Santini Cycling

What Santini Cycling does

Santini Cycling (legal entity Santini S.p.A.) is an Italian premium cycling apparel manufacturer founded in 1965 and headquartered in Bergamo, Italy, with three company-owned retail stores in Bergamo, Bologna, and Como. The company designs, produces, and sells road, triathlon, gravel, indoor, and lifestyle cycling wear — including jerseys, bib shorts, jackets, skinsuits, base layers, and accessories — targeting professional and amateur road cyclists, professional teams, race organizers, and cycling enthusiasts globally.

The product portfolio is built around proprietary textile and engineering features: Polartec Power Dry fabric with recycled carbon content derived from captured industrial CO2 emissions (reducing carbon footprint by up to 66% vs. virgin polyester and adopted as the first cycling brand in Europe and North America), Vortex Generation aerodynamic technology validated via wind-tunnel testing, the C3 ergonomic 3D chamois with gel inserts, an Industrial Tie Dye process co-developed with Taiana to reproduce artisanal tie-dye at industrial scale, and PFOA-free water-resistant treatments. The portfolio is organized into collections including Aero Race, UNICO, Ready to Ride, Online Exclusive, plus licensed/co-branded lines with Pirelli, K-Way, Atalanta, Brooklyn, and the Mads Pedersen Momentum Series.

Santini operates a hybrid go-to-market combining direct-to-consumer e-commerce (santinicycling.com, multi-language IT/EN/FR/DE/ES with global shipping), a B2B portal (b2b.santinicycling.com) for custom team-kit and race-organization orders, an Industry Program affiliate channel offering 30% discounts to approved bike professionals, and three Italian retail stores. Revenue is generated through unit-priced DTC sales (jerseys €110–250, bib shorts €190–220, accessories €10–80), B2B custom team-kit contracts, retail store sales, and licensing/royalty streams from official partnerships with Tour de France, UCI, La Vuelta, Lidl-Trek, and others. The company is privately held under sole shareholder Vibria S.r.l., with registered capital of €1,000,000 and 51–100 employees.

Name

Santini Cycling

Legal name

Santini S.p.A.

Website

https://santinicycling.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Santini Cycling is an Italian premium cycling apparel manufacturer (est. 1965, Bergamo) designing jerseys, bib shorts, and accessories for professional teams, race organizers, and cycling enthusiasts globally via DTC e-commerce, B2B team kits, retail stores, and licensed event collections.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Cycling apparel
• Performance jerseys
• Cycling bib shorts
• Custom team kits
• Made in Italy

Headquarters

HQ city

Lallio

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce platform with multi-language support and global shipping to customers worldwide
2. B2B Custom/Team Orders: Sales to professional cycling teams, race organizations, and custom team kit orders through B2B platform
3. Retail Store Sales: Physical retail stores in Italy (Bergamo, Bologna, Como) offering direct consumer sales
4. Licensed Collections: Co-branded and licensed collections with partners (Tour de France, UCI, Pirelli, etc.) generating revenue through premium branded products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Santini Cycling designs, manufactures, and sells premium Italian-made cycling apparel including performance jerseys, bib shorts, jackets, vests, base layers, skinsuits, and accessories for road, triathlon, gravel, and indoor cycling. The company sells direct-to-consumer through its multi-language e-commerce site and three Italian retail stores, and serves professional cycling teams and race organizers via a dedicated B2B custom kit platform. Co-branded licensed collections with Tour de France, UCI, Pirelli, and others supplement the core range.

