Retama Park Racetrack

What Retama Park Racetrack does

Retama Park Racetrack is a Class 1 pari-mutuel horse racing venue located at One Retama Parkway in Selma, Texas, approximately 20 minutes from downtown San Antonio, opened in 1995 and currently hosting its 30th season. The track operates a seasonal live Quarter Horse racing meet (typically June through August) supplemented by year-round simulcast wagering from racetracks across North America, with gates opening Wednesday through Sunday at 10:30 a.m. It is owned and managed by Penn Entertainment, Inc. (NASDAQ: PENN) as part of a portfolio of more than 40 gaming and entertainment properties.

The venue is built on standard pari-mutuel wagering infrastructure with two notable technology integrations: the 1/ST BET smartphone wagering platform operating over a dedicated on-site 'Retama Bets' Wi-Fi network, and Equibase's industry-owned racing-data feed for entries, results, and workouts. Supporting amenities include Clubhouse 95 Sports Bar & Grill (80+ TVs), Terrace Dining buffet ($45/person) at the finish line, Trifecta Express concessions, and four private luxury suites (capacities 50–250). On-site education is delivered through a 'Racing 101' program that teaches wager types (Win, Place, Show, Exacta, Trifecta, Superfecta, Pick 3/4/6) to first-time visitors.

Retama Park makes money through five core streams: (1) pari-mutuel take-out on live and simulcast wagering pools; (2) general-admission ticketing ($5 GA, free simulcast, free parking, free for military on Thursdays and Selma residents); (3) food & beverage across casual, sports-bar, and fine-dining price points; (4) private events and luxury-suite rentals (The Sky Box, Alamo Downs, The Selma Suite, Silks and Saddles) for corporate and celebratory gatherings of 10–250 guests; and (5) corporate sponsorship packages. Customer acquisition is event-driven, anchored on a calendar of novelty promotions (camel/ostrich/zebra racing, Diamond Dig, Wiener Dog Races, Family Fun Nights, Military Appreciation Nights, live bands) and amplified through social channels (Facebook, Instagram, TikTok, YouTube, X), email, and TicketSmarter. Customer loyalty is captured in PENN Play, Penn Entertainment's cross-property rewards program. Targeted segments include racing enthusiasts/bettors, families, corporate/private event planners, horse owners and trainers (horsemen), and sports fans/social diners.

Name

Retama Park Racetrack

Legal name

Penn Entertainment, Inc.

Website

https://retamapark.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Retama Park Racetrack is a Class 1 pari-mutuel Quarter Horse racing venue in Selma, Texas (near San Antonio), owned by Penn Entertainment. It operates a seasonal live racing meet (June–August) plus year-round simulcast wagering, dining venues, private event suites, and novelty entertainment events.

Ownership category

akta.pro rank

Product category

Horse Racing & Entertainment Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Horse racing venue
• Pari-mutuel wagering
• Simulcast betting
• Quarter horse racing
• Private event hosting

Headquarters

HQ city

Selman City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pari-Mutuel Wagering: Core revenue stream from pari-mutuel wagering on live and simulcast horse races. Track takes a percentage (take-out) from each pool. Includes win, place, show, exacta, trifecta, superfecta, pick-3/4/6 wagers.
2. General Admission and Ticketing: Admission fees for live racing ($5 general admission), simulcast viewing (free), and special event tickets sold through TicketSmarter resale marketplace and direct online sales.
3. Food and Beverage: On-site dining revenue from Clubhouse 95 Sports Bar & Grill (over 80 TVs, casual dining), Terrace Dining Buffet (fine dining at finish line, $45/person), and Trifecta Express quick-service concessions.
4. Private Events and Suite Rentals: Revenue from hosting private events including corporate gatherings, birthday parties, wedding receptions in luxury suites (The Sky Box, Alamo Downs, The Selma Suite, Silks and Saddles) and contact at 210-651-7136.
5. Sponsorships: Corporate sponsorship packages offering brand visibility to 10-10,000+ guests across print and digital media. Sponsorship team reachable at 210-651-7136.
6. PENN Play Loyalty Program: Rewards program earning members points on purchases at Retama Park redeemable at any Penn Entertainment property. Free to join.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Retama Park Racetrack is a Class 1 pari-mutuel horse racing venue that operates live Quarter Horse racing during the summer season (June–August) and year-round simulcast wagering from racetracks worldwide. The venue also generates revenue from on-site dining (Clubhouse 95 Sports Bar & Grill, Terrace Dining, Trifecta Express), luxury suite rentals and private event hosting, mobile wagering through the 1/ST BET app, corporate sponsorships, and the PENN Play loyalty program.

