What Stoeffler does

Stoeffler is a French manufacturer of Alsatian charcuterie and prepared specialty foods, headquartered in Obernai, Alsace, and founded in 1946 by Robert Stoeffler. The company produces Flammekueche (thin-crust Alsatian tarts in individual 190g, sharing 380g/580g, and 240g appetizer formats), Choucroute d'Alsace (IGP-certified fermented cabbage and dressed sauerkraut in 350g-1400g formats), fresh Spaetzle egg noodles, and a full Alsatian charcuterie range including Knack d'Alsace, Viennoise, Strasbourg, Francfort sausages, cervelas, Lyon and liver sausages, smoked pork shoulder and belly, and tartinettes. Manufacturing relies on traditional techniques — hand-shaping in natural sheep casing, lactic fermentation of cabbage for two weeks to two months, beechwood smoking, and a 3mm-thick flammekueche dough cooked at 300°C for 1 minute 30 seconds — supported by three dedicated Choucrouterie suppliers and a Filière engagée pig-farmer alliance. Ingredients are positioned as 100% French-origin with VPF/VBF labels and no phosphate or glutamate.

The business model is B2C consumer goods sold entirely through French supermarket and self-service retail channels, where Stoeffler holds the #1 free-service position in Choucroute (since 1994), Flammekueche (since 2001), and Alsace Charcuterie. Go-to-market relies on national mass-media advertising (TV since 1994, a 4,000+ billboard panel campaign from January 2025), a multi-platform social presence (Facebook, Instagram, LinkedIn, TikTok, YouTube), interactive brand websites (aperolover.fr, alsacelover.fr), and promotional contests. Since 2008, Stoeffler has operated as part of Groupe Pierre-Schmidt, a diversified holding that also owns charcuterie brand Pierre Schmidt; the company is legally a SASU with €4,000,096 in registered capital, 251-500 employees, and no public revenue disclosure. Recent strategic activity centers on premiumization (Filière engagée line, Chef Joël Philipps IGP Choucroute co-development), category expansion into aperitif formats (Flam'Fest / Apéro'Fest), and brand-building around the 80th anniversary in 2026, including a world-record longest Flammekueche and a Gold Medal for La Knack d'Alsace at the Concours Général Agricole.

Name

Stoeffler

Legal name

STOEFFLER

Website

https://stoeffler.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Stoeffler manufactures and markets traditional Alsatian charcuterie and prepared specialty foods — including Flammekueche, IGP Choucroute d'Alsace, Spaetzle, and Knack sausages — for French consumers through national supermarket and self-service retail channels, holding #1 free-service positions in three Alsace specialty categories.

Ownership category

akta.pro rank

Product category

Alsatian Charcuterie and Delicatessen

NAICS

Meat Retailers (44524), Cookie, Cracker, and Pasta Manufacturing (31182), Retail Bakeries (311811)

SIC

Sausages & Other Prepared Meat Products (2013), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Alsatian charcuterie products
• Flammekueche manufacturing
• Choucroute d'Alsace
• Alsatian sausages
• Delicatessen specialties

Headquarters

HQ city

Obernai

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Food Product Sales: Stoeffler generates revenue through the manufacture and sale of Alsace-style charcuterie, prepared dishes, and specialty food products distributed through retail and supermarket channels across France.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Stoeffler manufactures and markets Alsatian charcuterie and delicatessen products including Flammekueche, Choucroute d'Alsace (IGP), fresh Spaetzle, Alsatian sausages (Knack, Strasbourg, Francfort, Viennoise), and charcuterie specialties. Products are sold through French supermarket and retail free-service channels and supported by a long-running mass-media advertising tradition dating to 1994.

Product overview

Stoeffler is a French charcuterie and Alsatian culinary specialty company (founded 1946, headquartered in Obernai, Alsace) producing a diversified portfolio of products organized across several categories. The core portfolio includes Flammekueche (traditional thin-crust Alsatian tarts available in both large sharing formats of 380g and 580g, and individual pan-fry 190g formats, plus Apéro'Fest appetizer formats of 240g), fresh Spaetzle egg noodles in 300g/500g/700g formats, Choucroute d'Alsace (IGP-labeled prepared and dressed sauerkraut available in multiple serving sizes from 350g single-serve to 1400g family-size), charcuterie specialties (cervelas, Lyon sausages, liver sausages, tartinettes, garlic saucisson, and meat sausages), smoked meats (smoked pork shoulder and belly), and Alsatian sausages (Knack d'Alsace, Viennoise, Strasbourg, Francfort, and smoked sausages). The Apéro'Fest sub-brand extends into appetizer-oriented charcuterie and flammekueche products. The offering is sold through retail/free-service channels across France and positions Stoeffler as the n°1 French brand for Flammekueche and Choucroute in free-service.

