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Rhino Roofing

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uuid000fm9b

Namestring
Rhino Roofing
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Rhino Roofing (also operating as Rhino Roofing and Siding) is a veteran-owned, private roofing contractor based in Minnesota. Founded in 2017 and headquartered in Elmwood, the company provides residential roofing installation, repair, and replacement services alongside siding installation, with explicit emphasis on post-storm and emergency roof repair. Its documented commercial engagement includes post-derecho roof repairs at the Villas at Vista North multi-unit housing development in Bemidji, Minnesota. The company's go-to-market is direct-to-consumer and direct-to-B2B via field crews; its only disclosed digital presence beyond its website is a content marketing blog ('roofsbyrhino') that publishes educational articles on comparing roofing estimates and contractor selection. There is no proprietary software platform, no API, no disclosed technology stack, and no AI/ML components in the offering.

Rhino Roofing monetizes entirely through project-based, custom-quoted contracts. Pricing is determined per engagement based on materials, labor, warranties, and scope of work, with no standardized tiers, no recurring revenue, and no subscription or licensing element. Revenue is one-time project revenue from residential homeowners (primary persona segment) and housing developers / property managers (secondary business-unit segment). The company has no disclosed investors, no parent organization, no subsidiaries, and no M&A activity; it operates as an independent, owner-managed entity under founder and veteran Ryan Lamusga. There are no patents, trademarks, awards, or formal partnerships disclosed.

The company is geographically constrained to Minnesota, with field-crew-based service delivery. Its workforce was reduced from approximately 30 workers to 7 following a federal ICE worksite raid in June 2025 that detained around 20 workers, materially impairing service capacity and creating an active operational and reputational disruption. The company's competitive position rests on local reputation, veteran-owned branding, and field-service execution rather than on technology, scale, or data advantages.

Short descriptiontext

Rhino Roofing is a veteran-owned private roofing contractor based in Minnesota that provides residential and commercial roof installation, repair, replacement, and siding services, with a focus on post-storm emergency repair for homeowners and housing developers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersElmwood, United States
HQ citystring
Elmwood
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential roofing services, roof repair installation, storm damage repair, siding installation services, post-disaster roofing
Industry4 codes
1Roof Installation & Replacement
CodeHSAPAKAAPrimaryYes
2Shingle Roof Repair & Replacement (Asphalt/Composite)
CodeHSAGAKABPrimaryNo
3Roof Repair & Leak Remediation
CodeHSAPAKABPrimaryNo
4Soffit, Fascia & Eaves Repair/Replacement
CodeHSAPAKAHPrimaryNo
NAICS code1 code
  • Roofing Contractors238160
SIC code2 codes
  • Asphalt Paving & Roofing Materials2950
  • Services-Miscellaneous Repair Services7600
Product category
Residential Roofing Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Roofing Installation and Repair Services
TypeOne Time License
Description

One-time project-based revenue from roofing installation, repair, and replacement services for residential and commercial properties. The company was contracted for post-derecho roof repairs at a housing development in Bemidji, Minnesota.

startribune.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Supply Chain, Operations, Marketing or Sales
Pricing details1 tier
1Project-based custom quotes
ModelOtherBilling cadencePay-as-you-go
Notes

Roofing estimates are customized based on materials, labor, warranties, and scope of work. No fixed pricing tiers available.

roofsbyrhino.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Rhino Roofing is a veteran-owned roofing contractor that provides residential and small-commercial roof installation, repair, replacement, and siding installation services. The company also handles post-disaster storm damage repair work, having been contracted for post-derecho roof repairs at a multi-unit housing development in Bemidji, Minnesota.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Residential Roofing Installation, Repair, and Replacement
CategoryRoofing Services
Description

Veteran-owned residential roofing service covering new roof installation, repair, and full roof replacement for homeowners in Minnesota.

2Post-Disaster Storm Damage Roof Repair
CategoryStorm Damage Restoration
Description

Emergency and post-storm roof repair service for residential properties and multi-unit housing developments affected by severe weather events such as derechos.

3Siding Installation Services
CategoryExterior Contracting
Description

Siding installation service offered alongside roofing work under the Rhino Roofing and Siding brand for residential properties.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Bone Dry Roofing is a Midwest-based residential and commercial roofing contractor with multiple offices across the region. It is directly comparable to Rhino Roofing as a regional storm-response and roof replacement provider with a similar service mix in the same geography.

TypeDirect peer
Description

Mighty Dog Roofing is a national residential roofing franchise that emphasizes storm-damage repair, inspections, and exterior services. It is directly comparable to Rhino Roofing in service scope (roofing, siding, storm response) and in targeting homeowners and property managers.

TypeDirect peer
Description

Erie Home is a national residential contractor specializing in roofing, siding, and windows, with a strong direct-sales model aimed at homeowners. It overlaps with Rhino Roofing on bundled roofing-and-siding projects and direct-to-consumer sales motion.

TypeDirect peer
Description

Klaus Roofing Systems is a network of residential roofing contractors providing roof repair, replacement, and exterior services across multiple U.S. markets. It is directly comparable to Rhino Roofing as a residential roofing brand targeting storm-driven and replacement demand.

TypeDirect peer
Description

Long Home Products is a regional residential exterior remodeling company focused on roofing and siding installations. It is a direct peer in bundling roofing and siding for homeowners and running an in-house field crew model similar to Rhino Roofing's.

TypeBroad incumbent
Description

Aspen Contracting is one of the largest exterior restoration contractors in the U.S., serving residential and commercial customers nationwide. It overlaps with Rhino Roofing in storm-damage repair and roof replacement but operates at much greater scale and geographic reach.

TypeBroad incumbent
Description

Roofing Corp of America is a PE-backed roll-up of residential and commercial roofing contractors across the U.S. It is comparable to Rhino Roofing as a roofing services consolidator but is significantly larger and capitalizes on the same fragmented-services opportunity.

TypeBroad incumbent
Description

Tecta America is a large national commercial roofing contractor offering installation, repair, and maintenance services. It overlaps with Rhino Roofing in core roofing services but is focused on commercial and institutional customers and operates at national scale.

TypeBroad incumbent
Description

CentiMark is one of the largest commercial roofing and flooring contractors in North America, offering reroofing, repairs, and service across the U.S. It is a broad incumbent comparable in core roofing service delivery, though oriented to commercial rather than residential work.

TypeRegional player
Description

Baker Roofing is a regional residential and commercial roofing contractor headquartered in the Southeast U.S. It is comparable to Rhino Roofing in offering roof repair, replacement, and storm-damage services, but operates primarily in a different geography.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rhino Roofing

Residential Roofing Servicesrhinoroofing.com

Rhino Roofing is a veteran-owned private roofing contractor based in Minnesota that provides residential and commercial roof installation, repair, replacement, and siding services, with a focus on post-storm emergency repair for homeowners and housing developers.

What Rhino Roofing does

Rhino Roofing (also operating as Rhino Roofing and Siding) is a veteran-owned, private roofing contractor based in Minnesota. Founded in 2017 and headquartered in Elmwood, the company provides residential roofing installation, repair, and replacement services alongside siding installation, with explicit emphasis on post-storm and emergency roof repair. Its documented commercial engagement includes post-derecho roof repairs at the Villas at Vista North multi-unit housing development in Bemidji, Minnesota. The company's go-to-market is direct-to-consumer and direct-to-B2B via field crews; its only disclosed digital presence beyond its website is a content marketing blog ('roofsbyrhino') that publishes educational articles on comparing roofing estimates and contractor selection. There is no proprietary software platform, no API, no disclosed technology stack, and no AI/ML components in the offering.

Rhino Roofing monetizes entirely through project-based, custom-quoted contracts. Pricing is determined per engagement based on materials, labor, warranties, and scope of work, with no standardized tiers, no recurring revenue, and no subscription or licensing element. Revenue is one-time project revenue from residential homeowners (primary persona segment) and housing developers / property managers (secondary business-unit segment). The company has no disclosed investors, no parent organization, no subsidiaries, and no M&A activity; it operates as an independent, owner-managed entity under founder and veteran Ryan Lamusga. There are no patents, trademarks, awards, or formal partnerships disclosed.

The company is geographically constrained to Minnesota, with field-crew-based service delivery. Its workforce was reduced from approximately 30 workers to 7 following a federal ICE worksite raid in June 2025 that detained around 20 workers, materially impairing service capacity and creating an active operational and reputational disruption. The company's competitive position rests on local reputation, veteran-owned branding, and field-service execution rather than on technology, scale, or data advantages.

Rhino Roofing firmographics

Firmographics
Name
Rhino Roofing
Website
https://rhinoroofing.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
Rhino Roofing is a veteran-owned private roofing contractor based in Minnesota that provides residential and commercial roof installation, repair, replacement, and siding services, with a focus on post-storm emergency repair for homeowners and housing developers.
Ownership category
akta.pro rank

Rhino Roofing industry classification

Industry
Product category
Residential Roofing Services
NAICS
Roofing Contractors (238160)
SIC
Asphalt Paving & Roofing Materials (2950), Services-Miscellaneous Repair Services (7600)
akta.pro primary industry
Roof Installation & Replacement (HSAPAKAA)
akta.pro secondary industries
Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

  • Residential roofing services
  • Roof repair installation
  • Storm damage repair
  • Siding installation services
  • Post-disaster roofing

Where Rhino Roofing is headquartered

Location

Headquarters

HQ city
Elmwood
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Rhino Roofing business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

  1. Roofing Installation and Repair Services: One-time project-based revenue from roofing installation, repair, and replacement services for residential and commercial properties. The company was contracted for post-derecho roof repairs at a housing development in Bemidji, Minnesota.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goProject-based custom quotes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Rhino Roofing product offering

Product offering

Core offering

Rhino Roofing is a veteran-owned roofing contractor that provides residential and small-commercial roof installation, repair, replacement, and siding installation services. The company also handles post-disaster storm damage repair work, having been contracted for post-derecho roof repairs at a multi-unit housing development in Bemidji, Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

  • Residential Roofing Installation, Repair, and Replacement Veteran-owned residential roofing service covering new roof installation, repair, and full roof replacement for homeowners in Minnesota.
  • Post-Disaster Storm Damage Roof Repair Emergency and post-storm roof repair service for residential properties and multi-unit housing developments affected by severe weather events such as derechos.
  • Siding Installation Services Siding installation service offered alongside roofing work under the Rhino Roofing and Siding brand for residential properties.

Companies that use Rhino Roofing

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Rhino Roofing technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Rhino Roofing partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Rhino Roofing competitors and assessment

Company assessment

Direct peers

  • Bone Dry Roofing: Bone Dry Roofing is a Midwest-based residential and commercial roofing contractor with multiple offices across the region. It is directly comparable to Rhino Roofing as a regional storm-response and roof replacement provider with a similar service mix in the same geography.
  • Mighty Dog Roofing: Mighty Dog Roofing is a national residential roofing franchise that emphasizes storm-damage repair, inspections, and exterior services. It is directly comparable to Rhino Roofing in service scope (roofing, siding, storm response) and in targeting homeowners and property managers.
  • Erie Home: Erie Home is a national residential contractor specializing in roofing, siding, and windows, with a strong direct-sales model aimed at homeowners. It overlaps with Rhino Roofing on bundled roofing-and-siding projects and direct-to-consumer sales motion.
  • Klaus Roofing Systems: Klaus Roofing Systems is a network of residential roofing contractors providing roof repair, replacement, and exterior services across multiple U.S. markets. It is directly comparable to Rhino Roofing as a residential roofing brand targeting storm-driven and replacement demand.
  • Long Home Products: Long Home Products is a regional residential exterior remodeling company focused on roofing and siding installations. It is a direct peer in bundling roofing and siding for homeowners and running an in-house field crew model similar to Rhino Roofing's.

Broad incumbents

  • Aspen Contracting: Aspen Contracting is one of the largest exterior restoration contractors in the U.S., serving residential and commercial customers nationwide. It overlaps with Rhino Roofing in storm-damage repair and roof replacement but operates at much greater scale and geographic reach.
  • Roofing Corp of America: Roofing Corp of America is a PE-backed roll-up of residential and commercial roofing contractors across the U.S. It is comparable to Rhino Roofing as a roofing services consolidator but is significantly larger and capitalizes on the same fragmented-services opportunity.
  • Tecta America: Tecta America is a large national commercial roofing contractor offering installation, repair, and maintenance services. It overlaps with Rhino Roofing in core roofing services but is focused on commercial and institutional customers and operates at national scale.
  • CentiMark Corporation: CentiMark is one of the largest commercial roofing and flooring contractors in North America, offering reroofing, repairs, and service across the U.S. It is a broad incumbent comparable in core roofing service delivery, though oriented to commercial rather than residential work.

Regional players

  • Baker Roofing Company: Baker Roofing is a regional residential and commercial roofing contractor headquartered in the Southeast U.S. It is comparable to Rhino Roofing in offering roof repair, replacement, and storm-damage services, but operates primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Rhino Roofing social profiles

Digital presence

Rhino Roofing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rhino Roofing leadership team

Management profile

Number of profiles

Profiles1 record

Rhino Roofing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rhino Roofing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Roofing

What does Rhino Roofing do?

Rhino Roofing is a veteran-owned roofing contractor that provides residential and small-commercial roof installation, repair, replacement, and siding installation services. The company also handles post-disaster storm damage repair work, having been contracted for post-derecho roof repairs at a multi-unit housing development in Bemidji, Minnesota.

Is Rhino Roofing a public or private company?

Rhino Roofing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rhino Roofing founded?

Rhino Roofing was founded in 2017. It employs 11 to 50 people.

Where is Rhino Roofing based?

Rhino Roofing is headquartered in Elmwood, United States, in the North America region.

How does Rhino Roofing make money?

One revenue line is on record: roofing Installation and Repair Services.

Who are Rhino Roofing's main competitors?

Direct peers on record are Bone Dry Roofing, Mighty Dog Roofing, Erie Home, Klaus Roofing Systems and Long Home Products. Broad incumbents are Aspen Contracting, Roofing Corp of America, Tecta America and CentiMark Corporation. Baker Roofing Company is listed as a regional player.

Does Rhino Roofing have an API?

No public API is recorded for Rhino Roofing.

What industry is Rhino Roofing in?

Rhino Roofing's product category is Residential Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAGAKAB, Shingle Roof Repair & Replacement (Asphalt/Composite). Its NAICS code is 238160 and its SIC code is 2950.

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Live signals
Star TribuneRoofers jump from homes in Bemidji to escape ICE agentsFederal ICE agents conducted a raid at the Villas at Vista North housing development in Bemidji, Minnesota, detaining approximately 20 workers employed by Rhino Roofing and Siding, a veteran-owned roofing company contracted for post-derecho roof repairs, with some workers reportedly jumping off rooftops and fleeing into nearby woods to evade detention. The company's owner, Ryan Lamusga, is now attempting to locate and bond out detained workers, including 11 men from Mexico transferred to Crow Wing County jail, while his crew has been reduced from 30 to just seven workers. The incident has sparked community backlash, with local residents forming an anti-ICE protest and collecting over $600 for the affected workers, while highlighting the roofing industry's reliance on immigrant labor.LankatalksRhino Roofing Launches ‘Rhino Academy’ to Bridge Sri Lanka’s Industrial Skills GapRhino Roofing Products Limited launched the Rhino Academy to address Sri Lanka's industrial skills gap, coinciding with the birth anniversary of its late chairman. The Academy partners with NAITA and TVEC to offer certified NVQs, with the first batch starting in May.RhinorooferElevating Safety Standards in Roofing: A Comprehensive Guide for ContractorsA guide for roofing contractors outlines how to build a safety-first culture, covering leadership commitment, a detailed and communicated safety policy, worker participation, and reporting of unsafe conditions. It recommends regular equipment inspections, maintenance, and adjustments for seasonal hazards such as frost and leaves. The piece is written by Rhino Roofing LLC of Duluth, MN, which is certified in Malarkey Emerald Pro, GAF, and AtlasPRO.