accessory. The company supports 25+ sport-specific landing pages and 300+ design options including custom text and logos, and ships internationally with multi-currency support across USD, CAD, AUD, GBP, EUR, and JPY.

The business operates a hybrid DTC and B2B model. Direct customers order online, receive an at-home impression kit, and receive a finished custom product, with US shipping priced at $19 for custom orders. The B2B wholesale program serves 625+ gyms, academies, pro-shops, dentists, and chiropractors with low minimum order requirements and founder-direct engagement; official mouthguard designations with USA Boxing, USA Kickboxing, USA Muay Thai, the Thai Boxing Association, and the United States Muay Thai Open anchor credibility in the combat-sports community. Revenue is generated primarily through one-time purchases (CustomFIT from $124.99, QuickFIT and PowerLIFT at $59.99, Night Guards $79.20-$99, KnockOut99 $14.99-$19.99) supplemented by add-on services such as the Speedy 3-Day Lab ($49), paid model storage up to 3 years ($3.97), and the Night Club membership providing 20% reorder discounts. The company employs 1-10 people and has not disclosed external funding.

Name

Impact Mouthguards

Legal name

Impact Protection, LLC

Website

https://impactmouthguards.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Mouthguards is a private, bootstrapped Alpharetta-based DTC e-commerce brand that designs and handcrafts custom-fit sports mouthguards, night guards, and accessories, serving individual athletes, bruxism sufferers, and 625+ gym wholesale partners since 2011.

Ownership category

akta.pro rank

Product category

Custom Athletic Mouthguards

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843)

akta.pro industry

PRIMARYHLABAJAI

Occlusal Splints, Night Guards & Mouthguards Fabrication

Healthcare & Life Sciences/Dental Care Services/Dental Laboratories & Prosthetic Fabrication

Keywords

• Custom mouthguards
• Night guards
• Athletic dental protection
• Boil-and-bite guards
• Sports protective gear

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Mouthguard Sales: One-time purchase revenue from custom-fitted mouthguards sold directly to consumers. Products include CustomFIT ($124.99+), QuickFIT ($59.99), and PowerLIFT ($59.99) lines. Additional revenue from customization options like custom text and logos.
2. Night Guard Sales: One-time purchase of dental night guards for bruxism/clenching. Products range from $79.20 (Ultra Thin Day Guard) to $99.00 (Hybrid, Hard, Grind Guard). Includes Night Club membership for 20% future discounts.
3. Wholesale/B2B Sales: Bulk sales to gyms, academies, pro-shops, dentists, and chiropractors. Minimum order requirements with significant discounts for team orders (12+ units). Revenue from both CustomFIT kits and QuickFIT products.
4. Accessories and Apparel: Sales of KnockOut99 cleansing foam ($14.99-$19.99), athletic tape, apparel, stickers, license plates, battle banners, and other branded merchandise.
5. Expedited Services: Additional revenue from premium services including Speedy 3-Day Lab Service ($49.00), 1-year model storage ($2.97), 3-year model storage ($3.97), and color upgrades ($5.00).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Impact Mouthguards designs, manufactures, and sells custom-fitted and boil-and-bite mouthguards directly to consumers via its Shopify e-commerce platform, with customers ordering a home impression kit, returning their dental impression, and receiving a handcrafted mouthguard. The company also produces a full line of night guards for bruxism, a specialized PowerLIFT guard for strength athletes, and branded accessories and apparel, while operating a wholesale program serving 625+ gyms and academies.

Product overview

Impact Mouthguards operates as a direct-to-consumer e-commerce platform offering two distinct mouthguard product lines (CustomFIT and QuickFIT), specialized PowerLIFT guards for strength athletes, a comprehensive night guard and dental care product suite (Soft, Hybrid, Grind Guard, Hard, Ultra Thin Day Guard, and Retainer), plus an accessories and apparel ecosystem. The core CustomFIT offering uses dental-grade BPA-free materials formed from exact tooth impressions, while QuickFIT provides boil-and-bite convenience. Night guards address bruxism with varying firmness levels. The company also sells branded merchandise including athletic tape, stickers, banners, and apparel, serving both individual consumers and wholesale partners (625+ gyms since 2011). The business is powered by Shopify e-commerce infrastructure with no public API.

Differentiator

Problem solved

Functional benefit

Brands

• CustomFIT: Custom mouthguards tailored to each individual's dental profile for optimal protection and comfort
• QuickFIT
• PowerLIFT
• KnockOut99
• Night Club

Products and services

• CustomFIT Mouthguard A fully personalized, professional-grade mouthguard tailored to each customer's exact dental profile using a returned impression kit, with 300+ design options including custom text, logos, flags, and themed designs. Priced from $124.99, aimed at athletes in contact and combat sports who need optimal protection, fit, breathing, and speaking during competition.
• QuickFIT Mouthguard A boil-and-bite mouthguard using the same dental-grade materials as CustomFIT, designed to be self-fitted at home and remolded up to three times to accommodate changing teeth. Priced at $59.99, targeted at athletes who want quicker fitting and team/quantity buyers via the wholesale channel.
• PowerLIFT Mouthguard A specialized mouthguard for powerlifters and strongman/strongwoman athletes that positions the jaw slightly forward to create space between the upper and lower arches, reducing musculature and cervical tension to support strength output and protect molars during heavy lifts. Priced at $59.99 and available in 12 colors.
• Soft Night Guard A comfortable custom night guard with a soft interior for individuals with light to moderate nighttime teeth grinding (bruxism), formed from the customer's dental impression for a precise fit.
• Hybrid Night Guard The company's flagship night guard with a soft interior and hard exterior, made from 3mm BPA-free dental-grade material formed to an exact model of the user's mouth for moderate to heavy grinding. Priced at $99.00.
• Hard Night Guard A durable custom night guard designed for heavy to severe nighttime grinding, crafted from 3mm BPA-free dental-grade material with high heat and tremendous pressure for precise custom fit. Priced at $99.00.
• Grind Guard A self-equilibrating custom night guard for bruxism sufferers that uses three layers of dental-grade materials to balance the bite for improved fit, protection, and comfort compared to standard night guards. Priced at $99.00.
• Ultra Thin Day Guard An approximately 1-1.5mm thin custom guard for daytime clenching and grinding, with a nearly invisible profile that allows clear speaking and provides relief from jaw ache caused by forceful clenching. Priced at $79.20.
• Retainer A thin, comfortable custom retainer for post-orthodontic teeth retention, made from 1-1.5mm BPA-free material with a nearly invisible profile for clear speaking. Priced at $99.00.
• KnockOut99 Cleansing Foam An antimicrobial cleansing foam for mouthguards and night guards that eliminates 99.9% of bacteria in 30 seconds with a minty fresh flavor to combat bad odors, bad taste, and bad breath. Priced from $14.99 single up to $99 for 6-pack wholesale.
• Impact Apparel Branded athletic apparel including t-shirts, sweatshirts, hoodies, tank tops, trucker hats, and crop tops featuring combat sports and fitness themes, sold as merchandise for fans and athletes.
• Battle Banners 3' x 5' decorative banners featuring fight culture and motivational designs, marketed for gyms, garages, offices, and training rooms. Priced at $19.98.
• Impact Stay Stuck Athletic Tape Combat athletic tape available in widths from 0.3" to 1.5" and styles including branded, flag (USA, Mexico, Puerto Rico), and multiple colors, marketed for boxing, jiu-jitsu, MMA, martial arts, wrestling, hockey, rugby, lacrosse, and power lifting.
• Performance Accessories Supplementary products including impression putty, the Super Simple Fit Kit, antimicrobial mouthguard cases, training towels, and gear bags used to support the custom impression and ongoing use of Impact mouthguards.
• Wholesale Program A B2B channel program that lets gyms, combat sports academies, pro-shops, dentists, and chiropractors resell Impact Mouthguards products with low minimum order requirements, team-order discounts (12+ units), and a Make Money with Impact partner initiative. Operated since 2011 and now serving over 625 gym partners.
• Digital Gift Cards Digital gift cards available in denominations starting at $10, allowing recipients to purchase any Impact Mouthguards product through the Shopify storefront.

