Deksia
Deksia is a Grand Rapids-based full-service marketing agency serving SMBs and mid-market clients with strategy, branding, web, digital, content, and production services, expanded to 40+ employees through its 2022 merger with Anvil Media.
- Company typePrivate
- Founded2003
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deksia does
Deksia is a privately held, full-service marketing agency founded in 2003 and headquartered in Grand Rapids, Michigan, with a secondary office in the Des Moines, Iowa metro (Urbandale). The firm is organized as Deksia, LLC, led by CEO Erin Boone alongside founder Aaron VanderGalien and managing partner Joshua Conran, and operates with more than 40 full-time employees following its March 2022 merger of equals with Portland-based Anvil Media. It is purpose-built to serve small and medium-sized businesses across seven vertical segments including professional services, real estate and home services, healthcare and wellness, consumer brands, manufacturing and industrial, and education.
The company's core offering consists of seven integrated service lines: Marketing Strategy, Digital Marketing, Web Development, Social Media & Content, Design & Copy, Branding, and Photo & Video. Strategy is grounded in a proprietary brand archetype framework that is also surfaced externally through the brandarchetype.ai property. Web builds are executed primarily on WordPress and HubSpot with WP Engine, Elementor, and BigCommerce in the technology stack, and the firm has productized hosting ($75–$999/month tiers) and tiered web support services for both clients and non-clients. Revenue is generated through a mix of recurring retainers (strategy, digital, social, hosting, support) and one-time project fees (branding, web build, creative, photo/video), sold via direct consultative engagement with no channel partners. Distribution is supported by a content engine comprising a blog, monthly newsletter, an extensive case-study library of 45+ documented engagements, and active social channels used for top- and mid-funnel demand generation.
Deksia firmographics
Firmographics- Name
- Deksia
- Legal name
- Deksia, LLC
- Website
- https://deksia.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deksia is a Grand Rapids-based full-service marketing agency serving SMBs and mid-market clients with strategy, branding, web, digital, content, and production services, expanded to 40+ employees through its 2022 merger with Anvil Media.
- Ownership category
- akta.pro rank
Deksia industry classification
Industry- Product category
- Full-Service Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Deksia is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Deksia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Strategy Services: Deksia provides strategic marketing consulting including marketing strategy development, customer journey mapping, offer and funnel strategy, product positioning, and strategic marketing calendars. Services are delivered through working sessions and ongoing strategic support.
- Digital Marketing Services: Comprehensive digital marketing services including paid media strategy, campaign management (Google, Meta, LinkedIn, YouTube), SEO strategy, email marketing, analytics and reporting, landing page strategy, and remarketing campaigns.
- Web Development Services: Website design and development services including UX strategy, custom responsive development, content migration, SEO foundations, CMS training, hosting, maintenance and support. Tech stack includes WordPress, HubSpot, WP Engine, Elementor, and BigCommerce.
- Branding Services: Brand development services including brand and product naming, voice and messaging development, visual identity design, style guides, brand strategy and positioning, and product/sub-brand systems.
- Web Hosting Services: WordPress hosting services with tiered support levels ranging from self-service hosting only to premium hosting with proactive maintenance. Additional e-commerce hosting options available.
- Web Support Services: Website support and maintenance services offered in tiered priority levels (Low, Medium, High) with pre-approved developer hours for bug fixes, backend issues, and ongoing site management.
- Creative Services: Design and copy services including logos and brand systems, style guides, case studies, tradeshow materials, packaging, social and content graphics, and website design and copy.
- Photo and Video Services: Visual content production including brand content libraries, hybrid photo and video shoots, lifestyle photography, studio product photography, professional headshots, and case study/brand videos.
- Social Media and Content Services: Content strategy development, social media management, influencer marketing, video and visual content creation, content repurposing, and performance tracking and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-service WordPress hosting with premium tools and direct support resources |
| Subscription | Monthly | Managed WordPress hosting with expert maintenance included |
| Subscription | Monthly | Premium managed hosting with proactive maintenance and prioritized support |
| Subscription | Monthly | E-commerce hosting with dedicated WordPress expert support |
| Subscription | Monthly | High-performance e-commerce hosting with dedicated infrastructure and priority support |
| Other | Pay-as-you-go | Low priority web support with 1 hour pre-approved developer time |
| Other | Pay-as-you-go | Medium priority web support with 2 hours pre-approved developer time |
| Other | Pay-as-you-go | High priority web support with 3 hours pre-approved developer time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Deksia product offering
Product offeringCore offering
Deksia is a full-service marketing agency that plans, designs, and executes integrated marketing programs for businesses. Its core offerings are seven service lines — Marketing Strategy, Digital Marketing, Web Development, Social Media & Content, Design & Copy, Branding, and Photo & Video — delivered as project-based engagements or ongoing retainers. The agency also resells and manages WordPress and HubSpot web hosting and provides tiered web support services as recurring add-on revenue.
Product overview
Deksia is a full-service marketing agency offering strategic, integrated marketing services built on brand archetypes, aligned creative, and clear metrics. The core portfolio consists of seven service lines: Marketing Strategy, Digital Marketing, Web Development, Social Media & Content, Design & Copy, Branding, and Photo & Video. These services work together as an integrated system—the strategy service provides foundational planning that informs branding and messaging, which then flows through design, web development, and digital marketing execution. Supporting the core services, Deksia offers web hosting tiers (Hosting Only, Hosting & Support, Premium Hosting & Support, E-Commerce variants, and HubSpot Website Maintenance) and web support ticket services (Client Support and three Non-Client Support tiers: Low, Medium, and High Priority) for ongoing website maintenance and issue resolution.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Strategic planning and consulting service that uncovers business, brand, audience, and goal insights through facilitated working sessions, producing strategic frameworks that guide messaging, media, and overall marketing execution for small and medium-sized businesses.
- Digital Marketing Integrated digital marketing service combining paid media (Google, Meta, LinkedIn, YouTube), SEO, email marketing, content optimization, analytics, landing page strategy, and remarketing into unified campaigns that drive conversions and ROI for client businesses.
- Web Development Custom website design and development service including UX strategy, responsive development, content migration, SEO foundations, and CMS training, building scalable digital platforms on WordPress and HubSpot aligned with brand, messaging, and marketing goals.
- Social Media & Content Content marketing and social media management service including strategy development, platform management, influencer marketing, video and visual content creation, content repurposing, and performance tracking across social channels.
- Design & Copy Creative design and copywriting service producing logos, brand systems, style guides, case studies, white papers, tradeshow materials, packaging, social graphics, and website copy aligned with brand strategy and conversion goals.
- Branding Holistic brand system development service including brand and product naming, voice and messaging development, visual identity design, style guides, brand strategy, positioning, and product/sub-brand hierarchy systems.
- Photo & Video Professional photo and video production service including brand content libraries, hybrid photo and video shoots, lifestyle and on-location production, studio product photography, professional headshots, and case study and brand videos.
- Web Hosting & Support Plans Tiered WordPress and HubSpot web hosting and maintenance subscriptions, including Hosting Only at $75/month, Hosting & Support at $125/month, Premium Hosting & Support at $500/month, E-Commerce Standard Hosting at $250/month, and E-Commerce Premium Hosting at $999/month.
- HubSpot Website Maintenance Ongoing HubSpot website maintenance service ensuring domain, SSL, forms, and front-end layouts function correctly, with campaign and content support for clients on the HubSpot CMS.
- Web Support Ticket Services (Low / Medium / High Priority) Tiered web support ticket service for non-clients covering minor fixes and content tweaks (Low priority, 1 hour pre-approved developer time), bugs and formatting problems (Medium priority, 2 hours), and time-sensitive or mission-critical issues (High priority, $750 with 3 hours pre-approved developer time).
Quantifiable outcome
- SEO position improvement from 49.1 to 11.7 average search position
- +14 more outcomes
Companies that use Deksia
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles2 records
Deksia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Deksia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anvil MediaflagshipDeksia merged with Anvil Media, a Portland-based digital marketing agency, in a merger of equals to form a broader digital solutions company. The combined firm aimed to enhance digital capabilities and serve a wide range of marketing needs. The merged entity employs more than forty full-time employees and maintains multiple offices. Terms of the transaction were not disclosed.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Deksia competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, web development, branding, content, and design services to mid-market and SMB clients; directly comparable to Deksia's integrated service portfolio and SMB target segment.
- SmartBug Media: Full-service inbound marketing agency and elite HubSpot partner offering strategy, branding, web development, content, and demand generation; comparable to Deksia in integrated services and HubSpot-centric web stack.
- Disruptive Advertising: Mid-sized digital marketing agency specializing in paid media, SEO, and lifecycle marketing for SMB and mid-market clients; directly comparable on digital marketing services and SMB focus.
- Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, and web development with a strategy-first orientation; comparable to Deksia's integrated digital and search-led offering.
- KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion rate optimization for SaaS and e-commerce; comparable to Deksia's paid media and CRO services.
- LYFE Marketing: Digital marketing agency offering social media management, SEO, PPC, and content marketing for SMB clients; directly comparable to Deksia's SMB focus and digital marketing offering.
- Lounge Lizard: Full-service digital agency providing web design, branding, and digital marketing services; comparable to Deksia's web development, branding, and integrated creative services.
- Brafton: Content marketing agency producing content strategy, SEO content, video, and design services for mid-market and enterprise clients; comparable to Deksia's content, social, and creative service lines.
- Single Grain: Full-service digital marketing agency offering SEO, paid media, content marketing, and conversion optimization; comparable to Deksia's integrated digital marketing and strategy-first approach.
- Sculpt B2B: B2B marketing agency providing content marketing, SEO, paid media, and account-based marketing; comparable to Deksia's professional services and B2B verticals within its portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Deksia social profiles
Digital presenceDeksia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deksia leadership team
Management profileNumber of profiles
Profiles14 records
Deksia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deksia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deksia
What does Deksia do?
Deksia is a full-service marketing agency that plans, designs, and executes integrated marketing programs for businesses. Its core offerings are seven service lines — Marketing Strategy, Digital Marketing, Web Development, Social Media & Content, Design & Copy, Branding, and Photo & Video — delivered as project-based engagements or ongoing retainers. The agency also resells and manages WordPress and HubSpot web hosting and provides tiered web support services as recurring add-on revenue.
Is Deksia a public or private company?
Deksia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deksia founded?
Deksia was founded in 2003. It employs 11 to 50 people.
Where is Deksia based?
Deksia is headquartered in Grand Rapids, United States, in the North America region.
How does Deksia make money?
Nine revenue lines are on record. Marketing Strategy Services are the primary driver. The others are digital Marketing Services, web Development Services, branding Services, web Hosting Services, web Support Services, creative Services, photo and Video Services and social Media and Content Services.
Who are Deksia's main competitors?
Direct peers on record are WebFX, SmartBug Media, Disruptive Advertising, Ignite Visibility, KlientBoost, LYFE Marketing, Lounge Lizard, Brafton, Single Grain and Sculpt B2B.
Does Deksia have an API?
No public API is recorded for Deksia.
What industry is Deksia in?
Deksia's product category is Full-Service Marketing Agency Services. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 541810 and its SIC code is 7311.