Product overview

Santini Cycling is an Italian premium cycling apparel brand offering a comprehensive portfolio of performance cycling clothing. The core offering includes men's and women's cycling apparel (jerseys, bib shorts, jackets, vests, base layers, skinsuits, tights) organized into collections and sub-brands. Key product lines include the Aero Race Collection (wind-tunnel-tested aerodynamic garments, including the Aero Race Tie Dye Bib Shorts at €220), the Santini X Pirelli collaboration collection (€13-250, including jerseys, bib shorts, accessories), the Ready to Ride Collection, UNICO Collection, and Online Exclusive Collection. Accessories include socks, gloves, warmers, shoe covers, headwear, water bottles (e.g., Pirelli Water Bottle Wheel at €13), and care products. The brand also produces lifestyle/casual wear and custom cycling clothing through its B2B platform. Santini holds partnerships with major cycling events (Tour de France, UCI, La Vuelta) and teams (Lidl-Trek). Products are available through the e-commerce website, physical retail stores in Italy, and a B2B platform for team orders.

Differentiator

Problem solved

Functional benefit

Brands

• Santini X Pirelli: Collaboration collection with Pirelli Sport Club, inspired by the club founded in Milan in 1922, celebrating Pirelli's cycling heritage
• Santini X Mads Pedersen
• Santini X Brooklyn
• Santini X K-Way
• Santini X Atalanta
• Aero Race
• UNICO
• Ready to Ride
• Online Exclusive

Products and services

• Santini Cycling Wear (Men's & Women's Core Apparel) Premium Italian-made performance cycling clothing for men and women, covering on-bike apparel (jerseys, bib shorts, jackets, vests, skinsuits, base layers, tights) and accessories. Targeted at road, triathlon, gravel, indoor, and lifestyle cyclists.
• Aero Race Tie Dye Bib Shorts Men's premium bib shorts (€220) featuring unique industrial Tie Dye coloring, ultra-stretch woven shaping fabric, and C3 ergonomic gel chamois. Online exclusive.
• Aero Race Jersey (Polartec Power Dry Recycled Carbon) High-performance aerodynamic road cycling jersey constructed with Polartec Power Dry fabric containing recycled carbon derived from captured industrial CO2 emissions, combining sustainability with aerodynamic performance and moisture management.
• Santini X Pirelli Collection Co-branded cycling apparel and lifestyle collection with Pirelli Sport Club, including jerseys, bib shorts, wool jerseys, jackets, vests, base layers, casual t-shirts, sweatshirts, caps, socks, and water bottles (€13-€250).
• Pirelli Water Bottle Wheel (500ml) 500ml cycling water bottle (€13) made from biodegradable polyethylene with bio-batch additive, branded under the Santini X Pirelli collaboration. Dishwasher safe.
• Cycling Accessories Complete range of cycling accessories: socks, gloves, arm/leg/knee warmers, shoe covers, headwear (cycling caps, balaclavas), water bottles, merchandise, and laundry/care products.
• Lifestyle/Casual Wear Cycling-inspired casual apparel for off-bike daily wear, including denim jackets, t-shirts, sweatshirts, and polo shirts.
• Custom Cycling Clothing (B2B Team Kits) Bespoke team kit and apparel service for professional cycling teams, clubs, race organizations, and corporate buyers, ordered through a dedicated B2B portal with account management.
• Event & Partnership Collections (Tour de France, UCI, La Vuelta, Lidl-Trek, Eroica, Mads Pedersen, Maillot Jaune, Atalanta, Brooklyn, K-Way) Licensed and co-branded apparel collections tied to cycling events, professional teams, athletes, and brand collaborations, including Maillot Jaune and event-specific merchandise.

