A&S Magazine
A&S Magazine (asmag.com) is a global B2B media platform for the physical-security industry, publishing news, vertical case studies, buyer/supplier directories, reader surveys, webinars, and digital magazines under Messe Frankfurt ownership. It serves security integrators, distributors, consultants, and end users worldwide.
- Company typePrivate
- Founded1991
- HeadquartersWaterloo, Canada
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What A&S Magazine does
A&S Magazine (operated under Messe Frankfurt (HK) Limited, Taiwan Branch) is a B2B media and information platform serving the global physical-security industry. Founded in 1991 and headquartered in Taipei with regional presence in Hong Kong, it operates the asmag.com portal and associated sub-brands (a&s International, a&s Asia, SMAHome), distributing industry news, vertical-specific case studies, supplier directories, reader surveys (notably Security 50), webinars, and digital magazines to security buyers, integrators, distributors, consultants, and end users in segments covering video surveillance, access control, intrusion detection, IoT, smart buildings, smart home, and smart/safe cities.
The platform is built on a web-based CMS with member registration, free Premier Membership for suppliers (enabling company pages and product promotion), a product-category directory, a video library of webinars and event highlights, and a download library of country/vertical reports and white papers. Distribution is multi-channel: a flagship website plus regional editions (asmag.com.cn, asmag.com.tw), email newsletters, social channels (LinkedIn, Twitter/X, Facebook, YouTube), and physical presence at major security exhibitions. Strategic assets include the Security 50 annual rankings, co-developed vendor resources such as the Hik-Partner Pro Designer Guidebook with Hikvision, and tight integration with Messe Frankfurt's exhibition portfolio including Secutech and Intersec.
Monetization is advertising- and sponsorship-led. Basic buyer membership is free; the Premier tier is also free but functions primarily as a supplier onboarding and lead-generation tool. Revenue streams include display advertising, sponsored Special Features (with brands such as Hikvision, Dahua, Gallagher, ASSA ABLOY, Micron, WD), digital magazine/eMagazine publication, and likely exhibition-related cross-promotion under the parent Messe Frankfurt group. No public revenue, funding events, or independent financial disclosures are available; the entity operates as a wholly-owned branch of Messe Frankfurt.
A&S Magazine firmographics
Firmographics- Name
- A&S Magazine
- Legal name
- Messe Frankfurt (HK) Limited, Taiwan Branch
- Website
- https://asmag.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- A&S Magazine (asmag.com) is a global B2B media platform for the physical-security industry, publishing news, vertical case studies, buyer/supplier directories, reader surveys, webinars, and digital magazines under Messe Frankfurt ownership. It serves security integrators, distributors, consultants, and end users worldwide.
- Ownership category
- akta.pro rank
A&S Magazine industry classification
Industry- Product category
- Security Trade Media
- NAICS
- Periodical Publishers (513120), Directory and Mailing List Publishers (51314)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where A&S Magazine is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
A&S Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising and Sponsorship: The platform displays advertising content from suppliers and advertisers. Terms of service state that advertisers and suppliers are responsible for accuracy of their own sales information.
- Premium Membership Services: Free membership upgrade available for suppliers to have company pages and promote products and news to potential buyers globally.
- eMagazine Publications: Publishes a&s International and a&s Asia digital magazines available in PDF format for professional security buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with basic access to content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
A&S Magazine product offering
Product offeringCore offering
A&S Magazine (asmag.com) is a B2B digital media platform for the global physical security industry. It provides news, analysis, vertical-specific case studies, a supplier directory, downloadable industry reports, and digital editions of its a&s International and a&s Asia trade magazines. The platform monetizes through advertising, sponsored Special Features, and a free Premier Membership tier that lets suppliers create company pages and capture buyer inquiries.
Product overview
A&S Magazine (asmag.com) is a comprehensive B2B media and information platform for the global security industry, operated by Messe Frankfurt. The platform operates as a content aggregation and distribution network rather than a standalone software product. Its offering consists of a news portal covering industry news, supplier updates, and exclusive editorial content; a vertical solutions section providing case studies across 15+ industry verticals; a product category directory listing security products and solutions; Security 50 annual reader rankings of top brands; a report download library with industry reports and digital magazine editions; a video library with webinars and industry news videos; a global events calendar; and sponsored special features with partner companies. The Premier Membership provides free supplier profiles and product promotion capabilities. The platform also releases co-branded technical resources such as the Hik-Partner Pro Designer guidebook jointly with Hikvision.
Differentiator
Problem solved
Functional benefit
Brands
- a&s International: The leading international security magazine for professional buyers
- a&s Asia
- SMAHome
Products and services
- asmag.com B2B Security Industry Platform Comprehensive B2B digital media platform serving the global physical security industry with news, analysis, vertical case studies, supplier directory, reports, magazines, webinars, and events for systems integrators, distributors, consultants, end users, and suppliers.
- a&s International Digital Magazine Digital PDF edition of the leading international security trade magazine targeted at professional security buyers worldwide.
- a&s Asia Digital Magazine Digital PDF edition of the regional Asia security trade magazine targeted at professional security buyers in the Asia market.
- SMAHome Magazine Sub-brand magazine publication focused on smart home and building automation products and their security applications.
- Security 50 Brand Rankings Annual reader-survey-based ranking of top security brands across video surveillance, access control, and VMS categories, used as an industry reference benchmark.
- Premier Membership for Suppliers Free Premier Membership upgrade for security industry suppliers that enables creation of a company page, publishing of product news and updates, and receipt of buyer inquiries through the asmag.com directory.
- Hik-Partner Pro Designer Guidebook Co-published resource guidebook released with Hikvision that helps security system integrators use the Hik-Partner Pro Designer tool to design video surveillance projects, covering automated floorplan uploads, camera placement, performance calculation, and quotation generation.
Quantifiable outcome
- 486 reader survey responses for 2021 Security Brand rankings
Companies that use A&S Magazine
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
A&S Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature1 record
A&S Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hikvision Digital TechnologycoreHikvision and asmag.com jointly released a guidebook for Hik-Partner Pro Designer tool embedded within the Hik-Partner Pro platform. The guidebook helps security system integrators design video surveillance projects through automated floorplan uploads, camera placement, performance calculation, and quotation generation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
A&S Magazine competitors and assessment
Company assessmentDirect peers
- SecurityInfoWatch.com: Security industry trade media outlet providing news, product information, and supplier directories for security integrators, dealers, and end users. Directly competes with asmag.com in serving the same B2B security buying audience with similar editorial and supplier-listing formats.
- Security Sales & Integration (SSI): Long-running B2B trade magazine and digital platform covering the security installation and integration channel. Closely comparable to asmag.com in editorial scope (news, supplier directories, channel research) and target reader (systems integrators and dealers).
- SDM Magazine: B2B trade publication focused on security dealers, integrators, and monitoring providers, with industry research and rankings. Comparable to asmag.com in serving the same security channel ecosystem with editorial coverage and supplier-facing advertising inventory.
- SourceSecurity.com: Digital-first B2B security media platform with news, product directory, and case studies across video surveillance, access control, and intrusion. Competes directly with asmag.com for supplier sponsorship and integrators' attention, particularly in EMEA markets.
- IFSEC Global: Online security media outlet associated with the IFSEC exhibition (Informa). Provides news, product launches, and white papers to installers, integrators, and end users — directly overlapping asmag.com's editorial and supplier-discovery value proposition.
- Security World Market: B2B portal serving the global security industry with news, supplier listings, and product information. Closely comparable to asmag.com in scope and audience — international security buyers and suppliers — though with smaller scale and reach.
Broad incumbents
- Reed Exhibitions (RX) — security portfolio: Global exhibition organizer that runs major security events (ISC West, ISC East) and adjacent media properties. Comparable to Messe Frankfurt as a sibling incumbent combining exhibition ownership with B2B security media — competes for the same supplier marketing dollars across both event booths and editorial sponsorship.
- Trade Press Media Group: B2B media company publishing multiple security and integration trade titles (Security Dealer, Security Sales). Comparable to asmag.com's multi-brand publishing model but with a US-centric rather than Asia-centric footprint and a portfolio-broadcaster positioning.
Regional players
- a&s Adria / regional security media: Regional security trade publications in Central/Eastern Europe and the Adriatic that cover the same security verticals and channel. Comparable to asmag.com in editorial format and supplier sponsorship model, but focused on a different regional audience.
Emerging players
- LinkedIn (security communities / vendor pages): Indirect competitor for security professional attention: vendor pages, employee advocacy, and niche groups (e.g., Physical Security, Security Integrators) increasingly substitute for trade-media discovery. Relevant as a structural alternative channel that suppliers weigh against asmag.com sponsorship spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
A&S Magazine social profiles
Digital presenceA&S Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
A&S Magazine leadership team
Management profileNumber of profiles
A&S Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A&S Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A&S Magazine
What does A&S Magazine do?
A&S Magazine (asmag.com) is a B2B digital media platform for the global physical security industry. It provides news, analysis, vertical-specific case studies, a supplier directory, downloadable industry reports, and digital editions of its a&s International and a&s Asia trade magazines. The platform monetizes through advertising, sponsored Special Features, and a free Premier Membership tier that lets suppliers create company pages and capture buyer inquiries.
Is A&S Magazine a public or private company?
A&S Magazine is a private company. It is classified as corporate owned and is currently operating.
When was A&S Magazine founded?
A&S Magazine was founded in 1991. It employs 51 to 100 people.
Where is A&S Magazine based?
A&S Magazine is headquartered in Waterloo, Canada, in the North America region.
How does A&S Magazine make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are premium Membership Services and eMagazine Publications.
Who are A&S Magazine's main competitors?
Direct peers on record are SecurityInfoWatch.com, Security Sales & Integration (SSI), SDM Magazine, SourceSecurity.com, IFSEC Global and Security World Market. Broad incumbents are Reed Exhibitions (RX) — security portfolio and Trade Press Media Group. a&s Adria / regional security media is listed as a regional player. LinkedIn (security communities / vendor pages) is listed as an emerging player.
Does A&S Magazine have an API?
No public API is recorded for A&S Magazine.
What industry is A&S Magazine in?
A&S Magazine's product category is Security Trade Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.