Position Logic
Position Logic, acquired by Forward Thinking Systems in 2024, provides GPS telematics and fleet management software for commercial fleets, government agencies, and asset-heavy businesses via its IntelliHub platform, FleetCam AI cameras, and ELD compliance modules, sold through direct sales, resellers, and Sourcewell contracts.
- Company typePrivate
- Founded2007
- HeadquartersNaples, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Position Logic does
Position Logic is a B2B GPS telematics and fleet management software provider, founded in 2007 and headquartered in Naples, Florida. The company was acquired by Forward Thinking Systems (FTS) in 2024 and now operates as a brand within FTS's fleet management portfolio. Its product suite centers on IntelliHub, a browser-based command center for real-time vehicle, trailer, and asset tracking, supplemented by FleetCam (AI-powered video telematics), DriveShield (driver coaching), Route Matrix (route optimization), Field Warrior (FMCSA-compliant ELD), and Monarch (mobile fleet management app). The platform integrates GPS tracking, electronic logging, digital DVIR inspections, IFTA fuel tax reporting, fuel card data ingestion, and commercial navigation through partnerships with Garmin, T-Mobile, Cradlepoint, and Apple.
The company serves commercial fleet operators, government agencies, and asset-heavy businesses, with a vertical segmentation approach. Its go-to-market combines direct enterprise field sales (reachable via 1-866-221-1864) with a reseller channel program targeting mid-market buyers, and Sourcewell government procurement contracts (#102924-FWD and #020221-FWD) for public-sector fleet buyers. Revenue is generated through SaaS subscriptions bundled with hardware sales (GPS units and AI cameras), with custom quote-based pricing on annual contracts. The platform is SOC 2 Type 2 certified and offered in English, Spanish, and French.
Position Logic operates in a highly competitive telematics market against scaled players such as Samsara, Geotab, Motive, Verizon Connect, and Trimble. Its defensible niches are FMCSA-regulated ELD compliance, government procurement access via Sourcewell, and a bundled hardware-plus-software offering suited to mid-market and government fleets. The FTS acquisition positions Position Logic within a broader consolidation play in the SMB and mid-market telematics segment, where scale economics in hardware procurement and channel partnerships are increasingly important.
Position Logic firmographics
Firmographics- Name
- Position Logic
- Legal name
- Position Logic
- Website
- https://positionlogic.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Position Logic, acquired by Forward Thinking Systems in 2024, provides GPS telematics and fleet management software for commercial fleets, government agencies, and asset-heavy businesses via its IntelliHub platform, FleetCam AI cameras, and ELD compliance modules, sold through direct sales, resellers, and Sourcewell contracts.
- Ownership category
- akta.pro rank
Position Logic industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), GPS Fleet Tracking & Mapping (TLABAJAA), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Position Logic is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Markets served
Position Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Cloud-based fleet management software platform with real-time monitoring and analytics capabilities, offered on subscription basis.
- Hardware Sales: Sale of GPS tracking devices, AI-powered cameras, and other IoT hardware components for fleet vehicles and assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on fleet size and specific solution requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Position Logic product offering
Product offeringCore offering
Position Logic delivers a GPS-based fleet management and telematics platform that combines real-time vehicle and asset tracking, FMCSA-approved ELD compliance, AI-powered video telematics, route optimization, and driver behavior monitoring. The platform is delivered as a subscription-based software suite (IntelliHub) paired with GPS hardware and AI cameras, targeting commercial fleet operators, government agencies, and asset-heavy businesses.
Product overview
Position Logic is a fleet management platform acquired by Forward Thinking Systems (FTS). The unified product portfolio includes IntelliHub as the core browser-based command center for fleet management, supplemented by AI-powered FleetCam vehicle cameras, DriveShield driver coaching, Route Matrix routing optimization, Field Warrior ELD compliance, and Monarch mobile app. Solutions cover GPS tracking, digital DVIR inspections, ELD compliance, driver behavior monitoring, dispatching, maintenance, government fleet management, activity alerts, IFTA reporting, fleet reports, commercial navigation, fuel card integrations, digital forms, and asset tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- IntelliHub
Companies that use Position Logic
Customer profileSegments3 records
Ideal customer profiles3 records
Position Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Position Logic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SourcewellcoreGovernment procurement partnership with contract #102924-FWD and #020221-FWD, enabling government agencies to easily purchase fleet management solutions through pre-negotiated contracts.
Recent moves6 records
Expansion highlights5 records
Position Logic competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is one of the largest independent fleet telematics platforms, offering GPS tracking, ELD compliance, and a broad analytics ecosystem — directly comparable to Position Logic's IntelliHub platform across commercial fleet customers.
- Samsara: Samsara offers a unified Operations Cloud spanning vehicle telematics, AI video-based safety, equipment monitoring, and driver apps — overlapping Position Logic's GPS/video/ELD platform across the same mid-market and enterprise fleet buyers.
- Motive: Motive (formerly KeepTruckin) provides AI-enabled fleet management, ELD, and video telematics for commercial vehicle operators — directly competing with Position Logic's IntelliHub and FleetCam offerings in the commercial trucking vertical.
- Lytx: Lytx specializes in AI-powered video telematics and driver-coaching fleets — directly comparable to Position Logic's FleetCam product and the safety/compliance outcomes it targets in commercial fleets.
- Azuga (Bridgestone): Azuga delivers GPS fleet tracking, ELD compliance, and rewards-based driver safety scoring — closely aligned with Position Logic's combination of GPS, ELD, and driver behavior features.
- Fleet Complete: Fleet Complete offers GPS fleet tracking, asset tracking, and telematics services to commercial and government fleets — directly comparable to Position Logic's core GPS/asset tracking stack, including government procurement exposure.
Broad incumbents
- Verizon Connect: Verizon Connect is a large, established telematics provider leveraging carrier-network connectivity for fleet tracking, ELD, and asset management — serving the same enterprise fleet segment as Position Logic but as part of a much broader telecom-tied portfolio.
- Webfleet (Bridgestone): Webfleet, Bridgestone's fleet management platform, offers GPS tracking, vehicle diagnostics, and compliance tooling across commercial fleets — a broader incumbent in the same telematics space Position Logic serves.
- Trimble Transportation: Trimble's Transportation segment provides enterprise-grade fleet, ELD, and logistics solutions to large trucking and logistics operators — overlapping Position Logic's platform at the higher end of the market with deeper enterprise integrations.
Emerging players
- Fleetio: Fleetio is a fleet management software platform focused on maintenance, fuel, and operations workflows — comparable in customer base (mid-market commercial fleets) but lighter on hardware/ELD than Position Logic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Position Logic social profiles
Digital presencePosition Logic compliance and trust
Trust signalCompliance1 record
Position Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Position Logic leadership team
Management profileNumber of profiles
Profiles1 record
Position Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Position Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Position Logic
What does Position Logic do?
Position Logic delivers a GPS-based fleet management and telematics platform that combines real-time vehicle and asset tracking, FMCSA-approved ELD compliance, AI-powered video telematics, route optimization, and driver behavior monitoring. The platform is delivered as a subscription-based software suite (IntelliHub) paired with GPS hardware and AI cameras, targeting commercial fleet operators, government agencies, and asset-heavy businesses.
Is Position Logic a public or private company?
Position Logic is a private company. It is classified as corporate owned and is currently acquired.
When was Position Logic founded?
Position Logic was founded in 2007. It employs 51 to 100 people.
Where is Position Logic based?
Position Logic is headquartered in Naples, United States, in the North America region.
How does Position Logic make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales.
Who are Position Logic's main competitors?
Direct peers on record are Geotab, Samsara, Motive, Lytx, Azuga (Bridgestone) and Fleet Complete. Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation. Fleetio is listed as an emerging player.
Does Position Logic have an API?
No public API is recorded for Position Logic.
What industry is Position Logic in?
Position Logic's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 541512 and its SIC code is 7370.