Dobuss

What Dobuss does

Dobuss (legal entity: DOBUSS PROJECTS, S.L.) is a Spanish full-service digital marketing agency headquartered in Córdoba and founded in 2013. The firm operates from 13 Spanish cities — Córdoba, Sevilla, Málaga, Almería, Jaén, Granada, Cádiz, Barcelona, Huelva, Madrid, Valencia, A Coruña, and Bilbao — and claims a team of over 90 specialists spanning SEO, Paid Media, social media, design, development, content, and analytics. Dobuss markets itself as a 360° digital marketing agency serving both Spanish SMEs and large enterprise clients, with named logos including Goiko, Mahou, GAES, Milar, Totto, Straumann Group, Orange Theory, La Carloteña, and the Barakaldo municipality.

The agency's service catalog is organized into ten practice areas: SEO (including a newer "GEO" / SEO-for-AI offering), Paid Media (Google Ads, Social Ads, Programmatic), Social Media management, AI consulting and AI agent development, Design and Branding, Web and E-commerce Development (Shopify, PrestaShop), Marketplace management (Amazon, Miravia), Digital PR, Strategic Consulting (ABM, B2B, industrial), and Data Solutions (GA4, server-side tracking, CRO). Dobuss holds official partner status with Meta, Google, Shopify, PrestaShop, Amazon Ads, TikTok, Pinterest, Doofinder, and Connectif, and positions technical measurement expertise — server-side tracking via GTM, GA4 Measurement Protocol, and Meta Conversions API — as a core differentiator for accurate attribution in cookieless, ad-blocker-heavy environments.

Dobuss monetizes exclusively through professional services contracts, with custom project quotes, annual contract durations with automatic renewal, and 30-day cancellation notice. The company reports serving over 200 clients, ranking among the top 5 SEO agencies in Spain for four consecutive years (ranked #1 in 2022 and 2023, and awarded Best SEO Agency in Spain in 2025), and holding a 4.9/5 Google rating across 943 reviews. There is no disclosed revenue, no parent company, no external funding, and no M&A activity — the business is founder-led (José Huertas Jiménez and José Luis García-Morato Polo) and privately held under Spanish SL corporate form.

Name

Dobuss

Legal name

DOBUSS PROJECTS, S.L.

Website

https://dobuss.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Dobuss is a Spanish full-service digital marketing agency (DOBUSS PROJECTS, S.L.) founded in 2013, operating from 13 Spanish cities with 90+ specialists serving SMEs and large enterprises across SEO, Paid Media, AI, e-commerce, and analytics.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAE

Lead Generation & List Building Services (Prospecting, Data Sourcing)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Search engine optimization
• Paid media management
• Social media marketing
• Digital marketing consulting
• Ecommerce development services

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive online marketing services including SEO, Paid Media, Social Media, AI consulting, Design, Web Development, E-commerce, Communication, Strategy, and Data Solutions. Revenue generated through professional service contracts, typically annual contracts with automatic renewal.
2. Consulting Services: Consulting includes strategic marketing planning, business strategy, online reputation management, marketing subsidies, SEO positioning, web auditing, and Amazon agency services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dobuss is a full-service digital marketing agency (agencia de marketing digital 360) that sells professional marketing services to businesses, including SEO positioning, Paid Media management, Social Media management, AI consulting and AI agent development, branding and graphic design, web and eCommerce development, digital PR and corporate communications, marketing and business strategy consulting, and data analytics solutions. The agency delivers these services through dedicated Project Managers coordinating specialized technical teams across 13 office locations in Spain.

Product overview

Dobuss is a full-service digital marketing agency (agencia de marketing digital 360) offering a comprehensive portfolio of marketing services organized into distinct practice areas. The core offering comprises SEO, Paid Media (Google Ads and Social Ads), Social Media management, AI-powered marketing automation, Design (branding, graphic, web), Web Development (including eCommerce on Shopify/PrestaShop), Marketplace management (Amazon), Digital PR, Strategic Consulting, and Data Analytics. Additional services include Kit Digital (government digitization aid assistance) and the Hubler no-code marketing platform. The agency serves clients ranging from SMEs to large enterprises across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Organic search optimization services including keyword research, on-page and off-page SEO, technical audits, linkbuilding, and local and international SEO positioning. For SMEs and large enterprises seeking to grow organic visibility and traffic.
• Paid Media (Paid 360°) Paid advertising management across Google Ads (Search, Display, Shopping, Performance Max), social platforms, and programmatic advertising. For businesses seeking to generate qualified leads and conversions through performance marketing.
• Social Media Management Social network management including content creation, community management, influencer marketing, and online reputation management. For brands seeking to grow their organic social presence and engagement.
• AI Services (Agencia IA) AI-powered marketing services including AI consulting, autonomous AI agent development (Agentes IA), and marketing automation integration. For businesses seeking to integrate AI into their marketing and operations.
• Design (Branding and Graphic Design) Creative services including brand identity and branding, graphic design, web design, and eCommerce store design. For businesses seeking professional visual identity and design execution.
• Web and Software Development Web and software development services including web development, eCommerce development on Shopify and PrestaShop, and custom software solutions. For businesses seeking digital product and platform engineering.
• E-commerce and Marketplace Management Online store development and marketplace management across owned eCommerce platforms and major marketplaces such as Amazon. For online retailers seeking multi-channel commerce growth.
• Digital PR and Communication Digital PR, corporate communications, and content marketing services. For brands seeking earned media coverage, corporate storytelling, and content-driven visibility.
• Strategy and Marketing Consulting Marketing and business consulting including strategic planning, ABM, B2B marketing, market research, and Go-to-Market strategies. For B2B and industrial companies requiring specialized marketing strategy.
• Data Solutions and Digital Analytics Digital analytics services including GA4 implementation, server-side tracking, conversion rate optimization (CRO), email marketing, and ROI reporting. For businesses seeking accurate marketing measurement and data-driven optimization.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Meta Business PartnercoreTechnology or IntegrationOfficial Meta business partner providing Facebook and Instagram advertising services with platform expertise and support access.
• Shopify PartnercoreTechnology or IntegrationOfficial Shopify partner for e-commerce development and store setup services.
• PrestaShop Partner AgencycoreTechnology or IntegrationOfficial PrestaShop partner agency for e-commerce platform development and implementation.
• Amazon Ads PartnercoreTechnology or IntegrationOfficial Amazon Ads partner specializing in Amazon advertising campaigns and marketplace optimization.
• TikTok Marketing PartnercoreGTM or Marketing PartnerOfficial TikTok marketing partner and TikTok Shop partner for short-form video marketing and social commerce.
• GooglecoreTechnology or IntegrationExpertise in Google Ads including Performance Max, Google Analytics 4, Google Tag Manager, and Google Search Console implementations.
• MiraviaminorChannel Partner/ Reseller/ DistributorMarketplace partner for Miravia platform operations and sales.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InboundCycle: Spain-based inbound marketing agency and HubSpot Elite partner offering content, SEO, paid media and marketing automation. Comparable to Dobuss on multi-channel digital execution and use of marketing automation technology.
• Optimizaclick: Spanish performance-oriented digital marketing agency focused on SEO, SEM and e-commerce client acquisition. Directly comparable to Dobuss on performance-led services for Spanish SMEs and online retailers.
• Elogia: Spanish full-service digital marketing agency offering SEO, paid media, social media, e-commerce and data analytics to enterprise and SME clients. Closely comparable to Dobuss on service portfolio, Spain-centric footprint and customer profile.
• Webpositer: Spanish agency specialized in SEO and inbound marketing, with broader digital marketing services. Direct competitor on SEO-led mandates, the same service category in which Dobuss is repeatedly ranked #1 in Spain.
• Beefacto: Spanish digital marketing and creative agency focused on SEO, content and performance campaigns. Overlaps with Dobuss on core SEO positioning, paid media execution and Andalusia/Spanish national client base.
• Humanlevel: Spanish digital marketing consultancy and agency offering strategy, SEO, paid media and analytics to mid-market and enterprise clients. Comparable to Dobuss on consulting-led delivery model and multi-channel digital service mix.
• Territorio Creativo: Spanish digital and content marketing agency with offices across Spain, blending branding, social media and digital strategy. Matches Dobuss on multi-city Spain coverage and integrated creative + performance offering.

Broad incumbents

• Dentsu Spain: Spanish operations of Dentsu, a global advertising and media services network spanning creative, media, CXM and digital. Competes with Dobuss for large Spanish and international brand mandates requiring integrated digital execution.
• Lola Mullen Lowe: Global creative network with a strong Spanish presence delivering advertising, branding and digital campaigns. Broader incumbent competing for the same Spanish enterprise brand-positioning assignments that Dobuss serves (e.g. Goiko, Mahou).
• Publicis Spain: Spanish arm of the global Publicis Groupe offering advertising, media, digital and data services across all major channels. Larger-established competitor for the enterprise and multi-market clients Dobuss targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dobuss
• Instagraminstagram.com/dobussmkt
• TikToktiktok.com/@dobussmkt
• Xx.com/dobussmkt
• Facebookfacebook.com/dobussmkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobuss