Prime IT Solutions

What Prime IT Solutions does

Prime IT Solutions Pty Ltd is a privately held Australian IT services company founded in 2016 and headquartered at 30 Fielder Street, East Perth, Western Australia, with a team of 1-10 employees. The company delivers a broad portfolio of managed IT services, on-demand technical support, cloud migration, cybersecurity, IT consulting, backup and recovery, and technology procurement, primarily to small and medium businesses across Western Australia, with select enterprise and government engagements. It also operates in web development (WordPress, Shopify, Drupal, Magento, mobile apps), digital marketing (SEO, Google Ads, social media, email), IoT solutions (consulting, development, security, analytics, maintenance, and an Energy Management System for commercial buildings), and web hosting through its wholly owned subsidiary Prime Host, whose servers are located in Sydney.

The business model is hybrid, combining subscription-based managed IT and SEO retainers (with six-month minimum commitments), pay-as-you-go on-demand technical support, project-based web development with one month of complimentary support, and subscription SaaS revenue from Rank Genius, an AI-powered SEO content platform launched in 2023 and sold via self-serve at rankgenius.com.au. Go-to-market is sales-led and regionally concentrated, relying on direct outreach, website quote requests, Google Ads, content marketing, free SEO training workshops, and a 10% not-for-profit discount. Pricing is quote-based across services, with Stripe and bank transfer accepted, and after-hours support billed at 150% of standard rates.

The company claims over three decades of combined team experience and reports 200+ satisfied clients across Western Australia since founding, though revenue, headcount growth, and funding are not publicly disclosed. Customer logos are predominantly Perth-area SMBs across retail, mining, logistics, healthcare, financial services, and not-for-profit segments, with a small number of larger accounts such as HKS Engineering and IAI. No external funding rounds, acquisitions, leadership changes, regulatory actions, patents, or industry awards are recorded in the available data.

Name

Prime IT Solutions

Legal name

Prime IT Solutions Pty Ltd

Website

https://primeits.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime IT Solutions is a Perth-based, privately held Australian IT services firm founded in 2016 that delivers managed IT, web development, SEO, IoT, and cloud services to 200+ SMB and select enterprise clients across Western Australia, with subsidiary hosting (Prime Host) and an AI SEO SaaS (Rank Genius).

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industries

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

• Managed IT services
• Web development services
• Cloud migration services
• IoT consulting
• SEO services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Fixed-fee ongoing managed IT support services providing monitoring, maintenance, on-site, remote, and helpdesk support. Acts as the IT department for businesses.
2. On-Demand Technical Support: Occasional technical support services with no lock-in contract, billed when service is required.
3. Web Development Services: Professional website development including WordPress, Shopify, Drupal, Magento, and custom development. Services include development, installation, domain linking, SEO implementation, and training.
4. SEO and Digital Marketing Services: Ongoing SEO services, Google Ads management, social media marketing, email marketing, and digital marketing campaigns to grow business visibility and traffic.
5. Rank Genius SaaS: AI-powered SEO software as a service product offering automated keyword research and content optimization.
6. IoT Solutions: Internet of Things consulting, development, security, analytics, and maintenance services for smart cities, industrial IoT, agriculture, healthcare monitoring, and smart office applications.
7. Cloud Migration Services: Migration of applications and digital data to cloud infrastructure with seamless migration and premium cloud management.
8. Energy Management Systems: EMS solutions for monitoring and optimizing energy consumption in commercial buildings.
9. Web Hosting Services: Prime Web Hosting subsidiary providing powerful, fast, and secure cloud web hosting with servers in Sydney, Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Prime IT Solutions is an Australian IT services company that delivers managed IT support, on-demand technical helpdesk, cloud migration, cyber security, backup and recovery, IT consulting, and technology procurement to businesses in Western Australia. Alongside IT services it builds websites and mobile apps, provides SEO and digital marketing services, and offers IoT consulting, development, security, analytics, and maintenance plus an Energy Management System for commercial buildings. The company also sells two proprietary products: the Rank Genius AI-powered SEO SaaS and Prime Host cloud web hosting.

Product overview

Prime IT Solutions offers a comprehensive portfolio of IT services and digital solutions. The core offerings include Managed IT Services (combining monitoring, maintenance, and support), IoT Solutions (Consulting, Development, Security, Analytics, and Maintenance), and Web Development services (WordPress, Shopify, Mobile Apps, Content Creation, and Maintenance). Their marketing suite includes SEO Services, Google Ads Management, Social Media Marketing, Digital Marketing, and Email Marketing. The company also offers an AI-powered SaaS product called Rank Genius for SEO content creation, and an Energy Management System (EMS) for commercial buildings. The services are delivered through their IT Solutions, IoT Solutions, Web Development, and SEO & Marketing divisions, with additional web hosting provided through Prime Host.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Host: Web hosting services with servers located in Sydney, Australia, offering powerful, fast and secure cloud web hosting for mid-size and small businesses.
• Rank Genius

