What Movatic does

Movatic is a privately held shared-mobility software company incorporated in Michigan (Movatic Inc.) that builds an integrated SaaS platform for operators of bike share, scooter, and kayak rental fleets. Its product suite comprises three interconnected applications: a web-based operator admin platform for managing fleets, rentals, billing, memberships, maintenance tickets, and customer support; a consumer-facing User App for iOS and Android that handles QR-code-based discovery, BLE unlocking, payments, and membership management; and a Maintenance App for field staff to test locks, record service tasks, and inspect battery status. The platform is hardware-agnostic at the integration layer — supporting Noke, AXA, Omni, Desi Utopic locks as well as Segway, Okai, ACTON scooters and kayaks — but Movatic also sells configured hardware directly through shop.movatic.co, creating a designed-in switching cost on the equipment side.

The business model combines several revenue streams: monthly software licensing, per-rental transaction fees processed through Stripe, hardware sales (margin on configured scooters, bikes, kayaks, and locks), custom development services under a CTO-as-a-Service offering, and a formal reseller channel where partners earn margin on license and hardware resale. The branded-app customization tier is priced at $5,000 one-time plus a minimum $1,500 per month license fee and is positioned as a one-week deployment. Payment infrastructure is layered with a Movatic Card Visa Commercial Credit card, powered by Stripe and issued by Celtic Bank, providing working-capital tooling to operators.

Go-to-market is product-led and horizontal: operators can self-serve and launch a rental system through admin.movatic.co at no upfront cost, with optional paid upgrades; global distribution is amplified by app-store presence, comprehensive documentation, and a structured reseller program. The platform operates in 3,000+ active locations with 1M+ registered users and has processed over $8M in transaction value (a GTV figure, not company revenue). Customer segments are broadly horizontal across micro-mobility use cases — bike share, scooter rental, kayak/watercraft rentals, and enterprise operators seeking white-label branded apps — with no named logos or disclosed customer count beyond the platform-wide scale metrics. The company is founder-led, with co-founder/CTO Adam Jakiela identified, operates with 1-10 employees, holds GDPR and CCPA compliance, and has not raised institutional capital beyond a small 2018 funding round.

Name

Movatic

Legal name

Movatic Inc.

Website

https://movatic.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Movatic provides an integrated SaaS platform — web admin dashboard, consumer mobile app, and maintenance app — that enables micro-mobility operators to launch and manage bike, scooter, and kayak rental fleets with integrated payment processing, hardware lock compatibility, and optional branded-app deployment.

Ownership category

akta.pro rank

Product category

Shared Mobility Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Micromobility Rental Software & White-Label Platform Providers (THADAGAO)

Keywords

• Shared mobility software
• Micro-mobility platform
• Fleet management software
• Bike share software
• Scooter rental platform

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Licensing: Monthly license fees for platform access. Custom development SOW includes $5,000 one-time payment plus minimum $1,500 per month ongoing license fee for branded app customers. Standard platform licensing for system operators.
2. Transaction Fees: Platform transaction fees charged per rental transaction processed through the system. Payment processing through Stripe with direct debit from operator accounts.
3. Hardware Sales: Sale of compatible hardware (scooters, bikes, kayaks, locks) through shop.movatic.co. Hardware is configured to work exclusively with Movatic platform.
4. Custom Development Services: CTO as a Service offering for bespoke feature development and branded app customization beyond standard platform capabilities.
5. Reseller Margins: Resellers pay license fees to Movatic and receive compensation from end-user transactions at Movatic's standard pricing, creating margin opportunity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Movatic provides a shared mobility software platform that enables operators of bikes, scooters, and kayaks to launch and manage rental systems. The platform consists of a web-based admin dashboard, a consumer-facing mobile app (iOS/Android), and a maintenance app, with integrations to multiple smart lock and hardware manufacturers (Noke, AXA, Omni, Okai, Segway, ACTON). Operators can deploy white-label branded apps within one week, and the platform processes payments via Stripe.

Product overview

Movatic is a shared mobility software platform providing a modular, integrated product suite for micro-mobility operators. The core platform consists of three interconnected applications: the Movatic Admin Platform (web-based operator dashboard for managing systems, users, rentals, hardware, billing, and support), the Movatic User App (mobile app for riders to locate, rent, and pay for mobility units), and the Movatic Maintenance App (field app for BLE-enabled maintenance tasks). On top of the platform, operators can purchase Branded Apps — a white-label customization add-on launching fully custom iOS/Android apps in one week for $5,000 plus $1,500/month. Hardware (scooters, bikes, smart locks) is sold through an integrated shop in partnership with manufacturers including Noke, Okai, AXA, and Omni. An optional Movatic Card Visa commercial credit card, powered by Stripe, rounds out the financial tooling for operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Movatic Admin Platform Web-based administrative dashboard for shared mobility operators to manage systems, users, rentals, hardware, locations, memberships, billing, and customer support.
• Movatic User App Mobile application for end users to discover nearby mobility units, start and end rentals via QR code or BLE, manage payments, apply coupons, and report issues. Available on iOS and Android.
• Movatic Maintenance App Mobile application for admin users with BLE locks to record and configure maintenance tasks, test locking/unlocking, and view battery levels of hardware units.
• Branded Apps White-label customization service allowing operators to launch their own branded iOS and Android apps with custom design elements (colors, logos, map pins) within one week. Priced at $5,000 one-time setup plus $1,500/month minimum ongoing license fee.
• Movatic Hardware Shop Sale of partner-sold shared mobility hardware including scooters, bikes, kayaks, and smart locks from vendors such as Noke, Okai, AXA, and Omni. Hardware is configured exclusively for the Movatic platform.
• Movatic Card Visa Commercial credit card offering powered by Stripe and issued by Celtic Bank for system operators, used for managing operational expenses on the platform.
• CTO as a Service Custom development service offering for bespoke feature development and branded app customization beyond standard platform capabilities, targeted at enterprise operators with specialized requirements.

Quantifiable outcome

• Branded app deployment in one week
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• NokecoreTechnology or IntegrationHardware lock partner providing Noke padlock integration with Movatic platform. Noke locks are Bluetooth-enabled smart padlocks used for securing bikes and equipment in shared mobility systems.
• AXAcoreTechnology or IntegrationAXA provides smart lock technology integrated with Movatic platform for bike and equipment security in shared mobility operations.
• OmnicoreTechnology or IntegrationOmni provides Ring locks and IoT scooters that integrate with Movatic platform. Documentation includes detailed setup and debugging guides for Omni products.
• OkaicoreTechnology or IntegrationOkai electric scooter manufacturer with products integrated into Movatic shared mobility platform for fleet management.
• SegwaycoreTechnology or IntegrationSegway scooter products supported by Movatic platform with documented setup procedures in operator documentation.
• StripecoreTechnology or IntegrationPayment processing infrastructure provider. Stripe handles all payment transactions, credit card holds, and billing operations for Movatic platform operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lime: Lime is one of the largest micromobility operators globally, with proprietary software for managing its scooter and bike fleets. Comparable as a shared mobility operator with internal platform capabilities, though Lime operates its own fleets rather than selling software externally.
• PBSC Urban Solutions: PBSC Urban Solutions is an established bike share operator and technology provider serving cities worldwide with docked bike share systems. Comparable to Movatic as a shared mobility technology provider, but more established, vertically integrated, and focused on large municipal contracts.
• Lyft (Bikes & Scooters): Lyft operates bike share (including Citi Bike) and scooter share systems using proprietary operations technology. Comparable to Movatic through its shared mobility operations and underlying platform, though embedded within a much larger rideshare company.

Emerging players

• SharingOS: SharingOS is a MaaS platform enabling multi-modal shared mobility integration and operations across operators. Comparable to Movatic as a shared mobility software provider, though oriented toward multi-modal aggregation and MaaS rather than single-operator SaaS.
• Swiftmile: Swiftmile provides shared mobility infrastructure and software for light electric vehicles (scooters, e-bikes) with charging stations and fleet management. Comparable as a hardware-plus-software platform serving shared mobility operators, with overlap in the operator-customer segment.
• Drop Mobility: Drop Mobility provides shared micromobility management software for scooter and bike operators. Comparable as a smaller, emerging SaaS platform targeting similar operator segments with hardware integrations and white-label offerings.

Others

• LINKA: LINKA manufactures smart locks for bike share and shared mobility operators. Comparable to Movatic as a participant in the shared mobility ecosystem, specifically on the hardware/lock integration side where Movatic partners with comparable vendors like Noke and AXA.

Direct peers

• Ride Report: Ride Report offers fleet management and operations software for shared mobility operators including scooters, bikes, and mopeds. Directly comparable as a software platform serving the same operator customer base as Movatic.
• 8D Technologies: 8D Technologies powers major bike share systems (Bixi, Capital Bikeshare, Citi Bike) with end-to-end station, lock, and operations software. Directly comparable as a software platform for shared bike and micromobility operators, though historically more focused on docked/station-based systems.
• INVERS: INVERS provides a shared mobility technology platform (CloudBox, ShareTree) used by scooter and carshare operators to manage fleets, vehicles, and users. Directly comparable to Movatic as a B2B SaaS serving shared mobility operators with hardware-agnostic integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/movaticmobility

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movatic