NDB
NDB is a Bulgaria-based value-added distributor, founded in 1995, authorized to distribute IBM, VMware by Broadcom, Veeam, and Object First in Bulgaria, while operating authorized training centers for VMware, Veeam, and Red Hat serving channel partners and enterprise customers.
- Company typePrivate
- Founded1995
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NDB does
NDB is a Bulgaria-based value-added distributor (VAD) founded in 1995 as an Informix Technology Center, operating exclusively in the Bulgarian market as the authorized distributor of IBM (software since 2001, hardware since 2018), VMware by Broadcom (since 2007), Veeam (since 2012), and Object First (since May 2025). The company also distributes Runecast and ControlUp, and runs authorized training centers for VMware, Veeam, and Red Hat. NDB generates revenue primarily through software and hardware license distribution to a network of Bulgarian channel partners (resellers, system integrators, IT consultants), supplemented by paid certification training delivered in Bulgarian and English at its Technology & Education Center (TEC) in Sofia.
The company's core offering is technical and commercial enablement rather than proprietary technology: it supports partners and end customers across the full project lifecycle — needs assessment, solution design, licensing, pre-sales, proof-of-concept, training, and ongoing support — for the vendor portfolios it carries. Its TEC facility supports live demonstrations, pilot projects, and certified instructor-led training. End customers are concentrated in Bulgarian enterprises and mid-market organizations across approximately twelve verticals including healthcare, banking, government, energy, education, manufacturing, utilities, and logistics. Notable deployments include AI initiatives via IBM watsonx in banking (through partner IBS Bulgaria) and security operations optimization (through partner CNSys).
Commercially, NDB is a privately held, independent company with no disclosed parent, external investors, or funding rounds. It markets through its website, technology newsletter, partner forums, vendor co-marketing events, and an annual Business Partner Forum. It does not operate a public API, mobile application, or proprietary software platform, and does not develop its own AI/ML models; AI capability is delivered to customers through the IBM portfolio it distributes.
NDB firmographics
Firmographics- Name
- NDB
- Legal name
- NDB Ltd.
- Website
- https://ndb.bg
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NDB is a Bulgaria-based value-added distributor, founded in 1995, authorized to distribute IBM, VMware by Broadcom, Veeam, and Object First in Bulgaria, while operating authorized training centers for VMware, Veeam, and Red Hat serving channel partners and enterprise customers.
- Ownership category
- akta.pro rank
NDB industry classification
Industry- Product category
- IT Distribution Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Private Cloud Networking & SDN/NFV Management (HDABABAK)
Keywords
Where NDB is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
NDB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Software and Hardware Distribution: NDB generates revenue primarily through distributing software licenses, hardware systems, and associated services from IBM, VMware by Broadcom, Veeam, and Object First to channel partners and end customers in Bulgaria. This includes IBM Software and Hardware, VMware virtualization solutions, Veeam backup and data protection software, and Object First storage appliances.
- Technical Training Services: NDB offers paid certification training programs for VMware, Veeam, and Red Hat through their authorized training center. Training is conducted in Bulgarian and English, in-person at their equipped facility in Sofia or remotely, with registration deadlines 11 business days before each session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | VMware Training - vSphere: Install, Configure, Manage [V8.0] |
| Other | Pay-as-you-go | VMware Training - vSphere: Operate, Scale and Secure [V8.0] |
| Other | Pay-as-you-go | VMware Training - vSphere: Troubleshooting [V8.0] |
| Other | Pay-as-you-go | VMware Training - vSphere: What's New [V8.0] |
| Other | Pay-as-you-go | VMware Training - vSphere: Design [V8.0] |
| Other | Pay-as-you-go | VMware Training - vSAN: Install, Configure, Manage [V8.0] |
| Other | Pay-as-you-go | VMware Training - Site Recovery Manager: Install, Configure, Manage [v8.6] |
| Other | Pay-as-you-go | VMware Training - VMware Cloud Foundation: Build, Manage and Secure [V9.0] |
| Other | Pay-as-you-go | VMware Training - Omnissa Horizon: Deploy and Manage [V8] |
| Other | Pay-as-you-go | Veeam Training - Backup & Replication v13: Configure, Manage and Recover |
| Other | Pay-as-you-go | Red Hat Training - System Administration I |
| Other | Pay-as-you-go | Red Hat Training - System Administration II |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NDB product offering
Product offeringCore offering
NDB is a value-added distributor (VAD) operating in Bulgaria as the authorized distributor of IBM, VMware by Broadcom, Veeam, and Object First. The company distributes enterprise software licenses and IBM hardware through a channel partner network of resellers, system integrators, and IT consultants. NDB also operates authorized training centers for VMware, Veeam, and Red Hat, and provides pre-sales consulting, technical assistance, proof-of-concept services, and joint marketing support to channel partners and enterprise customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 500+ certifications and successful trainings completed
- +2 more outcomes
Companies that use NDB
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
NDB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
NDB partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Object FirstcoreNDB became an authorized distributor of Object First for Bulgaria in May 2025. Object First offers Ootbi (Out-of-the-Box Immutability), a modern storage solution designed specifically for Veeam with S3 Object Lock for immutable data storage. This partnership expands NDB's data protection portfolio.
- RunecastminorNDB has been a distributor of Runecast for Bulgaria since 2019, alongside ControlUp.
- ControlUpminorNDB has been a distributor of ControlUp for Bulgaria since 2019.
- Red HatcoreNDB is a Red Hat certified training center since 2018, offering Red Hat System Administration I and II courses based on Red Hat Enterprise Linux 9.0. Training is conducted by certified instructors at NDB's equipped facility or remotely.
- VeeamcoreNDB is an authorized Veeam distributor for Bulgaria since 2012 and a Veeam authorized training center since 2014. NDB has developed deep expertise in Veeam technologies which have been widely popularized in Bulgaria through their efforts. Products include Veeam Data Platform, Veeam Data Cloud, and workload-specific solutions.
- VMware by BroadcomcoreNDB is an authorized VMware distributor for Bulgaria since 2007 and an authorized VMware training center since 2007. NDB describes themselves as pioneers in virtualization technologies in Bulgaria. VMware products distributed include vSphere, vSAN, Site Recovery Manager, Cloud Foundation, and Omnissa Horizon.
- IBMcoreNDB is a long-term authorized distributor of IBM for Bulgaria, distributing IBM Software since 2001 and IBM Hardware since 2018. NDB has proven technical and commercial expertise as a long-term ambassador for IBM technologies in Bulgaria, with multiple IBM awards including Distributor of the Year Europe 2020 and TOP Learner of the Year 2022-2023.
- Telelink Business ServicesminorTelelink Business Services is a partner that has implemented AI projects in financial institutions and shares experience in faster threat detection and SOC optimization using AI through IBM technology.
- CNSysminorCNSys is a partner that shares experience in upgrading existing SIEM systems through AI functionality with QRadar Investigation Assistant powered by watsonx, and network data analytics in real-time combined with intelligent data protection.
- IBS BulgariaminorIBS Bulgaria is a partner that implemented an AI project in one of the top 4 banks in Bulgaria related to extracting specific information from various unstructured sources and automating processes.
- Inter Computer BulgariaminorInter Computer Bulgaria is a partner with whom NDB co-hosted the 'Energizing Europe' event in November 2025, presenting IBM Maximo Application Suite for energy infrastructure management.
- AI-AdvyminorAI-Advy, led by Dr. Galya Mancheva, has partnered with NDB for AI events, sharing experience and explaining important details of the European AI Regulation (EU AI Act) with examples of government AI projects in the region.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
NDB competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT distributor with significant European presence covering cloud, infrastructure, security and data protection — directly overlapping NDB's IBM, VMware and Veeam franchises. Comparable as a multi-vendor VAD serving channel partners.
- ALSO Group: Pan-European value-added distributor of cloud, IT, and networking solutions including IBM, VMware and Veeam lines. Directly comparable to NDB as a multi-vendor VAD model, though operating at much larger scale across 30+ European countries that include Bulgaria.
- Arrow Electronics (Enterprise Computing Solutions): Large global distributor covering enterprise computing, storage, security and virtualization. Overlaps NDB on IBM, VMware and adjacent infrastructure franchises across Europe.
- TD SYNNEX (Tech Data): Global IT distributor formed by Tech Data and SYNNEX merger, distributing enterprise infrastructure, cloud, and security technologies. Overlaps NDB's portfolio (IBM, VMware, Veeam) with broad European coverage including the Balkans.
Regional players
- Veracomp: Central European value-added IT distributor headquartered in Poland, distributing IBM, VMware and security/virtualization technologies. Closest Central European VAD peer with a similar multi-vendor model and comparable size to NDB.
- RRC Group (Riedel + Richter): Central European IT value-added distributor with offices in CEE covering enterprise infrastructure and security vendors. Comparable regional VAD with similar product mix but operating primarily in Germany/Czechia/Slovakia.
- Softline / VEGA Consulting: Bulgarian-headquartered IT solutions provider and channel partner for enterprise software and infrastructure, comparable as another local market player operating in NDB's Bulgarian territory.
Direct peers
- ASBISc Enterprises: IT distributor with strong CEE presence (including Bulgaria) distributing enterprise hardware, software and storage solutions. Comparable as a regional IT distribution peer with overlapping IBM and infrastructure lines.
- Westcon-Comstor (now part of Exclusive Networks): Value-added distributor specializing in networking, security, storage and virtualization vendors. Compared for its focused VAD model on enterprise infrastructure vendors similar to NDB's IBM/VMware/Veeam/Object First stack.
- Exclusive Networks: Specialist cybersecurity and cloud VAD with deep VMware and Veeam partnerships across EMEA. Closest comparable peer model-wise — a focused value-added distributor reliant on a small set of enterprise vendors — though larger and more cybersecurity-tilted than NDB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NDB social profiles
Digital presenceNDB financial estimates
Financial estimateRevenue estimate
Valuation estimate
NDB leadership team
Management profileNumber of profiles
Profiles1 record
NDB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NDB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NDB
What does NDB do?
NDB is a value-added distributor (VAD) operating in Bulgaria as the authorized distributor of IBM, VMware by Broadcom, Veeam, and Object First. The company distributes enterprise software licenses and IBM hardware through a channel partner network of resellers, system integrators, and IT consultants. NDB also operates authorized training centers for VMware, Veeam, and Red Hat, and provides pre-sales consulting, technical assistance, proof-of-concept services, and joint marketing support to channel partners and enterprise customers.
Is NDB a public or private company?
NDB is a private company. It is classified as unknown and is currently operating.
When was NDB founded?
NDB was founded in 1995. It employs 11 to 50 people.
Where is NDB based?
NDB is headquartered in Sofia, Bulgaria, in the Europe region.
How does NDB make money?
Two revenue lines are on record. Software and Hardware Distribution is the primary driver. The others are technical Training Services.
Who are NDB's main competitors?
Broad incumbents on record are Ingram Micro, ALSO Group, Arrow Electronics (Enterprise Computing Solutions) and TD SYNNEX (Tech Data). Regional players are Veracomp, RRC Group (Riedel + Richter) and Softline / VEGA Consulting. Direct peers are ASBISc Enterprises, Westcon-Comstor (now part of Exclusive Networks) and Exclusive Networks.
Does NDB have an API?
No public API is recorded for NDB.
What industry is NDB in?
NDB's product category is IT Distribution Services. Its primary akta.pro industry code is HDABABAK, Private Cloud Networking & SDN/NFV Management. Its NAICS code is 51821 and its SIC code is 7370.