Differentiator

Problem solved

Functional benefit

Products and services

• Flammekueche (Traditional Alsatian Thin-Crust Tart) Traditional Alsatian flammekueche available in multiple formats: large sharing (380g, 580g), individual pan-fry (190g), and Apéro'Fest appetizer formats (240g). Toppings include the classic Originale (white cheese, crème fraîche, onions, smoked lardons), Gratinée (with Emmental), Provençale (tomato, mozzarella, basil), Jambon Fromage (nitrite-free ham, emmental), Alsace Lover and Cheese Lover varieties.
• Choucroute d'Alsace cuisinée IGP IGP-labeled Alsatian sauerkraut cooked in beer, duck fat, and spices using Choucroute d'Alsace IGP vegetables. Nutri-Score A. Available in 400g format.
• Choucroute garnie d'Alsace (dressed sauerkraut) Dressed Alsatian sauerkraut made with IGP-labeled Choucroute d'Alsace, VPF/VBF labeled charcuterie (knack, smoked sausage, smoked pork belly), and potatoes, in single-serve (350g), 2-person (700g), 4-person (1400g), and microwavable Mon moment (410g) formats. Nutri-Score B.
• Chou blanc fermenté (cooked fermented white cabbage)

Quantifiable outcome

• Products prepared in 5-10 minutes at high temperature
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Agence TizminorImplementation/ SI/ Consulting PartnerTiz is a web agency based in Strasbourg that provides website management, assistance, and maintenance services for Stoeffler's website.
• Agence FélixminorImplementation/ SI/ Consulting PartnerAgency Félix provides services to Stoeffler as mentioned in the privacy policy for data processing purposes.
• Choucrouterie Angsthelm & FilscoreOthersOne of three Choucroute suppliers collaborating with Stoeffler. The Choucrouterie Angsthelm & Fils produces Choucroute using traditional methods in Alsace.
• Choucrouterie Meyer-WagnercoreOthersOne of three Choucroute suppliers working with Stoeffler for Choucroute production.
• Choucrouterie du Rhin Roger KarstcoreOthersOne of three Choucroute suppliers for Stoeffler, specializing in traditional Choucroute production.
• Chef Joël Philipps - Restaurant Le CerfcoreStrategic or Co-development PartnerChef Joël Philipps, a Michelin-starred chef from Restaurant Le Cerf in Marlenheim (67), collaborated with Stoeffler to develop the Choucroute d'Alsace cuisinée IGP recipe.
• Filière Bien Produire Bien ConsommercoreOthersStoeffler partners with the Filière Bien Produire Bien Consommer (committed supply chain) for La Knack d'Alsace Filière engagée. This partnership involves pig farmers committed to animal welfare and sustainable development, with pigs raised without antibiotics, fed French cereals without palm oil.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Liebig: French prepared-meals brand owned by Nestlé, offering ready-to-heat dishes in supermarkets. Comparable to Stoeffler in traditional French prepared-meal category with broader scale.
• Madrange: Heritage French charcuterie brand with broad national distribution in supermarkets. Comparable to Stoeffler in offering traditional French charcuterie to mass-market consumers.
• Bonduelle: Major French prepared-vegetable brand with national retail distribution. Adjacent peer given consumer overlap in the prepared-dish category and parallel Nutri-Score positioning.
• Fleury Michon: Listed French charcuterie and ready-meal producer with national supermarket distribution. Direct competitor in premium packaged charcuterie and prepared-meal aisles.
• Herta: Major French charcuterie and prepared-meat brand owned by Nestlé. Competes with Stoeffler in the mass-market charcuterie category with much broader scale and brand reach.

Regional players

• Thiriet: French frozen-food specialist with strong presence in eastern France, distributing prepared dishes through retail and own-store network. Geographic and category overlap with Stoeffler's eastern France stronghold.

Direct peers

• William Saurin: French prepared-meals brand selling ready-to-heat traditional dishes through supermarkets. Competes with Stoeffler in the same packaged Choucroute and prepared-dish aisles.
• Cochonou: Major French sausage and charcuterie brand (part of Cooperl) competing in the same supermarket charcuterie aisle as Stoeffler, with comparable brand-building via mass-media advertising.
• Pierre Schmidt: Sister Alsatian charcuterie brand under the same parent, Groupe Pierre Schmidt. Closest direct peer given shared ownership, similar Alsatian heritage products, and overlapping charcuterie range.
• Marie: French prepared-meals brand (owned by Cevital) offering similar ready-to-heat products through French retail. Direct competitor in prepared-dish categories including Choucroute garnie.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCE6lZ7w1iot1W4cKR4FGS9w
• Facebookfacebook.com/Stoeffler.Alsace
• LinkedInfr.linkedin.com/company/stoeffler
• Instagraminstagram.com/stoeffler.alsace
• TikToktiktok.com/@stoeffler.alsace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoeffler