Wrappli
Wrappli is a Sydney-based AdTech company that connects Australian advertisers with everyday drivers for on-car outdoor advertising campaigns, using an iOS app for driver onboarding and beacon technology to verify impressions and track campaign performance.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wrappli does
Wrappli is a Sydney-based AdTech company that operates a two-sided marketplace connecting advertisers with private vehicle owners in Australia for on-car outdoor advertising campaigns. Founded in March 2016 by Fiona Aaron (CEO, advertising sales background) and Suraj Vaghjiani (technology startup background), the company targets Australian drivers with vehicles eight years old or newer, offering them the ability to earn $200–$600 per month (the company notes a realistic range of $300–$400) by wrapping their cars in branded advertising across panel, partial, or full-coverage formats.
The company's core product is the Wrappli Platform, an AdTech system that manages the full campaign lifecycle: driver recruitment and vetting through an iOS mobile app (Android in development), matching drivers to advertisers based on commute patterns and a 100km qualifying threshold, professional vehicle wrapping, and post-launch campaign monitoring. A proprietary beacon technology is placed on wrapped vehicle surfaces to verify brand exposure and provide advertisers with location, distance, and impression-level analytics via a dedicated advertiser dashboard. Campaigns typically run 3–12 months, scale from a single car to thousands, and are priced at approximately 60% of the cost of equivalent traditional billboard inventory.
Wrappli's revenue is generated primarily from advertiser campaign fees, custom-priced based on fleet size, duration, geographic scope, and wrap coverage, with multi-year contracts available for larger advertisers. A secondary revenue mechanic is Wrappli's retained share of payments made to drivers under the same campaigns. The company has raised one disclosed seed round (August 2017) backed by Artesian VC and Sydney Angels, operates with 1–10 employees from a single Sydney headquarters, and has no public financials, subsidiaries, or geographic presence outside Australia. Named advertiser relationships include SMBs such as Air N Travel, Drive On Finance, and creative agency Fuzzy Pencil, alongside a 'tried and tested' showcase of major brand logos (eBay, Google, Lyft, Microsoft, Budweiser) used primarily for category validation.
Wrappli firmographics
Firmographics- Name
- Wrappli
- Legal name
- Wrappli
- Website
- https://wrappli.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wrappli is a Sydney-based AdTech company that connects Australian advertisers with everyday drivers for on-car outdoor advertising campaigns, using an iOS app for driver onboarding and beacon technology to verify impressions and track campaign performance.
- Ownership category
- akta.pro rank
Wrappli industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where Wrappli is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Wrappli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Advertising Campaign Fees: Wrappli charges advertisers to display their brands on private vehicles through customized outdoor advertising campaigns. Pricing is based on fleet size, coverage type, and campaign duration.
- Driver Earnings Share: Drivers earn up to $600/month based on wrap coverage (full/partial/panel), daily km caps, and driving patterns. Wrappli retains a portion of advertising revenue collected from campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Panel wrap (back window/side doors): up to $200/month |
| Usage-based | Monthly | Partial wrap: up to $350/month |
| Usage-based | Monthly | Full wrap: up to $600/month |
| Other | Multi-year contract | Advertiser campaigns: customized pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wrappli product offering
Product offeringCore offering
Wrappli operates an AdTech platform that connects advertisers (brands and agencies) with everyday Australian drivers who wrap their private vehicles in branded advertising. The company manages the full campaign lifecycle, including driver matching, vehicle wrapping, IoT beacon-based impression tracking, and an analytics dashboard for advertisers, while drivers earn passive income through an iOS app that tracks kilometres and campaign participation.
Product overview
Wrappli is a single unified AdTech platform for on-car outdoor advertising. The core Wrappli Platform connects advertisers with everyday Aussie drivers, managing the full campaign lifecycle including car wrapping, beacon tracking, and analytics. The Wrappli Mobile App serves as the driver-facing interface for registration, campaign matching, and earnings tracking. Together, the platform and app enable advertisers to run customizable, measurable outdoor advertising campaigns on private vehicles across Australian metro areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrappli Platform An AdTech platform that connects advertisers with everyday Australian drivers for on-car outdoor advertising campaigns. It provides campaign transparency, beacon-based impression tracking, and analytics, while enabling drivers to earn extra income by advertising on their vehicles.
- Wrappli Mobile App An iOS mobile application that allows Australian drivers to register, log kilometres, receive campaign offers, and manage their advertising earnings for on-car campaigns.
Quantifiable outcome
- 60% cheaper than standard outdoor billboard advertising
- +1 more outcomes
Companies that use Wrappli
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Wrappli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wrappli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fuzzy PencilminorCreative agency partnership for design and branding purposes. Fuzzy Pencil ran a Wrappli campaign with 3 cars on the road. The agency handles Wrappli's own design and branding needs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Wrappli competitors and assessment
Company assessmentDirect peers
- Wrapify: US-based pioneer of on-car wrap advertising with a two-sided marketplace model nearly identical to Wrappli, connecting advertisers with drivers and offering analytics-driven campaigns. It is the most direct global comparable.
- Nickelytics: Combines on-car wraps with rideshare-top and digital out-of-home formats for SMB and enterprise advertisers. Mirrors Wrappli's hybrid model and analytics-driven positioning.
- Carvertise: US-focused vehicle wrap advertising network matching brands with private drivers, offering per-mile and partial-wrap campaigns. Closely aligned business model, geography and customer base to Wrappli.
- Blip: Rideshare advertising platform combining wraps, decals, and in-car screens, with location- and impression-based reporting. Closely parallels Wrappli's car-advertising-plus-analytics approach.
- Firefly: Rideshare-top advertising network placing digital screens and wraps on Uber/Lyft vehicles, programmatically sold. It overlaps with Wrappli's mobile-vehicle advertising concept, especially for performance-oriented advertisers.
Emerging players
- Adomni: Programmatic digital-out-of-home marketplace that aggregates inventory across billboards, place-based media and mobile screens. Notable as a technology/buyer-side peer that could integrate vehicle wraps at scale.
Broad incumbents
- Outfront Media: Major US-listed outdoor advertising operator with transit and billboard inventory. Comparable as the traditional OOH incumbent Wrappli competes against on cost and measurability.
- Lamar Advertising: Large US billboard and out-of-home operator. Comparable as a traditional OOH giant whose static billboard budget Wrappli's mobile-wrap model targets via lower CPMs.
- JCDecaux: World's largest outdoor advertising company with deep Australian presence. Represents the incumbent OOH competition Wrappli is priced to disrupt, with broader portfolio across transit, billboard, and street furniture.
Others
- Car Media Group: Vehicle wrap installation and fleet-graphics services provider. Relevant as an enabling/operational layer in the value chain rather than a direct Wrappli competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wrappli social profiles
Digital presenceWrappli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrappli leadership team
Management profileNumber of profiles
Profiles4 records
Wrappli funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrappli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrappli
What does Wrappli do?
Wrappli operates an AdTech platform that connects advertisers (brands and agencies) with everyday Australian drivers who wrap their private vehicles in branded advertising. The company manages the full campaign lifecycle, including driver matching, vehicle wrapping, IoT beacon-based impression tracking, and an analytics dashboard for advertisers, while drivers earn passive income through an iOS app that tracks kilometres and campaign participation.
Is Wrappli a public or private company?
Wrappli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wrappli founded?
Wrappli was founded in 2016. It employs 1 to 10 people.
Where is Wrappli based?
Wrappli is headquartered in Sydney, Australia, in the Oceania region.
How does Wrappli make money?
Two revenue lines are on record. Advertising Campaign Fees are the primary driver. The others are driver Earnings Share.
Who are Wrappli's main competitors?
Direct peers on record are Wrapify, Nickelytics, Carvertise, Blip and Firefly. Adomni is listed as an emerging player. Broad incumbents are Outfront Media, Lamar Advertising and JCDecaux. Car Media Group is listed as an others.
Does Wrappli have an API?
No public API is recorded for Wrappli.
What industry is Wrappli in?
Wrappli's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54185 and its SIC code is 7310.