Walla Walla Country Club

What Walla Walla Country Club does

Walla Walla Country Club is a private, member-owned country club founded in 1923 in Walla Walla, Washington, operating an 18-hole championship golf course originally laid out by W.W. Baker and redesigned in 1936 by the architect A.W. Tillinghast. The Club sits at the base of the Blue Mountains in Eastern Washington's Walla Walla AVA wine region and runs a multi-activity operation spanning golf, dining, swimming, tennis, and pickleball. Amenities include four lighted pickleball courts, two lighted tennis courts, a swimming pool complex rebuilt in 2022 and reopened in 2023, full practice facilities (range, putting greens, chipping and bunker areas), and a 39-species Tree Program with QR-coded educational content. The Club offers five membership tiers — Regular Golf, Special Golf (under 36), Social, Non-Resident Golf & Court, and Non-Resident Social — with initiation fees of $2,500–$7,500 and monthly dues of $180–$440, plus a $750 annual Non-Resident Social option.

The Club's technology stack is built on industry-standard private-club SaaS rather than proprietary systems: Jonas Club Software powers the website and member management, ForeTees handles tee-time and court reservations, and GolfGenius runs tournament registration. Instruction is delivered by a credentialed golf staff that includes a Pacific Northwest PGA Hall of Fame inductee (Marcus King), a long-tenured Head Golf Professional (Lisa Hyland, since 2006), and an Assistant Professional (Mike Kasch, 2022), with a dedicated Director of Court Sports running tennis and pickleball programming. There is no native mobile app, no e-commerce storefront, and no public-facing self-service subscription — distribution is exclusively through membership inquiry, in-person sales, and member login.

Revenue is generated from a mix of one-time initiation fees, recurring monthly dues, minimum food-and-beverage spend (e.g., $60/month for Regular Golf members), à la carte dining and event catering, and ancillary fees such as $500 pool private-party rentals. Member retention is reinforced by capital-stock ownership for Regular Golf members and a tier-ladder that allows Social members to convert upward by paying the initiation differential. The Club operates as a member-owned nonprofit-style private club with 11–50 employees, no institutional investors, no parent company, and no public listing.

Name

Walla Walla Country Club

Legal name

Walla Walla Country Club

Website

https://wallawallacountryclub.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Walla Walla Country Club is a private, member-owned country club in Walla Walla, Washington, founded in 1923, operating an 18-hole Tillinghast-redesigned golf course plus dining, swimming, tennis, and pickleball amenities across five membership tiers serving local families, younger adults, and non-resident members within a 100-mile radius.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course access
• Club membership
• Recreational amenities
• Social dining club

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Initiation Fees: One-time initiation fees ranging from $2,500 (Social) to $7,500 (Regular Golf) charged upon joining. Special Golf membership at $3,750 for members under 36. Non-Resident Golf & Court at $3,750. These fees are one-time capital contributions required for membership acquisition.
2. Monthly Membership Dues: Recurring monthly dues: $440 Regular Golf, $220 Special Golf, $180 Social, $750 annual for Non-Resident Social. These provide predictable recurring revenue from the member base.
3. Food and Beverage Minimums: Regular Golf members required to spend minimum $60/month on food. Non-Resident members have no monthly food minimum requirement. Dining revenues generated from restaurant, lounge, patio, and pool snack shack operations.
4. Dining and Event Services: Full-service dining rooms (Fairway and Formal), lounge, 19th Hole bar, pool deck, and outdoor patio. Dinner menus and catering for member events. Located in Walla Walla AVA wine region, showcasing local wineries.
5. Pool and Recreation Services: Pool parties available for private rental ($500 per event). Swim lessons offered. Court sports lessons and programs for tennis and pickleball.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Walla Walla Country Club is a private, member-owned country club operating an 18-hole championship golf course founded in 1923 and redesigned by A.W. Tillinghast in 1936. The club sells five membership tiers (Regular Golf, Special Golf, Social, Non-Resident Golf & Court, and Non-Resident Social) that grant access to golf, practice facilities, dining venues, swimming pool, four pickleball courts, two tennis courts, junior programs, and an educational Tree Program. Revenue is generated through one-time initiation fees, recurring monthly/annual dues, and food & beverage minimums, with supplemental income from dining events, lessons, and tournaments.

