Grillfurst
Grillfurst GmbH is a German multi-channel specialty grill retailer operating 13+ brick-and-mortar stores and e-commerce sites across Germany and Switzerland, distributing 60+ grill brands alongside its own Eigenmarke line, including the Grillfurst Moments modular outdoor-kitchen system. The company serves over one million customers with grills, outdoor kitchens, accessories, and grill courses.
- Company typePrivate
- Founded2010
- HeadquartersBad Hersfeld, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grillfurst does
Grillfürst GmbH is a German specialty grill and outdoor-cooking retailer founded in 2010 and headquartered in Bad Hersfeld. The company operates a multi-channel model that combines 13+ physical Grillfachgeschäfte across Germany and Switzerland with e-commerce storefronts at grillfuerst.de and grillfuerst.ch, plus concession arrangements inside Dehner garden centers. Its catalog covers gas grills, charcoal grills, pellet grills, electric grills, smokers, outdoor kitchens, accessories, and consumables, drawing from 60+ third-party brands (including Napoleon, Broil King, Outdoorchef, Rösle, Traeger, Big Green Egg, and Pit Boss) alongside its own Grillfürst Eigenmarke line — most notably the Grillfürst Independence smart (WLAN-enabled) gas grill, the G-Serie, the Pelletgrill S280, and the Grillfürst Moments modular outdoor-kitchen system launched in June 2026.
The technology surface is retail and IoT-flavoured rather than software-native: modular outdoor-kitchen configurability (Moments), smart/WLAN-enabled grills with infrared and rear burners, and Bluetooth accessories such as the GOK gas-bottle scale. Digital touchpoints include the Grill Magazin content library, Facebook/Instagram/YouTube channels, email/newsletter, live video consultation (Mon–Fri 10:00–19:00), WhatsApp-based advisory, and a 24/7 "Grillfürst KI" chatbot. No public or partner-facing API is offered, and there is no disclosed native mobile app.
Commercially, revenue is generated predominantly through hardware sales (own-brand plus 60+ distributed brands), accessory and consumable sales (including Grillfürst-branded charcoal, pellets, sauces, rubs), B2B volume programs (contact: Dennis Reimer), and ancillary grill-course services. Pricing spans from €2.90 entry-level accessories to €29,302 premium outdoor-kitchen configurations, with discounts of 5–65% off UVP common. The customer base of 1M+ is overwhelmingly B2C individual grill enthusiasts in DACH markets, with a secondary business-customer segment; the company describes itself as the largest multi-channel grill specialist (Marktführer) in the German-speaking market.
Grillfurst firmographics
Firmographics- Name
- Grillfurst
- Legal name
- Grillfürst GmbH
- Website
- https://grillfuerst.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grillfurst GmbH is a German multi-channel specialty grill retailer operating 13+ brick-and-mortar stores and e-commerce sites across Germany and Switzerland, distributing 60+ grill brands alongside its own Eigenmarke line, including the Grillfurst Moments modular outdoor-kitchen system. The company serves over one million customers with grills, outdoor kitchens, accessories, and grill courses.
- Ownership category
- akta.pro rank
Grillfurst industry classification
Industry- Product category
- Outdoor Grills and Barbecue Equipment Retail
- NAICS
- Other Specialty Food Retailers (44529)
- akta.pro primary industry
- Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
- akta.pro secondary industries
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Grillfurst is headquartered
LocationHeadquarters
- HQ city
- Bad Hersfeld
- HQ country
- Germany
- HQ region
- Europe
Offices13 records
Markets served
Grillfurst business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Grills): Revenue from selling grills across multiple categories: gas grills, charcoal grills, pellet grills, electric grills, smokers, and outdoor kitchens. Includes proprietary brands (Independence, G-Serie, Smart Grill, Pelletgrill, Moments) and branded products from 60+ partner brands.
- Accessories & Consumables: Sales of grill accessories including utensils, grill brushes, thermometers, grill covers, charcoal, pellets, BBQ sauces, spices, Dutch ovens, and maintenance products. Also includes replacement parts.
