Rhino Roofing
Rhino Roofing is a veteran-owned private roofing contractor based in Minnesota that provides residential and commercial roof installation, repair, replacement, and siding services, with a focus on post-storm emergency repair for homeowners and housing developers.
- Company typePrivate
- Founded2017
- HeadquartersElmwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rhino Roofing does
Rhino Roofing (also operating as Rhino Roofing and Siding) is a veteran-owned, private roofing contractor based in Minnesota. Founded in 2017 and headquartered in Elmwood, the company provides residential roofing installation, repair, and replacement services alongside siding installation, with explicit emphasis on post-storm and emergency roof repair. Its documented commercial engagement includes post-derecho roof repairs at the Villas at Vista North multi-unit housing development in Bemidji, Minnesota. The company's go-to-market is direct-to-consumer and direct-to-B2B via field crews; its only disclosed digital presence beyond its website is a content marketing blog ('roofsbyrhino') that publishes educational articles on comparing roofing estimates and contractor selection. There is no proprietary software platform, no API, no disclosed technology stack, and no AI/ML components in the offering.
Rhino Roofing monetizes entirely through project-based, custom-quoted contracts. Pricing is determined per engagement based on materials, labor, warranties, and scope of work, with no standardized tiers, no recurring revenue, and no subscription or licensing element. Revenue is one-time project revenue from residential homeowners (primary persona segment) and housing developers / property managers (secondary business-unit segment). The company has no disclosed investors, no parent organization, no subsidiaries, and no M&A activity; it operates as an independent, owner-managed entity under founder and veteran Ryan Lamusga. There are no patents, trademarks, awards, or formal partnerships disclosed.
The company is geographically constrained to Minnesota, with field-crew-based service delivery. Its workforce was reduced from approximately 30 workers to 7 following a federal ICE worksite raid in June 2025 that detained around 20 workers, materially impairing service capacity and creating an active operational and reputational disruption. The company's competitive position rests on local reputation, veteran-owned branding, and field-service execution rather than on technology, scale, or data advantages.
Rhino Roofing firmographics
Firmographics- Name
- Rhino Roofing
- Website
- https://rhinoroofing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rhino Roofing is a veteran-owned private roofing contractor based in Minnesota that provides residential and commercial roof installation, repair, replacement, and siding services, with a focus on post-storm emergency repair for homeowners and housing developers.
- Ownership category
- akta.pro rank
Rhino Roofing industry classification
Industry- Product category
- Residential Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)
Keywords
Where Rhino Roofing is headquartered
LocationHeadquarters
- HQ city
- Elmwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rhino Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Roofing Installation and Repair Services: One-time project-based revenue from roofing installation, repair, and replacement services for residential and commercial properties. The company was contracted for post-derecho roof repairs at a housing development in Bemidji, Minnesota.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based custom quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rhino Roofing product offering
Product offeringCore offering
Rhino Roofing is a veteran-owned roofing contractor that provides residential and small-commercial roof installation, repair, replacement, and siding installation services. The company also handles post-disaster storm damage repair work, having been contracted for post-derecho roof repairs at a multi-unit housing development in Bemidji, Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Roofing Installation, Repair, and Replacement Veteran-owned residential roofing service covering new roof installation, repair, and full roof replacement for homeowners in Minnesota.
- Post-Disaster Storm Damage Roof Repair Emergency and post-storm roof repair service for residential properties and multi-unit housing developments affected by severe weather events such as derechos.
- Siding Installation Services Siding installation service offered alongside roofing work under the Rhino Roofing and Siding brand for residential properties.
Companies that use Rhino Roofing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rhino Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rhino Roofing partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Rhino Roofing competitors and assessment
Company assessmentDirect peers
- Bone Dry Roofing: Bone Dry Roofing is a Midwest-based residential and commercial roofing contractor with multiple offices across the region. It is directly comparable to Rhino Roofing as a regional storm-response and roof replacement provider with a similar service mix in the same geography.
- Mighty Dog Roofing: Mighty Dog Roofing is a national residential roofing franchise that emphasizes storm-damage repair, inspections, and exterior services. It is directly comparable to Rhino Roofing in service scope (roofing, siding, storm response) and in targeting homeowners and property managers.
- Erie Home: Erie Home is a national residential contractor specializing in roofing, siding, and windows, with a strong direct-sales model aimed at homeowners. It overlaps with Rhino Roofing on bundled roofing-and-siding projects and direct-to-consumer sales motion.
- Klaus Roofing Systems: Klaus Roofing Systems is a network of residential roofing contractors providing roof repair, replacement, and exterior services across multiple U.S. markets. It is directly comparable to Rhino Roofing as a residential roofing brand targeting storm-driven and replacement demand.
- Long Home Products: Long Home Products is a regional residential exterior remodeling company focused on roofing and siding installations. It is a direct peer in bundling roofing and siding for homeowners and running an in-house field crew model similar to Rhino Roofing's.
Broad incumbents
- Aspen Contracting: Aspen Contracting is one of the largest exterior restoration contractors in the U.S., serving residential and commercial customers nationwide. It overlaps with Rhino Roofing in storm-damage repair and roof replacement but operates at much greater scale and geographic reach.
- Roofing Corp of America: Roofing Corp of America is a PE-backed roll-up of residential and commercial roofing contractors across the U.S. It is comparable to Rhino Roofing as a roofing services consolidator but is significantly larger and capitalizes on the same fragmented-services opportunity.
- Tecta America: Tecta America is a large national commercial roofing contractor offering installation, repair, and maintenance services. It overlaps with Rhino Roofing in core roofing services but is focused on commercial and institutional customers and operates at national scale.
- CentiMark Corporation: CentiMark is one of the largest commercial roofing and flooring contractors in North America, offering reroofing, repairs, and service across the U.S. It is a broad incumbent comparable in core roofing service delivery, though oriented to commercial rather than residential work.
Regional players
- Baker Roofing Company: Baker Roofing is a regional residential and commercial roofing contractor headquartered in the Southeast U.S. It is comparable to Rhino Roofing in offering roof repair, replacement, and storm-damage services, but operates primarily in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Rhino Roofing social profiles
Digital presenceRhino Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhino Roofing leadership team
Management profileNumber of profiles
Profiles1 record
Rhino Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhino Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhino Roofing
What does Rhino Roofing do?
Rhino Roofing is a veteran-owned roofing contractor that provides residential and small-commercial roof installation, repair, replacement, and siding installation services. The company also handles post-disaster storm damage repair work, having been contracted for post-derecho roof repairs at a multi-unit housing development in Bemidji, Minnesota.
Is Rhino Roofing a public or private company?
Rhino Roofing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhino Roofing founded?
Rhino Roofing was founded in 2017. It employs 11 to 50 people.
Where is Rhino Roofing based?
Rhino Roofing is headquartered in Elmwood, United States, in the North America region.
How does Rhino Roofing make money?
One revenue line is on record: roofing Installation and Repair Services.
Who are Rhino Roofing's main competitors?
Direct peers on record are Bone Dry Roofing, Mighty Dog Roofing, Erie Home, Klaus Roofing Systems and Long Home Products. Broad incumbents are Aspen Contracting, Roofing Corp of America, Tecta America and CentiMark Corporation. Baker Roofing Company is listed as a regional player.
Does Rhino Roofing have an API?
No public API is recorded for Rhino Roofing.
What industry is Rhino Roofing in?
Rhino Roofing's product category is Residential Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAGAKAB, Shingle Roof Repair & Replacement (Asphalt/Composite). Its NAICS code is 238160 and its SIC code is 2950.