Peytz and Co

What Peytz and Co does

Peytz and Co is a Danish full-service digital agency headquartered in Copenhagen (Rentemestervej 56C, 2400 København NV), operating as a subsidiary of iO, a European digital agency group with more than 2,000 experts across 12 campuses in Belgium, Netherlands, Sweden, Denmark and Bulgaria. Peytz has been part of iO since 2022 and maintains a distributed development team of 50+ engineers across Copenhagen, Sønderborg, Chișinău and Sofia. Founded in the early 2000s, the company employs between 51 and 100 people and serves primarily Danish and Northern European enterprise and education clients across verticals including automotive, real estate, education, healthcare, government, media, NGOs and retail.

Peytz's core offering is an integrated four-pillar model: Creative/Studio (brand strategy, visual identity, campaign and film production), Technology/Cloud (web development, custom applications, hosting, DevOps, managed public cloud), Calibrate (media and performance marketing via a strategic partnership) and AI services (anchored by iO Bonzai and the AiO GDPR-compliant GPT variant). The technology stack is open-source-first (WordPress, Drupal, Umbraco, React/Next.js, React Native, Golang, OpenSearch), with enterprise integrations including HubSpot, QuickPay, Cloudflare and AWS infrastructure managed under ISO 27001/2 and SOC 2 Type II aligned processes.

The business model combines project-based professional services engagements (strategy, creative and implementation) with recurring managed services for 500+ customer solutions under multi-year contracts. Revenue streams include professional services, managed hosting/infrastructure and campaign/content production. Pricing is not publicly disclosed and is structured around fixed-price project scopes or ongoing retainer arrangements depending on engagement length. Go-to-market is enterprise-led consultative sales, targeting large organizations and educational institutions across Denmark and selected international markets, supported by a content-marketing engine (blog, whitepapers, newsletter) and strategic partnerships with Calibrate, Umbraco (Gold Partner), AWS and Docker.

Name

Peytz and Co

Legal name

Peytz

Website

https://peytz.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Peytz and Co is a Copenhagen-based full-service digital agency and part of iO (Europe's digital agency group with 2,000+ experts across 12 campuses). It delivers integrated strategy, creative, technology, cloud, AI and media services to Danish and Northern European enterprise and education clients.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Observability, Monitoring & AIOps (BPAEAKAG), Container Platforms & Orchestration (Kubernetes) (HDABADAF)

Keywords

• Digital agency services
• Web development
• Cloud hosting
• Brand strategy
• Creative production

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Strategy consulting, creative services, digital development and implementation projects. Project-based engagements with close customer collaboration across all service areas.
2. Managed Services and Hosting: Ongoing hosting, infrastructure management, DevOps and support services. Operates more than 500 customer solutions with high uptime, efficient support and seamless scaling during traffic peaks.
3. Campaign and Content Production: Creative campaign production including film, testimonials, audio spots, LinkedIn assets, brochures and social media content. Media planning and performance marketing through Calibrate partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Peytz and Co is a full-service digital creative agency that delivers integrated digital solutions spanning strategy, creative production, technology development, and media/performance marketing. The company builds custom digital platforms, websites, learning platforms, and cloud-hosted solutions using open-source CMS technologies (WordPress, Drupal, Umbraco), React/Next.js frontends, and Docker-based AWS infrastructure. It also operates AI services anchored by iO Bonzai and AiO, plus a Calibrate partnership for media and performance, delivering all services as part of the European iO digital agency network.

Product overview

Peytz and Co is a full-service digital agency (part of iO) offering an integrated portfolio spanning Creative/Studio services, Technology and Cloud infrastructure, Calibrate media and performance, AI services (including iO Bonzai and AiO), GEO (Generative Engine Optimization), and specialized services for educational institutions. The core technology offering includes web development, custom applications, hosting and DevOps (Managed Public Cloud), and CMS solutions built on Umbraco, WordPress, Webflow, and Storyblok. Creative services cover brand strategy, visual identity, campaign production, film, and print. The AI layer is anchored by iO Bonzai (a CMS-agnostic AI assistant) and AiO (iO's own GDPR-compliant GPT variant), supported by the CTRL+SHIFT AI Implementation Playbook. GEO services complement traditional SEO for AI-era visibility. Educational institution solutions include headless digital learning platforms (e.g., for LIFE Fonden), student recruitment, and continuing education communications. All services are delivered as an integrated setup rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative and Studio Services Creative and studio services covering brand strategy, visual identity, campaign production, film, photography, social media content, and print materials. Delivered as part of an integrated agency offering alongside technology and communications services for enterprise and education-sector clients.
• Technology and Cloud Development Technology and cloud services including website development, web applications, custom development, hosting, DevOps, managed public cloud, and system integration. Built on open-source technologies with more than 50 developers distributed across Copenhagen, Sønderborg, Chișinău, and Sofia.
• Managed Public Cloud and Hosting Managed cloud hosting with 24/7/365 monitoring, automatic scaling, disaster recovery, and WAF protection. Supports more than 500 customer solutions with high uptime, efficient support, and seamless scaling during traffic peaks. Available with Danish servers and Danish developers for personal data compliance.
• Calibrate Media and Performance Marketing Performance marketing and media planning delivered through a strategic Calibrate partnership, covering channel strategy, paid search, LinkedIn campaigns, podcast spots, DOOH, and effect documentation. Integrated with Peytz's creative and digital solutions.
• AI Services (iO Bonzai and AiO) AI implementation and services including the iO Bonzai platform (a CMS-agnostic AI assistant for content workflows) and AiO (iO's own GDPR-compliant ChatGPT variant hosted in Europe). Services cover AI strategy, implementation, and scaling per the CTRL+SHIFT AI Implementation Playbook.
• GEO (Generative Engine Optimization) Generative Engine Optimization services helping brands optimize for AI-driven search and recommendations, complementing traditional SEO to maintain visibility in AI-generated answers and search results.
• Digital Learning Platforms Headless, flexible, and pedagogically grounded digital teaching platforms built for educational institutions from primary school (1st grade) to upper secondary (3.g). Platforms support multimodal content, differentiated instruction, and integration with existing school IT systems.
• Student Recruitment Services Strategic communication consulting, digital solutions, and data-driven media planning to help educational institutions attract the right students. Covers the full student journey from awareness to enrollment.
• Digital Accessibility Services Digital accessibility services helping clients comply with WCAG 2.1 (Level AA), the EU EN 301 549 standard, and the Danish accessibility law effective June 2025. Includes automated audits, manual testing, and iterative improvement approaches.
• Capture Life App Mobile app for LIFE Fonden's 'Extractors' program used by students to create videos combining selected images with voiceovers for course reporting, anchoring and documenting theoretical and practical work from school laboratories.

Quantifiable outcome

• 106% increase in customer inquiries
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• CalibratecoreStrategic or Co-development PartnerStrategic partnership between Peytz and Calibrate to strengthen clients' digital solutions across media, communication and data. Calibrate specializes in tracking and performance marketing. The partnership enables integrated solutions combining Peytz's creative and technical expertise with Calibrate's media capabilities.
• Amazon Web Services (AWS)coreTechnology or IntegrationCertified AWS consulting partners providing cloud infrastructure services. AWS certification enables Peytz to deliver enterprise-grade cloud solutions with AWS technology.
• DockercoreTechnology or IntegrationCertified Docker business partners enabling container-based deployment and orchestration for customer solutions.
• UmbracocoreTechnology or IntegrationOne of only 36 Umbraco Contributing Gold Partners worldwide. As part of iO, provides access to extensive Umbraco expertise for CMS implementations and development.
• iOcoreStrategic or Co-development PartnerPeytz has been part of iO since 2022. iO is one of Europe's leading digital agencies with more than 2,000 experts across 12 campuses in Belgium, Netherlands, Sweden, Denmark and Bulgaria. The partnership provides access to European network of digital specialists.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Valtech: European digital agency with broad capabilities across strategy, creative, and engineering - comparable to iO at parent-company level with similar enterprise DXP/composable positioning.
• Knowit: Large Nordic IT and digital consultancy with full-service digital offerings (including absorbed Creuna). Overlaps significantly across CMS, e-commerce and digital experience practices.

Direct peers

• Netlight: Nordic digital and tech consultancy with similar cross-Nordic enterprise client base, strategy-plus-engineering delivery model and senior-consulting culture.
• Pentia: Danish full-service digital agency with similar open-source CMS and cloud-native development focus. Closest geographic and service-portfolio peer to Peytz in Copenhagen.
• Creuna: Nordic digital agency (now within Knowit) historically focused on Episerver/Optimizely and open-source CMS implementations - closely aligned on technology-stack-and-vertical mix.
• Iteam: Nordic digital consultancy specialized in digital product development, strategy and engineering with comparable open-source/composable architecture approach.
• RelateIt: Danish HubSpot Solutions Partner and digital agency delivering CRM, marketing automation and web - direct overlap with Peytz's HubSpot Growth Platform practice and Danish enterprise client base.
• Bysted: Leading Danish digital creative agency serving enterprise clients across strategy, creative and technology. Directly comparable on full-service scope and Danish enterprise client base.

Regional players

• TwentyThree: Copenhagen-based video and webinar platform used by European enterprises - adjacent tooling partner rather than direct agency competitor, but highly comparable Danish digital ecosystem player.

Others

• Umbraco HQ: Open-source CMS vendor whose Gold Partner program Peytz is part of. Not a competitor but a strategically critical ecosystem anchor for Peytz's CMS service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peytz.dk
• LinkedInlinkedin.com/company/peytz
• Instagraminstagram.com/peytz.dk
• Xx.com/peytz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peytz and Co