Mr. Lube

What Mr. Lube does

Mr. Lube + Tires is a Canadian quick lube and automotive maintenance franchise network founded in 1976 in Edmonton, Alberta by Arnold and Clifford Giese, and currently operating more than 170 franchise locations across Canada. The company's core offering is fast, no-appointment preventive maintenance services, with oil changes (synthetic, standard, and diesel variants) as the anchor product and a complementary suite including tires (new, change, repair, balance/rotation, EV-specific), vehicle fluids, filters, brakes, spark plugs, power steering fluid exchange, AC service, light maintenance, and dedicated electric vehicle maintenance. Differentiating technology includes an Electronic Owner's Manual lookup system that displays manufacturer service recommendations on-screen, TIA-certified technicians, and ASE-accredited training delivered through the Automotive Training Managers Council.

The business operates a franchise model generating revenue through franchisor royalties and direct service at the corporate level, with additional streams from retail walk-in service revenue and a B2B fleet services channel that accepts nine major fleet management cards and offers centralized Net 30 billing for operators of 25 or more vehicles. Customer segments include individual Canadian vehicle owners (primary), commercial fleet operators, and franchisees, supported by the Mr. Lube + Tires Club loyalty program that maintains vehicle service records and personalized reminders. Distribution combines physical franchise locations, an online tire storefront, fleet card integrations, and a gift card program.

In May 2026, Diversified Royalty Corp. announced a definitive agreement to acquire the Mr. Lube + Tires franchisor business for CAD 235 million, with closing expected by the end of Q2 2026 and management retaining approximately 4% interest. The transaction values the franchisor at a projected CAD 58.7 million adjusted EBITDA run-rate and signals an explicit intent to double the store count over time under new ownership.

Name

Mr. Lube

Legal name

Mr. Lube + Tires Canada GP Inc.

Website

https://mrlube.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Mr. Lube + Tires is Canada's largest quick lube franchise network with 170+ locations, offering no-appointment oil changes, tire services, and preventive maintenance to retail and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Maintenance Services

NAICS

Automotive Oil Change and Lubrication Shops (811191), Automotive Repair and Maintenance (8111), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Fleet Maintenance Management & Service Network Programs (THADAKAG)

akta.pro secondary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

Keywords

• Automotive maintenance services
• Quick lube services
• Oil change services
• Tire sales service
• Fleet maintenance programs

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Royalties: Revenue generated from franchise operations including royalties from 170+ franchise locations across Canada
2. Retail Services: Direct service revenue from oil changes, tire sales and service, and other automotive maintenance services offered to consumers at store locations
3. Fleet Services: B2B fleet maintenance services with centralized billing for commercial customers requiring minimum 25 vehicles. Revenue from mechanical services and tire services provided to fleet operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mr. Lube operates a Canada-wide franchise network of 170+ quick lube locations delivering drive-through, no-appointment automotive preventive maintenance led by oil changes and tire services. Offerings span synthetic, standard, and diesel oil changes, new tire sales and seasonal changeover, tire repair and balance, brake service, fluid exchanges, filters, spark plugs, AC service, EV-specific maintenance, and a national B2B fleet maintenance program with centralized billing.

Product overview

Mr. Lube + Tires is a 100% Canadian-owned quick lube and automotive maintenance service provider operating over 170 locations across Canada. Founded in 1976, the company offers a comprehensive suite of vehicle maintenance services organized around two primary categories: preventive maintenance (including synthetic and standard oil changes, diesel oil changes, vehicle fluids, filters, brakes, spark plugs, power steering fluid exchange, and AC service) and tire services (including new tire sales, tire changes, tire repair, tire balance and rotation, and EV-specific tires). The company has expanded beyond its core oil change specialty to become a complete automotive maintenance provider, also offering light maintenance services (battery, serpentine belt, fuel system cleaning, windshield chip repair, headlight restoration), dedicated electric vehicle service, and commercial fleet services with centralized billing. The company operates a loyalty program (Mr. Lube + Tires Club) and a franchise model for entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Synthetic Oil Change Full synthetic motor oil change delivering enhanced engine protection, better cold-temperature performance, and longer oil life compared to conventional oil; offered to vehicle owners on a no-appointment basis.
• Standard Oil Change Conventional motor oil change with oil filter replacement to keep engines clean, lubricated, and running efficiently; walk-in service for individual vehicle owners.
• Diesel Oil Change Oil change formulated specifically for diesel engines with appropriate viscosity levels and additive packages; walk-in service for diesel vehicle owners.
• New Tires Sale and installation of new passenger, truck, and SUV tires across all-weather, all-season, summer, and winter categories for most makes and models.
• Tire Change Seasonal tire changeover service allowing customers to switch between winter and summer/all-season tires with same-day, no-appointment service.
• Tire Repair Tire repair for punctures, nails, holes, or cuts up to 6mm on the tire tread using a 1-piece tire patch and plug system applied from within the tire.
• Tire Balance & Rotation Tire rotation and balancing to prevent uneven wear, extend tread life, and ensure stability and fuel efficiency.
• EV Tires Specialized tires for electric vehicles engineered for additional weight, instant torque, and reduced rolling resistance requirements of EVs.
• Tire & Wheel Service Comprehensive tire package covering inspection, tread depth measurement, tire rotation, balancing, and seasonal tire storage.
• Vehicle Fluids Fluid services for engine oil, transmission fluid (automatic/manual), engine coolant, differential fluid, and transfer case fluid for 4WD and AWD vehicles.
• Filters Replacement of air filters, cabin air filters, fuel filters, and emission (PCV) valves and filters to maintain engine performance and air quality.
• Brakes Brake service and inspection covering brake pads, fluid levels, and ABS system checks to ensure proper braking performance.
• Spark Plugs Spark plug replacement to maintain engine performance, improve fuel efficiency, and ensure reliable vehicle starting.
• Power Steering Fluid Exchange Service Power steering fluid exchange that removes deposits, prevents stiff steering, and protects against component breakdown.
• AC Service Air conditioning diagnostic and service including performance testing, pressure and leak checks, visual inspection, and output temperature evaluation.
• Light Maintenance Additional maintenance including battery testing/replacement, serpentine belt inspection, fuel system cleaning, windshield chip repair, and headlight restoration.
• Electric Vehicles Service Preventive maintenance for electric vehicles including 12V battery service, battery coolant checks, cabin filter replacement, transmission service, tire services, and windshield wiper maintenance.
• Fleet Services National fleet maintenance program offering no-appointment service at 170+ locations, centralized billing, Net 30 accounts, mechanical services, and fleet management card acceptance for businesses with 25+ vehicles.
• Mr. Lube + Tires Franchise Franchise opportunity enabling entrepreneurs to operate Mr. Lube + Tires locations with access to established operating systems, national purchasing strength, training programs, and franchisee support; expansion targets include Timmins ON, Lloydminster AB, and Sault Ste. Marie ON.
• Gift Cards Gift cards available at any Mr. Lube + Tires location in any denomination with no expiry, redeemable toward any preventive maintenance service.

