Fleetlane
Fleetlane Technologies Inc. is a Montreal-based SaaS company that provides cloud-based loaner fleet management software to automotive dealerships, dealership groups, rental agencies, and repair shops, integrating DMS systems, telematics, and digital agreements for cost recovery.
- Company typePrivate
- Founded2015
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fleetlane does
Fleetlane Technologies Inc., founded in 2015 and headquartered in Montreal (Quebec, Canada), provides a cloud-based SaaS platform for managing loaner vehicle fleets at automotive dealerships, dealership groups, and rental and repair shops. The core product combines vehicle tracking, agreement management, cost-recovery tooling, and a Planner for real-time fleet capacity visualization, and is offered in English and French. Underlying technology is web-based (desktop/tablet, Wi-Fi, no required mobile app), with optional telematics integration for odometer, fuel-level, and GPS data, and automated daily data sync to Dealer Management Systems via direct integrations (CDK Global, SERTI) and Authenticom (covering 75+ DMS platforms).
Revenue mechanics are subscription-based with monthly billing and no annual contract requirement; pricing is quote-based rather than publicly disclosed, and a 30-day free trial with no credit card lowers the barrier to entry. Distribution combines direct inside sales (phone, email, HubSpot-driven demos) with product-led self-serve sign-up. The platform's primary customers are enterprise-tier automotive dealership groups (e.g., Cowell Auto Group, Go Auto Group, Dilawri, Zanchin, Park Avenue, Open Road, Groupe Gabriel, Groupe H Gregoire, Mercedes-Benz Silver Star, Uptown Volvo), and the company markets quantified outcomes including 6x faster agreement opening (under 30 seconds per agreement) and up to $177 per vehicle in monthly recovered loaner expenses.
As of August 14, 2025, Fleetlane was acquired by TSD Mobility Solutions and now operates as a subsidiary under TSD's portfolio (rebranded "Powered by TSD"), continuing to serve North American dealerships while gaining access to TSD's broader fleet-management distribution and customer base.
Fleetlane firmographics
Firmographics- Name
- Fleetlane
- Legal name
- Fleetlane Technologies Inc.
- Website
- https://fleetlane.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Fleetlane Technologies Inc. is a Montreal-based SaaS company that provides cloud-based loaner fleet management software to automotive dealerships, dealership groups, rental agencies, and repair shops, integrating DMS systems, telematics, and digital agreements for cost recovery.
- Ownership category
- akta.pro rank
Fleetlane industry classification
Industry- Product category
- Loaner Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB)
Keywords
Where Fleetlane is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fleetlane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Fleetlane operates as a subscription-based SaaS model with monthly billing. The platform is offered on a monthly basis without requiring annual contracts. The company states it is confident the solution will fulfill dealership needs, emphasizing value demonstration over contract lock-in. Pricing is quote-based and not publicly disclosed on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS with monthly billing and optional Pro/Pro Plus plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fleetlane product offering
Product offeringCore offering
Fleetlane provides a cloud-based SaaS platform for automotive dealerships to manage their loaner vehicle fleets. The software enables contactless digital agreement signing (E-Signature), real-time fleet capacity planning (Planner), automated odometer and fuel tracking via telematics, and recovery of fuel, damage, toll, and violation expenses. It integrates with major Dealer Management Systems (CDK Global, SERTI, Authenticom) and supports both English and French, targeting dealerships, dealership groups, and OEMs across North America.
Product overview
Fleetlane is a single cloud-based SaaS platform for automotive loaner fleet management. The core Fleetlane product provides vehicle tracking, agreement management, and cost recovery features, which integrate with the E-Signature module for digital agreements and the Planner module for real-time fleet capacity visualization. Additional tools include a Cost Recovery Calculator to quantify ROI, a Vehicle Compatibility Checker for telematics integration guidance, and a Customer Self Check-In feature for streamlining the check-in process. The platform offers both English and French language interfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleetlane Loaner Fleet Management Platform Cloud-based SaaS platform for automotive dealerships to manage loaner vehicle fleets with real-time visibility, telematics-driven odometer and fuel tracking, automated expense recovery, and DMS integration.
- E-Signature
Quantifiable outcome
- 6x faster at opening loaner agreements
- +4 more outcomes
Companies that use Fleetlane
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Fleetlane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Fleetlane partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- TSD Mobility SolutionsflagshipTSD Mobility Solutions acquired Fleetlane in August 2025. The acquisition aims to expand TSD's fleet management offerings and strengthen its market position in Canada. Fleetlane's product features including e-signatures, telematics, planning tools, and DMS integrations will complement TSD's existing fleet management capabilities.
- CDK GlobalcoreDMS (Dealer Management System) integration partnership. Fleetlane integrates with CDK Global to automatically sync new contacts daily between CDK and Fleetlane systems, eliminating double data entry and streamlining dealership workflows.
- SERTIcoreDMS integration partnership. Fleetlane integrates with SERTI to automatically sync new contacts daily between SERTI and Fleetlane, providing seamless data flow for dealerships using SERTI DMS.
- AuthenticomcoreDMS data integration partnership. Authenticom is a data integration provider that helps integrate with over 75 different DMS systems. This partnership enables Fleetlane to connect customer contacts to dealer accounts across multiple DMS platforms.
- StripecorePayment processing integration. Fleetlane uses Stripe to securely save customer credit cards and add them to agreements. Dealers can also charge for fuel, tolls, and other expenses instantly through the Stripe integration.
- TeluscoreIoT (Internet of Things) and telematics partnership. Fleetlane is partnered with Telus to provide data security and competitive data pricing for telematics devices used in loaner vehicles.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fleetlane competitors and assessment
Company assessmentDirect peers
- Fleetio: Fleetio is a SaaS fleet management platform for vehicle fleets of all sizes, with features for vehicle and asset tracking, maintenance, fuel, and inspections. Like Fleetlane, it sells subscription-based software to operators of vehicle fleets, making the business model and target buyer highly comparable, even though Fleetio serves general fleets rather than dealerships specifically.
- Tekion: Tekion is a cloud-native automotive retail platform built for dealerships, competing directly for dealership software spend. Its modern, API-driven SaaS approach and focus on dealer-specific workflows make it a close comparable to Fleetlane in customer profile and product philosophy.
- Whip Around: Whip Around is a fleet inspection and management SaaS used by commercial vehicle fleets to manage vehicle checks, defects, and maintenance. It shares Fleetlane's SaaS-led, fleet-management-focused product DNA, though it targets mixed commercial fleets rather than dealerships specifically.
- Azuga (Bridgestone): Azuga, owned by Bridgestone, is a fleet management platform combining telematics, GPS tracking, fuel management, and driver behavior tools. Its subscription model and integration of telematics with fleet operations make it a structurally comparable competitor for Fleetlane's connected-vehicle story.
Broad incumbents
- DealerSocket (Solera): DealerSocket, part of Solera's dealer software portfolio, provides CRM, desking, and DMS-adjacent tools to dealerships. It competes for the same dealership software budget and could expand into loaner fleet management over time.
- Samsara: Samsara is a leading IoT and telematics platform with a large fleet management software suite covering GPS tracking, fuel, maintenance, and driver safety. Its telematics depth and broad fleet capabilities overlap with the connected-vehicle features Fleetlane offers to dealerships.
- Solera Holdings: Solera is a broad provider of software and services to the automotive and insurance ecosystem, including dealer software brands. Its scale and dealer relationships make it a relevant incumbent competitor and potential consolidator in Fleetlane's segment.
- CDK Global: CDK Global is a leading dealer management system (DMS) provider serving automotive dealerships. Fleetlane integrates with CDK and competes for the same dealership wallet on adjacent workflows, making CDK both a critical partner and a broad incumbent that could bundle competing functionality.
- Cox Automotive (Dealertrack): Cox Automotive's Dealertrack and related brands offer a broad dealer software suite spanning DMS, CRM, and desking. It competes for the same dealer IT budget as Fleetlane and could integrate or bundle loaner management functionality into its existing stack.
- Geotab: Geotab is a major fleet telematics platform used by commercial fleets globally. Fleetlane integrates telematics (via partners) but Geotab provides many overlapping capabilities directly to fleet operators and could expand into dealership-facing use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fleetlane social profiles
Digital presenceFleetlane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetlane leadership team
Management profileNumber of profiles
Fleetlane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetlane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetlane
What does Fleetlane do?
Fleetlane provides a cloud-based SaaS platform for automotive dealerships to manage their loaner vehicle fleets. The software enables contactless digital agreement signing (E-Signature), real-time fleet capacity planning (Planner), automated odometer and fuel tracking via telematics, and recovery of fuel, damage, toll, and violation expenses. It integrates with major Dealer Management Systems (CDK Global, SERTI, Authenticom) and supports both English and French, targeting dealerships, dealership groups, and OEMs across North America.
Is Fleetlane a public or private company?
Fleetlane is a private company. It is classified as corporate owned and is currently acquired.
When was Fleetlane founded?
Fleetlane was founded in 2015. It employs 1 to 10 people.
Where is Fleetlane based?
Fleetlane is headquartered in Montréal, Canada, in the North America region.
How does Fleetlane make money?
One revenue line is on record: saaS Subscription.
Who are Fleetlane's main competitors?
Direct peers on record are Fleetio, Tekion, Whip Around and Azuga (Bridgestone). Broad incumbents are DealerSocket (Solera), Samsara, Solera Holdings, CDK Global, Cox Automotive (Dealertrack) and Geotab.
Does Fleetlane have an API?
Yes. Fleetlane offers an Open API that enables integrations with third-party systems. The platform supports automated daily synchronization of data with DMS systems, allowing for bidirectional data flow. Partnerships and integrations extend the platform's offering through this API.
What industry is Fleetlane in?
Fleetlane's product category is Loaner Fleet Management Software. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 5321 and its SIC code is 7510.