Harpia

What Harpia does

Harpia (legal entity: Harpia Agency LLC) is a private ecommerce growth agency founded in 2018 and based in San Diego, California. The agency serves validated direct-to-consumer ecommerce brands that have already achieved product-market fit and are seeking to scale revenue; it explicitly declines dropshippers and pre-validation businesses. Harpia is founder-led by Pedro Franca and operates with a team of 1–10 employees. To date, the agency has worked with more than 50 ecommerce brands and the founder claims clients have collectively generated over $100M in sales through the Harpia Method.

The agency's core offering is The Harpia Method™, a proprietary 3-step methodology consisting of (1) an Ecommerce Growth Blueprint delivered as a 2-day strategy workshop producing a tailored marketing plan and 90-day action roadmap, (2) Growth — advertising execution across Meta (Facebook/Instagram) and Google (YouTube, Shopping, Search), including copywriting and design, and (3) Retention — Klaviyo-powered email and SMS automation, broadcast campaigns, list segmentation, and lifecycle flows. The technology stack is a partnership-based configuration rather than proprietary software: Harpia holds Klaviyo Gold Agency Partner, Shopify Partner, Meta Partner, and Google Partner status, and uses these platforms as the operational backbone for client engagements. Supporting assets include a content library (blog), free lead magnets (a 17-minute Klaviyo Audit and a 99-Point Ecommerce Optimization Checklist), and a published case-study portfolio documenting outcomes such as 48x ROAS (Duke Fotografia), $1.5M in pre-order revenue in 90 days (Smart Armor), 298% sales growth in 90 days (PaliRoots), 995% sales growth in 90 days (My Healthy WOE), and 5x daily orders (PosterFactory).

Harpia operates on a professional services revenue model: clients pay fixed monthly retainer fees, with no revenue-share or percentage-of-ad-spend component, on month-to-month contracts with no long-term commitment. Pricing is not publicly disclosed and is unlocked through a consultative sales motion — prospective clients apply via a website form for a 17-minute strategy call, are screened by the agency, and may be declined if they do not meet Harpia's qualification criteria. The agency caps new client onboarding at 5 per month as a deliberate scarcity and quality lever, and offers a 100% satisfaction guarantee that refunds the last retainer if performance targets are missed. Acquisition is primarily sales-led and inbound-driven through content marketing, SEO, organic social, email, and partner co-marketing; there are no channel partners or resellers.

Name

Harpia

Legal name

Harpia Agency LLC

Website

https://harpia.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Harpia is a San Diego-based ecommerce growth agency serving validated DTC brands ready to scale, applying a proprietary 3-step methodology that combines strategy workshops, Meta/Google advertising, and Klaviyo email/SMS retention on month-to-month retainers.

Ownership category

akta.pro rank

Product category

Ecommerce Growth Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO)

Keywords

• Ecommerce growth services
• Digital advertising agency
• Email marketing services
• Meta google advertising
• Klaviyo email automation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Retainer / Consulting Services: Harpia charges fixed monthly retainer fees for its ecommerce growth services. The agency explicitly states it does not take a percentage of sales revenue or ad spend. They operate on month-to-month contracts with no long-term commitment required. Pricing is quote-based and not publicly disclosed — prospective clients must contact the agency to unlock the pricing sheet.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Harpia is a strategy-and-execution ecommerce growth agency that delivers The Harpia Method™, a proprietary 3-step methodology for scaling validated ecommerce brands in 90-day cycles. The core offering combines a 2-day Ecommerce Growth Blueprint strategy workshop, laser-targeted advertising on Meta (Facebook and Instagram) and Google (YouTube, Shopping, Search), and Klaviyo-powered email and SMS retention marketing with automation flows and broadcast campaigns.

Product overview

Harpia is an ecommerce growth agency that operates as a service-based business rather than a traditional software product. The core offering is The Harpia Method, a proprietary 3-step methodology combining Ecommerce Strategy (planning workshops), Advertising Services (Meta/Facebook and Google platforms), and Email Marketing Services (Klaviyo-focused). Additional offerings include a free Klaviyo Audit lead magnet, a 99-Point Ecommerce Optimization Checklist, Case Studies, and Blog content. The agency focuses exclusively on validated ecommerce brands ready to scale, working on a month-to-month basis without long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• The Harpia Method™ A proprietary 3-step ecommerce growth methodology combining Ecommerce Growth Blueprint strategy workshops, Meta/Google advertising, and Klaviyo email marketing automation to scale validated ecommerce brands in 90-day cycles. Designed for ecommerce business owners with proven product-market fit.
• Ecommerce Strategy (Ecommerce Growth Blueprint) A 2-day strategy workshop that develops a tailored marketing plan and 90-day action roadmap, including business and marketing analysis, customer avatars, and a custom digital marketing plan. Aimed at ecommerce founders preparing to scale.
• Advertising Services (Meta & Google) Laser-targeted advertising campaign management on Meta (Facebook and Instagram) and Google (YouTube, Shopping, Search) platforms, including ad copywriting and creative design. Designed for ecommerce brands seeking performance-driven customer acquisition.
• Email Marketing Services (Klaviyo Retention) Email and SMS marketing implementation and management using Klaviyo, including automation flows, monthly broadcast campaigns, list health management, and audience segmentation. Designed for ecommerce brands seeking to maximize customer lifetime value and retention.