- Grill Courses & Services: Grillseminare (grill courses) offered as part of the customer experience and culinary education services.
- B2B Programs: B2B programs and products offered to business customers, including volume purchasing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Camping Grills |
| Unit Pricing | Pay-as-you-go | Mid-Range Gas Grills |
| Unit Pricing | Pay-as-you-go | Premium Gas Grills |
| Unit Pricing | Pay-as-you-go | Outdoor Kitchens |
| Unit Pricing | Pay-as-you-go | Premium Outdoor Kitchens (Luxury) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Grillfurst product offering
Product offeringCore offering
Grillfürst is a German multi-channel specialty grill retailer that sells grills (gas, charcoal, pellet, electric, smokers), outdoor kitchen systems, and a comprehensive range of BBQ accessories and consumables. The company distributes its own Grillfürst-branded products (including the modular Moments outdoor kitchen system made in Germany) alongside 60+ third-party premium grill brands such as Napoleon, Broil King, Outdoorchef, Rösle, Traeger, and Big Green Egg, serving more than 1,000,000 customers through 13+ brick-and-mortar specialty stores and a leading e-commerce platform.
Product overview
Grillfurst (Grillfürst) is a German multi-channel specialty grill retailer operating both online and through 13 physical stores, serving over 1,000,000 customers with over 60 brands and approximately 7,000 in-stock products. The company offers its own Grillfürst Eigenmarke brand alongside third-party brands. The core product portfolio includes: (1) Grillfürst Gasgrills encompassing Independence (smart/WLAN-enabled), G-Serie, and Smart Grill series; (2) Grillfürst Pelletgrill (e.g., S280); (3) Grillfürst Moments Outdoor-Living – a modular outdoor kitchen and furniture system made in Germany ranging from sideboards to complete outdoor kitchens; (4) Grillfürst Outdoor-Küche Classic; (5) Dutch Oven products (BBQ Edition, versions without feet, colorful enameled, Star Pot sets); (6) Smoker products; (7) comprehensive accessories including pizza ovens, grill tools, thermometers, pavilions, and fire bowls; and (8) culinary products (spices, rubs, sauces). The company also distributes third-party brands including Napoleon (gas grills), Broil King (gas/pellet grills), Outdoorchef (Swiss gas kettles), Rösle (German grills), GOK (German gas accessories with Bluetooth connectivity), Fennek (German mobile grills/fireplaces), CASO Design (vacuum sealers/refrigerators), and many others including Big Green Egg, Traeger, Pit Boss, Ooni, WMF, and Enders.
Differentiator
Problem solved
Functional benefit
Brands
- Grillfürst Moments: Modular outdoor kitchen and furniture system made in Germany, ranging from sideboards to fully equipped outdoor kitchens.
Products and services
- Grillfürst Gasgrills (Gas Grill Line) Proprietary line of gas grill stations and portable grills including the Independence series (smart grills with WLAN modules), G-Serie, Smart Grill line, camping grills, Plancha grills, and built-in grills, sold under the Grillfürst own brand.
- Grillfürst Pelletgrill Proprietary pellet grills (including the S280) that combine smoky charcoal-grill flavor with the easy controllability of a gas grill, designed for low-and-slow cooking methods.
- Grillfürst Moments Outdoor-Living (Modular Outdoor Kitchen) Modular outdoor kitchen and furniture system made in Germany, ranging from simple sideboards to fully equipped outdoor kitchens, designed to transform terraces into outdoor kitchens.
- Grillfürst Outdoor-Küche Classic Classic outdoor kitchen modules and configurations for permanent outdoor cooking installations under the Grillfürst own brand.
- Grillfürst Dutch Oven Cast iron cooking pots in multiple variants including Dutch Oven BBQ Edition with T-feet, versions without feet, colorful enameled sets, and Star Pot sets, designed for campfire and grill cooking.
- Grillfürst Smoker Proprietary smoker products for authentic American-style barbecue cooking under the Grillfürst own brand.
