Planbook

What Planbook does

Planbook, Inc. is a privately held, bootstrapped software company founded in 2010 by Rod Hall, an elementary school teacher, and his brother Jeff Hall, a software developer. It operates a web-based lesson planning and management SaaS platform with native iOS and Android apps, serving K-12 and higher-education teachers, school and district administrators, and students. The company reports over one million teachers using the platform and over one billion lessons stored, and runs with a small (1-10 person), fully remote team on a four-day work week out of Yorkville, Illinois.

The core product is a cloud-hosted lesson planning system spanning versatile class scheduling (weekly, bi-weekly, cycle, and alternate-day schedules), configurable lesson development (up to 10 sections, attachments, status tags, templates), teacher collaboration via shared lesson banks with permission controls, an integrated gradebook, and administrator tools for plan review, curriculum management, and standards reporting. A distinguishing technical asset is a team-certified learning-standards repository covering all 50 states plus national, international, and district/diocese frameworks. The platform supports interoperability through 1EdTech OneRoster rostering, SIS syncing, and SSO with Google, Microsoft, ClassLink, Clever, and Apple, plus integrations with Google Classroom/Drive/Calendar and Microsoft Office.

The business model is subscription-based across two streams: individual teacher subscriptions priced at $20/year (falling to $16/year on a 3-year commitment) and volume-based per-seat school/district licensing ($18 down to $14 per license by account count). Go-to-market is product-led, anchored on a 90-day free trial and self-serve website/app-store signup for individual teachers, supplemented by a sales-assisted motion with demo scheduling for institutional buyers. Marketing centers on content (100+ knowledge-base articles, video tutorials, free webinars), organic social, and rapid customer support as a differentiator.

Name

Planbook

Legal name

Planbook, Inc.

Website

https://planbook.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Planbook is a bootstrapped SaaS platform for online lesson planning, scheduling, standards tracking, and gradebook management, serving K-12 and higher-education teachers, school/district administrators, and students via web and mobile apps.

Ownership category

akta.pro rank

Product category

Lesson Planning Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Instructional Design & Storyboarding Platforms (EDAFAHAB)

akta.pro secondary industry

Attendance, Scheduling, Timetabling & Calendar Management (EDAFAEAF)

Keywords

• Lesson planning software
• Teacher productivity tools
• Curriculum management
• Education technology
• Standards tracking

Headquarters

HQ city

Yorkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Teacher Subscription: Annual subscription model for individual teachers with tiered pricing based on commitment length. Single-seat subscription with all features included at one price.
2. School/District Licensing: Volume-based licensing for schools and districts with per-seat pricing that decreases as account count increases. Multi-seat subscriptions with administrative controls.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Planbook is a web-based SaaS lesson planning platform with native iOS and Android mobile apps that enables K-12 and higher education teachers to schedule classes, develop and share lesson plans, track learning standards, manage gradebooks, and collaborate with colleagues. It serves both individual teachers via annual subscriptions and schools/districts via volume licensing with administrator controls, curriculum banks, and automated rostering through 1EdTech OneRoster integrations.

Product overview

Planbook is a unified web-based lesson planning platform with companion mobile apps for iOS and Android. The core Planbook Web Platform provides comprehensive lesson planning capabilities, while the Planbook Mobile App extends these features to mobile devices for teachers, administrators, and students. The platform includes distinct tools for teachers (scheduling, lesson development, collaboration, templates, gradebook) and administrators (plan review, teacher management, curriculum banks, student reporting, calendar management). Student access is provided through dedicated views. The product portfolio also encompasses integration with Google Workspace, Microsoft, ClassLink, Clever, Apple SSO, and 1EdTech OneRoster for automated roster management.

Differentiator

Problem solved

Functional benefit

Products and services

• Planbook Web Platform Comprehensive web-based lesson planning platform providing class scheduling, lesson development with up to 10 sections, teacher collaboration, learning standards tracking, gradebook, curriculum management, and administrator tools for K-12 and higher education teachers and school administrators.
• Planbook Mobile App Native iOS and Android applications extending the Planbook web platform to mobile devices, enabling teachers to create classes and lessons on the go, administrators to review plans and manage calendars, and students to access lessons, assignments, and grades.

