Security World Market
SecurityWorldMarket.com is a privately held Swedish B2B online trade publication covering the physical security industry since 1998, serving installers, consultants, distributors, and manufacturers with daily news across seven regional editions and monetizing reach through advertising.
- Company typePrivate
- Founded1998
- HeadquartersHägersten, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Security World Market does
SecurityWorldMarket.com, operated by AR Media International AB since 1998, is an online B2B trade publication covering the physical security industry across seven regional editions (Global, North America, Middle East, United Kingdom, Sweden, Norway, Denmark). The platform delivers daily industry news, product updates, and event coverage to security installers, consultants, distributors, and manufacturers, supplemented by the Detektor International print magazine (10,000 circulation at international exhibitions) and Detektor Scandinavia (11,600 copies distributed in Swedish, Norwegian, and Danish). The company also produces Detektor TV Magazine video content on YouTube, operates the SecurityUser.com end-user portal, and runs industry events including Sectech and the Detektor International Award.
The underlying technology stack is a web-based content portal with RSS feed distribution, an email newsletter subscription service, and integrated video delivery; no proprietary platforms, APIs, or SDKs are disclosed. The business model is media-advertising-led, monetizing audience reach through display advertising on web and mobile, newsletter sponsorships, native content placements, job listings, and Company Link Packages, alongside print advertising in the Detektor magazines. Pricing is quote-based and not publicly disclosed, while newsletter access is freemium. Geographic reach spans users from 230 countries annually, providing advertisers with global exposure to a niche professional audience.
SecurityWorldMarket.com is privately held by AR Media International AB, founded in 1986 and headquartered in Hägersten, Sweden. The company employs 11-50 staff and is led by Lennart Alexandrie as Publisher and CEO. There is no external investment, no subsidiaries, and no public listing indicated in the source data. The company maintains an active social media presence across Twitter, Facebook, LinkedIn, Instagram, and YouTube, and participates directly in international security exhibitions across Europe, Asia, the USA, and South America.
Security World Market firmographics
Firmographics- Name
- Security World Market
- Legal name
- AR Media International AB
- Website
- https://securityworldmarket.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SecurityWorldMarket.com is a privately held Swedish B2B online trade publication covering the physical security industry since 1998, serving installers, consultants, distributors, and manufacturers with daily news across seven regional editions and monetizing reach through advertising.
- Ownership category
- akta.pro rank
Where Security World Market is headquartered
LocationHeadquarters
- HQ city
- Hägersten
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Security World Market business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Advertising Services: Revenue generated from online advertising packages offered to security industry companies. Advertising options include web advertisements, newsletter advertisements, mobile version advertisements, company hyperlink packages, native content placements, and security job listings.
- Publication Sales: Revenue from associated security industry publications including Detektor International (circulation of 10,000 copies distributed at international security exhibitions) and Detektor Scandinavia (circulation of 11,600 copies in tri-lingual format across Sweden, Norway, and Denmark).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Weekly | Newsletter subscription |
Distribution channels5 records
Marketing channels7 records
Security World Market product offering
Product offeringCore offering
Security World Market (SecurityWorldMarket.com) operates an online B2B trade publication delivering daily security industry news, editorial content, and advertising services for the physical security market. The platform spans seven regional editions (Global, North America, Middle East, UK, Sweden, Norway, Denmark) and is complemented by two print magazines — Detektor International (10,000 circulation) and Detektor Scandinavia (11,600 circulation) — reaching security industry professionals in 230 countries annually.
Product overview
SecurityWorldMarket.com operates a portfolio of online news portals and print publications serving the physical security industry. The core offering includes the global SecurityWorldMarket.com news portal covering multiple regional markets (Global, North America, Middle East, UK, Sweden, Norway, Denmark), alongside two magazine titles: Detektor International (global trade publication with 10,000 circulation distributed at international security shows) and Detektor Scandinavia (regional magazine for Nordic markets with 11,600 circulation). The company also operates SecurityUser.com as a complementary portal focused on end users of security products. All publications are owned and operated by AR Media International AB, a Swedish media company established in 1998.
Differentiator
Problem solved
Functional benefit
Brands
- Detektor International: An international security technology magazine focused on the latest technology and business within the security field, including reports from international security exhibitions.
- Detektor Scandinavia
Products and services
- SecurityWorldMarket.com Online News Portal Online B2B trade publication providing daily news, editorial content, and product information for the physical security industry across seven regional editions: Global, North America, Middle East, United Kingdom, Sweden, Norway, and Denmark. Reaches security industry professionals (installers, consultants, distributors, manufacturers) in 230 countries annually.
- Detektor International Magazine
Companies that use Security World Market
Customer profileSegments1 record
Ideal customer profiles1 record
Security World Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Security World Market partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Detektor InternationalcoreSecurityWorldMarket.com is associated with Detektor International, a security trade magazine with 10,000 circulation distributed at international security exhibitions in Europe, Asia, USA and South America. The publication focuses on the latest technology and business within the security field.
- Detektor ScandinaviacoreScandinavia's leading magazine in the security technology field, distributed through 11,600 copies in Sweden, Norway and Denmark in a tri-lingual format. Geared towards professionals within the security industry including installers, consultants, distributors, and manufacturers.
- AR Media International ABcoreParent company of SecurityWorldMarket.com. Located at Elektravägen 14, 126 30 Hägersten, Sweden. Organizes security industry events including Sectech and awards such as the Detektor International Award.
Scale indicators4 records
Recent moves2 records
Expansion highlights6 records
Security World Market competitors and assessment
Company assessmentOthers
- Detektor (sister publications within AR Media): The Detektor International and Detektor Scandinavia magazines are owned by the same parent (AR Media International AB) rather than external competitors, but they sit in the same B2B security trade publishing category and share advertiser pools with all peers listed here.
Emerging players
- Pro Security Zone: Emerging online B2B security news and resource portal targeting installers and integrators. Comparable as a digital-first advertising-supported trade media brand addressing the same physical-security buyer audience as SecurityWorldMarket.com, though with a smaller and more digitally concentrated footprint.
Direct peers
- Security Sales & Integration: Long-standing B2B trade magazine and website targeting security integrators, dealers, and installers in North America. Comparable in that it combines a print title, online news, and an advertising-led revenue model focused on the same physical-security buyer segments as SecurityWorldMarket.com.
- Security Buyer Magazine: International B2B security publication covering products, systems, and end-user case studies in physical security. Directly comparable as an advertising-funded online and print title reaching security installers, consultants, and end-user buyers across multiple regions.
- SourceSecurity.com: UK-headquartered B2B security trade publication covering access control, video surveillance, intruder detection, and related technologies. Highly comparable in offering: an advertising-supported multi-region security news platform with print and digital editions aimed at installers, integrators, and end users.
- IFSEC Global (Informa): Online security news portal and content arm of IFSEC, the major UK-based international security exhibition owned by Informa. Directly comparable as a global B2B security media brand monetized through advertising, sponsored content, and event sponsorship that targets the same physical-security buyer audience.
- a&s Magazine (asmag.com): Asian B2B security trade magazine and online portal covering access control, surveillance, and smart building technologies. Comparable as a regionally rooted yet globally distributed B2B security media title with a multi-edition print and digital model serving security professionals.
- SecurityInfoWatch.com: US-based B2B online trade publication covering physical security, surveillance, access control, and life safety. It is the most direct English-language online competitor to SecurityWorldMarket.com, serving overlapping installer, integrator, and end-user audiences through news, product coverage, and digital advertising.
- Security Systems News (EH Publishing): US-based B2B news outlet focused on security dealers, integrators, and monitoring providers. Comparable in being an advertising-supported trade title targeting the installer and integrator segments that overlap heavily with SecurityWorldMarket.com's readership.
Regional players
- Security Middle East magazine: Regional B2B security trade magazine focused on the Middle East market, covering surveillance, access control, and integrator channels. Comparable to one of SecurityWorldMarket.com's regional editions (Middle East) and competes for the same advertiser spend across the region.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Security World Market social profiles
Digital presenceSecurity World Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security World Market leadership team
Management profileNumber of profiles
Profiles1 record
Security World Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security World Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security World Market
What does Security World Market do?
Security World Market (SecurityWorldMarket.com) operates an online B2B trade publication delivering daily security industry news, editorial content, and advertising services for the physical security market. The platform spans seven regional editions (Global, North America, Middle East, UK, Sweden, Norway, Denmark) and is complemented by two print magazines — Detektor International (10,000 circulation) and Detektor Scandinavia (11,600 circulation) — reaching security industry professionals in 230 countries annually.
Is Security World Market a public or private company?
Security World Market is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Security World Market founded?
Security World Market was founded in 1998. It employs 11 to 50 people.
Where is Security World Market based?
Security World Market is headquartered in Hägersten, Sweden, in the Europe region.
How does Security World Market make money?
Two revenue lines are on record. Advertising Services are the primary driver. The others are publication Sales.
Who are Security World Market's main competitors?
Detektor (sister publications within AR Media) is listed as an others. Pro Security Zone is listed as an emerging player. Direct peers are Security Sales & Integration, Security Buyer Magazine, SourceSecurity.com, IFSEC Global (Informa), a&s Magazine (asmag.com), SecurityInfoWatch.com and Security Systems News (EH Publishing). Security Middle East magazine is listed as a regional player.
Does Security World Market have an API?
No public API is recorded for Security World Market.