- Grillfürst Pizzaöfen (Gas Pizza Oven) Gas-powered pizza ovens such as the Grillfürst Pizzaofen Gas 305 featuring a rotating pizza stone for authentic pizza preparation under the Grillfürst own brand.
- Grillfürst Zubehör (Grilling Accessories) Comprehensive proprietary accessories line including grill tools, brushes, grill plates, thermometers, cleaning products, protective covers, pavilions, fire bowls, charcoal, pellets, spices, sauces, knives, and cutting boards.
- Napoleon Grills (Distributed Brand) Distribution of Canadian-made Napoleon gas grills including the Prestige, Rogue, and Freestyle series featuring SIZZLE ZONE and infrared burners, ranging from TravelQ entry-level to premium Prestige Pro 825. Dedicated Napoleon support available 24/7.
- Broil King Grills (Distributed Brand) Distribution of North American Broil King gas and pellet grills including Signet, Baron, Crown, Imperial, and Regal series, featuring iQue smart grill technology.
- Outdoorchef Grills (Distributed Brand) Distribution of Swiss Outdoorchef patented gas kettle grills, grill stations, and outdoor kitchens including the HEAT series and Lugano EVO II outdoor kitchen, the latter recognized with a German Design Award 2024.
- Rösle Grills (Distributed Brand) Distribution of German-made Rösle gas grill series including the Allflame and Videro product lines, with exclusive Grillfürst Edition configurations.
- GOK Gas Accessories (Distributed Brand) Distribution of German GOK gas accessories (manufacturer since 1968) including pressure regulators, gas hoses, hose rupture protections, Bluetooth-enabled gas bottle scales with mobile app consumption predictions, adapters, and safety equipment for gas grill connections.
- Fennek Mobile Grills (Distributed Brand) Distribution of German-made Fennek mobile grills, fireplaces, and outdoor accessories for camping and adventure use, including foldable stainless steel charcoal grills (Grill, Grill 2.0, Grill Light), Hexagon fire bowls, HighFire tripods, and Hobo cookers in stainless steel and titanium.
- CASO Design Professional Kitchen Appliances (Distributed Brand) Distribution of CASO Design professional kitchen appliances including vacuum sealers (claimed up to 8x longer food freshness) and BBQ cooler outdoor refrigerators for outdoor kitchen use.
- Grillfürst Grillkurse (Grilling Courses) Grilling courses and seminars (Grillseminare) offered by Grillfürst for customer education on grilling techniques and culinary skills.
Quantifiable outcome
- Over 1,000,000 customers served
- +4 more outcomes
Companies that use Grillfurst
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Grillfurst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Grillfurst partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NapoleoncoreMajor distributed brand featuring Canadian-made gas grills, including prestigious Prestige Pro series. Grillfürst offers extensive Napoleon range from entry TravelQ to premium Prestige Pro 825, with dedicated Napoleon support available 24/7.
- Broil KingcoreNorth American gas and pellet grill manufacturer. Grillfürst distributes full Broil King range including Crown, Baron, Imperial, and Regal series, with smart grill iQue technology featured.
- OutdoorchefcoreSwiss company known for patented gas kettle grills and modern outdoor kitchen stations including HEAT series. Grillfürst distributes complete Outdoorchef lineup including Lugano EVO II outdoor kitchen with German Design Award 2024 recognition.
- RöslecoreGerman manufacturer of Allflame and Videro gas grill series. Grillfürst offers Grillfürst Edition models with exclusive configurations.
- TraegercoreAmerican pellet grill manufacturer. Grillfürst distributes Traeger pellet grills with WiFire technology.
- Big Green EggcorePremium ceramic kamado grill brand. Grillfürst offers The Original Large ceramic grill and outdoor kitchen modules.
- Pit BosscoreAmerican manufacturer of pellet grills and Plancha grills. Grillfürst distributes Navigator, Competition, and Ultimate Plancha series.
- Dehner Garden CentersminorGarden center chain partnership allowing Grillfürst retail presence within Dehner stores, such as Eichenzell location.
- Borussia Dortmund (BVB)minorLicensed merchandise partnership offering Borussia Dortmund-branded grill accessories including universal grill plates and BBQ tongs as promotional gifts with qualifying purchases.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Grillfurst competitors and assessment
Company assessmentBroad incumbents
- OBI: Large German DIY/garden chain with extensive grill and outdoor kitchen assortment. Comparable broad-line retailer competing for grill purchases, particularly at entry- and mid-tier price points across Germany.
- Bauhaus: European DIY chain with a garden/outdoor category featuring grills and outdoor kitchens. Competes at the broad-line retail level for grill customers across Germany and adjacent markets.
- Amazon Germany: Germany's largest e-commerce platform carrying the same grill brands and accessories as Grillfürst. Represents the dominant price-comparison and convenience benchmark for online grill buyers in DACH.
- Hornbach Baumarkt: Major European DIY and garden center chain carrying grill brands alongside broader home improvement assortment. Competes for entry- to mid-tier grill purchases and outdoor living installations through physical stores and online.
Direct peers
- BBQ-Land: German specialty BBQ and grill retailer operating online and through showrooms. Direct competitor to Grillfürst with overlapping brand portfolio (Napoleon, Broil King, Traeger) and a similar specialist-retailer value proposition in the DACH market.
- Feuerdepot: German specialist retailer for grills, fireplaces, and outdoor living products. Closely comparable assortment (grills, outdoor kitchens, accessories) and customer base to Grillfürst's core offerings.
- BBQ Shop (Grill & BBQ Shop): German online specialty retailer focused on grills, smokers, and BBQ accessories. Comparable as a specialist pure-play competing for the same enthusiast customer and overlapping brand selection in Germany.
- Holzkohlegrill.de: German specialist online retailer emphasizing charcoal, gas, and Kamado-style grills. Comparable target customer (BBQ enthusiast) and category overlap with Grillfürst's specialty assortment.
Emerging players
- Traeger Grills: American pellet grill pioneer expanding in Europe with connected WiFIRE grills. Comparable in technology positioning to Grillfürst's smart-grill line and a brand-direct competitor for premium pellet customers.
- Napoleon (direct): Canadian premium grill manufacturer increasingly selling direct-to-consumer in Europe. A key supplier brand for Grillfürst and a growing DTC competitor for premium gas grill customers in DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grillfurst social profiles
Digital presenceGrillfurst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grillfurst leadership team
Management profileNumber of profiles
Grillfurst subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grillfurst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grillfurst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grillfurst
What does Grillfurst do?
Grillfürst is a German multi-channel specialty grill retailer that sells grills (gas, charcoal, pellet, electric, smokers), outdoor kitchen systems, and a comprehensive range of BBQ accessories and consumables. The company distributes its own Grillfürst-branded products (including the modular Moments outdoor kitchen system made in Germany) alongside 60+ third-party premium grill brands such as Napoleon, Broil King, Outdoorchef, Rösle, Traeger, and Big Green Egg, serving more than 1,000,000 customers through 13+ brick-and-mortar specialty stores and a leading e-commerce platform.
Is Grillfurst a public or private company?
Grillfurst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grillfurst founded?
Grillfurst was founded in 2010. It employs 51 to 100 people.
Where is Grillfurst based?
Grillfurst is headquartered in Bad Hersfeld, Germany, in the Europe region.
How does Grillfurst make money?
Four revenue lines are on record. Hardware Sales (Grills) is the primary driver. The others are accessories & Consumables, grill Courses & Services and B2B Programs.
Who are Grillfurst's main competitors?
Broad incumbents on record are OBI, Bauhaus, Amazon Germany and Hornbach Baumarkt. Direct peers are BBQ-Land, Feuerdepot, BBQ Shop (Grill & BBQ Shop) and Holzkohlegrill.de. Emerging players are Traeger Grills and Napoleon (direct).
Does Grillfurst have an API?
No public API is recorded for Grillfurst.
What industry is Grillfurst in?
Grillfurst's product category is Outdoor Grills and Barbecue Equipment Retail. Its primary akta.pro industry code is CRAIAIAH, Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories), with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 44529.