DiD
D-ID is a Tel Aviv-based generative AI platform that builds photorealistic, real-time interactive digital avatar technology for enterprise customers in corporate training, marketing, and customer engagement, with named Fortune 100 clients including Microsoft, Tata, PepsiCo, AXA, and J.P. Morgan.
- Company typePrivate
- Founded2004
- HeadquartersAmbler, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DiD does
D-ID is a Tel Aviv-headquartered generative AI platform that builds photorealistic digital human avatars and embeds them into enterprise video, training, marketing, and customer engagement workflows. Its core technology stack combines proprietary neural rendering with cloud infrastructure, fusing speech recognition, natural language processing, voice cloning, facial animation, and real-time video synthesis to produce interactive avatars with low latency and high frame rate across more than 100 languages. The product portfolio centers on the AI Video Marketing Suite for Enterprise (Premium+ and Express Avatars), the Agentic Videos platform (which embeds real-time conversational AI agents directly into the video layer), and Interactive AI Training Videos, complemented by a real-time streaming API for developer and OEM embedding.
D-ID monetizes primarily through enterprise platform subscriptions and API licensing, with quote-based enterprise pricing rather than publicly disclosed tiers. Go-to-market combines direct enterprise field sales (evidenced by named Fortune 100 customers Tata Group, Microsoft, Canva, PepsiCo, AXA, and J.P. Morgan), analyst and earned-media credibility campaigns, and distribution through native integrations into Canva and Microsoft PowerPoint. The 2025 acquisition of Berlin-based Simple Show expanded both engineering capacity in explainer video and a foothold in the European enterprise training market. SOC 2 Type 2 certification and GDPR compliance are central to its enterprise trust positioning, and the company maintains a horizontal segmentation strategy across corporate training, marketing, and customer engagement use cases.
DiD firmographics
Firmographics- Name
- DiD
- Legal name
- D-ID
- Website
- https://didagency.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- D-ID is a Tel Aviv-based generative AI platform that builds photorealistic, real-time interactive digital avatar technology for enterprise customers in corporate training, marketing, and customer engagement, with named Fortune 100 clients including Microsoft, Tata, PepsiCo, AXA, and J.P. Morgan.
- Ownership category
- akta.pro rank
DiD industry classification
Industry- Product category
- AI Video Generation and Digital Avatar Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where DiD is headquartered
LocationHeadquarters
- HQ city
- Ambler
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DiD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise Platform Licensing: D-ID licenses its AI avatar and video platform to enterprise customers including Fortune 100 companies, providing access to avatar creation, real-time video synthesis, and interactive AI agent capabilities via subscription.
- API Usage and Streaming: Enterprise developers and platform partners access D-ID's real-time streaming API to embed interactive AI avatar capabilities into their own products, with usage-based or subscription pricing depending on deployment scale.
- Platform Subscription / SaaS: D-ID Studio offers platform access for avatar video generation, with competitive pricing in the AI avatar market (comparable tools range from free tiers to ~$90/month).
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
DiD product offering
Product offeringCore offering
D-ID is a generative AI platform for digital humans that creates photorealistic AI avatars and interactive video content. Its core offering is the AI Video Marketing Suite for Enterprise, which includes Premium+ and Express Avatars, interactive AI agents, personalized video campaigns, and a video translation tool supporting 30 languages. The platform is sold to enterprise customers through subscription, a real-time streaming API, and integrations with Canva and Microsoft PowerPoint.
Product overview
D-ID is a generative AI platform for digital humans offering a unified product portfolio centered on AI-powered video and avatar technology. The core offering is the AI Video Marketing Suite for Enterprise, which includes Premium+ and Express Avatars for hyper-realistic digital human creation, interactive AI agents, and personalized video campaigns. The platform also features Agentic Videos and Interactive AI Training Videos with built-in conversational agents. Real-Time Conversational Avatars power live customer interactions across platforms. The 2025 acquisition of Simple Show expanded D-ID's neural rendering capabilities. The platform integrates with Canva and Microsoft PowerPoint for marketing workflows and offers a real-time streaming API for enterprise deployments.
Differentiator
Problem solved
Functional benefit
Brands
- Agentic Videos: AI-powered interactive video platform embedding real-time AI agents directly into video content allowing viewers to interrupt, ask questions, and explore topics beyond playback
- AI Video Marketing Suite for Enterprise
- Real-time Streaming API
Products and services
- AI Video Marketing Suite for Enterprise Comprehensive enterprise platform for creating hyper-realistic digital human videos, running personalized marketing campaigns, deploying interactive AI agents, and translating video content across 30 languages. Targeted at large brand and marketing teams.
- Agentic Videos Interactive video product that embeds a real-time AI agent directly into the video layer, transforming video from a passive medium into a responsive one where viewers can interrupt, ask questions, and continue exploring topics.
- Interactive AI Training Videos AI-powered interactive training videos with built-in conversational agents designed for corporate L&D teams, enabling employees to talk directly to the training content in real time to address disengagement with traditional self-paced corporate training.
- Real-Time Streaming API Developer-facing API that enables enterprise developers and platform partners to embed interactive, photorealistic AI avatar capabilities into their own websites, apps, and virtual platforms, supporting real-time video synthesis with voice synchronization and facial animation in over 100 languages.
Quantifiable outcome
- 30% increase in click-through rates for personalized video campaigns using D-ID's Premium+ avatars
- +3 more outcomes
Companies that use DiD
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
DiD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature8 records
DiD partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Simple ShowcoreD-ID acquired Berlin-based Simple Show in 2025 to advance its explainer video and enterprise training capabilities. The acquisition added photorealistic digital avatar technology and enterprise customer education workflow integration, embedding D-ID's product into Simple Show's enterprise training and customer education workflows.
- CanvacoreD-ID is integrated into Canva's platform, enabling Canva users to create AI avatar videos directly within Canva's design environment. This integration positions D-ID as a white-labeled AI video capability within Canva's enterprise marketing workflow.
- Microsoft (PowerPoint)coreD-ID's avatar technology is integrated into Microsoft PowerPoint, allowing enterprise users to embed AI avatar videos into presentations for marketing and training applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DiD competitors and assessment
Company assessmentDirect peers
- Synthesia: London-based AI avatar video platform widely considered the enterprise leader; competes head-to-head with D-ID for Fortune 100 corporate training and marketing avatars, with similar SOC 2/GDPR positioning and a comparable API.
- HeyGen: San Francisco-based AI avatar and video generator with a strong self-serve and SMB motion that has recently pushed upmarket; directly comparable to D-ID on Premium/Express avatar tiers, multilingual video and per-seat subscription pricing.
- Colossyan: Enterprise-focused AI video avatar platform emphasizing corporate learning and L&D use cases, overlapping directly with D-ID's Interactive AI Training Videos and SOC 2/GDPR enterprise posture.
- Tavus: AI personalized video platform that clones a single person to generate thousands of personalized videos; competes with D-ID's Premium+ Avatar and personalized marketing use cases for enterprise sales and marketing teams.
- Hour One: Tel Aviv-based photorealistic AI avatar company targeting enterprise training, customer engagement, and real-time conversational avatars, with significant geographic and product overlap with D-ID.
- Soul Machines: Digital human / conversational avatar company focused on enterprise customer experience and training; competes with D-ID's Real-Time Conversational Avatars in enterprise CX and learning deployments.
- DeepBrain AI: Korea-based AI avatar and video synthesis platform with enterprise SaaS and API distribution, comparable to D-ID on photorealistic avatars, multilingual video, and avatar-as-a-service pricing.
Emerging players
- Higgsfield AI: Early-stage agentic video infrastructure company explicitly cited alongside D-ID as a thematic peer building agentic video workflows; competitive context for D-ID's Agentic Videos product rather than a direct functional overlap today.
Broad incumbents
- Runway: Generative AI video platform (Gen-3, etc.) offering text-to-video and broader creative tooling; not a direct avatar competitor but a broader incumbent in the same generative video category that D-ID operates in for enterprise use cases.
- VEED.IO: Browser-based AI video creation and editing platform adding AI avatars and translation to a broader prosumer/SMB editing suite; competitive overlap with D-ID on basic avatar video creation for non-enterprise segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DiD social profiles
Digital presenceDiD compliance and trust
Trust signalCompliance2 records
DiD financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiD leadership team
Management profileNumber of profiles
DiD subsidiaries and ownership
Company hierarchySubsidiaries1 record
DiD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiD
What does DiD do?
D-ID is a generative AI platform for digital humans that creates photorealistic AI avatars and interactive video content. Its core offering is the AI Video Marketing Suite for Enterprise, which includes Premium+ and Express Avatars, interactive AI agents, personalized video campaigns, and a video translation tool supporting 30 languages. The platform is sold to enterprise customers through subscription, a real-time streaming API, and integrations with Canva and Microsoft PowerPoint.
Is DiD a public or private company?
DiD is a private company. It is classified as unknown and is currently operating.
When was DiD founded?
DiD was founded in 2004. It employs 101 to 250 people.
Where is DiD based?
DiD is headquartered in Ambler, United States, in the North America region.
How does DiD make money?
Three revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are API Usage and Streaming and platform Subscription / SaaS.
Who are DiD's main competitors?
Direct peers on record are Synthesia, HeyGen, Colossyan, Tavus, Hour One, Soul Machines and DeepBrain AI. Higgsfield AI is listed as an emerging player. Broad incumbents are Runway and VEED.IO.
Does DiD have an API?
Yes. D-ID offers a real-time streaming API that enables photorealistic digital avatars to interact with users with low latency and high frame rate. The API supports enterprise deployment for customer service, healthcare, and media applications.
What industry is DiD in?
DiD's product category is AI Video Generation and Digital Avatar Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7370.