Advisor Evolved

What Advisor Evolved does

Advisor Evolved (legal entity: Structrd, LLC, incorporated in Pennsylvania) is a US-based digital agency that builds, hosts, and markets WordPress-based websites exclusively for independent insurance agencies. Founded in 2015 by Chris Langille, who previously launched and exited his own insurance agency in 2019, the company targets independent agencies selling P&C, L&H, Medicare, and Group Benefits across the United States, Canada, and the United Kingdom. Its stated value proposition is providing agencies with conversion-optimized, mobile-first websites and digital marketing tools that enable them to compete against direct-to-consumer carriers; the company reports serving hundreds of agencies and is a preferred website vendor for major industry associations (SIAA, Trusted Choice, IAOA) and carriers (Safeco, Keystone, Integra, Indium).

The company operates a platform-plus-modules architecture. The core subscription is an Agency Website ($1,800 one-time setup plus $150/month) including cloud VPS hosting, daily backups, SSL, pre-written SEO-optimized product pages, form and landing page builders, and enterprise-grade infrastructure. Optional add-on modules include PowerPack ($50/month) bundling QuoteVids video proposal tooling, digital case study generators, conversion cards, Facebook Live Chat integration, social media reels, and a mobile app-like experience; plus Local Traffic Marketing ($350-$1,500/month) providing managed Google and Facebook ads, retargeting, SEO, content creation, and analytics. The platform integrates natively with insurance-specific tools (AgencyZoom, InsuredMine, HawkSoft, Canopy Connect, Cover Whale), general SaaS (Salesforce, Zapier), and supports custom API-level integrations built at no extra cost to clients.

Advisor Evolved is bootstrapped and self-funded with no outside investors, operating with a distributed team of fewer than 10 employees across at least five US states. It sells directly to agencies through a self-service order page on its website and through consultative demo scheduling, with no channel partners or resellers. Revenue mechanics are predominantly subscription-recurring with a non-refundable setup fee and tiered upsell modules, and add-ons materially expand average revenue per agency.

Name

Advisor Evolved

Legal name

Structrd, LLC

Website

https://advisorevolved.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Advisor Evolved is a bootstrapped US-based digital agency that builds WordPress websites, SEO, and digital marketing services exclusively for independent insurance agencies across the US, Canada, and UK, using a subscription-based core website plus optional add-on modules.

Ownership category

akta.pro rank

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Development & Hosting Subscription: Core revenue stream from building, hosting, and maintaining conversion-optimized websites for independent insurance agencies. Charged as a one-time setup/activation fee plus recurring monthly subscription. Includes unlimited pages, blogs, forms, and landing pages.
2. PowerPack Add-on: Optional monthly add-on ($50/mo) that includes QuoteVids video proposal tool, digital case studies, Facebook Live Chat integration, social media reels, mobile bar, and conversion cards. Sold as an upsell to website clients to increase close ratios and lead generation.
3. Local Traffic Marketing (LTM) Add-on: Optional managed marketing service add-on ($350/mo to $1,500/mo) providing agencies with a back-office marketing team including Google & Facebook ads, SEO, content creation, retargeting, analytics, and advanced website support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Advisor Evolved builds, hosts, and maintains conversion-optimized WordPress-based websites for independent insurance agencies on a subscription basis, with a one-time setup fee plus monthly hosting. The core package is augmented by optional add-on modules including the PowerPack (featuring the proprietary QuoteVids video proposal tool, Digital Case Studies, Conversion Cards, Facebook Live Chat, and Social Media Reels) and a managed Local Traffic Marketing service covering paid ads, SEO, and retargeting.