Quantifiable outcome

• 60,000+ guards handcrafted
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• USA BoxingcoreStrategic or Co-development PartnerOfficial mouthguard designation for USA Boxing, the governing body for Olympic-style boxing in the United States. This partnership provides Impact with official endorsement for marketing to boxing athletes and gyms affiliated with USA Boxing.
• USA KickboxingcoreStrategic or Co-development PartnerOfficial mouthguard designation for USA Kickboxing. Partnership supports athlete acquisition and credibility within the kickboxing community.
• USA Muay ThaicoreStrategic or Co-development PartnerOfficial mouthguard designation for USA Muay Thai. Strategic partnership supporting the organization's athletes and competitions.
• Thai Boxing AssociationcoreStrategic or Co-development PartnerOfficial mouthguard designation for Thai Boxing Association. Provides international credibility and athlete endorsements within Muay Thai.
• United States Muay Thai OpencoreStrategic or Co-development PartnerOfficial mouthguard for the United States Muay Thai Open tournament. Partnership connects Impact with tournament participants and event visibility.
• 625+ Gyms (Wholesale Program)coreChannel Partner/ Reseller/ DistributorNetwork of over 625 gyms and combat sports academies purchasing Impact mouthguards wholesale for resale to members. Includes established institutions and burgeoning facilities. Program offers low minimums and rapid turnaround.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Shock Doctor: One of the largest mouthguard and sports protection brands in the US, with deep retail distribution across sporting goods chains and a wide product line spanning boil-and-bite and custom-fit mouthguards. Directly comparable to Impact Mouthguards in product category and combat sports focus, but at materially larger scale.
• Battle Sports (Battle Orthodontics): Custom-fit mouthguard specialist with a direct-to-consumer model, strong combat sports and football brand presence, and an athlete endorsement program. Closely comparable to Impact in product (custom mouthguards), go-to-market (DTC + team/wholesale), and customer base (combat and contact sports athletes).
• SISU Mouth Guards: Direct-to-consumer mouthguard brand known for thin, remoldable custom-fit guards marketed across combat and team sports. Comparable to Impact in DTC channel, sport-specific positioning, and emphasis on fit and breathability, though operating without the dentist-markup disruption narrative Impact emphasizes.
• Chomper Labs: D2C custom night guard brand selling directly to bruxism sufferers using dental impressions, eliminating the dentist markup. Most directly comparable to Impact's night guard business line on pricing, target customer, and fulfillment model.
• Remi: D2C custom night guard and retainer company using at-home impression kits with a focus on modern branding and direct consumer marketing. Directly comparable to Impact's night guard/retainer products and DTC impression-kit fulfillment model.
• Venum: Global combat sports equipment brand offering mouthguards, gloves, and apparel, with a strong presence in MMA, Muay Thai, and boxing. Comparable to Impact on the combat sports mouthguard category, though it is a broader equipment brand rather than a mouthguard specialist.
• Pro-Tec Athletics: Long-standing protective gear brand offering mouthguards, pads, and helmets across action and team sports. Comparable to Impact in the mouthguard category with broader sports protection distribution.
• Gladiator Custom Mouthguards: Custom mouthguard company serving individual athletes, schools, and teams with custom-fit guards and team branding. Closely comparable to Impact in product, customer base, and team/wholesale program.

Broad incumbents

• Under Armour: Large global athletic apparel and performance brand whose mouthguard and protective sports accessories sit inside a much broader product portfolio. Comparable as a category participant, but does not specialize in custom-fit mouthguards the way Impact does.

Emerging players

• EverSmile: D2C dental care products company offering aligner-friendly cleaning foam and whitening products in the same consumer dental-care category as Impact's KNOCKOUT99 cleansing foam. Adjacent in category and D2C dental care positioning, though not a direct mouthguard competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/impactmouthguards
• Xx.com/iMouthguards
• Facebookfacebook.com/impact.mouthguards
• LinkedInlinkedin.com/company/impact-mouthguards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Mouthguards