Reynolds and Reynolds

Name

Reynolds and Reynolds

Legal name

Reynolds and Reynolds

Website

https://reyrey.co.uk

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reynolds and Reynolds is a UK-based provider of Dealer Management System and CRM software solutions for automotive retailers, offering certified integrations with Ford, Stellantis, DAF, and Nissan dealership networks.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• Dealer management systems
• Automotive retail software
• CRM solutions
• Dealership operations
• Fleet management software

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMS Software Licensing: Dealer Management System software licensing to automotive dealerships for daily operations management
2. CRM Software Licensing: Customer Relationship Management solutions providing customer engagement and tracking capabilities
3. Power DMS: Core dealer management platform providing inventory, sales, and service management for automotive retailers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Reynolds and Reynolds develops and licenses software solutions for automotive retailers, anchored by its POWER DMS Dealer Management System for inventory, sales, service, and accounting operations. The portfolio extends to Claro CRM for customer relationship management, REYDAR analytics for business intelligence reporting, and RITS for integrated telephone communications, all sold primarily as recurring subscriptions to UK dealerships and franchise groups.

Product overview

Reynolds and Reynolds offers a platform-plus-modules architecture centered on POWER DMS, a Dealer Management System serving as the core platform for automotive dealership operations. The portfolio includes Claro CRM for customer relationship management, REYDAR for data analysis and business intelligence reporting, and RITS for integrated telephone services. These modules are designed to work together to provide a comprehensive automotive retail software ecosystem for UK dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• POWER DMS: Dealer Management System by Reynolds and Reynolds UK
• Claro CRM
• REYDAR
• RITS

Products and services

• POWER DMS

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FleetlanecoreStrategic or Co-development Partner · 30 August 2025Reynolds' TSD Mobility Solutions acquired Quebec-based Fleetlane, expanding fleet management capabilities and market presence in Canadian fleet operations.
• StellantiscoreTechnology or IntegrationReynolds and Reynolds maintains certified integrations with Stellantis for dealership management systems, validated and approved by the automaker for UK dealership networks.
• FordcoreTechnology or IntegrationReynolds and Reynolds is a Ford Certified Provider in the UK, authorized to provide DMS solutions to Ford dealerships with validated integration capabilities.
• DAFcoreTechnology or IntegrationReynolds and Reynolds holds DAF Gold Certificate status, indicating certified integration with DAF commercial vehicle dealership systems for optimal operational compatibility.
• Dealership Partners NetworkminorChannel Partner/ Reseller/ DistributorReynolds and Reynolds maintains partnerships with various automotive dealerships across the UK, including regional dealers like Dicksons of Inverness.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tekion: Tekion is a cloud-native, all-in-one automotive retail platform (DMS + CRM + dealer-consumer apps) that has been winning franchise dealer groups away from legacy providers. It targets the same seat-based subscription relationship with dealerships that Reynolds does, but with a modern technology architecture.

Broad incumbents

• Cox Automotive (Dealertrack / VinSolutions): Cox Automotive is the largest provider of automotive retail technology in North America and increasingly in Europe, offering Dealertrack DMS, VinSolutions CRM, Kelley Blue Book valuations and a broad dealer suite. It is a direct functional competitor to Reynolds' POWER DMS and Claro CRM but at significantly larger scale and with adjacent data/financing products.

Regional players

• PBS Systems: PBS Systems is a Canadian-headquartered DMS provider serving automotive and powersports dealerships. It is comparable to Reynolds as a regionally focused, OEM-aligned DMS/CRM vendor for franchised dealer networks.
• Quorum Information Technologies: Quorum provides VINx automotive retail management systems primarily to Canadian and North American dealership groups. It is comparable to Reynolds as a regional DMS vendor serving OEM-certified dealerships, although its geography is concentrated in Canada.

Direct peers

• DealerCenter: DealerCenter offers a dealer management and CRM platform aimed at independent and small franchised dealers. It mirrors Reynolds' dealer-facing subscription software model and competes for the same automotive retail software wallet.
• CDK Global: CDK Global is one of the two largest dealer management system providers globally, serving franchised auto dealerships with DMS, CRM, digital retailing and back-office tools. CDK competes head-to-head with Reynolds and Reynolds for the same OEM-certified dealership relationships in North America and other markets.
• Dominion Dealer Solutions: Dominion provides DMS, CRM, ILM and digital marketing tools specifically for retail automotive dealers. It is a comparable mid-market DMS/CRM software vendor competing for the same dealership customers with a similar subscription-based product stack.
• Auto/Mate (now Reynolds Disposal USA / Auto/Mate AMPS): Auto/Mate AMPS is a DMS-focused software suite serving franchised auto dealers. It is a direct competitor to POWER DMS, targeting the same dealership operations workflow Reynolds serves.

Others

• Salesforce (Automotive Cloud): Salesforce's Automotive Cloud and partner-built dealer CRMs target the same customer-engagement layer that Reynolds' Claro CRM occupies. It is an adjacent/competing CRM platform whose dealer vertical push could displace Reynolds' CRM offering over time.
• Constellation Automotive Group (technology stack): Constellation is a large UK and European automotive retail group whose technology stack touches many of the same dealer systems Reynolds supports. It is not a direct competitor but is a comparable UK/EU automotive-retail digital ecosystem participant that influences DMS buying decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ReyReyUK
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/reynolds-and-reynolds-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds and Reynolds