ChipRewards
ChipRewards (operationally Icario) is a US-based healthcare member engagement platform serving Medicare and commercial health plans, delivering personalized HRA, care gap closure, CAHPS/HOS, rewards, and Star Ratings programs on an outcomes-based pricing model.
- Company typePrivate
- Founded2007
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ChipRewards does
ChipRewards (operationally referenced as Icario, Inc., a US corporation headquartered in Birmingham, Alabama) operates a web-based healthcare incentive and member engagement platform that delivers personalized, data-driven outreach to Medicare Advantage and commercial health plan members. The core offering is the Icario Platform, an integrated suite spanning Health Risk Assessment (HRA) programs, Gaps in Care closure, CAHPS and HOS survey programs, Rewards & Incentives, and a Medicare Star Ratings solution, with a dedicated Health Equity Index initiative and an Agent Portal that captures HRAs during broker enrollment periods. The company has introduced Aivella, an AI-powered health action assistant, to enable conversational personalization across these programs.
The underlying platform combines channel orchestration (digital outreach, agent-driven capture, and live channels) with measurement and reporting infrastructure that supports reported outcomes of 2x+ HRA lifts, 85% of activated members closing one or more care gaps, 86.5% CAHPS/HOS participation, a 56% decrease in churn with rewards programs, and 400% program ROI. Technology differentiators highlighted by the company include proprietary personalization logic, domain specialization in CMS quality measures, and an engagement data asset built up over years of program delivery.
Commercially, Icario operates an outcomes-based pricing model on multi-year contracts (clients pay only for results achieved) and goes to market through direct enterprise sales targeting Medicare health plans and large payers, with no visible channel partner or reseller motion. Marketing is built around content, webinars, and events aimed at health plan decision-makers, anchored on CMS Star Ratings cycles and health equity themes.
ChipRewards firmographics
Firmographics- Name
- ChipRewards
- Legal name
- Icario, Inc.
- Website
- https://chiprewards.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChipRewards (operationally Icario) is a US-based healthcare member engagement platform serving Medicare and commercial health plans, delivering personalized HRA, care gap closure, CAHPS/HOS, rewards, and Star Ratings programs on an outcomes-based pricing model.
- Ownership category
- akta.pro rank
ChipRewards industry classification
Industry- Product category
- Healthcare Member Engagement Platform
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where ChipRewards is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Markets served
ChipRewards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Outcomes-Based Pricing: The company operates on an outcomes-based model where customers only pay for results achieved. This aligns incentives between Icario and health plan clients, with the company stating 'Icario is a health action company so you only pay for outcomes.' The model drives focus on measurable health improvements and Star Ratings improvements for Medicare plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Outcomes-based pricing model - pay for results achieved |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
ChipRewards product offering
Product offeringCore offering
ChipRewards (operationally tracked as Icario) provides a web-based healthcare member engagement platform that delivers personalized, data-driven outreach programs to Medicare and commercial health plan members. The platform bundles Health Risk Assessments, Gaps in Care, CAHPS & HOS surveys, and Rewards & Incentives programs, supported by the Aivella AI assistant and an Agent Portal for enrollment-time HRA capture. The company sells on an outcomes-based pricing model in which health plan clients pay only for measurable health action and quality results.
Product overview
Icario is a health action company offering a unified member engagement platform designed to help health plans improve outcomes and Medicare Star Ratings. The platform consists of a core engagement platform with multiple integrated modules including Health Risk Assessments, Gaps in Care Programs, CAHPS & HOS Programs, Rewards & Incentives Programs, and an Agent Portal. The company has also introduced Aivella, an AI-powered assistant for conversational health engagement. Solutions target specific outcomes including the Health Equity Index for underserved populations and Medicare Star Ratings optimization. The company operates on a pay-for-outcomes model.
Differentiator
Problem solved
Functional benefit
Brands
- Aivella: AI-powered health engagement platform introduced by Icario
Products and services
- Icario Member Engagement Platform Core health action platform that delivers personalized, data-driven member outreach to inspire health action and improve health outcomes for Medicare and commercial health plan members.
- Aivella AI-powered health action assistant that enhances member engagement through conversational interactions and personalized health outreach.
- Health Risk Assessment Programs Programs that increase HRA completions among health plan members through personalized outreach, with reported 2x+ increases in completion rates and 70%+ of members choosing a new channel to complete the assessment.
- Gaps in Care Programs Programs that identify and close care gaps for members, with 85% of activated members closing one or more care gaps and a 53% increase in care gaps closed by non-compliant members.
- CAHPS & HOS Programs Pre-survey digital outreach programs to improve CAHPS and HOS response rates, achieving 86.5% overall participation, 35% of responses from digital channels, and 2x higher completion rate than projected.
- Rewards & Incentives Programs Programs that use health rewards and incentives to drive member engagement, with reported 400% program ROI, 56% decrease in churn, and improved care gap closure among non-compliant members.
- Medicare Star Ratings Solutions Solutions that combine the company's engagement programs to help Medicare health plans move members to better health and increase their Medicare Star Ratings.
- Icario Agent Portal Portal that empowers insurance agents to capture Health Risk Assessments effortlessly during Medicare enrollment periods.
Quantifiable outcome
- 2x+ increase in HRA completions
- +10 more outcomes
Companies that use ChipRewards
Customer profileSegments3 records
Ideal customer profiles3 records
ChipRewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ChipRewards partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
ChipRewards competitors and assessment
Company assessmentDirect peers
- CipherHealth: CipherHealth provides patient and member outreach and rounding solutions to health systems and payers, with comparable use cases in care gap closure, post-discharge follow-up, and CAHPS-related engagement workflows.
- Virgin Pulse (now Personify Health): Virgin Pulse acquired NovuHealth, the most direct historical competitor to Icario in Medicare member rewards and Star Ratings engagement. Both companies sell outcomes-based engagement programs to Medicare Advantage plans focused on CAHPS, HOS, and quality improvement.
- mPulse Mobile: mPulse Mobile is a healthcare member engagement vendor using multi-channel outreach (SMS, IVR, email) for health plans, with strong overlap to Icario's HRA, gaps-in-care, and CAHPS/HOS programs targeting Medicare populations.
- Welltok: Welltok operates a consumer health activation platform serving health plans and providers with personalized outreach, rewards, and analytics — closely comparable to Icario's engagement and Rewards & Incentives modules for payer customers.
- GetWell (formerly GetWellNetwork): GetWell is a patient engagement platform serving health systems and payers with interactive care plans, outreach, and quality-measure support — comparable to Icario in deploying digital engagement to drive quality outcomes and survey performance.
Broad incumbents
- Salesforce Health Cloud: Salesforce Health Cloud is a horizontal CRM platform extended to healthcare payers and providers with member engagement, care management, and quality workflows. While not a focused Medicare engagement vendor, it represents the in-house or horizontal alternative payers may choose versus specialized vendors like Icario.
- Health Catalyst: Health Catalyst is a healthcare data and analytics platform serving health systems and payers with quality measure and population health capabilities. Its analytics layer is adjacent to Icario's engagement platform and increasingly competitive as analytics vendors move into member outreach.
- Lumeris: Lumeris is a value-based care and population health platform deeply embedded with Medicare Advantage plans, including Star Ratings and quality performance offerings. It overlaps with Icario's Medicare focus but operates a broader operating-partner model rather than a pure engagement platform.
Emerging players
- Luma Health: Luma Health provides patient engagement and outreach automation focused on access, reminders, and care gap workflows. It targets a similar member-engagement problem set as Icario, though with a heavier ambulatory and provider orientation versus Icario's payer-centric Medicare model.
- Innovaccer: Innovaccer offers a unified health data platform with payer-provider connectivity and quality-measure solutions, including Star Ratings and risk adjustment. It overlaps with Icario's Medicare quality focus but takes a data-infrastructure-first approach rather than consumer engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ChipRewards social profiles
Digital presenceChipRewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChipRewards leadership team
Management profileNumber of profiles
Profiles1 record
ChipRewards funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChipRewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChipRewards
What does ChipRewards do?
ChipRewards (operationally tracked as Icario) provides a web-based healthcare member engagement platform that delivers personalized, data-driven outreach programs to Medicare and commercial health plan members. The platform bundles Health Risk Assessments, Gaps in Care, CAHPS & HOS surveys, and Rewards & Incentives programs, supported by the Aivella AI assistant and an Agent Portal for enrollment-time HRA capture. The company sells on an outcomes-based pricing model in which health plan clients pay only for measurable health action and quality results.
Is ChipRewards a public or private company?
ChipRewards is a private company. It is classified as unknown and is currently operating.
When was ChipRewards founded?
ChipRewards was founded in 2007. It employs 11 to 50 people.
Where is ChipRewards based?
ChipRewards is headquartered in Birmingham, United States, in the North America region.
How does ChipRewards make money?
One revenue line is on record: outcomes-Based Pricing.
Who are ChipRewards's main competitors?
Direct peers on record are CipherHealth, Virgin Pulse (now Personify Health), mPulse Mobile, Welltok and GetWell (formerly GetWellNetwork). Broad incumbents are Salesforce Health Cloud, Health Catalyst and Lumeris. Emerging players are Luma Health and Innovaccer.
Does ChipRewards have an API?
No public API is recorded for ChipRewards.
What industry is ChipRewards in?
ChipRewards's product category is Healthcare Member Engagement Platform. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524292 and its SIC code is 7372.