Product overview

Retama Park Racetrack is a Class 1 pari-mutuel horse racing venue offering a unified entertainment platform centered on live Quarter Horse racing during summer seasons and year-round simulcast wagering. The core product portfolio includes Live Quarter Horse Racing (with stakes competitions like the TQHA Sale Futurity and Retama Park Derby) and Simulcast Wagering from racetracks nationwide. Add-on services include 1/ST BET Mobile Betting for smartphone wagering, Clubhouse 95 Sports Bar & Grill and Terrace Dining for on-site dining, Trifecta Express for quick concessions, Private Events & Luxury Suites for group hospitality, Racing 101 educational programming, PENN Play Rewards loyalty program, and corporate sponsorship packages. The venue is managed by Penn Entertainment Inc. (NASDAQ – PENN) and is located in Selma, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• 1/ST BET: Mobile betting application that allows users to wager on live and simulcast races from their smartphone while at the track.
• Clubhouse 95
• Terrace Dining
• Trifecta Express
• Silks and Saddles
• The Sky Box
• Alamo Downs
• The Selma Suite
• PENN Play

Products and services

• Live Quarter Horse Racing Live Quarter Horse races conducted each summer (June–August), including stakes races such as the TQHA Sale Futurity and Retama Park Derby. Open to general public with $5 admission and free entry for military on Thursdays and Selma residents.
• Simulcast Wagering Year-round wagering on horse races broadcast from tracks across the country, available Wednesday through Sunday with free admission and free parking.
• 1/ST BET Mobile Betting Mobile wagering application that allows patrons to place bets on live and simulcast races from a smartphone or tablet while on-site, with deposits at on-site terminals or directly from the phone.
• Clubhouse 95 Sports Bar & Grill Sports bar and grill on the third floor (Clubhouse level) featuring over 80 TVs, race wagering, draft party hosting, and weekend brunch service.
• Terrace Dining Fine dining buffet located at the finish line on the Clubhouse level, offering direct views of live racing; priced at $45 per person, open Thursday–Saturday during live racing from 6–9 p.m.
• Trifecta Express Quick-service concession stand located on the Grandstand level, open year-round serving favorite concession snacks and drinks.
• Private Events & Luxury Suites Event hosting services for corporate gatherings, private parties, weddings, and celebrations in luxury suites including The Sky Box (96 seats), Alamo Downs (100 capacity), The Selma Suite (112 seats / 250 capacity), and Silks and Saddles (50 capacity).
• PENN Play Rewards Loyalty rewards program offering points earned on purchases at Retama Park that can be redeemed at any of Penn Entertainment's 40+ participating properties nationwide. Free to join.
• Sponsorship Packages Customized corporate sponsorship packages offering brand visibility at a venue that hosts 10 to 10,000+ guests, including print and digital media exposure.
• Retama Park Betting Championship Annual betting competition where participants compete through horse race wagering to win prizes; the 2026 edition is scheduled for July 24–25.

Quantifiable outcome

• 2025 live wagering on-track increased 2.3% compared to 2024; export wagering through off-track outlets increased 6.0%
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TicketSmartercoreChannel Partner/ Reseller/ DistributorOfficial ticket resale marketplace partner. Provides online ticket purchasing platform for Retama Park events. Links from retamapark.com to ticketsmarter.com for advance ticket sales.
• PENN PlaycoreGTM or Marketing PartnerPenn Entertainment's loyalty rewards program integrated into Retama Park. Members earn rewards on purchases redeemable at all participating Penn Entertainment properties nationwide.
• EquibasecoreTechnology or IntegrationIndustry-owned database providing uniform racing information and statistics for Thoroughbred racetracks of North America. Supplies entries, results, and workout data for Retama Park.
• Texas Quarter Horse Association (TQHA)coreStrategic or Co-development PartnerOrganizes the TQHA Yearling Sale (July 25-26) and administers the $614,485+ TQHA Sale Futurity RG1 and other TQHA stakes races at Retama Park.
• Texas Racing CommissioncoreOthersState regulatory body overseeing pari-mutuel horse racing in Texas. Licenses operators, horsemen, and racing officials.
• Grayson-Jockey Club Research FoundationminorOthersNon-profit foundation supporting equine health research. Referenced in horsemen information section for donations.
• Jack Coady PhotographyminorOthersOfficial race photographer serving Retama Park and other tracks including Sam Houston, Prairie Meadows, Fair Meadows, Will Rogers, and 307 Energy Downs. Offers horse racing and winner's circle photography including canvas prints.
• Americus DiamondminorGTM or Marketing PartnerEvent sponsor for the Diamond Dig promotion. Ladies ages 18+ can dig for a $2,500 diamond pendant necklace after the 7th race.
• American Quarter Horse Association (AQHA)coreOthersGoverning body for quarter horse racing. Administers Challenge Championship program including $54,978 AQHA Retama Championship Challenge-G3 at the track.
• Extended Stay AmericaminorGTM or Marketing PartnerRecommended hotel partner near Retama Park for out-of-town visitors.
• 1/ST BETcoreTechnology or IntegrationPenn Entertainment's mobile wagering platform allowing patrons to bet on live and simulcast races from anywhere in the park via smartphone. Requires connection to Retama Bets WiFi.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plainridge Park Casino: Another Penn Entertainment property — Massachusetts harness racing venue with simulcast — illustrating how Retama Park fits within Penn's portfolio of regional racing assets.
• Zia Park Casino Hotel Racetrack: Sister property under Penn Entertainment; New Mexico racetrack with attached hotel and casino — comparable operating model as a regional Penn-owned racing venue with on-property hospitality.
• Sam Houston Race Park: Houston-area Texas horse racing venue (Thoroughbred and Quarter Horse) offering live racing, simulcast, and dining — the closest direct geographic peer and most direct competitor for Texas horse racing dollars.
• Lone Star Park: Grand Prairie, Texas Thoroughbred and Quarter Horse racetrack that runs the Texas Classic Futurity — the most significant direct competitor for Texas Quarter Horse racing handle and live-race audience.
• Will Rogers Downs: Oklahoma Quarter Horse and Thoroughbred racetrack with similar seasonal live racing, simulcast operations, and event programming; comparable venue size and customer profile.
• Remington Park: Oklahoma City Quarter Horse and Thoroughbred track — referenced directly in Retama Park's management team bios — with comparable stakes programming and is a sister property within racing-industry comparisons.
• Prairie Meadows Casino Racetrack & Hotel: Iowa racetrack and casino with similar mix of live racing, simulcast, and on-property dining/event spaces; frequently co-branded with Retama Park on photography and racing-services partnerships.

Broad incumbents

• Churchill Downs Incorporated: Owner of Churchill Downs and a portfolio of regional racing venues (including Kentucky Derby) plus retail and online wagering (TwinSpires) — the largest North American horse racing incumbent and primary competitor for national pari-mutuel handle.
• 1/ST (The Stronach Group): Owner-operator of major Thoroughbred tracks (Santa Anita, Gulfstream Park) and the 1/ST BET mobile wagering platform used by Retama Park — a broad racing incumbent and direct technology partner.
• Penn Entertainment Inc. Parent company of Retama Park and 40+ other regional gaming, racing, and hospitality properties; relevant as the corporate decision-maker, capital source, and operator of the loyalty and digital platforms underlying Retama Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@retamapark2041
• Facebookfacebook.com/RetamaParkFanPage
• Instagraminstagram.com/retamapark
• TikToktiktok.com/@retamapark
• Xx.com/RetamaPark

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retama Park Racetrack