Product overview

Advisor Evolved offers a platform-plus-modules product architecture centered on premium WordPress-based insurance agency websites. The core product is the Agency Websites platform ($150/mo after $1,800 setup fee) which provides SEO-optimized, mobile-responsive websites with built-in hosting, form builders, landing page builders, and SSL security. This core is augmented by the optional PowerPack add-on ($50/mo) which includes QuoteVids video proposal tool, Digital Case Studies, Conversion Cards, Facebook Live Chat integration, Social Media Reels, and Mobile Bar. Additional optional services include Local Traffic Marketing ($350-$1,500/mo) for paid ads and SEO, and standalone SEO & Digital Marketing services. The platform integrates natively with AgencyZoom, InsuredMine, HawkSoft, Canopy Connect, Cover Whale, Zapier, Salesforce, and other insurance industry tools.

Differentiator

Problem solved

Functional benefit

Brands

• QuoteVids: Industry-first video proposal tool pioneered in 2017 that helps insurance agencies create engaging video presentations for prospects and customers.
• PowerPack
• Local Traffic Marketing (LTM)

Products and services

• Agency Websites Premium WordPress-based insurance agency website platform ($1,800 setup + $150/month) providing SEO-optimized, mobile-responsive, conversion-focused websites with integrated lead capture forms, pre-built product pages, landing page templates, SSL encryption, Cloud VPS hosting with daily backups, server-side caching, and tracking pixel support, designed for time-strapped independent insurance agencies.
• PowerPack Optional monthly add-on package ($50/month) that augments the Agency Website with the QuoteVids video proposal tool, Digital Case Studies for social media lead generation, Facebook Live Chat integration, Social Media Reels, Mobile Bar app-like mobile experience, and Conversion Cards for social proof pop-ups, designed to help independent insurance agencies boost website conversions and close more business.
• Local Traffic Marketing (LTM) Optional managed lead generation and digital marketing service ($350 to $1,500 per month) providing a back-office marketing team for insurance agencies, including Google and Facebook Ads campaigns, website visitor retargeting, SEO, social media content, Google Business ranking, analytics, and advanced reporting.
• SEO & Digital Marketing Services In-house search engine optimization and digital marketing services including backlink building, custom content creation, and on-page SEO best practices designed to help independent insurance agencies gain search engine visibility, out-rank competitors, and drive more calls and leads from organic traffic.

Quantifiable outcome

• Agencies using QuoteVids have attained close ratios of 97% and higher
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature10 records

Partnerships

18 partnerships are on record, tiered core, supporting and flagship.