Quantifiable outcome

• Duke Fotografia achieved 83% revenue increase and 48x ROAS with Harpia
• +8 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationHarpia is a Klaviyo Gold Agency Partner, specializing in Klaviyo-powered email marketing and SMS strategies for ecommerce brands. Klaviyo is the primary email automation platform used across all Harpia client engagements, including the Harpia Method's retention step. The partnership involves platform certification and co-marketing, with Klaviyo listing Harpia as a verified partner agency.
• ShopifycoreTechnology or IntegrationHarpia is a Shopify Partner agency, enabling Shopify store integrations with its advertising and email marketing services. The Shopify platform partnership allows Harpia to access store data, implement tracking pixels, and synchronize product feeds for Google Shopping and Meta Catalog advertising.
• Meta (Facebook and Instagram)coreTechnology or IntegrationHarpia is a Meta Partner agency specializing in Facebook and Instagram advertising for ecommerce brands. As a Meta partner, the agency runs targeted advertising campaigns across the Meta ecosystem including Facebook feed ads, Instagram feed and story ads, and retargeting funnels. The Meta partnership is a core component of the Harpia Method's growth step.
• Google (YouTube, Shopping, Search)coreTechnology or IntegrationHarpia is a Google Partner agency specializing in Google Ads including YouTube ads, Shopping ads, and Search ads for ecommerce brands. Google advertising is a core component of the Harpia Method's growth step, enabling brands to capture high-intent audiences actively searching for products.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ROI Revolution: ROI Revolution is an ecommerce-focused digital marketing agency specializing in Google Ads, Microsoft Ads, and Amazon advertising for DTC brands. Comparable to Harpia in ecommerce-only focus, paid-media depth, and SMB-to-mid-market brand clientele, though stronger on search commerce.
• Electric Eye: Electric Eye is an ecommerce growth agency providing Meta, Google, TikTok, and email marketing for DTC brands. Comparable to Harpia across the full paid-media + retention stack and similar mid-market ecommerce focus.
• Common Thread Collective: Common Thread Collective is a DTC-focused ecommerce growth agency offering paid media, email/SMS, and creative services to consumer brands. Directly comparable to Harpia in target customer (validated ecommerce brands), service mix (Meta/Google ads plus Klaviyo retention), and growth-stage brand positioning.
• Amlify: Amlify is a Klaviyo-focused ecommerce retention and email/SMS agency serving Shopify brands. Directly comparable to Harpia's Klaviyo-led retention offering and overlap in target segment of validated DTC brands seeking lifecycle marketing lift.
• Trellis (formerly Trellis Commerce): Trellis is a Klaviyo Elite and Meta agency partner running paid media and email/SMS for ecommerce brands. Directly comparable to Harpia's Klaviyo + Meta + Google stack and similar premium positioning with retainer engagements.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media advertising, PPC, and email marketing for SMBs including ecommerce brands. Comparable to Harpia in offering Meta/Google ads plus email and SMB ecommerce focus.

Broad incumbents

• Disruptive Advertising: Disruptive Advertising is a larger, established digital marketing agency offering paid media, SEO, and lifecycle services across multiple verticals. Comparable to Harpia in core Meta/Google advertising capabilities but broader and less ecommerce-specialized.
• WebFX: WebFX is a large full-service digital marketing agency offering paid media, SEO, and ecommerce services. Comparable to Harpia in advertising capabilities but operates across many industries and at significantly larger scale.
• SmartSites: SmartSites is a full-service digital agency offering paid media, SEO, web design, and ecommerce marketing to SMBs. Comparable to Harpia in serving SMB ecommerce brands with paid advertising but with broader service scope.

Others

• Klaviyo (in-house agency alternatives): Klaviyo is the email/SMS platform Harpia is built around; it increasingly offers in-house tools, agency partner directories, and educational content that compete with agency-led retention services. Relevant as the platform ecosystem shaping Harpia's retention value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@harpiaecommerce
• Facebookfacebook.com/HarpiaAgency
• LinkedInlinkedin.com/company/harpia-agency
• Instagraminstagram.com/harpiaecommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harpia