What Helloo does

Helloo is a Brazilian digital out-of-home (DOOH) media company founded in 2016 and operating as a wholly-owned subsidiary of the Allos group (R$11.9 billion market capitalization, top 50 on the Brazilian stock exchange). The company operates the largest DOOH network in Brazilian residential buildings, with more than 13,000 screens installed across over 6,000 condominiums in 60+ cities, complemented by digital signage in 100+ shopping centers and 17+ airports. Its stated audience reach is 46 million unique people per month and 200 million monthly impacts across all environments.

The core offering is the Helloo Media Platform, an e-commerce-style self-service interface (anuncie.helloo.com.br) where SMBs can purchase advertising campaigns starting at R$2/day by selecting locations on a map, choosing campaign durations of 30/90/180/365 days with progressive discounts (12-18% off for longer terms), and paying via Pix, credit card, or bank slip. The platform is supported by a Checking Online portal for real-time campaign performance monitoring and an optional in-house creative production service for ad content. For enterprise clients, Helloo provides direct sales coverage with national strategic planning, brand protection, proprietary audience data, and programmatic buying capabilities. Helloo Live, launched in 2024, extends the offering into experiential marketing with full-service brand activations in shopping malls.

Helloo serves a two-sided market: SMB advertisers (local businesses targeting nearby residents) and large brands and agencies (Fanta, adidas, Netflix, Samsung, Heineken, Itaú, Natura, Disney, McDonald's, Leroy Merlin among documented customers). The supply side consists of residential building syndicates (offered free screen installation in exchange for ad revenue sharing) and shopping mall operators whose properties are part of the Allos ecosystem. The company's revenue model is primarily subscription-style recurring campaigns across both SMB and enterprise tiers, supplemented by professional services revenue from creative production and experiential activations. No standalone revenue is disclosed, and no venture capital, private equity, or founder ownership structure was identified in the available data.

Name

Helloo

Legal name

Helloo Mídia Consultoria e Serviços de Marketing Ltda.

Website

https://helloo.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Helloo operates the largest Brazilian digital out-of-home advertising network, placing screens in 6,000+ residential buildings and 100+ shopping centers, serving both SMBs via a self-service e-commerce platform and large brand advertisers through direct sales and programmatic.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Digital out-of-home advertising
• DOOH media network
• Elevator screen advertising
• Shopping mall media
• Experiential brand activations

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital OOH Advertising - Residential Buildings: Revenue from advertising campaigns displayed on digital screens in residential building elevators. Sold via self-service platform (SMB) or direct sales (enterprise), with pricing per screen per campaign period. Recurring revenue model based on campaign duration with discounts for longer commitments.
2. Digital OOH Advertising - Shopping Malls: Revenue from advertising inventory in shopping malls including elevators, columns, mega banners, monitors, outdoor digital, panels, and totem digital. Provides high-visibility, high-traffic locations for brand messaging and point-of-sale influence.
3. Experiential Activations - helloo Live: Full-service experiential marketing activations in shopping malls creating immersive brand experiences. Includes proprietary event projects, interactive engagement, and content generation for brand activations.
4. Vinheta Creation Service: Optional creative production service for advertising content creation. Contacted alongside advertising space purchase, with dedicated creative team producing custom video content for campaign execution.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Helloo operates a digital out-of-home (DOOH) advertising network in Brazil, monetizing screens installed in residential building elevators and shopping malls. The company sells advertising inventory to both small and medium businesses through a self-service e-commerce platform (Helloo Meu Negócio) and to large brands and agencies via dedicated direct sales with national coverage and programmatic capabilities. Complementary services include Helloo Live experiential activations in shopping malls and an optional creative production service for ad content.