Quantifiable outcome

• Average support response time under 15 minutes
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• Google (Classroom, Drive, Calendar)coreTechnology or IntegrationDeep integration with Google ecosystem including Google Classroom for assignment sync, Google Drive for file storage, and Google Calendar for event syncing. Users can save lessons to Google Docs and access Google content within Planbook.
• Microsoft (Word, OneDrive)coreTechnology or IntegrationIntegration with Microsoft Office allowing users to save lessons to Microsoft Word format. SSO support through Microsoft accounts for school and district deployments.
• ClassLinkcoreTechnology or IntegrationIntegration with ClassLink Roster Server for automated roster management. SSO support through ClassLink for single sign-on access. ClassLink integration for rostering schools, administration, and teaching staff.
• ClevercoreTechnology or IntegrationSSO integration with Clever for single sign-on access in educational institutions. Clever Instant Login support for seamless authentication.
• 1EdTech ConsortiumcoreTechnology or IntegrationFull support of 1EdTech OneRoster open standard for automated student and teacher roster syncing with Student Information Systems. Compliance with OneRoster specification for interoperability.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nearpod: Nearpod provides interactive lesson delivery, formative assessments, and standards-aligned content for K-12. It overlaps with Planbook on the lesson design and standards side, but is differentiated by its real-time student engagement and presentation capabilities.
• Pear Deck: Pear Deck (part of GoGuardian) helps teachers build and deliver interactive presentations and assessments. It competes with Planbook's lesson development and assessment workflow and is often purchased at the school or district level.
• Teachers Pay Teachers (TpT): TpT is a marketplace where teachers buy, sell, and share original lesson plans and resources. It intersects with Planbook's lesson bank and curriculum management use cases, particularly for teachers seeking pre-built lesson content rather than authoring their own.
• ClassDojo: ClassDojo is a classroom management and communication platform used heavily in K-12, with tools for portfolios, messaging, and activities. It is adjacent to Planbook in teacher workflow and competes for the same per-teacher and per-school budget allocations.
• Seesaw: Seesaw is a student-driven learning platform with planning, activity, and family communication features used widely in K-12. It overlaps with Planbook's student view and parent communication workflows, and competes for the same elementary teacher and school district budgets.

Broad incumbents

• Canvas by Instructure: Canvas is a leading K-12 and higher education LMS used widely by school districts. While Canvas focuses on course delivery and assessment, its modules and calendar overlap with Planbook's scheduling and lesson management features, and it is often the default system against which Planbook is evaluated at the district level.
• PowerSchool Schoology: PowerSchool Schoology is a K-12 LMS with grading, assessment, and basic planning capabilities. As a broad incumbent, it is often the system schools already have in place when evaluating Planbook, and its bundled nature can pressure standalone planners.
• Google Classroom: Google Classroom is a free LMS tightly integrated with Google Workspace that includes assignment and basic lesson scheduling functionality. It is a broad incumbent in the K-12 workflow space and the most significant free substitute for Planbook's planner, especially given Planbook's deep Google integration.

Direct peers

• Common Curriculum: Common Curriculum is an online lesson planning tool built for K-12 teachers, offering lesson templates, standards alignment, and sharing. It competes directly with Planbook in the same category, targeting the same individual teacher buyer with a similar subscription model.
• Chalk (Planboard): Chalk's Planboard is one of the original online lesson planning products for teachers, with scheduling, standards, and sharing features. It is a direct head-to-head competitor to Planbook, serving the same teacher persona in the US and Canada with similar pricing.

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PlanbookSupport
• Facebookfacebook.com/planbookcom
• LinkedInlinkedin.com/company/planbook
• Instagraminstagram.com/planbookcom
• Xx.com/planbookcom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planbook