• Agency ZoomcoreTechnology or Integration · 1 January 2017Custom API integration partnership that allows Advisor Evolved client websites to communicate seamlessly with Agency Zoom CRM, enabling integrated workflows for quote generation and client management directly through the agency website.
• Canopy ConnectcoreTechnology or IntegrationCustom API-level integration with Canopy Connect at no cost to Advisor Evolved clients, allowing the agency website to function as an integration hub with Canopy's insurance tools.
• Cover WhalecoreTechnology or IntegrationCustom API integration with trucking carrier Cover Whale that allows users to quote and bind their own policy directly through the agency website, providing a seamless end-to-end digital experience for trucking insurance.
• ZapiercoreTechnology or IntegrationAdvisor Evolved websites integrate with Zapier, which serves as a bridge to connect the website with thousands of other software tools. If a tool integrates with Zapier, the agency website can connect to it within 30 seconds, dramatically extending integration capabilities.
• SalesforcesupportingTechnology or IntegrationSalesforce CRM is among the tools integrated with Advisor Evolved websites, enabling agencies to connect their website lead data and forms to Salesforce for client relationship management.
• Trusted ChoiceflagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is a preferred/recommended website development company endorsed by Trusted Choice, the independent insurance brand. Trusted Choice refers independent agencies to Advisor Evolved for website development services. Trusted Choice logo appears on the Advisor Evolved client showcase.
• SIAA (Strategic Insurance Agent Association)flagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is the preferred website vendor for SIAA — one of the industry's largest insurance agent associations. SIAA refers member agencies to Advisor Evolved. SIAA logo appears on the Advisor Evolved client showcase.
• IAOA (Insurance Agency Owners Association)flagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is a preferred website vendor for IAOA, the Insurance Agency Owners Association. Logo appears on the client showcase as a referral partner.
• Safeco InsuranceflagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is a preferred website vendor for Safeco Insurance. Safeco refers its independent agency partners to Advisor Evolved for website development and digital marketing services.
• KeystoneflagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is a preferred website vendor for Keystone, an insurance carrier/association. Logo appears on the client showcase.
• IntegraflagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is a preferred website vendor for Integra, an insurance carrier/association. Logo appears on the client showcase.
• IndiumflagshipChannel Partner/ Reseller/ DistributorAdvisor Evolved is a preferred website vendor for Indium, an insurance carrier/association. Logo appears on the client showcase.
• HawkSoftsupportingTechnology or IntegrationHawkSoft is one of the CRM/form/app integrations available with Advisor Evolved websites, as shown in the integrations section of the website.
• InsuredMinesupportingTechnology or IntegrationInsuredMine is one of the CRM/form/app integrations available with Advisor Evolved websites, enabling lead and client management integration.
• Better AgencysupportingTechnology or IntegrationBetter Agency is one of the CRM integrations listed in the Advisor Evolved integrations section, enabling seamless website-to-CRM data flow.
• ClientCircle (Rocket Referrals)supportingTechnology or IntegrationClientCircle (formerly Rocket Referrals) is listed as one of the integration partners available with Advisor Evolved websites, enabling referral and client engagement automation.
• SALTsupportingTechnology or IntegrationSALT is one of the tools listed as integrated with Advisor Evolved websites, shown in the integrations section.
• Risk AdvisorsupportingTechnology or IntegrationRisk Advisor is one of the tools that Advisor Evolved's product is built to work with, listed in the recommended website development description.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InsuranceSplash: InsuranceSplash is a digital agency that builds websites and provides marketing services specifically for independent insurance agencies, with a very similar value proposition to Advisor Evolved including SEO, PPC, and conversion-focused site builds.
• Scorpion: Scorpion is a digital marketing and technology company serving insurance agencies alongside legal, home services, and healthcare clients, offering websites, SEO, paid media, and AI-driven lead conversion tools — overlapping directly with Advisor Evolved's insurance agency offering.

Broad incumbents

• Hibu: Hibu is an established SMB-focused digital marketing provider offering websites, SEO, PPC, and social media services across many verticals including insurance — a broader incumbent operating in the same SMB digital marketing space as Advisor Evolved.
• Thryv: Thryv is an SMB marketing and business management platform offering websites, CRM, marketing automation, and listings management. While not insurance-verticalized, it competes for the same independent small business website and marketing budget.
• Web.com: Web.com is a long-standing SMB website builder and hosting provider offering templated websites, SEO, and digital marketing — competing for the same independent agency digital presence spend, albeit without insurance specialization.
• Applied Systems: Applied Systems is the leading agency management system (AMS) provider for independent insurance agencies. Its Applied Epic and digital tools extend into agency front-office workflows that overlap with Advisor Evolved's conversion and lead capture capabilities.
• Vertafore: Vertafore is a major insurance technology provider offering AMS, CRM, and digital tools to independent agencies. It represents the broader incumbent insurance tech stack against which Advisor Evolved's front-end digital layer competes and integrates.

Emerging players

• HawkSoft: HawkSoft is an AMS vendor for independent insurance agencies and a listed integration partner of Advisor Evolved. It offers agency management software that complements — and partially overlaps with — Advisor Evolved's website and lead capture functionality.

Others

• Agency Zoom: Agency Zoom is an insurance-specific CRM and sales automation platform and a core API integration partner of Advisor Evolved. It is an ecosystem partner rather than direct competitor — agencies typically use both products together.
• Canopy Connect: Canopy Connect is an insurance data connectivity platform for agencies and a custom API integration partner of Advisor Evolved. It enables policy data flow that Advisor Evolved surfaces on the agency website — an enabling technology partner in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/advisorevolved
• YouTubeyoutube.com/@advisorevolved
• Facebookfacebook.com/advisorevolved
• Instagraminstagram.com/advisor_evolved

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisor Evolved