CH Insurance

What CH Insurance does

CH Insurance is a family-owned, independent insurance agency headquartered in Syracuse, New York, with additional offices in Utica and Rochester and a sister agency (DHH Insurance) extending national reach to interpreters and translators. The firm operates as a Trusted Choice independent agency representing multiple carriers, serving primarily small and mid-sized businesses (under 100 employees) and individual consumers across Central New York with commercial insurance (general liability, property, workers' compensation, cyber, commercial auto), personal lines (auto, homeowners, umbrella), and group benefits (health, dental, vision, life, disability) delivered through its BOOST and 100 Under One Hundred programs. Complementary offerings include risk management consulting, cyber/data breach coverage, and HR advisory services.

The agency's underlying technology stack centers on the industry-standard Applied EPIC agency management system for account processing and rating, overlaid with proprietary client-facing platforms: the CSR24 portal (web and mobile iOS/Android) for 24/7 policy management, certificate issuance, claims reporting, and premium payments, and CH CONNECT for online benefits enrollment under the 100 Under One Hundred framework. Distribution is sales-led, executed through licensed advisors, account managers, and CSRs across three regional offices, complemented by digital self-service channels.

CH Insurance earns revenue through commissions paid by insurance carriers for placing commercial, personal, and group policies, supplemented by professional-services revenue from bundled risk management and advisory work. Premiums are quote-based and vary by risk profile, coverage type, and carrier underwriting, with annual billing. The customer base is horizontally segmented across SMB and individual consumers, with partnerships (Northside Collision, MetroFitness, Excellus, Trusted Choice) supporting both client acquisition and service delivery. The agency employs approximately 28 associates and is led by a Convertino-family management team.

Name

CH Insurance

Legal name

CH Insurance

Website

https://chinsurance.cc

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CH Insurance is a family-owned, independent insurance agency in Syracuse, NY serving small businesses and individuals in Central New York with commercial, personal, and group benefits coverage through its CSR24 client portal and multi-carrier brokerage model.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Liability Insurance (Primary) (TLABANAA)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Public Liability (Premises/Operations) (FSAJADAD), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Commercial insurance agency
• Personal insurance agency
• Group benefits administration
• Risk management services
• Cyber insurance coverage

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property & Casualty Insurance Commissions: CH Insurance earns commissions from insurance carriers for placing commercial and personal property & casualty insurance policies including general liability, commercial property, workers' compensation, cyber insurance, commercial auto, and business interruption coverage.
2. Group Benefits / Employee Health Insurance Commissions: Commissions from carriers for placing group health insurance, dental, vision, life insurance, disability insurance, voluntary benefits, and wellness programs for employer groups, particularly small businesses with under 100 employees through the BOOST program.
3. Risk Management and Advisory Services: Risk management consulting services provided alongside insurance placement, including safety program development, claims management support, and compliance guidance, bundled with insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

CH Insurance is a family-owned independent insurance agency that places commercial insurance (general liability, commercial property, workers' compensation, cyber, commercial auto), personal insurance (auto, homeowners, umbrella), and group benefits (health, dental, vision, life, disability) with multiple carriers on behalf of clients. The agency also provides risk management consulting, HR support, and workers' compensation services, supported by 24/7 client portal access for policy management, certificate issuance, and claims reporting.

Product overview

CH Insurance is a family-owned, independent insurance agency headquartered in Syracuse, NY, offering a comprehensive portfolio of commercial and personal insurance products. The agency operates as a Trusted Choice independent agency with access to multiple insurance carriers. Its core product lineup includes Commercial Insurance (general liability, commercial property, workers' compensation, cyber liability, business interruption, commercial auto), Personal Insurance (auto, homeowners, umbrella, renters), and Group Benefits (health, dental, vision, life, disability, voluntary benefits, wellness). The agency differentiates through specialized programs like BOOST and 100 Under One Hundred for small businesses with 100 or fewer employees, offering fully managed benefits administration including online enrollment (CH Connect), COBRA management, HR consulting, and financial wellness resources. Client-facing technology includes the CSR24 24/7 client portal for policy management and certificate issuance available via web and mobile apps. Risk Management and HR Services are offered as adjunct capabilities. The agency also provides cyber insurance, workers' compensation, and workplace wellness programs as part of its integrated service model.

Differentiator

Problem solved

Functional benefit

Brands

• BOOST: Benefits Optimization Opportunities for Small Business Teams - a fully managed group benefits program for small businesses with under 100 employees
• 100 Under One Hundred

Products and services

• Commercial Insurance

Quantifiable outcome

• Small businesses with wellness programs see reduced healthcare costs, improved productivity, decreased absenteeism, and better employee retention
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Northside CollisioncoreGTM or Marketing Partner · 4 June 2025Two family-owned Central New York businesses (CH Insurance and Northside Collision) formed a collaboration to deliver a seamless experience from insurance protection to auto body repair for CNY drivers. Both companies share values of quality, integrity, local community, and five-star service. The partnership enables cross-referrals and reinforces both brands' commitment to the local community.
• MetroFitnesscoreStrategic or Co-development PartnerCH Insurance has partnered with MetroFitness (Randy Sabourin) for workplace wellness programs for both CH's internal team and to offer to clients. CH is such a believer in corporate fitness benefits that they partnered to offer workplace wellness programs to their own clients, having collaborated for many years.
• Excellus BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorCH Insurance has access to all 32 Excellus health insurance plans for small business group benefits clients. Excellus is presented as a key carrier partner enabling total CHOICE in health plan options for clients in the 100 Under One Hundred and BOOST programs.
• DHH Insurance (Sister Agency)coreStrategic or Co-development PartnerDHH Insurance is a sister agency of CH Insurance specializing in serving interpreters and translators, providing coverage anywhere in the United States. Gary Meyer serves as VP of DHH Insurance. The two agencies share ownership and collaborate to serve complementary niche markets.
• Trusted ChoiceminorChannel Partner/ Reseller/ DistributorCH Insurance is a Trusted Choice agency, an independent insurance agency brand/network. Trusted Choice agencies have access to multiple insurance companies and are committed to quality service, competitive pricing, and broad product choice for clients.
• David's Refuge, Joseph's House, Francis House, In My Father's KitchenminorOthersCH Insurance actively supports local Central New York charitable organizations including David's Refuge, Joseph's House, Francis House, and In My Father's Kitchen as part of community engagement and corporate social responsibility initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foundation Risk Partners: Northeast-based insurance brokerage aggregator with a comparable acquisition-driven growth strategy serving middle-market and SMB clients across commercial, personal, and benefits lines. Most directly comparable in regional origin, product mix, and go-to-market approach.
• World Insurance Associates: Growing insurance brokerage aggregator that has rapidly scaled by acquiring independent agencies with similar multi-line commercial, personal, and group benefits offerings. Highly comparable business model and target customer profile.

Broad incumbents

• Brown & Brown Insurance: Large national insurance brokerage with deep commercial and personal lines franchises serving SMB and middle-market clients. Overlaps with CH Insurance on P&C, benefits, and risk management offerings but operates at vastly greater scale.
• Hub International: Large North American insurance brokerage actively consolidating independent agencies. Competes for the same SMB and middle-market commercial and benefits clients that CH Insurance serves, but with national scale and specialty practice areas.
• USI Insurance Services: National insurance brokerage serving middle-market clients with property/casualty, employee benefits, and retirement offerings. Comparable product breadth (commercial + group benefits) and middle-market focus.
• AssuredPartners: Large insurance brokerage aggregator built through acquisition of independent agencies across the U.S. Directly relevant as both a competitor for talent/clients and a potential acquirer of agencies like CH Insurance.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with significant middle-market and commercial lines presence. Competes with CH for larger SMB and middle-market accounts and serves as a benchmark for agency valuation multiples.
• Acrisure: Large insurance brokerage conglomerate with extensive commercial, personal, and benefits lines. Active acquirer of high-quality independent agencies; represents both competitive pressure and a potential exit pathway for agencies like CH.
• Hylant Group: Regional insurance brokerage with strong Midwest and East Coast presence serving middle-market and commercial clients across P&C, benefits, and risk management. Comparable multi-line product breadth and SMB/middle-market customer focus.

Others

• Burns & Wilcox: Specialty insurance wholesaler and brokerage offering surplus lines and complex risk placements. Adjacent rather than directly competitive, but provides distribution partnerships that agencies like CH can leverage for specialty commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ch_ins_agency
• YouTubeyoutube.com/@chinsuranceinyourcorner
• Facebookfacebook.com/CHInsuranceInc
• LinkedInlinkedin.com/company/ch-insurance
• Instagraminstagram.com/chinsurance/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CH Insurance