Reynolds and Reynolds
Reynolds and Reynolds is a UK-based provider of Dealer Management System and CRM software solutions for automotive retailers, offering certified integrations with Ford, Stellantis, DAF, and Nissan dealership networks.
- Company typePrivate
- Founded1866
- HeadquartersBirmingham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Reynolds and Reynolds firmographics
Firmographics- Name
- Reynolds and Reynolds
- Legal name
- Reynolds and Reynolds
- Website
- https://reyrey.co.uk
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Reynolds and Reynolds is a UK-based provider of Dealer Management System and CRM software solutions for automotive retailers, offering certified integrations with Ford, Stellantis, DAF, and Nissan dealership networks.
- Ownership category
- akta.pro rank
Reynolds and Reynolds industry classification
Industry- Product category
- Automotive Dealer Management Software
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Reynolds and Reynolds is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reynolds and Reynolds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- DMS Software Licensing: Dealer Management System software licensing to automotive dealerships for daily operations management
- CRM Software Licensing: Customer Relationship Management solutions providing customer engagement and tracking capabilities
- Power DMS: Core dealer management platform providing inventory, sales, and service management for automotive retailers
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Reynolds and Reynolds product offering
Product offeringCore offering
Reynolds and Reynolds develops and licenses software solutions for automotive retailers, anchored by its POWER DMS Dealer Management System for inventory, sales, service, and accounting operations. The portfolio extends to Claro CRM for customer relationship management, REYDAR analytics for business intelligence reporting, and RITS for integrated telephone communications, all sold primarily as recurring subscriptions to UK dealerships and franchise groups.
Product overview
Reynolds and Reynolds offers a platform-plus-modules architecture centered on POWER DMS, a Dealer Management System serving as the core platform for automotive dealership operations. The portfolio includes Claro CRM for customer relationship management, REYDAR for data analysis and business intelligence reporting, and RITS for integrated telephone services. These modules are designed to work together to provide a comprehensive automotive retail software ecosystem for UK dealerships.
Differentiator
Problem solved
Functional benefit
Brands
- POWER DMS: Dealer Management System by Reynolds and Reynolds UK
- Claro CRM
- REYDAR
- RITS
Products and services
- POWER DMS
Companies that use Reynolds and Reynolds
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Reynolds and Reynolds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Reynolds and Reynolds partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FleetlanecoreReynolds' TSD Mobility Solutions acquired Quebec-based Fleetlane, expanding fleet management capabilities and market presence in Canadian fleet operations.
- StellantiscoreReynolds and Reynolds maintains certified integrations with Stellantis for dealership management systems, validated and approved by the automaker for UK dealership networks.
- FordcoreReynolds and Reynolds is a Ford Certified Provider in the UK, authorized to provide DMS solutions to Ford dealerships with validated integration capabilities.
- DAFcoreReynolds and Reynolds holds DAF Gold Certificate status, indicating certified integration with DAF commercial vehicle dealership systems for optimal operational compatibility.
- Dealership Partners NetworkminorReynolds and Reynolds maintains partnerships with various automotive dealerships across the UK, including regional dealers like Dicksons of Inverness.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Reynolds and Reynolds competitors and assessment
Company assessmentEmerging players
- Tekion: Tekion is a cloud-native, all-in-one automotive retail platform (DMS + CRM + dealer-consumer apps) that has been winning franchise dealer groups away from legacy providers. It targets the same seat-based subscription relationship with dealerships that Reynolds does, but with a modern technology architecture.
Broad incumbents
- Cox Automotive (Dealertrack / VinSolutions): Cox Automotive is the largest provider of automotive retail technology in North America and increasingly in Europe, offering Dealertrack DMS, VinSolutions CRM, Kelley Blue Book valuations and a broad dealer suite. It is a direct functional competitor to Reynolds' POWER DMS and Claro CRM but at significantly larger scale and with adjacent data/financing products.
