What Canned Wine Co. does

Canned Wine Co., operating under the legal entity Canned Wine Company Ltd. and DBA Canned Wine Group, is a UK-based direct-to-consumer canned wine retailer founded in 2019 by Simon and Ben in Bath, England. The company sources premium single-varietal, vintage wines from family-owned European estates (Austria, France, Spain, Italy) and packages them in 250ml aluminum cans lined with a water-based polymer to protect flavor during storage and transport. Its portfolio is organized into the Varietal Collection (Grüner Veltliner, Grenache Rosé, Old Vine Garnacha, Organic Viognier, St Laurent, Sparkling Chardonnay) and the Heritage Collection (Rueda Verdejo, Loire Gamay), plus a Tasting Selection, Build a Box mix-and-match bundles, a Dented Mystery Bundle, and a Cracker Selection gift set.

The company operates a multi-channel go-to-market. The primary engine is a Shopify-powered D2C e-commerce site (cannedwine.co) with free UK delivery, Build a Box tiered discounts (5% at 6 cans, 10% at 12 cans), and a Subscribe & Save monthly subscription offering 15% recurring discount, billed via GoCardless Direct Debit. Wholesale distribution spans UK premium and luxury retail — Waitrose (200+ stores, launched June 2026), Ocado, Booths, Harrods, The Wine Society — plus hospitality (IHG) and brand-licensing collaborations (The National Gallery). Pricing is positioned at the premium end: single wines £18 per 3-pack and Tasting Selection £30 per 5-pack, with optional paid Next Day Delivery at £7.50.

Canned Wine Co. acquired The Copper Crew in April 2023, consolidating a fellow founding member of Wine Traders for Alternative Formats. It holds B Corp certification (score 90.0, achieved 2025), the Positive Luxury Butterfly Mark (73% ESG+ score), and has accumulated multiple industry awards including three Decanter World Wine Awards bronze medals (2023), Independent Canned Wine Awards golds, London Wine Competition silvers (2024), and Positive Luxury's Premium Drinks Business of the Year (2024). The company employs 1-10 people, operates exclusively in the UK market, and has not disclosed institutional funding rounds.

Name

Canned Wine Co.

Legal name

Canned Wine Company Ltd.

Website

https://cannedwine.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Canned Wine Co. is a UK-based direct-to-consumer canned wine retailer founded in 2019, sourcing premium single-varietal wines from European winemakers and packaging them in 250ml aluminum cans for D2C e-commerce, supermarket retail (Waitrose, Ocado, Booths, Harrods), and hospitality channels.

Ownership category

akta.pro rank

Product category

Canned Wine

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB), Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Canned wine retail
• Single-serve wine
• Premium wine packaging
• Sustainable wine packaging
• Wine ecommerce

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases through cannedwine.co website for individual wines, tasting selections, and mystery dented bundles. Products include single cans, 3-packs, 6-packs, and 12-packs at varying price points.
2. Subscription (Subscribe & Save): Monthly subscription model offering 15% discount on all products. Delivers recurring revenue through automated monthly orders.
3. Wholesale/Retail Distribution: Supplying wines to retail partners including Waitrose (200+ stores), Booths, Ocado, and Harrods. Trade enquiries managed through cannedwine.group website.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Canned Wine Co. sells premium single-serve canned wines sourced from European winemakers. The company operates direct-to-consumer e-commerce at cannedwine.co and distributes through major UK retailers. They offer individual cans, multi-packs, tasting selections, mixed bundles, and a subscription service.

Product overview

Canned Wine Co. is a canned wine retailer offering premium single varietal, vintage wines sourced from European winemakers, packaged in perfectly portioned 250ml aluminum cans. The product portfolio centers on two collections: the Varietal Collection (original range with Grüner, Viognier, Grenache Rosé, St Laurent, Old Vine Garnacha, Sparkling Chardonnay) and the Heritage Collection (regional showcase wines including Verdejo and Gamay). Additional offerings include the Tasting Selection (curated five-wine flight), Build a Box (mix-and-match bundles), Dented Mystery Bundle (value rescue products), Cracker Selection (gift set), and Wine Subscription service. All wines are award-winning, vegan-friendly, and emphasize unusual grape varieties from quality European producers, sold directly via their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-serve canned wine range
• Wine Subscription (Subscribe & Save)
• Build a Box / Mixed Bundles
• Gift Sets and Cracker Selections
• Tasting Selection

Quantifiable outcome

• B Corp score of 90.0 (median for ordinary businesses is 50.9)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Copper CrewcoreStrategic or Co-development Partner · 19 April 2023Acquired by Canned Wine Co. in April 2023. Both brands are founding members of Wine Traders for Alternative Formats (WTAF), working together to promote canned wine as a sustainable alternative to traditional bottling.
• The National GalleryflagshipGTM or Marketing PartnerLimited edition collaboration featuring masterpieces on canned wine labels including van Gogh's Sunflowers and Flowers in a Vase. Won B&LLAs award for Best brand licensed food or beverage product. Part of proceeds support the gallery.
• WaitrosecoreChannel Partner/ Reseller/ DistributorMajor UK supermarket partnership with 200+ stores. First canned Grüner Veltliner in a major UK supermarket. Features Grüner and Oak Aged Garnacha.
• Familie Huber (Markus Huber)coreStrategic or Co-development PartnerWinemaker partnership for Grüner Veltliner from Niederösterreich, Austria. Markus Huber converted parents' 4-hectare wine business into winery, focused on quality Austrian wine.
• Thierry Boudinaud / Vignobles BoudinaudcoreStrategic or Co-development PartnerFamily-owned estate since 1626. Thierry Boudinaud creates Grenache Rosé exclusively for Canned Wine Co. Harvests at night and cool ferments to preserve freshness.
• Norrel Robertson MW / El Escocés VolantecoreStrategic or Co-development PartnerMaster of Wine (Flying Scotsman) creates Old Vine Garnacha from Aragon, Spain. Family business focused on native Garnacha variety with regenerative viticulture.
• Weingut GlatzercoreStrategic or Co-development PartnerAustrian family estate in Carnuntum. Walter Glatzer focused on moving from mass market to premium Austrian wine. First ever St Laurent red wine in a can.
• Javier Sanz ViticultorcoreStrategic or Co-development PartnerFive generations of winemakers (150+ years) in Rueda, Spain. Leticia Sanz driving organic certification. Creates Heritage Collection Verdejo from dry-farmed vines on sandy soils.
• Lionel GosseaumecoreStrategic or Co-development PartnerTouraine winegrower established own Domaine in 2007. President of InterLoire since 2021, supporting Loire Valley wines and eco-friendly transition.
• Tre Secoli / Cantina Tre SecolicoreStrategic or Co-development PartnerCooperative established 1887 in Piedmont, Italy. UNESCO heritage site in Monferrato region. Creates Sparkling Chardonnay (Blanc de Blancs) with 300+ years of grape growing history.
• Famille d'ExéacoreStrategic or Co-development PartnerFamily estate in South of France for over 200 years, managed entirely organically. Director Aymeric overseeing young industry team. Creates Organic Viognier.
• Bistro ChefminorGTM or Marketing PartnerFood pairing collaboration for blog content and recipes. Creates pre-made frozen meals with French flair to pair with canned wines.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Archer Roose: US-based DTC canned wine and sparkling brand selling premium single-serve wines direct-to-consumer and through retail. Closely comparable in format (250ml cans), positioning (premium alternative to glass), and go-to-market (DTC e-commerce plus trade).
• Babe Wines: DTC canned wine brand positioned at the premium single-serve end of the category with national US retail. Highly comparable on format, target occasion (picnics, single glass), and omnichannel DTC-plus-retail model.
• Underwood Wine: Oregon-based canned wine brand selling Pinot Noir and Pinot Gris in 250ml cans. Direct comparable on format, premium varietal positioning, and DTC/retail hybrid distribution.
• House Wine: One of the original premium canned wine brands in the US, sold through grocery and DTC. Comparable on canned format leadership and retail-first distribution.

Broad incumbents

• Laithwaites: Large UK direct-to-consumer wine merchant with broad assortment and subscription programmes. Comparable on UK D2C wine customer base and subscription mechanics, but operates primarily in traditional glass bottling at much larger scale.
• Majestic Wine: UK high-street and online wine specialist with a broad portfolio including some canned options. Comparable on UK wine retail, but a much larger incumbent with traditional bottle-led assortment.
• Naked Wines: UK-listed D2C wine retailer using a subscription/loyalty model to fund independent winemakers. Highly comparable on the DTC subscription flywheel and direct winemaker relationships, though traditional bottle format and at significantly greater scale.
• The Wine Society: UK member-owned wine cooperative and existing Canned Wine Co. stockist. Comparable on premium UK wine retail customer base and curated producer relationships; broader assortment in traditional formats.
• Accolade Wines: Global wine group with multiple canned and sustainable ranges across UK retailers including Waitrose and Ocado. Comparable on UK retail shelf competition and sustainability/ESG positioning at scale; a much larger incumbent potential competitor.

Regional players

• Bottega: Italian premium sparkling wine producer with a canned sparkling range (e.g., Bottega Gold). Comparable on premium canned sparkling format and European winemaker credibility, but primarily serves on-trade and global markets rather than UK DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canned-wine-co
• Instagraminstagram.com/cannedwinecompany
• TikToktiktok.com/@cannedwineco
• Xx.com/cannedwineco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canned Wine Co.