Product overview

Walla Walla Country Club is a private multi-activity country club offering a single unified membership experience centered around an 18-hole golf course (founded 1923) redesigned by A.W. Tillinghast in 1936. The club provides five membership tiers (Regular Golf, Special Golf, Social, Non-Resident Golf & Court, and Non-Resident Social) that grant access to the core golf product, practice facilities, tournament services, and golf instruction. Beyond golf, the club extends to dining services (Lounge, 19th Hole, Patio, Fairway and Formal Dining Rooms), recreation (swimming pool rebuilt 2022, four pickleball courts, two tennis courts), junior programs, and an educational Tree Program with 39 labeled specimens. The club integrates with ForeTees for tee time/court bookings, GolfGenius for tournament management, and Jonas Club Software for website operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Golf Membership Full club privileges for adult members including unlimited golf, use of power carts, unlimited range balls, and family privileges for spouse/partner and children under 21 (or under 26 in school). Requires ownership of one share of capital stock.
• Special Golf Membership Membership for adults under age 36 at reduced rates, with same family privileges as Regular Members including unlimited golf, range balls, and power carts.
• Social Membership Full club privileges with limited golf access (3 rounds of 18-hole or 6 rounds of 9-hole per year), includes unlimited range balls and power carts. Can be converted to Regular Golf by paying the initiation fee difference.
• Non-Resident Golf & Court Membership Membership for those residing more than 100 miles from the club, limited to 15 non-tournament rounds of golf per year with unlimited range balls and power carts.
• Non-Resident Social Membership Annual membership for those residing more than 40 miles from the club, limited to dining and special events only with no golf privileges.
• 18-Hole Golf Course Classic old-style par-72 golf course with tree-lined fairways, small greens, 26+ bunkers, Stone Creek in play on 8 holes, and a lake guarding the 10th hole. Approximately 6,999 yards from black tees with men's slope rating 126 and women's slope rating 134.
• Golf Instruction & Lessons
• Tournament Services
• Golf Shop
• Dining & Lounge Services
• Swimming Pool L-shaped pool with sundeck, wading pool, expanded deck, lifeguards, and Snack Shack. Open Memorial Day through summer. Pool parties available for private rental at $500 per event; swim lessons offered.
• Tennis & Pickleball Courts

Quantifiable outcome

• Course rating/slope: Men's 71.5/126 (black tees), Women's 75.4/134 (women's tees)

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aldarra Golf Club: Private member-owned club in Sammamish, WA focused on an 18-hole championship course with full social and dining amenities. Comparable as a Pacific Northwest member-owned private club experience.
• Sahalee Country Club: Private member-owned country club in Sammamish, WA offering an 18-hole championship course, tennis, pool, and dining. Closest regional comparable in scale and Pacific Northwest private club positioning.
• Richland Country Club: Private member-owned club in Richland, WA serving the Tri-Cities market. Comparable in scale, multi-activity amenity mix, and Eastern Washington regional positioning to Walla Walla Country Club.
• Olympia Fields Country Club: Historic member-owned private country club near Chicago with two 18-hole courses, dining, and full social amenities. Comparable as a member-owned, multi-generational private club institution.
• Inverness Club: Member-owned private club in Toledo, OH with a championship golf course and rich tournament heritage. Comparable as a member-owned, golf-anchored private club with significant architectural pedigree.
• Pasatiempo Golf Club: Alister MacKenzie-designed club in Santa Cruz, CA with golf, dining, and social amenities. Comparable as a private club with a renowned architect-designed course and multi-activity amenity set.
• Cherry Hills Country Club: Historic member-owned private club in Cherry Hills Village, CO with golf, tennis, pool, and dining. Comparable as a member-owned legacy private country club with multi-generational member base.
• Waverley Country Club: Historic private member-owned country club in Portland, OR with golf, tennis, pool, and dining. Comparable as a Pacific Northwest private member-owned multi-activity country club.
• Quail Hollow Club: Member-owned private club in Charlotte, NC anchored by a championship golf course hosting major PGA Tour events. Comparable as a member-owned club leveraging architectural pedigree and tournament reputation.

Broad incumbents

• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the United States with hundreds of owned and managed clubs. Comparable as a broad incumbent in the private country club industry, though not a direct competitor in Walla Walla.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WallaWallaCountryClub
• LinkedInlinkedin.com/company/wallawallacountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walla Walla Country Club