TriGreen Equipment, LLC

What TriGreen Equipment, LLC does

TriGreen Equipment, LLC is a privately held authorized John Deere dealership group operating 28 physical locations across North Alabama and Middle Tennessee, headquartered in Athens, Alabama. The company sells a comprehensive John Deere product portfolio spanning compact utility tractors (1-4 Series), commercial and residential zero-turn mowers (Z700 and Z900 Series), and Gator utility vehicles, supplemented by Stihl, ECHO, Shindaiwa, and EGO handheld power tools. Revenue is generated through new equipment sales, pre-owned/trade-in equipment, John Deere parts, certified technician service and maintenance, and the facilitation of equipment financing through John Deere Financial and physical damage coverage through Sentry Insurance.

The company's primary customer segments are farmers and agricultural operations, commercial landscaping professionals, residential property owners with large properties, and construction and nursery operations. TriGreen differentiates through value-added service programs including the TriGreen Connected Support dealer technology platform, the TriGreen Secure 10-year/2,000-hour powertrain warranty on compact utility tractors (contingent on annual TriGreen maintenance), and the exclusive ENCORE Performance Plan for locked-in maintenance costs. Fleet management for commercial mowing customers is delivered through John Deere Operations Center with JDLink 4G modem connectivity enabling location tracking, geofencing, maintenance planning, and remote diagnostics.

The go-to-market is enterprise field sales executed through the 28-location physical dealer network, supported by a 500+ employee base of sales professionals, parts specialists, and certified service technicians. Online channels supplement the dealer footprint with parts e-commerce via shop.deere.com and a John Deere Financial online credit application. Pricing is unit-based with equipment ranging from approximately $11,000 (Z920M commercial mower) to $75,000 (4075R compact utility tractor), financed primarily through John Deere Financial with promotional rates including 0% for 72 months on select tractor models. The company was founded in 2006, has no disclosed parent company, no venture capital or private equity ownership, and is described as employee-owned.

Name

TriGreen Equipment, LLC

Legal name

TriGreen Equipment, LLC

Website

https://trigreenequipment.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

TriGreen Equipment is a privately held authorized John Deere dealership group operating 28 locations across North Alabama and Middle Tennessee, selling compact tractors, commercial and residential zero-turn mowers, Gator utility vehicles, and handheld power tools to farmers, landscapers, residential property owners, and construction/nursery operations.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)

Keywords

• Outdoor power equipment
• Agricultural machinery sales
• Commercial lawn mowers
• Compact utility tractors
• Equipment dealer services

Headquarters

HQ city

Arab

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. New Equipment Sales: Sale of new John Deere tractors, compact construction equipment, Gator utility vehicles, and commercial/residential lawn mowers through 28 dealership locations.
2. Pre-Owned Equipment Sales: Sale of trade-in and used equipment including tractors, mowers, construction and agriculture equipment.
3. Parts Sales: John Deere replacement parts sold in-store and online through dealer website, with parts specialists at each location.
4. Service and Maintenance: Equipment service, repairs, maintenance programs, and equipment inspections performed by certified technicians.
5. Equipment Financing: Financing facilitation through John Deere Financial for equipment purchases, including loans, leases, and multi-use accounts.
6. Insurance Products: Physical damage coverage through Sentry Insurance, with premiums included in finance payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TriGreen Equipment, LLC is an authorized John Deere dealership operating 28 retail locations across North Alabama and Middle Tennessee. The company sells new and pre-owned John Deere compact utility tractors, commercial and residential zero turn mowers, Gator utility vehicles, and agricultural/construction equipment, alongside Stihl, ECHO, Shindaiwa, and EGO handheld power tools. It also provides parts, certified service and maintenance, financing facilitation through John Deere Financial, and physical damage insurance through Sentry Insurance.

Product overview

TriGreen Equipment is a John Deere dealership offering a comprehensive portfolio of outdoor power equipment through 28 locations in Alabama and Tennessee. The core product lineup centers on John Deere compact utility tractors (1-4 Series), commercial and residential zero turn mowers (Z700 and Z900 Series), and Gator utility vehicles (mid-size and full-size XUVs), supplemented by Stihl, ECHO, Shindaiwa, and EGO handheld power tools. The company provides integrated value-added services including John Deere Financial financing, Sentry Insurance physical damage coverage, parts and service support, Encore after-sale maintenance plans, and John Deere precision agriculture technology with AutoTrac and GreenStar systems. Fleet management is enabled through John Deere Operations Center connected via JDLink modems.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Compact Utility Tractors
• John Deere Z700 Series Zero Turn Mowers
• John Deere Z900 Series Commercial Zero Turn Mowers
• John Deere Mid-Size Gator XUVs
• John Deere Full-Size Gator XUVs
• John Deere GX Gator Electric Utility Vehicles
• John Deere Agricultural and Compact Construction Equipment
• Stihl, ECHO, Shindaiwa, and EGO Handheld Power Tools
• Pre-Owned Equipment
• TriGreen Parts and Service
• John Deere Financial Equipment Financing
• Sentry Insurance Physical Damage Coverage
• ENCORE Performance Plan