Product overview

Helloo is a Brazilian DOOH (digital out-of-home) media company operating as part of the ALLOS group. Its core offering is the Helloo Plataforma de Mídia, an e-commerce-style self-service platform where small and large advertisers can purchase, configure, and monitor advertising campaigns across digital screens installed in residential building elevators and shopping malls. The ecosystem consists of several interconnected modules: the core platform (Helloo Plataforma de Mídia / Helloo Meu Negócio) for campaign purchase and management; the optional Criação de Vinheta add-on for professional ad creative production; the Checking Online portal for performance monitoring; the Manager (Portal do Síndico) tool for building managers to publish content alongside ads; and Helloo Live for experiential brand activations in shopping venues. The platform supports campaign durations of 30, 90, 180, or 365 days with progressive pricing discounts, and covers 46+ million unique monthly viewers across more than 16,000 screens in 50+ cities in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Helloo Media Platform (Plataforma de Mídia) Core digital out-of-home advertising platform enabling businesses to purchase and manage ad campaigns in residential building elevators and shopping malls across Brazil, with an e-commerce-style self-service interface for campaign setup, targeting, and checkout.
• Helloo Live Experiential marketing and brand activation service operating within shopping malls, offering full-service project development including event execution, proprietary branded experiences, and live interaction with consumers at point-of-sale.
• Criação de Vinheta (Ad Creative Service) Optional video advertisement creation service where Helloo's in-house creative team produces ad spots for customers who do not supply their own artwork, including consultation, production, and client approval workflow.

Quantifiable outcome

• 91% of residents like screens in elevators and 88% like seeing advertisements on them
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Allos GroupcoreOthersHelloo is a wholly-owned subsidiary of Allos, Latin America's most innovative platform for services, entertainment, lifestyle and shopping. Allos is listed among the 50 largest companies on the Brazilian stock exchange with R$ 11.9 billion market value. As part of Allos, Helloo leverages the parent company's shopping mall relationships and market leadership.
• IAB BrasilminorGTM or Marketing PartnerHelloo holds IAB Brasil associated member certification (Selo Associado IAB Brasil), demonstrating commitment to digital advertising standards and industry best practices in Brazil.
• ABOOH (Associação Brasileira de Out-of-Home)minorGTM or Marketing PartnerHelloo is a member of the Brazilian Out-of-Home Advertising Association, demonstrating industry commitment and adherence to sector standards and self-regulation.
• IVC (Instituto Verificador de Comunicação)minorGTM or Marketing PartnerHelloo maintains membership with IVC (Communicational Verifier Institute), supporting third-party verification and transparency in advertising delivery measurement.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: Major US OOH operator with the country's largest portfolio of billboards and digital displays. Comparable as a large-scale outdoor advertising network monetizing physical inventory at scale, but lacks Helloo's residential-elevator and shopping-mall specialization.
• Outfront Media: US-listed OOH media company with a large portfolio of digital billboards, transit, and place-based advertising. Comparable business model of monetizing physical-screen real estate through programmatic and direct sales, but geographically focused on North America.
• Clear Channel Outdoor: One of the world's largest OOH media companies operating billboards, transit, and airport displays across the Americas. Comparable in operating large-scale physical-screen networks for enterprise advertisers, but a much broader incumbent rather than a residential/mall specialist.
• JCDecaux: Global outdoor advertising leader with significant Brazilian operations across street furniture, transit, and airports. Comparable as a large-scale OOH incumbent with international reach and mall/airport contracts, but broader in scope and not specialized in residential elevator screens.
• Ströer: German-listed DOOH leader with a strong portfolio of street furniture, transit, and digital billboards across Europe. Comparable in operating large DOOH networks sold programmatically and directly to enterprise advertisers, but operating primarily in Europe rather than Latin America.

Emerging players

• Place Exchange: Programmatic supply-side platform for out-of-home advertising, enabling digital media owners to monetize inventory via real-time bidding. Comparable technology layer for DOOH programmatic sales, but focused on supply-side software rather than screen ownership.
• Vistar Media: US-based programmatic DOOH demand-side platform connecting advertisers to digital screens globally. Comparable as a programmatic DOOH layer, but operates as a software/platform intermediary rather than owning physical screens like Helloo.

Others

• Broadsign: Canadian DOOH CMS and ad-serving platform powering digital signage networks globally. Comparable in supporting programmatic and direct sales on DOOH networks, but as an enabling technology vendor rather than a competing media owner.
• DPZ&T: One of Brazil's largest full-service advertising agencies, frequently buying DOOH inventory including from Helloo for major brand clients. Comparable as a participant in the Brazilian OOH buying ecosystem, but operates as an agency buyer rather than a media owner.

Direct peers

• Eletromidia: Brazil's largest publicly traded DOOH operator (ELMD3), running digital screens across transit, retail, and street environments. Directly competes with Helloo for both SMB and enterprise OOH budgets in Brazil, with overlapping inventory in malls, airports, and urban furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oficialhelloo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helloo