Quantifiable outcome

• Carbon footprint reduction of up to 66% compared to virgin polyester fabrics using Polartec Power Dry with Recycled Carbon
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• PolarteccoreTechnology or Integration · 14 April 2026Strategic technology partnership for sustainable fabric innovation. Santini became the only cycling brand in Europe and North America to adopt Polartec's Power Dry fabric with recycled carbon derived from captured industrial CO2 emissions, reducing carbon footprint by up to 66% compared to virgin polyester. First applied to Aero Race Jersey in April 2026.
• Tour de FranceflagshipStrategic or Co-development PartnerOfficial collaborator for Tour de France merchandise collections. Santini develops licensed apparel collections celebrating the iconic cycling race, including the Maillot Jaune collection honoring the race's yellow jersey tradition.
• UCI (Union Cycliste Internationale)flagshipStrategic or Co-development PartnerOfficial apparel supplier for UCI World Championships and Nations Cup events. Santini provides official race merchandise and apparel for elite cycling competitions worldwide.
• La VueltacoreStrategic or Co-development PartnerOfficial apparel supplier and collaborator for La Vuelta cycling race merchandise collections and event apparel.
• Lidl-TrekcoreStrategic or Co-development PartnerProfessional cycling team sponsorship providing official team kit and apparel. Santini supplies performance cycling wear for one of the WorldTour teams.
• PirellicoreStrategic or Co-development PartnerCo-branded Santini X Pirelli Sport Club collection celebrating Pirelli's cycling heritage founded in Milan in 1922. Includes jerseys, bib shorts, casual wear, and accessories with distinctive Pirelli branding.
• DHLminorGTM or Marketing PartnerDHL GoGreen Neutral Program partnership for carbon-neutral shipping, supporting Santini's sustainability initiatives in logistics and配送.
• EroicacoreStrategic or Co-development PartnerPartnership with Eroica vintage cycling event, developing exclusive collections for the iconic gran fondo that celebrates cycling heritage.
• Mads PedersencoreStrategic or Co-development PartnerSignature collection collaboration with professional cyclist Mads Pedersen (Momentum Series), featuring performance apparel designed with input from the WorldTour rider.
• K-WayminorStrategic or Co-development PartnerCollaboration collection with outdoor brand K-Way, combining Santini's cycling expertise with K-Way's outdoor apparel heritage.
• BrooklynminorStrategic or Co-development PartnerCollaboration collection with Brooklyn, featuring cycling apparel with Brooklyn branding and style.
• AtalantaminorStrategic or Co-development PartnerSports partnership with Atalanta football club, creating cycling and sports apparel collections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Le Col: British premium cycling apparel brand with WorldTour team sponsorships and growing DTC presence. Competes with Santini for premium road cyclists, particularly in the UK and European markets.
• Q36.5: Italian-born premium technical cycling apparel brand with strong performance fabric innovation and WorldTour presence. Emerging specialist directly competing with Santini in the premium aero and pro-team kit category.
• MAAP: Australian premium cycling apparel brand with rapid global growth, strong DTC, and WorldTour team sponsorships. Direct competitor in premium road cycling kits with comparable price points and design-led positioning.
• Pas Normal Studios: Danish premium cycling apparel brand with strong DTC and lifestyle positioning. Competes for the same premium enthusiast cyclist and overlaps in Scandinavian/Northern European markets where Santini also sells.

Direct peers

• Rapha: Premium road cycling apparel brand with strong DTC model, global retail footprint, and racing sponsorship pedigree. Competes for the same premium enthusiast segment with similar pricing tiers and brand-led positioning.
• Assos: Swiss premium cycling apparel specialist with deep performance technology heritage. Direct competitor in high-end road bib shorts, jerseys, and skinsuits; serves WorldTour teams similar to Santini.
• Castelli Cycling: Italian-founded premium cycling apparel brand with deep heritage, official supplier to many of the same pro teams and races as Santini. Direct competitor in road cycling jerseys, bib shorts, and skinsuits at similar premium price points.
• Sportful: Italian cycling apparel brand with similar heritage and ownership lineage, offering road, cross-country, and team kit products. Closely comparable in market positioning, B2B team kit focus, and Italian craftsmanship identity.

Broad incumbents

• Pearl Izumi: Established cycling apparel brand with broader product breadth across road, mountain, and run. Competes with Santini in performance road cycling apparel but operates at larger scale across multiple categories.

Regional players

• Gobik: Spanish premium cycling apparel brand with strong team kit and B2B focus, comparable to Santini's custom team kit platform. Regional overlap in European markets with similar pricing and pro-team kit heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SANTINI_SMS
• YouTubeyoutube.com/user/SANTINIMAGLIFICIO
• Facebookfacebook.com/santinicyclingwear
• Instagraminstagram.com/santini_cycling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santini Cycling