What Lunada Bay does

Lunada Bay Corporation is a privately held, multi-brand women's swimwear company founded in 1980 and headquartered in Anaheim, California, with a secondary showroom in New York. The company operates a portfolio of five proprietary brands — BECCA by Rebecca Virtue, BECCA ETC, Isabella Rose, SOLUNA, and BCA — each targeting a distinct consumer persona across price points from affordable (BCA) to contemporary-premium (BECCA). In parallel, Lunada Bay designs and manufactures swimwear under licenses for established fashion and lifestyle brands, including TRINA TURK, Lucky Brand, and Salt Life as active relationships, and historically OP, Hurley, Mossimo, Betsey Johnson, Bebe, and Alé by Alessandra.

The company earns revenue through two streams: direct sales of branded swimwear collections through department-store wholesale (Nordstrom, Bloomingdale's, Macy's, Lord and Taylor, Dillards), 1,000+ specialty and online retailers, and brand-specific DTC e-commerce sites; and licensing royalties from design and manufacturing services provided to licensed brand partners. Lunada Bay operates manufacturing facilities across 7 countries supported by what the company describes as state-of-the-art information systems, and it employs 101-250 people. The business is mature and stable, with a 38-year operating history, no public listing, and no disclosed institutional investors or recent M&A activity.

Name

Lunada Bay

Legal name

Lunada Bay Corporation

Website

https://lunadabayswim.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Lunada Bay Corporation is a privately held multi-brand women's swimwear company, founded in 1980 and headquartered in Anaheim, California. It operates five proprietary brands (BECCA, BECCA ETC, Isabella Rose, SOLUNA, BCA) and licenses production for fashion labels, distributing through department stores and 1,000+ specialty retailers.

Ownership category

akta.pro rank

Product category

Women's Swimwear

NAICS

Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Women's swimwear
• Licensed apparel manufacturing
• Beachwear fashion
• Multi-brand portfolio
• Swimwear design

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Swimwear Product Sales: Direct sales of branded swimwear collections (BECCA, Isabella Rose, SOLUNA, BCA) through retail partners and brand e-commerce platforms.
2. Licensing Royalties: Lunada Bay designs and manufactures swim apparel for licensed brands including OP, Hurley, Mossimo, Betsey Johnson, Bebe, Lucky Brand, Alé by Alessandra, TRINA TURK, and Salt Life, earning licensing fees and royalties for production and design services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lunada Bay designs, manufactures, and distributes women's swimwear across multiple proprietary sub-brands (BECCA, Isabella Rose, SOLUNA, BCA) and licensed fashion labels (TRINA TURK, Lucky Brand, Salt Life). The company operates manufacturing facilities in 7 countries and sells through department stores, 1,000+ specialty retailers, direct brand e-commerce sites, and B2B licensing arrangements with major fashion brands seeking swimwear expertise.

Product overview

Lunada Bay is a multiple award-winning apparel company that operates as a multi-brand swimwear portfolio. The company manages five core proprietary brands (BECCA by Rebecca Virtue, BECCA ETC by Rebecca Virtue, Isabella Rose, SOLUNA Swim, and BCA Swim) and holds licenses for additional brands (TRINA TURK, Lucky Brand, and Salt Life). The company also previously held swimwear licenses for OP, Hurley, Mossimo, Betsey Johnson, Bebe, Alé by Alessandra, and others. With 38 years of swimwear expertise since founding in 1980, Lunada Bay designs and manufactures swim apparel distributed to prominent retailers including Nordstrom, Bloomingdale's, Macy's, and over 1,000 specialty and online stores.

Differentiator

Problem solved

Functional benefit

Brands

• BECCA by Rebecca Virtue: Contemporary swimwear brand by designer Rebecca Virtue offering stylish separates with exclusive fabrics and prints.
• BCA Swim
• Isabella Rose Swimwear
• SOLUNA Swim
• BECCA ETC by Rebecca Virtue

Products and services

• BECCA by Rebecca Virtue Contemporary women's swimwear brand by designer Rebecca Virtue offering separates, signature cover-ups, and lightweight tunics with exclusive fabrics, prints, and distinctive silhouettes. Targets modern women seeking wearable yet stylish swimwear.
• BECCA ETC by Rebecca Virtue Extended brand collection under BECCA by Rebecca Virtue offering additional contemporary swimwear separates and styles within the BECCA portfolio.
• Isabella Rose Swimwear Women's swimwear brand for adventurous romantics with feminine yet bold styles, fits, and prints. Inspired by free-spirited essence and wanderlust, featuring elevated aesthetic with je ne sais quoi appeal.
• SOLUNA Swim Women's swimwear brand offering mix-and-match pieces for versatile, social women. Designed to celebrate personal style across bohemian, modern, feminine, preppy, or trend-inspired aesthetics for day or night wear.
• BCA Swim Fashion-forward contemporary women's swimwear brand designed to flatter all figures with stylish designs in comfortable fabrics. Offers affordable swimsuits and cover-ups that enhance figure and keep wearer on trend.
• TRINA TURK Swimwear Colorful and vibrant women's swimwear with Palm Springs style featuring chic one-pieces, modern two-pieces, halter tops, and bikini separates. Currently operating as an active licensed brand on lunadabayswim.com.
• Lucky Brand Swimwear Boho-inspired women's swimsuits crafted with premium materials and vibrant colors, unique prints, and comfortable, flattering fits. Features bikini bottoms in tie side or hipster fits. Active licensed brand.
• Salt Life Swimwear Ocean and coastal lifestyle swimwear brand offering high-performance fishing and beach gear along with stylish casual clothing for beach lovers, fishermen, surfers, and divers. Currently featured as a licensed brand on lunadabayswim.com.

