The Global Goals

What The Global Goals does

The Global Goals is the official UN-endorsed awareness campaign promoting the 17 Sustainable Development Goals (SDGs) adopted by 193 world leaders in September 2015, with a stated target to end extreme poverty, reduce inequality, and combat climate change by 2030. The campaign is created and operated by Project Everyone, a UK not-for-profit company limited by guarantee (company number 09382406), founded by filmmaker Richard Curtis (also founder of Comic Relief) and co-founded by Gail Gallie, with headquarters at Regina House, 124 Finchley Road, London NW3 5JS. The organization employs 11–50 staff and runs an interconnected program portfolio comprising the main globalgoals.org awareness hub, the Business Avengers corporate engagement platform (with members including Google, Mastercard, IKEA, Samsung, and Salesforce), the World's Largest Lesson educational initiative (delivered with UNICEF in over 100 countries), the Sustainability Hour corporate volunteer program (built with Accenture), and the 'An Idiot's Guide to Saving the World' podcast.

The underlying technology is a standard digital publishing and advocacy stack rather than a proprietary platform: branded websites, a Creative Commons-licensed asset library (icons for 17 goals and 169 targets), podcast hosting, social media channels (Twitter/X, Instagram, Facebook, YouTube), and email newsletter infrastructure localized in at least six languages. There is no disclosed application layer, API, or AI/ML capability; the organization's intellectual property is concentrated in brand identity, iconography, and editorial content rather than software.

The business model is non-commercial. All content, brand assets, and educational resources are distributed at no charge under Creative Commons Attribution-ShareAlike 3.0 and a specific Asset Licence. The organization is funded through institutional and philanthropic supporters (United Nations, UNICEF, Bill & Melinda Gates Foundation, Accenture) and corporate partnerships via Business Avengers, rather than through product monetization. There are no disclosed revenue figures, funding rounds, or valuation signals in the source material. Customer segments are stakeholders rather than paying users: the general public (awareness), corporations (engagement and benchmarking), schools and educators (curriculum), and NGOs/institutional partners (coalition action).

Name

The Global Goals

Legal name

Project Everyone

Website

https://globalgoals.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Global Goals, operated by UK not-for-profit Project Everyone, is the official UN-endorsed awareness campaign promoting the 17 Sustainable Development Goals. It serves the general public, corporations, schools, and NGOs through free Creative Commons-licensed content, educational programs, and corporate engagement platforms targeting 2030 outcomes.

Ownership category

akta.pro rank

Product category

Sustainable Development Advocacy and Campaign Operations

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (81331)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Environment, Climate & Sustainable Development IGOs (BPADAAAI), Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Sustainable development advocacy
• Global awareness campaigns
• Sustainability education programs
• Corporate sustainability engagement
• Nonprofit campaign operations

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Campaign Operations and Advocacy: The Global Goals operates as a not-for-profit campaign coordinated by Project Everyone, working in partnership with the United Nations to create and promote awareness of the Sustainable Development Goals. The organization produces campaigns, content, and resources at no charge for public use under Creative Commons licensing. Revenue appears to come from organizational partnerships and supporters rather than direct monetization of services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Global Goals, operated by Project Everyone, runs the official UN-endorsed public awareness campaign for the 17 UN Sustainable Development Goals adopted by 193 world leaders in 2015. The organization produces and distributes free campaign websites, podcasts, educational lesson plans, corporate sustainability resources, brand assets under Creative Commons licensing, and advocacy campaigns targeting individuals, businesses, schools, and policymakers to drive action on poverty, inequality, and climate change by 2030.