Products and services

• Managed IT Services Fixed-fee proactive IT support combining monitoring, maintenance, on-site, remote, and helpdesk support to act as a business's outsourced IT department for SMB and enterprise clients.
• On-Demand Technical Support Services Pay-as-you-go technical support for businesses without long-term contracts, billed per incident when service is required.
• Cloud Migration Services Migration of business applications and digital data to cloud infrastructure with seamless migration and premium cloud management.
• Cyber Security Services Comprehensive security solutions protecting against cyber threats and ensuring the integrity and confidentiality of business data and systems.
• IT Consulting Services Strategic guidance and tailored solutions to help organizations navigate IT complexities and maximize ROI.
• Backup & Recovery Services Data backup and disaster recovery solutions to protect critical business data from loss due to hardware failure, human error, or natural disasters.
• Technology Procurement Hardware and software procurement services to provide the best options for business technology needs.
• Helpdesk Support Centralized support service for resolving technical issues through various channels including remote and on-site assistance.
• IoT Solutions (Consulting, Development, Security, Analytics, Maintenance) End-to-end IoT services including strategic consulting, custom IoT solution development, IoT security, advanced analytics, and ongoing maintenance for smart cities, industrial IoT, agriculture, healthcare monitoring, and smart office applications.
• Energy Management System (EMS) Energy Management System that uses advanced technology to monitor, control, and optimize energy consumption in commercial buildings with real-time tracking and insights.
• WordPress Development Professional WordPress website development creating clean, search-engine-friendly, and attractive websites for businesses.
• Shopify Web Development E-commerce website development on the Shopify platform for online stores.
• Mobile Apps Development Mobile app development for iOS, Android, HTML5, and Appcelerator platforms, including informational, business, eCommerce, social networking, GPS, and gaming applications.
• Website Maintenance Ongoing website maintenance services to keep business websites updated and functioning properly.
• Prime Host Cloud Web Hosting Cloud web hosting with servers located in Sydney, Australia, provided through the wholly-owned subsidiary Prime Host, offering powerful, fast and secure hosting with domain registration for Australian businesses.
• SEO Services Ongoing search engine optimization services with a six-month minimum commitment to improve website visibility and ranking in search engine results pages.
• Google Ads Management Professional management of Google Ads campaigns to achieve the best possible results and return on investment for clients.
• Social Media Marketing Social media marketing services to build brand presence and engage customers across platforms.
• Digital Marketing Comprehensive digital marketing services including SEO, PPC, social media marketing, email marketing, and digital TV advertising.
• Email Marketing Email marketing campaigns to reach and engage customers directly.
• Rank Genius AI SEO SaaS AI-powered SaaS product that automates keyword research, content optimization, and SEO analysis using advanced AI algorithms, generating SEO-optimized content with keyword suggestions, meta tags, headings, and body text in seconds.

Quantifiable outcome

• 200+ satisfied clients across Western Australia

Named customers29 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Rank GeniuscoreTechnology or IntegrationRank Genius is an AI-powered SaaS product developed by Prime IT Solutions for SEO content creation. It automates keyword research, content optimization, and SEO analysis using advanced AI algorithms. This proprietary tool represents a core technology product for the company's digital marketing service offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Datacom: Large Australasian IT services and managed-services provider. Directly comparable to Prime IT across managed IT support, cloud migration, and cybersecurity, though at materially greater scale and geographic reach.
• Brennan IT: Australian managed IT services provider serving SMB and mid-market clients with helpdesk, cloud, and cybersecurity offerings — directly comparable to Prime IT's core managed-IT practice.
• CyberCX: Australia-headquartered cybersecurity and managed IT services firm. Comparable on the cybersecurity and managed-IT services lines Prime IT offers to its Western Australian clients.
• Exigo Tech: Australian managed IT, cloud, and cybersecurity provider serving SMB and mid-market accounts. Closely matches Prime IT's customer-segment focus and service mix.
• Surfer SEO: AI-powered SaaS for SEO content optimization and keyword research. The most direct global competitor to Prime IT's Rank Genius product.
• Outcomex: Australian managed IT, cloud, and IoT solutions provider. Closely comparable to Prime IT across managed services and IoT verticals including smart-city and industrial use cases.

Broad incumbents

• Logicalis Australia: Global IT solutions integrator with an Australian operation spanning managed services, cloud, and digital transformation. Comparable portfolio to Prime IT but at significantly larger enterprise scale.
• SEMrush: Established global SEO and digital marketing SaaS platform. A broad incumbent whose SEO tooling overlaps with Prime IT's Rank Genius and SEO-services offerings.
• Ahrefs: Industry-leading SEO toolset covering keyword research, content optimization, and rank tracking. Comparable in product scope to Rank Genius, with significantly larger user base and brand.

Emerging players

• Frase: AI-driven SEO and content optimization SaaS targeting SMBs and content teams. Comparable positioning to Rank Genius in the AI-SEO content category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primeits.au
• LinkedInau.linkedin.com/company/prime-it-solutions-pty-ltd
• Instagraminstagram.com/primeits.au
• Pinterestpinterest.com.au/primeitsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime IT Solutions