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• OP (Original Penguin)minorOEM/ Whitelabel/ Licensing PartnerLunada Bay began its business as OP in 1980, operating as a licensee for OP swimwear. This was the founding license relationship that established the company's swimwear business.
• MossimominorOEM/ Whitelabel/ Licensing PartnerMossimo swim license acquired in 1989, representing an early licensing partnership for Lunada Bay.
• Girl StarminorOEM/ Whitelabel/ Licensing PartnerGirl Star swim license acquired in 1998.
• XOXOminorOEM/ Whitelabel/ Licensing PartnerXOXO swim license acquired in 1999.
• BebeminorOEM/ Whitelabel/ Licensing PartnerBebe swim license acquired in 2001.
• Lucky BrandcoreOEM/ Whitelabel/ Licensing PartnerLucky Brand swim license acquired in 2002. Currently operates as an active licensed brand on lunadabayswim.com.
• David & GoliathminorOEM/ Whitelabel/ Licensing PartnerDavid & Goliath swim license acquired in 2002.
• HurleyminorOEM/ Whitelabel/ Licensing PartnerHurley swim license acquired in 2004. Hurley is a major action sports brand under Nike-owned parent.
• Betsey JohnsonminorOEM/ Whitelabel/ Licensing PartnerBetsey Johnson swim license acquired in 2006.
• Modern AmusementminorOEM/ Whitelabel/ Licensing PartnerModern Amusement swim license acquired in 2008.
• Alé by AlessandraminorOEM/ Whitelabel/ Licensing PartnerAlé by Alessandra swim license acquired in 2015.
• TRINA TURKcoreOEM/ Whitelabel/ Licensing PartnerTRINA TURK swimwear is a licensed brand currently featured on lunadabayswim.com, offering colorful women's swimwear with Palm Springs style.
• Salt LifecoreOEM/ Whitelabel/ Licensing PartnerSalt Life swimwear is a licensed brand currently featured on lunadabayswim.com, serving ocean enthusiasts with high-performance fishing and beach gear.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mara Hoffman: Designer women's brand with a meaningful swimwear collection sold through department stores (Nordstrom, Bloomingdale's) and own DTC. Comparable to Lunada Bay's elevated brands on price, channel, and design-led positioning.
• Beach Riot: Los Angeles-based contemporary women's swimwear brand distributed through specialty boutiques and own e-commerce. Comparable to Lunada Bay's mid-market brands in target consumer, distribution mix, and California design pedigree.
• Maaji: Colombian women's swimwear brand with vibrant prints and mix-and-match separates, sold through specialty stores and own DTC. Comparable to SOLUNA in product architecture (mix-and-match separates) and specialty-channel distribution.
• Luli Fama: Miami-based designer women's swimwear and resort wear brand sold through specialty boutiques, resort retailers, and own DTC. Comparable to Lunada Bay's brand portfolio on product category, customer profile, and specialty/wholesale distribution.
• L*Space: California-based contemporary women's swimwear and beachwear brand sold through specialty boutiques and select department stores. Direct product/market overlap with Lunada Bay's BECCA and SOLUNA lines in the contemporary women's swimwear segment.
• Vitamin A: Premium women's swimwear brand with a sustainability-led positioning, sold through specialty retailers and own e-commerce. Comparable to BECCA by Rebecca Virtue in price point and contemporary department-store placement.
• Delta Galil Industries: Israel-based global designer, manufacturer, and marketer of intimate apparel, activewear, and swimwear for owned brands (Schiesser, 7 For All Mankind) and licensed labels (Calvin Klein, Tommy Hilfiger, adidas). Closely mirrors Lunada Bay's model of combining proprietary brands with licensed production at scale.

Regional players

• Seafolly: Australian heritage women's swimwear brand with global specialty and department store presence. Comparable to Lunada Bay in category, brand-led positioning, and wholesale-first distribution, though primarily regional to Australia/Asia-Pacific rather than U.S.-centric.

Broad incumbents

• Centric Brands: Licensing and brand management platform producing apparel, accessories, and footwear for a portfolio of licensed brands. Comparable to Lunada Bay in its dependence on licensed brand relationships for revenue, though broader in category scope.
• Authentic Brands Group: Brand development, marketing, and licensing platform that monetizes intellectual property through licensee partnerships across apparel and lifestyle. Adjacent to Lunada Bay on the licensing-royalty side of the model, though ABG operates purely as an IP owner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lunada-bay-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunada Bay