Upvoty
Upvoty is a bootstrapped SaaS platform that provides SaaS product teams with integrated feedback boards, public roadmaps, changelogs, and an in-app widget to collect, prioritize, and close the loop on user feature requests. It serves over 2,000 product teams globally through a self-serve, subscription model starting at $15 per month.
- Company typePrivate
- Founded2019
- HeadquartersEindhoven, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Upvoty does
Upvoty is a SaaS user-feedback management platform for product teams, founded in 2018-2019 by Mike Slaats and headquartered in Eindhoven, Netherlands. The platform combines four core modules into a single integrated workflow: Feedback Boards for capturing and upvoting requests, a Public Roadmap for sharing planned and in-progress work, Changelogs for announcing shipped features, and a Feedback Widget for in-app collection. Supporting capabilities include Merge AI for duplicate detection, Smart tags, moderation, custom domains, branding controls, multi-language portals in 20+ languages, SAML SSO with audit logs, and integrations with Slack, Intercom, Zapier, and Jira. An MCP server exposes the platform to AI assistants such as ChatGPT, Claude, and Cursor for natural-language feedback workflows.
The company operates a self-serve, product-led growth motion through its website, with a 14-day free trial and no credit card required. Pricing is subscription-based with monthly and annual billing, starting at $15/month on the Starter tier and scaling up through Growth (multi-board, custom domain, integrations, Merge AI) and Business (SSO, audit logs, private boards) plans; there are no per-seat fees. Distribution is exclusively digital, relying on content marketing, an extensive SEO footprint of 25+ comparison pages against competitors such as Canny and Frill, founder-led organic social media, and earned community launches on Product Hunt and BetaList. The company is bootstrapped, with no external funding rounds disclosed, and operates with a team of 1-10 people serving a claimed base of 2,000+ product teams globally.
Upvoty firmographics
Firmographics- Name
- Upvoty
- Legal name
- Upvoty
- Website
- https://upvoty.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upvoty is a bootstrapped SaaS platform that provides SaaS product teams with integrated feedback boards, public roadmaps, changelogs, and an in-app widget to collect, prioritize, and close the loop on user feature requests. It serves over 2,000 product teams globally through a self-serve, subscription model starting at $15 per month.
- Ownership category
- akta.pro rank
Upvoty industry classification
Industry- Product category
- User Feedback Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
- akta.pro secondary industry
- Peer Feedback, Discussion Forums & Social Learning Communities (EDAFAGAH)
Keywords
Where Upvoty is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Upvoty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription tiers (Starter, Growth, Business) with monthly and annual billing. Predictable per-workspace pricing with no per-seat fees. Revenue recurs monthly or annually based on plan tier chosen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan — single board, core features |
| Subscription | Monthly | Growth plan — multi-board, custom domain, integrations |
| Subscription | Monthly | Business plan — enterprise controls, SSO, audit logs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Upvoty product offering
Product offeringCore offering
Upvoty is an all-in-one user feedback platform for SaaS product teams. It centralizes feature requests, bug reports, and ideas on public or private voting boards, shares planned and shipped work via a public roadmap and automated changelog, and captures in-product feedback through an embeddable widget. The platform includes AI-powered duplicate detection (Merge AI), an MCP server for AI-assistant workflows, SAML SSO, multi-language support, and integrations with Slack, Intercom, Zapier, and Jira.
Product overview
Upvoty is an all-in-one user feedback platform for product teams. The platform comprises four core integrated modules: Feedback Boards (for collecting and voting on requests), Public Roadmap (for sharing planned and in-progress work), Changelogs (for announcing shipped features), and Feedback Widget (for in-app feedback collection). Additional features include Merge AI for duplicate detection, Smart tags for auto-categorization, Moderation for content approval, User SSO for authentication, Customize for brand matching, Custom domain for white-label hosting, and Multi-language support. The platform also offers an MCP server for AI integration with ChatGPT, Claude, and other AI clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Feedback Boards Public or private voting boards with upvoting, leaderboards, tags, filters, and moderation that capture every request, bug, and idea from users. Used by SaaS product teams to centralize and prioritize incoming feedback.
- Public Roadmap Shared roadmap showing what is planned, in progress, and recently shipped, with the ability for users to vote and follow status changes. Built for product teams to share roadmap transparency with their customers.
- Changelogs Automated changelog module that announces releases and auto-notifies the people who voted for shipped features, closing the feedback loop and turning shipped work into product news.
- Feedback Widget Embeddable in-app widget for capturing feature requests, bug reports, and ideas directly within the customer's product, sending submissions into the Upvoty feedback boards.
- Upvoty 2.0 Major version update of the Upvoty feedback platform featuring significant platform-wide improvements released as a new product version available to existing and new customers.
Quantifiable outcome
- Reduces churn by keeping users engaged with visible roadmap progress
- +1 more outcomes
Companies that use Upvoty
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Upvoty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Upvoty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SlackcoreSlack integration allows Upvoty to push feedback updates and roadmap notifications directly into Slack channels, keeping teams aligned without switching context. Available on Growth and Business plans.
- IntercomcoreIntercom integration enables push of feedback updates to Intercom conversations, connecting customer-facing support conversations with the feedback workflow.
- ZapiercoreZapier integration allows Upvoty to connect with thousands of other tools via no-code automation workflows, extending the feedback platform into broader business operations.
- JiracoreJira integration syncs feedback and roadmap status changes to Jira issues, connecting the voice-of-customer layer directly into engineering workflows.
- ChatGPT / Claude / Cursor / MCP-ready clientscoreMCP (Model Context Protocol) server integration enables AI assistants to read posts, votes, and roadmap status; create or update feedback; and draft changelog entries in plain English — no tab switching or copy-pasting required.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Upvoty competitors and assessment
Company assessmentDirect peers
- Canny: Canny is the most frequently cited direct competitor in user feedback and feature voting boards for SaaS product teams, with public roadmaps and changelogs. Upvoty's own comparison pages position the product head-to-head against Canny on feature, pricing, and use-case dimensions.
- Frill: Frill offers idea boards, roadmaps, and changelogs targeted at SaaS product teams, overlapping almost entirely with Upvoty's core modules. It is one of Upvoty's named comparison targets and serves a similar SMB/startup self-serve customer.
- Featurebase: Featurebase provides feedback boards, changelogs, and helpdesk functionality for SaaS teams, making it a direct SMB-tier competitor. Upvoty's comparison pages specifically target Featurebase users evaluating alternatives.
- Nolt: Nolt is a public roadmap and feature-request tool for product teams, with similar self-serve pricing and voting-board mechanics. It is explicitly listed in Upvoty's comparison pages and competes for the same SaaS PM persona.
- FeatureOS: FeatureOS bundles feedback boards, roadmaps, and changelogs for product teams in a similar SMB self-serve model. Upvoty maintains a direct comparison page against FeatureOS, indicating overlapping ICP and feature set.
- Productflare: Productflare offers public feedback boards and roadmaps aimed at indie and SMB SaaS teams, with a similar pricing tier. Upvoty's comparison pages list Productflare as an alternative, signaling close product overlap.
- Noora: Noora is a feedback and voting board product for SaaS companies, targeting a similar customer profile. It is one of the named competitors in Upvoty's public comparison hub.
Broad incumbents
- UserVoice: UserVoice is an established player in customer feedback and product roadmap management, originally enterprise-focused. Upvoty lists UserVoice as a comparison target, but UserVoice serves a broader and historically larger-customer base than Upvoty's SMB core.
- Productboard: Productboard is a venture-backed product management platform that includes feedback, roadmap, and prioritization features as part of a broader PM suite. It competes with Upvoty on the feedback/roadmap layer but operates at a larger scope and price point.
- Pendo: Pendo is a product experience platform with in-app feedback, NPS, roadmaps, and product analytics aimed at mid-market and enterprise. It overlaps with Upvoty's feedback widget and roadmap modules but at a much broader scope and scale.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Upvoty social profiles
Digital presenceUpvoty compliance and trust
Trust signalCompliance1 record
Upvoty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upvoty leadership team
Management profileNumber of profiles
Profiles1 record
Upvoty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upvoty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upvoty
What does Upvoty do?
Upvoty is an all-in-one user feedback platform for SaaS product teams. It centralizes feature requests, bug reports, and ideas on public or private voting boards, shares planned and shipped work via a public roadmap and automated changelog, and captures in-product feedback through an embeddable widget. The platform includes AI-powered duplicate detection (Merge AI), an MCP server for AI-assistant workflows, SAML SSO, multi-language support, and integrations with Slack, Intercom, Zapier, and Jira.
Is Upvoty a public or private company?
Upvoty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upvoty founded?
Upvoty was founded in 2019. It employs 1 to 10 people.
Where is Upvoty based?
Upvoty is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Upvoty make money?
One revenue line is on record: subscription Plans.
Who are Upvoty's main competitors?
Direct peers on record are Canny, Frill, Featurebase, Nolt, FeatureOS, Productflare and Noora. Broad incumbents are UserVoice, Productboard and Pendo.
Does Upvoty have an API?
Yes. Upvoty exposes a REST API plus webhooks for integrations. The platform also offers an MCP (Model Context Protocol) server that connects to ChatGPT, Claude, Cursor, and any MCP-ready client. The MCP enables AI to read posts, votes, and roadmap status, create or update feedback in plain English, surface top requests and recent votes on demand, and draft changelog entries and reply to feedback from an editor.
What industry is Upvoty in?
Upvoty's product category is User Feedback Management Software. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools, with a secondary code of EDAFAGAH, Peer Feedback, Discussion Forums & Social Learning Communities. Its NAICS code is 5415 and its SIC code is 7372.