Quantifiable outcome

• Zero appointment required - drop in anytime service model
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and major.

• FOSS National LeasingminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• EMKAYminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• ElementminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• Wheels Leasing CanadaminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• ARIminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• Jim Pattison LeaseminorChannel Partner/ Reseller/ DistributorCanada's Leader in Customized Fleet Management, whose fleet cards are accepted at Mr. Lube locations.
• Enterprise Fleet ManagementminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• Addison FleetminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• Think Global SolutionsminorChannel Partner/ Reseller/ DistributorFleet management company whose fleet cards are accepted at Mr. Lube locations for national fleet maintenance services.
• BGC CanadamajorGTM or Marketing PartnerMr. Lube + Tires is a proud national supporter and partner of BGC Canada (Boys & Girls Clubs). The Kids Drive program has raised over $1.1 million supporting children's welfare programs across Canada since 2000.
• MS Society of CanadamajorGTM or Marketing PartnerMr. Lube MS Weekend (second weekend in May) donates $2 from every oil change to MS Society. Over $650,000 donated since 2007 to national and regional MS programs.
• VGH & UBC Hospital FoundationminorGTM or Marketing PartnerCharitable partner supported through Mr. Lube Foundation donations.
• Prostate Cancer CanadaminorGTM or Marketing PartnerCharitable partner supported through Mr. Lube Foundation donations.
• Zajac FoundationminorGTM or Marketing PartnerCharitable partner supported through Mr. Lube Foundation donations.
• Big Brothers of Greater VancouverminorGTM or Marketing PartnerCharitable partner supported through Mr. Lube Foundation donations.
• United WayminorGTM or Marketing PartnerCharitable partner supported through Mr. Lube Foundation donations.
• Camp QualityminorGTM or Marketing PartnerCharitable partner supported through Mr. Lube Foundation donations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• OK Tire: OK Tire is a Canadian dealer network offering tires, wheels, and light mechanical services through independently owned locations. It is comparable as a Canadian franchise/affiliated network competing in tire and basic maintenance services.
• Active Green+Ross: Active Green+Ross is a Canadian tire and auto service franchise with locations across Ontario and beyond, offering tires, alignments, brakes, oil changes, and maintenance — directly comparable to Mr. Lube's service mix in the Canadian market.
• Kal Tire: Kal Tire is a Canadian-headquartered tire and automotive service retailer with locations across Canada, directly competing with Mr. Lube's tire services and offering complementary maintenance. It is a strong regional comparable given its Canadian footprint overlap.
• Speedy Glass: Speedy Glass is a Canadian franchise network specializing in automotive glass repair and replacement, and it has expanded into broader vehicle maintenance. It shares the Canadian franchise-driven convenience-service model with Mr. Lube.

Direct peers

• Take 5 Oil Change: Take 5 is a fast-growing U.S. drive-through quick lube chain offering stay-in-the-car oil changes with no appointment required. It competes head-to-head on the same convenience-and-speed proposition that defines Mr. Lube.
• Midas: Midas is a global franchise network providing automotive services including oil changes, brakes, tires, and maintenance. It overlaps directly with Mr. Lube's preventive maintenance and tire service offering, though Midas is more repair-shop oriented.
• Jiffy Lube: Jiffy Lube is the largest quick-lube franchise network in the U.S., operating drive-through oil change and light maintenance services with a model and customer experience nearly identical to Mr. Lube + Tires. It is the most direct North American comparable for the core business.
• Valvoline Instant Oil Change: Valvoline Instant Oil Change operates a network of company-owned and franchised drive-through oil change centers in the U.S. with the same stay-in-your-car, no-appointment model as Mr. Lube, making it a near-clone operating model comparable.

Broad incumbents

• Canadian Tire (Automotive Service Centres): Canadian Tire operates a national chain of in-store automotive service centres offering oil changes, tires, and maintenance across Canada. It is a broad incumbent that competes with Mr. Lube on convenience and Canadian-wide reach rather than as a specialist quick-lube brand.
• Driven Brands (Meineke, Take 5, Maaco parent): Driven Brands is the U.S. parent of multiple automotive service franchise systems including Meineke and Take 5. It is comparable as a multi-brand franchisor of quick-lube and maintenance services — analogous in role to how DIV/Mr. Lube structures the franchisor business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mrlub
• Facebookfacebook.com/MrLubeCanada
• Instagraminstagram.com/mrlubecanada

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Lube