Phoenix Behavioral Health

What Phoenix Behavioral Health does

Phoenix Behavioral Health is a private, for-profit outpatient behavioral health treatment provider operating two facilities in New Jersey — in Ewing Township (Mercer County) and Cherry Hill (Camden County) — and serving adults (18+) with mental health conditions, substance use disorders, and co-occurring diagnoses. The company delivers a four-tier continuum of care: Partial Hospitalization Program (PHP, ~30 hours/week), Intensive Outpatient Program (IOP, ~9 hours/week), Partial Care Day Program, and Virtual Treatment via HIPAA-compliant telehealth. Clinical care is grounded in evidence-based modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Eye Movement Desensitization and Reprocessing (EMDR), Motivational Interviewing, and Medication-Assisted Treatment (MAT) using FDA-approved medications such as Suboxone and Vivitrol. The organization is fully licensed by the NJ Division of Mental Health and Addiction Services and accredited by The Joint Commission.

The business model is fee-for-service outpatient behavioral health: services are billed through standard level-of-care billing codes and reimbursed primarily through in-network commercial insurance — including Aetna, Amerigroup, Blue Cross Blue Shield, Horizon NJ Health, Tricare, United Healthcare, Wellcare, and NJ Medicaid — with the company performing upfront insurance verification for prospective clients. The go-to-market is sales-led, driven by direct admissions, referrals, and community outreach supported by SEO-optimized educational content. Adjacent wraparound services — transportation to and from PHP/IOP sessions, legal liaison for court-mandated cases, and job preservation/FMLA support — are offered to mitigate common barriers to outpatient treatment engagement. According to company-reported metrics, Phoenix has delivered 250,000+ treatment services over 10+ years of operation since founding in 2014.

Name

Phoenix Behavioral Health

Legal name

Phoenix Behavioral Health

Website

https://recoverwithphoenix.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Behavioral Health is a private New Jersey outpatient behavioral health provider operating two facilities in Mercer and Camden counties, delivering PHP, IOP, Partial Care, and telehealth treatment for adults with mental health, substance use, and co-occurring disorders via evidence-based modalities and insurance reimbursement.

Ownership category

akta.pro rank

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outpatient Behavioral Health Services: Phoenix Behavioral Health generates revenue through providing outpatient behavioral health treatment services including Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and Partial Care Day Programs. Revenue is primarily collected through insurance reimbursement from in-network commercial insurance providers including Aetna, Ameri-group, Blue Cross Blue Shield, Horizon NJ Health, Tricare, United Healthcare, Wellcare, and NJ Medicaid. Services are billed through standard healthcare billing codes based on level of care provided.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Phoenix Behavioral Health provides outpatient behavioral health treatment for adults (18+) through a four-tier continuum of care: Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), Partial Care Day Program, and Virtual Treatment (telehealth). Services combine evidence-based therapeutic modalities (CBT, DBT, EMDR, MAT with Suboxone/Vivitrol) with psychiatric assessments, medication management, group therapy, family therapy, and trauma-informed care to address mental health conditions, substance use disorders, and co-occurring dual diagnosis cases in New Jersey.

Product overview

Phoenix Behavioral Health operates as a behavioral health treatment center offering a multi-tiered outpatient treatment system with four core programs: Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), Partial Care Day Program, and Virtual Treatment (telehealth). These programs are designed as a continuum of care, allowing clients to transition between levels based on their needs—from intensive daily treatment (PHP at ~30 hours/week) to moderate structured support (IOP at ~9 hours/week) to flexible virtual care. Treatment combines evidence-based therapeutic modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Eye Movement Desensitization and Reprocessing (EMDR), and Medication-Assisted Treatment (MAT) with medications such as Suboxone and Vivitrol. Additional support services include transportation, legal assistance, and job preservation support to remove barriers to treatment engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Partial Hospitalization Program (PHP) A comprehensive day treatment program providing full services similar to hospital-level care; clients attend treatment five days a week for approximately six hours daily and return home at night. PHP delivers structured therapy in a safe, supportive setting for intensive recovery for adults with mental health and/or substance use disorders.
• Intensive Outpatient Program (IOP) A structured treatment program providing therapy three times per week for approximately three hours each day, designed for individuals who need more intensive support than standard outpatient care while maintaining daily responsibilities such as work or school.
• Partial Care Day Program A long-term treatment solution providing more support than regular outpatient services, designed as an intermediate level of care between IOP and PHP for sustained recovery from mental health and substance use disorders.
• Virtual Treatment Telehealth and online counseling services allowing clients to receive behavioral health care via video calls, phone sessions, real-time chat, email, or mobile apps from the comfort of their home; designed for flexibility and accessibility for clients facing scheduling or transportation barriers. Delivered on HIPAA-compliant platforms.
• Medication-Assisted Treatment (MAT) FDA-approved medication options including Suboxone and Vivitrol combined with therapy to treat substance use disorders, helping reduce cravings and withdrawal symptoms as part of comprehensive SUD treatment for adult clients.
• Transportation Services Transportation services for clients enrolled in PHP and IOP programs, including convenient pickup and drop-off to and from facilities, ensuring accessibility for clients in Mercer and Camden counties, New Jersey.
• Legal Assistance Case management services including liaison with legal entities for court mandates and probation requirements, referrals to specialized legal counsel, and documentation and progress reports for the legal system.
• Job Preservation Support Employment support services including communication with employers for accommodations, FMLA guidance, and job re-entry support to help clients maintain employment while prioritizing recovery.

Quantifiable outcome

• 10+ years of experience serving New Jersey communities since 2014
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• AetnacoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts Aetna insurance plans for coverage of mental health and substance use treatment services including PHP, IOP, and Partial Care Day Programs.
• Ameri-groupcoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts Ameri-group insurance plans for coverage of behavioral health treatment services.
• Blue Cross Blue ShieldcoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts Blue Cross Blue Shield insurance plans for coverage of mental health and substance use treatment services.
• Horizon NJ HealthcoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts Horizon NJ Health insurance plans for coverage of behavioral health treatment services.
• TricarecoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts Tricare insurance plans for coverage of mental health and substance use treatment services.
• United HealthcarecoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts United Healthcare insurance plans for coverage of behavioral health treatment services.
• WellcarecoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts Wellcare insurance plans for coverage of mental health and substance use treatment services.
• NJ MedicaidcoreOthersIn-network insurance provider. Phoenix Behavioral Health accepts NJ Medicaid for coverage of behavioral health treatment services.
• NJ Division of Mental Health and Addiction ServicescoreOthersLicensing and regulatory body. Phoenix Behavioral Health is fully licensed through the NJ Division of Mental Health and Addiction Services to provide all levels of outpatient, intensive outpatient, and partial care treatment.
• The Joint Commission (TJC)coreOthersHealthcare accreditation organization. All Phoenix Behavioral Health programs are accredited by the Joint Commission, which is described as the industry gold standard for quality care.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Princeton House Behavioral Health: Princeton House Behavioral Health is a New Jersey-based provider of outpatient and intensive outpatient mental health and substance use disorder programs, directly comparable to Phoenix across PHP/IOP levels of care, payer mix, and regional footprint.
• CarePlus New Jersey: CarePlus NJ is a behavioral health provider operating multiple outpatient, partial care, and intensive outpatient programs across northern New Jersey, serving a comparable patient population with overlapping services and NJ payer relationships.
• Summit Behavioral Health: Summit Behavioral Health operates inpatient, PHP, IOP, and outpatient mental health and substance use programs at multiple sites, with comparable evidence-based modalities and payer-driven revenue model to Phoenix.

Broad incumbents

• Hackensack Meridian Carrier Clinic: Carrier Clinic, now part of Hackensack Meridian Health, offers a broad continuum of inpatient and outpatient behavioral health services across NJ. It overlaps with Phoenix on outpatient MH/SUD programs but operates at far greater scale as part of a large health system.
• Rogers Behavioral Health: Rogers Behavioral Health is a multi-site specialty provider offering PHP, IOP, residential, and outpatient programs across the Midwest and beyond, focused on OCD, anxiety, depression, and SUD—closely mirroring Phoenix's levels of care and treatment model.
• Discovery Behavioral Health: Discovery Behavioral Health (Discovery Mood & Anxiety, Discovery Institute) is a large, multi-state provider of PHP, IOP, residential, and outpatient MH/SUD programs for teens and adults, comparable in modality and level of care mix, though operating at much larger scale.

Emerging players

• Charlie Health: Charlie Health is a virtual-first intensive outpatient (IOP) provider for adolescents and young adults, directly competing with Phoenix's virtual treatment and IOP offerings using a higher-tech, higher-touch digital model.
• Brightside Health: Brightside Health is a telehealth psychiatry and therapy provider offering medication management and therapy for anxiety and depression, comparable to Phoenix in its evidence-based, insurance-billed approach but delivered entirely remotely.
• Eleanor Health: Eleanor Health operates outpatient mental health and addiction treatment centers with MAT, IOP, and therapy services across multiple states—a directly comparable outpatient SUD-focused model to Phoenix's MAT offerings.
• Talkspace: Talkspace is a major virtual therapy and psychiatry provider accepting commercial insurance, competing for the same patient population Phoenix targets through its Virtual Treatment program but without brick-and-mortar capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/phoenixbhnj
• LinkedInlinkedin.com/company/phoenix-behavioral-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Behavioral Health