Quantifiable outcome

• 10-year/2,000 hour powertrain warranty included with compact utility tractor purchases when maintained annually
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorPrimary equipment supplier and brand partner. TriGreen is an authorized John Deere dealer selling tractors, compact construction equipment, Gator utility vehicles, and commercial/residential lawn mowers. Dealer receives training support, parts supply, and access to John Deere technology platforms including Operations Center and Connected Support.
• Sentry InsurancecoreStrategic or Co-development PartnerInsurance partner providing physical damage coverage for equipment financed or owned by TriGreen customers. SentryGard physical damage insurance covers equipment once loan is satisfied. Premiums can be included in finance payments for customer convenience.
• StihlminorChannel Partner/ Reseller/ DistributorHandheld power tools brand offered alongside main John Deere equipment lineup.
• EGOminorChannel Partner/ Reseller/ DistributorHandheld power tools brand offered alongside main John Deere equipment lineup.
• ECHOminorChannel Partner/ Reseller/ DistributorHandheld power tools brand offered alongside main John Deere equipment lineup.
• ShindaiwaminorChannel Partner/ Reseller/ DistributorHandheld power tools brand offered alongside main John Deere equipment lineup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kubota Tractor Corporation: Kubota is a major competing equipment OEM whose compact tractors, utility vehicles, and zero-turn mowers overlap with much of TriGreen's John Deere lineup. Comparable as a competing supplier of the equipment categories TriGreen retails; relevant as an indirect peer through product substitution at the dealer-network level.

Broad incumbents

• Tractor Supply Company: Tractor Supply is a large rural-lifestyle retailer selling equipment, parts, and supplies to farmers, ranchers, and homeowners nationwide. Broader incumbent in the same end-customer outdoor-equipment retail category but with a different sourcing model (no exclusive OEM brand alignment).

Others

• SiteOne Landscape Supply: SiteOne is a national distributor of landscape and turf-care supplies serving professional landscapers and customers similar to TriGreen's commercial mower segment. Related through overlapping commercial landscaping customer base, but focuses on consumables and irrigation rather than capital equipment.

Direct peers

• GreenMark Equipment: GreenMark Equipment is a John Deere dealer group operating multiple locations across the Midwest, selling agricultural, residential, and commercial turf equipment. Comparable mid-to-large dealership group structure with full-line John Deere product, service, and parts operations.
• Stribling Equipment: Stribling Equipment is a multi-location John Deere dealer focused on agricultural and turf customers across several US regions. Comparable as another regional John Deere brand-aligned dealer network with multi-million-dollar equipment lines and full-service operations.
• RDO Equipment Co. RDO Equipment is one of the largest John Deere dealer networks in the US, operating dozens of locations across agriculture, construction, and turf. Directly comparable multi-store brand-aligned equipment retailer with similar product breadth and service/repair operations as TriGreen.
• Stotz Equipment: Stotz Equipment is a multi-state John Deere dealer serving the Rocky Mountain and Southwestern US with agricultural, residential, and commercial equipment. Closely comparable as a regional John Deere dealership group with full service, parts, and financing offerings.
• Mountainland Equipment: Mountainland Equipment is a multi-store John Deere dealer serving Utah and surrounding states with agricultural and turf equipment. Comparable as another regional John Deere dealer group with similar full-line offerings and service operations.
• Quality Equipment, LLC: Quality Equipment is a multi-store John Deere agricultural and turf dealer in the Carolinas and Virginia. Directly comparable as a regional John Deere dealer with farm, residential, and commercial mowing focus, parts, and service infrastructure.

Regional players

• Brandt Tractor (formerly Cervus Equipment): Brandt Tractor is a John Deere agricultural dealer network operating across Western Canada. Comparable as a large John Deere-aligned dealer group with similar farm and turf product/services; geographically distinct from TriGreen's SE US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trigreenequipment
• LinkedInlinkedin.com/company/trigreenequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriGreen Equipment, LLC