Product overview

The Global Goals operates as a campaign ecosystem comprising multiple interconnected platforms and programs: the main globalgoals.org website serves as the central hub for SDG awareness and campaign coordination; Business Avengers (business.globalgoals.org) engages the private sector with resources and case studies; World's Largest Lesson provides educational materials for schools; Sustainability Hour enables corporate volunteers to teach sustainability; and the 'An Idiot's Guide to Saving the World' podcast amplifies the message through storytelling. The Resources Hub provides brand assets and materials. All offerings are non-commercial and designed to drive awareness and action toward achieving the 17 UN Sustainable Development Goals by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Business Avengers: A platform comprising some of the world's largest and most influential companies committed to playing a significant role in achieving the Global Goals by 2030.
• World's Largest Lesson
• An Idiot's Guide to Saving The World
• No Thanks Campaign
• Sustainability Hour
• BE HOPE
• Free the Funds
• DEAR G20
• Makes Total Sense

Products and services

• The Global Goals Website (globalgoals.org) The primary digital platform for promoting awareness of the 17 UN Sustainable Development Goals, featuring campaign information, news articles, resources, partner listings, and calls to action for individuals and organizations to support the goals.
• Business Avengers (business.globalgoals.org) A dedicated business engagement platform featuring SDG-aligned resources, case studies from major companies, action guides for businesses and employees, and partnership opportunities with sustainability organizations.
• World's Largest Lesson An educational initiative that provides lesson plans, activities, and resources for teachers to teach children about the Global Goals, designed to inspire young people to become informed and active citizens.
• Sustainability Hour A volunteer program that enables professionals to visit schools and deliver one-hour sustainability lessons using expert-designed toolkits, helping children understand sustainability issues and take action through Design Thinking methodology.
• An Idiot's Guide to Saving the World Podcast A podcast hosted by Gail Gallie and Loyiso Madinga that explores the Global Goals through interviews with activists, leaders, and experts, traveling globally to find stories of people affected by and working on sustainability challenges.
• Global Goals Resources Hub A downloadable resource library containing brand assets, SDG icons, logotypes, films, media cards, and campaign materials available under Creative Commons licensing for promoting the Global Goals.

Quantifiable outcome

• Reached nearly 3 billion people in the first week of launch in 2015
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Bill and Melinda Gates FoundationflagshipGTM or Marketing Partner · 20 September 2017Co-hosts the annual Goalkeepers event with the Gates Foundation to engage new generations of leaders in the fight against poverty and disease, aligned with the Global Goals.
• World's Largest LessoncoreStrategic or Co-development Partner · 25 September 2015Initiative launched by Project Everyone and UNICEF to teach children about the Global Goals in over 100 countries. Provides educational resources, lesson plans, and activities for teachers and students worldwide.
• United Nations (UN)coreStrategic or Co-development PartnerProject Everyone operates the Global Goals campaign in official partnership with the United Nations. The campaign promotes awareness of the UN Sustainable Development Goals (SDGs) adopted by 193 world leaders in 2015. The partnership provides unique legitimacy and access to global policy frameworks.
• Business Avengers (Google, Mastercard, IKEA, and others)flagshipGTM or Marketing PartnerThe Business Avengers comprise major global companies committed to achieving the Global Goals. Each company champions specific goals through their platforms, with case studies showcasing corporate sustainability initiatives aligned with the 17 SDGs.
• B CorpscoreGTM or Marketing PartnerGlobal movement of companies redefining business success to create a positive impact for workers, customers, communities, and the environment.
• The B TeamcoreGTM or Marketing PartnerGroup of visionary leaders partnering across sectors, regions, and industries to fix the broken economic model through sustainable business practices.
• Business Fights PovertycoreGTM or Marketing PartnerNetwork of over 25,000 companies, expert organisations, and individuals working together to move the needle on world challenges through purposeful collaboration.
• UN Global CompactflagshipGTM or Marketing PartnerWorld's largest corporate sustainability initiative on a mission to promote business as a force for good, with principles aligned to the Global Goals.
• WBCSD (World Business Council for Sustainable Development)coreGTM or Marketing PartnerCEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world.
• World Benchmarking AlliancecoreGTM or Marketing PartnerIdentifies the world's 2,000 most influential companies and promotes a 'race to the top' through corporate benchmarking against the SDGs.
• World's Largest LessoncoreStrategic or Co-development PartnerEducational platform promoting use of the Goals in learning, with thought-provoking lesson plans and activities for teachers and children designed to motivate young people to become informed and active citizens.
• Sustainability HourcoreStrategic or Co-development PartnerVolunteering opportunity enabling employees to inspire children to become changemakers through sustainability lessons in schools. Created by World's Largest Lesson in collaboration with Accenture.
• SDG CompasscoreGTM or Marketing PartnerProvides guidance for companies on how to align their strategies as well as measure and manage their contribution to the realization of the SDGs.
• SDG Business HubcoreGTM or Marketing PartnerGlobal Goals guides, perspectives, developments, trends, and insights for businesses engaging with sustainable development.
• Meaningful BusinessminorGTM or Marketing PartnerCurated network of progressive leaders combining purpose and profit to help achieve the Global Goals.
• Business For NaturecoreGTM or Marketing PartnerGlobal coalition of more than 85 influential partner organizations and forward-thinking companies driving credible business action and policy ambition for a nature-positive economy by 2030.
• Project EveryonecoreStrategic or Co-development PartnerThe not-for-profit company that created and executes the Global Goals campaign in partnership with the UN. Founded by Richard Curtis (filmmaker and founder of Comic Relief).
• SalesforcecoreGTM or Marketing PartnerBusiness Avengers member. Salesforce's Vaccine Cloud helps governments, healthcare providers, and nonprofits transform vaccination administration, supporting Goal 17 (Partnerships).
• SamsungcoreGTM or Marketing PartnerBusiness Avengers member. Partnered with UNDP to transform Galaxy smartphones into a powerful platform for the Global Goals through their Global Goals app.
• Ocean BottlecoreGTM or Marketing PartnerBusiness Avengers member. With every bottle sale, Ocean Bottle contributes directly to Plastic Bank, ensuring 11.4kg of plastic is collected, supporting Goal 14 (Life Below Water).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UN Foundation: UN-affiliated advocacy and fundraising organization that supports UN initiatives and raises public awareness of global issues. Directly comparable to Project Everyone as another UN-partnered entity driving awareness and resources toward multilateral goals.
• B Lab: Certifies B Corps and is explicitly listed as a Global Goals partner. Provides comparable corporate sustainability framework, member engagement, and brand-aligned advocacy for businesses integrating social and environmental goals.
• World Benchmarking Alliance: Explicit partner of the Global Goals campaign; benchmarks 2,000 influential companies against the SDGs. Direct comparable in driving corporate accountability to the 17 SDGs through measurement and ranking.
• Climate Reality Project: Founded by Al Gore to drive climate awareness and action; comparable as a celebrity-backed, awareness-led advocacy campaign focused on climate (one of the 17 SDGs) with global educational and grassroots programs.
• Business Fights Poverty: Network of 25,000+ companies and experts addressing world challenges through purposeful collaboration; explicit Global Goals partner. Closely comparable as a corporate-engagement platform for SDG-aligned action.
• 350.org: Global grassroots climate movement focused on ending fossil fuel use; directly comparable as a non-profit, awareness-and-advocacy campaign with mass mobilization and digital distribution focus.

Broad incumbents

• UN Global Compact: The world's largest corporate sustainability initiative, explicitly referenced as a Global Goals partner. Operates a broader corporate-sustainability platform and is a direct strategic peer for corporate SDG engagement and reporting frameworks.
• World Business Council for Sustainable Development (WBCSD): CEO-led organization of 200+ leading businesses accelerating the sustainability transition; explicit Global Goals partner. Larger, more established peer serving overlapping corporate sustainability engagement.

Emerging players

• Purpose: Social impact campaign agency that builds movements and campaigns for progressive causes. Comparable as a campaign-driven communications and movement-building organization operating in adjacent advocacy space.

Others

• Skoll Foundation: Major foundation funding social entrepreneurs addressing systemic challenges. Comparable as a funder/amplifier in the SDG ecosystem, though operates through grantmaking rather than direct awareness campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheGlobalGoals
• GitHubgithub.com/codeandconspire/globalgoals.org
• YouTubeyoutube.com/channel/UCRfuAYy7MesZmgOi1Ezy0ng
• Facebookfacebook.com/theglobalgoals
• Instagraminstagram.com/TheGlobalGoals
• LinkedInlinkedin.com/company/sustainableliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Global Goals