Regional players
- PBS Systems: PBS Systems is a Canadian-headquartered DMS provider serving automotive and powersports dealerships. It is comparable to Reynolds as a regionally focused, OEM-aligned DMS/CRM vendor for franchised dealer networks.
- Quorum Information Technologies: Quorum provides VINx automotive retail management systems primarily to Canadian and North American dealership groups. It is comparable to Reynolds as a regional DMS vendor serving OEM-certified dealerships, although its geography is concentrated in Canada.
Direct peers
- DealerCenter: DealerCenter offers a dealer management and CRM platform aimed at independent and small franchised dealers. It mirrors Reynolds' dealer-facing subscription software model and competes for the same automotive retail software wallet.
- CDK Global: CDK Global is one of the two largest dealer management system providers globally, serving franchised auto dealerships with DMS, CRM, digital retailing and back-office tools. CDK competes head-to-head with Reynolds and Reynolds for the same OEM-certified dealership relationships in North America and other markets.
- Dominion Dealer Solutions: Dominion provides DMS, CRM, ILM and digital marketing tools specifically for retail automotive dealers. It is a comparable mid-market DMS/CRM software vendor competing for the same dealership customers with a similar subscription-based product stack.
- Auto/Mate (now Reynolds Disposal USA / Auto/Mate AMPS): Auto/Mate AMPS is a DMS-focused software suite serving franchised auto dealers. It is a direct competitor to POWER DMS, targeting the same dealership operations workflow Reynolds serves.
Others
- Salesforce (Automotive Cloud): Salesforce's Automotive Cloud and partner-built dealer CRMs target the same customer-engagement layer that Reynolds' Claro CRM occupies. It is an adjacent/competing CRM platform whose dealer vertical push could displace Reynolds' CRM offering over time.
- Constellation Automotive Group (technology stack): Constellation is a large UK and European automotive retail group whose technology stack touches many of the same dealer systems Reynolds supports. It is not a direct competitor but is a comparable UK/EU automotive-retail digital ecosystem participant that influences DMS buying decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reynolds and Reynolds social profiles
Digital presenceReynolds and Reynolds compliance and trust
Trust signalCompliance3 records
Reynolds and Reynolds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reynolds and Reynolds leadership team
Management profileNumber of profiles
Profiles2 records
Reynolds and Reynolds subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reynolds and Reynolds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reynolds and Reynolds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reynolds and Reynolds
What does Reynolds and Reynolds do?
Reynolds and Reynolds develops and licenses software solutions for automotive retailers, anchored by its POWER DMS Dealer Management System for inventory, sales, service, and accounting operations. The portfolio extends to Claro CRM for customer relationship management, REYDAR analytics for business intelligence reporting, and RITS for integrated telephone communications, all sold primarily as recurring subscriptions to UK dealerships and franchise groups.
Is Reynolds and Reynolds a public or private company?
Reynolds and Reynolds is a private company. It is classified as unknown and is currently operating.
When was Reynolds and Reynolds founded?
Reynolds and Reynolds was founded in 1866. It employs 1,001 to 5,000 people.
Where is Reynolds and Reynolds based?
Reynolds and Reynolds is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Reynolds and Reynolds make money?
Three revenue lines are on record. DMS Software Licensing is the primary driver. The others are CRM Software Licensing and power DMS.
Who are Reynolds and Reynolds's main competitors?
Tekion is listed as an emerging player. Cox Automotive (Dealertrack / VinSolutions) is listed as a broad incumbent. Regional players are PBS Systems and Quorum Information Technologies. Direct peers are DealerCenter, CDK Global, Dominion Dealer Solutions and Auto/Mate (now Reynolds Disposal USA / Auto/Mate AMPS). Others are Salesforce (Automotive Cloud) and Constellation Automotive Group (technology stack).
Does Reynolds and Reynolds have an API?
No public API is recorded for Reynolds and Reynolds.
What industry is Reynolds and Reynolds in?
Reynolds and Reynolds's product category is Automotive Dealer Management Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions.