Roca Imóveis
Roca Imóveis is a privately held Brazilian real estate brokerage and rental management firm serving São Carlos and Ribeirão Preto through a digital platform with online scheduling, proposals, and digital contract signing for residential and commercial property buyers, renters, and investors.
- Company typePrivate
- Founded1980
- HeadquartersIbaté, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Roca Imóveis does
Roca Imóveis is a privately held Brazilian real estate brokerage and rental management firm founded around 1980 and headquartered in São Carlos, São Paulo, with a regional office in Ribeirão Preto. The company operates a digital-first property platform that lists residential, commercial, rural, and land assets for sale and rent, and enables customers to browse inventory, schedule visits, submit proposals, sign contracts, and request free property valuations and financing simulations online. Its core technology stack is a web-based portal built with Mold Systems as development partner, featuring advanced multi-axis search filters, a client area, favorites and comparison tools, and integration with WhatsApp and email for direct customer communication.
The company's go-to-market is direct-to-consumer, combining self-service online capabilities with two physical offices and a team of property consultants. Revenue is generated primarily through transaction commissions on property sales, recurring rental management and administration fees for property owners, and a freemium listing/advertising model where owners can register properties for free and Roca provides documentation, visit coordination, and contract assistance. Property listings are syndicated across multiple real estate portals to maximize buyer reach. Its served customer segments span residential buyers and renters, university students seeking proximity to USP, UNIP, and FATESA campuses, and property investors seeking rental management services in the two São Paulo state markets where it operates.
Roca Imóveis firmographics
Firmographics- Name
- Roca Imóveis
- Legal name
- Roca Imóveis
- Website
- https://roca.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roca Imóveis is a privately held Brazilian real estate brokerage and rental management firm serving São Carlos and Ribeirão Preto through a digital platform with online scheduling, proposals, and digital contract signing for residential and commercial property buyers, renters, and investors.
- Ownership category
- akta.pro rank
Roca Imóveis industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Roca Imóveis is headquartered
LocationHeadquarters
- HQ city
- Ibaté
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Roca Imóveis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commission: Commission-based revenue from buying and selling properties, with fees typically percentage-based on transaction value
- Property Rental Management: Rental management and administration services for property owners, including tenant placement and contract management
- Property Advertising: Free advertising platform for property listing, with comprehensive service including property registration, visit coordination, and proposal assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard property listing and transaction services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roca Imóveis product offering
Product offeringCore offering
Roca Imóveis is a Brazilian real estate brokerage that buys, sells, and rents residential and commercial properties in São Carlos and Ribeirão Preto. The company operates a digital platform that enables property listing, search with advanced filters, online visit scheduling, online proposal submission, digital contract signing, and free property evaluation. It supplements the platform with free legal advisory, financing simulation, and rental management services for property owners.
Product overview
Roca Imóveis operates as a comprehensive real estate platform serving São Carlos and Ribeirão Preto, Brazil. The offering consists of a unified property listing and transaction platform with integrated modules for property search with advanced filtering, client area management, property evaluation services, visit scheduling, online proposals, and financing simulators. Additional services include legal assistance and promotional campaigns (Black Roca, Below Market Prices). The platform features properties across multiple categories including apartments, houses, commercial spaces, rural properties, and land.
Differentiator
Problem solved
Functional benefit
Products and services
- Roca Imóveis Platform Comprehensive real estate brokerage platform enabling users to search, list, buy, sell, and rent properties in São Carlos and Ribeirão Preto, Brazil. Includes property listings with advanced filtering, online visits, online proposals, and document management. Targeted at individual residential buyers, sellers, and renters in the São Paulo state interior.
- Property Evaluation Service
Quantifiable outcome
- 100% digital process enabling remote property transactions
- +1 more outcomes
Companies that use Roca Imóveis
Customer profileSegments3 records
Ideal customer profiles3 records
Roca Imóveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Roca Imóveis partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Roca Imóveis competitors and assessment
Company assessmentEmerging players
- Loft: Loft is a Brazilian proptech focused on buying and selling apartments through a digital, broker-assisted model. Comparable to Roca in the residential brokerage space, with a more tech-driven approach and national ambitions targeting major Brazilian metros.
- QuintoAndar: QuintoAndar is Brazil's leading proptech rental platform with expanding sales brokerage and mortgage products. Comparable to Roca as a digital-first residential real estate intermediary, but operating at vastly larger scale with proprietary mobile technology and significant venture backing.
- Emcasa: Emcasa is a Brazilian proptech offering a curated, agent-supported buying experience for premium residential properties. Comparable to Roca in providing a brokerage service with a differentiated experience, but operating in higher-end São Paulo and Rio segments.
Broad incumbents
- Lopes: Lopes is one of Brazil's largest traditional real estate brokerage networks, operating a franchise/branch model across multiple states. Comparable to Roca as a brokerage, but with national scale, a luxury focus, and a far broader geographic footprint versus Roca's two-city interior São Paulo presence.
- Coelho da Fonseca: Coelho da Fonseca is a long-established São Paulo-based residential real estate brokerage with decades of operating history. Comparable to Roca as a traditional, brand-led brokerage serving the São Paulo market, though concentrated in the capital versus Roca's interior focus.
- Bossa Nova Sotheby's International Realty: Bossa Nova Sotheby's International Realty is a Brazilian luxury real estate brokerage affiliated with the global Sotheby's network. Comparable to Roca as a residential brokerage with multi-city presence, but focused on the high-end segment and operating with international brand backing.
Others
- Zap Imóveis: Zap Imóveis is one of Brazil's largest real estate listing portals, aggregating listings from brokerages like Roca. It is comparable as part of Roca's distribution ecosystem (Roca syndicates listings to portals like Zap) and competes indirectly by enabling buyers to bypass individual broker relationships.
- Viva Real: Viva Real is a major Brazilian real estate portal owned by QuintoAndar group, aggregating listings from brokerages. Comparable to Roca as a distribution channel Roca uses, and indirectly competitive as buyers increasingly begin their property search on these portals.
Regional players
- Miranda Imóveis: Miranda Imóveis is a long-running regional real estate brokerage in São Paulo state offering sales, rentals, and property management. Comparable to Roca as a traditional regional Brazilian brokerage, though typically serving different interior markets.
Direct peers
- França Imóveis: França Imóveis is a regional real estate brokerage serving the Ribeirão Preto area with sales, rentals, and property management services. Closely comparable to Roca as a similarly sized regional broker operating in the same Ribeirão Preto geography with a comparable service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roca Imóveis social profiles
Digital presenceRoca Imóveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roca Imóveis leadership team
Management profileNumber of profiles
Roca Imóveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roca Imóveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roca Imóveis
What does Roca Imóveis do?
Roca Imóveis is a Brazilian real estate brokerage that buys, sells, and rents residential and commercial properties in São Carlos and Ribeirão Preto. The company operates a digital platform that enables property listing, search with advanced filters, online visit scheduling, online proposal submission, digital contract signing, and free property evaluation. It supplements the platform with free legal advisory, financing simulation, and rental management services for property owners.
Is Roca Imóveis a public or private company?
Roca Imóveis is a private company. It is classified as unknown and is currently operating.
When was Roca Imóveis founded?
Roca Imóveis was founded in 1980. It employs 51 to 100 people.
Where is Roca Imóveis based?
Roca Imóveis is headquartered in Ibaté, Brazil, in the Latin America region.
How does Roca Imóveis make money?
Three revenue lines are on record. Real Estate Transaction Commission is the primary driver. The others are property Rental Management and property Advertising.
Who are Roca Imóveis's main competitors?
Emerging players on record are Loft, QuintoAndar and Emcasa. Broad incumbents are Lopes, Coelho da Fonseca and Bossa Nova Sotheby's International Realty. Others are Zap Imóveis and Viva Real. Miranda Imóveis is listed as a regional player. França Imóveis is listed as a direct peer.
Does Roca Imóveis have an API?
No public API is recorded for Roca Imóveis.
What industry is Roca Imóveis in?
Roca Imóveis's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 5312 and its SIC code is 6531.