Probikeshop

Cycling Parts and Accessories Retailprobikeshop.fr

Probikeshop is a France-based direct-to-consumer e-commerce retailer selling bicycle parts, accessories, and cycling equipment across mountain biking, road, gravel, BMX, and E-Bike categories to consumers in 14+ European countries via localized Shopify storefronts.

Company typePrivate
Founded2005
HeadquartersSaint Etienne, France
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Probikeshop does

Probikeshop is a France-based direct-to-consumer e-commerce retailer specializing in bicycle parts, accessories, and cycling equipment, serving consumers across 14+ European countries via localized storefronts (probikeshop.fr and country-specific domains). The catalog spans all major cycling disciplines — mountain biking (VTT), road, gravel, BMX, and E-Bike — with deep subcategory coverage in transmission, brakes, tires, wheels, forks, suspension, e-bike components, and power sensors, plus equipment (helmets, apparel, shoes, protective gear) and accessories (GPS, lighting, hydration, tools, nutrition). The platform is built on Shopify with multi-country domain routing and localized EUR pricing; the company also operates a private-label line (PBS TOOLS) and accepts mainstream payment methods including CB, Visa, Mastercard, Amex, PayPal, Apple Pay, and Alma installments (2x to 24x).

The business model is purely transactional retail with one-time purchases; no subscription component is present. Revenue streams include retail sales of components, equipment and apparel, accessories, and gift cards, plus indirect transaction fees routed through Alma. Customer acquisition is multi-channel, leveraging SEO-optimized product pages, paid search/promotional campaigns, an email newsletter, active social media (Facebook, Instagram, TikTok, YouTube, LinkedIn, Strava club), and affiliate partnerships. Customer retention is supported by a loyalty points program and accessibility-friendly installment payments. The value proposition rests on technical expertise (chat/email support staffed by cycling technicians), competitive pricing, and a wide multi-discipline product range. The company is privately held with no parent company, no disclosed funding, and no disclosed financial metrics.

Probikeshop firmographics

Firmographics

Name: Probikeshop
Legal name: Probikeshop
Website: https://probikeshop.fr
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 101–250 employees
Short description: Probikeshop is a France-based direct-to-consumer e-commerce retailer selling bicycle parts, accessories, and cycling equipment across mountain biking, road, gravel, BMX, and E-Bike categories to consumers in 14+ European countries via localized Shopify storefronts.
Ownership category
akta.pro rank

Probikeshop industry classification

Industry

Product category: Cycling Parts and Accessories Retail
akta.pro primary industry: Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
akta.pro secondary industry: Bike Parts & Components Retail (CRAMAHAB)

Keywords

Bicycle parts retail
Cycling accessories
Bike components
Cycling equipment
Online bike shop

Where Probikeshop is headquartered

Location

Headquarters

HQ city: Saint Etienne
HQ country: France
HQ region: Europe

Markets served

Probikeshop business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Retail Sales - Bicycle Components: Direct retail sales of bicycle parts including transmission, brakes, tires, wheels, forks, suspension, e-bike components, and power sensors. Products are sold at fixed prices with promotional discounts. Revenue is transactional, one-time purchase model with no subscription component.
Retail Sales - Equipment & Apparel: Sales of cycling equipment including helmets, protective gear, shoes, clothing (jerseys, shorts, jackets), sunglasses, and streetwear. Also includes junior/children's cycling equipment.
Retail Sales - Accessories: Sales of cycling accessories including GPS devices, bike computers, bike racks, tools, workshop stands, lights, locks, bags, hydration systems, maintenance products, nutrition, water bottles, bike protection, and pumps.
Installment Payment Processing (Alma): Third-party installment payment provider Alma enables customers to pay in 2x, 3x, 4x, 10x, 12x, or 24x installments. Probikeshop generates revenue from product sales with Alma taking transaction fees for payment processing.
Gift Cards: Sale of digital and/or physical gift cards for use on the platform.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing for bicycle components, equipment, and accessories

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Probikeshop product offering

Product offering

Core offering

Probikeshop is an online retailer specializing in bicycle parts, components, accessories, and equipment for road, mountain (VTT), gravel, and BMX cycling. Based in France, it operates a multi-country European e-commerce storefront serving cyclists in 14+ countries with its own in-house PBS TOOLS brand alongside third-party cycling brands.

Product overview

Probikeshop is an online e-commerce retailer specializing in bicycle parts and accessories. The offering is a multi-category product portfolio organized by bike type (VTT/Mountain Bike, Road Bike, Gravel, BMX) plus equipment and accessories. Core product lines include transmission components, braking systems, wheels and tires, suspension, E-Bike parts, cycling apparel, and accessories. The company also offers its own private-label tool line (PBS TOOLS) alongside major branded products from manufacturers like Shimano, SRAM, Fox, Continental, and Maxxis.

Differentiator

Problem solved

Functional benefit

Products and services

Mountain Bike (VTT) Parts and Accessories
Road Bike (Route) Parts and Accessories
Gravel Bike Parts and Accessories
BMX Parts and Accessories
Cycling Accessories and Equipment
PBS TOOLS (Own Brand Tools)

Companies that use Probikeshop

Customer profile

Segments7 records

Ideal customer profiles1 record

Probikeshop technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Probikeshop partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

AlmacoreTechnology or IntegrationPayment technology partnership enabling installment payment options for customers. Alma provides the infrastructure for 2x, 3x, 4x, 10x, 12x, and 24x installment payment plans, improving purchase accessibility for customers.
SnowleaderminorGTM or Marketing PartnerSnowleader is an outdoor sports retailer partner. Probikeshop cross-promotes with Snowleader, suggesting a strategic marketing partnership to reach complementary customer segments in outdoor sports.
StravaminorGTM or Marketing PartnerProbikeshop maintains an official Strava club and LinkedIn company page for community engagement with cycling enthusiasts on the Strava platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Probikeshop competitors and assessment

Company assessment

Direct peers

Wiggle: UK-based online retailer of cycling parts, apparel, and accessories serving pan-European customers. Most directly comparable to Probikeshop in product breadth, customer segments, and DTC e-commerce model.
Chain Reaction Cycles: Northern Ireland-headquartered online bicycle and cycling parts retailer with global shipping. Closely comparable multi-discipline catalog and similar reliance on third-party component brands.
Bike24: German online bike and cycling parts retailer with pan-European and global reach. Comparable catalog breadth across road, MTB, gravel, and accessories, and similar DTC-first operating model.
Alltricks: French online cycling and outdoor sports retailer with similar multi-discipline catalog and French-market heritage. Directly comparable customer base, brand mix, and merchandising approach.
Bike-Discount: German online cycling retailer selling parts, accessories, and apparel. Similar position as a multi-category DTC specialist competing on price and selection across European markets.
Rose Bikes: German cycling retailer combining own-brand bikes with multi-brand parts and accessories sales online. Comparable operating model with DTC focus and broad cycling-category coverage.
Merlin Cycles: UK-based online bike retailer offering road, MTB, and gravel components and accessories. Comparable catalog scope, brand mix, and pure online distribution model.

Broad incumbents

Decathlon: French-headquartered global sporting goods retailer with extensive cycling assortment across price points and an omnichannel store network. Overlaps with Probikeshop in cycling parts/accessories but operates a much broader sports portfolio.
Halfords: UK-based omnichannel cycling and automotive products retailer with extensive store footprint. Overlaps with Probikeshop in cycling parts/accessories retail but operates a much broader automotive and leisure portfolio with physical stores.

Regional players

Jenson USA: US-based online cycling retailer selling MTB, road, and gravel parts and accessories. Comparable catalog and DTC operating model but focused on the North American market rather than competing directly in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Probikeshop financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Probikeshop leadership team

Management profile

Number of profiles

Probikeshop funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Probikeshop M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probikeshop

What does Probikeshop do?

Is Probikeshop a public or private company?

Probikeshop is a private company. It is classified as unknown and is currently operating.

When was Probikeshop founded?

Probikeshop was founded in 2005. It employs 101 to 250 people.

Where is Probikeshop based?

Probikeshop is headquartered in Saint Etienne, France, in the Europe region.

How does Probikeshop make money?

Five revenue lines are on record. Retail Sales - Bicycle Components are the primary driver. The others are retail Sales - Equipment & Apparel, retail Sales - Accessories, installment Payment Processing (Alma) and gift Cards.

Who are Probikeshop's main competitors?

Direct peers on record are Wiggle, Chain Reaction Cycles, Bike24, Alltricks, Bike-Discount, Rose Bikes and Merlin Cycles. Broad incumbents are Decathlon and Halfords. Jenson USA is listed as a regional player.

Does Probikeshop have an API?

No public API is recorded for Probikeshop.

What industry is Probikeshop in?

Probikeshop's product category is Cycling Parts and Accessories Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail.