Salon Solutions

What Salon Solutions does

Salon Solutions (legal entity Salon & Spa Solutions SL) is a privately-held Spanish holding company founded in 2004 and headquartered in Girona, Spain. The company operates as a portfolio builder that develops and invests in brands, projects, and people serving the hairdressing, barbershop, and beauty sector across Spanish-speaking markets in Europe and Latin America. Its six wholly-owned operating brands span the full beauty-business value chain: Shortcuts Software (salon/management software with over 30,000 clients worldwide), Blow (marketing and content platform), Marketing 360º (digital marketing agency for salons), Social Salon (social media and community management), uebea.com (web design platform), and Go Salon (a mobile-first app in development).

The company also produces industry research studies on digital adoption, social media usage, and COVID-19 impact in the beauty sector, and organizes the Premios Transformación Digital digital transformation awards in collaboration with Salón Look (IFEMA) and partner brands. Its revenue model appears to be a mix of recurring software subscriptions (Shortcuts Software, uebea.com), agency and services revenue (Blow, Marketing 360º, Social Salon), and event/awards-related sponsorship. The GTM is sales-led B2B, targeting hair salons, barbershops, and beauty businesses through its portfolio brands, direct sales, trade fair presence, and online channels. The company is bootstrapped with no disclosed external funding and operates with 51–100 employees.

Name

Salon Solutions

Legal name

Salon & Spa Solutions SL

Website

https://salonsolutions.io

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Salon Solutions is a Spain-based holding company that develops and invests in a portfolio of SaaS and digital service brands — including Shortcuts Software (30,000+ clients), Blow, Marketing 360º, Social Salon, and uebea.com — exclusively serving hair salons, barbershops, and beauty businesses across Spanish-speaking markets in Europe and Latin America.

Ownership category

akta.pro rank

Product category

Salon Management Software

NAICS

Beauty Salons (812112), Barber Shops (812111)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHSALABAF

Barber Shop + Salon Hybrid Services (Unisex)

Home & Personal Services/Personal Care & Beauty Services/Barber Shops

SECONDARYHSALAAAA

Women's Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAC

Unisex/Family Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

Keywords

• Salon management software
• Beauty sector consulting
• Digital marketing agency
• Salon web design
• Digital transformation awards

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Development and Investment: Develops or invests in brands, projects, and people that generate returns for the hairdressing, barber, and beauty sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Salon Solutions is a Spain-based holding company that develops and invests in brands serving the hairdressing, barbershop, and beauty sector. Its portfolio includes Shortcuts Software (salon management software with 30,000+ clients worldwide), Blow (marketing and content platform), Social Salon (social media management), Marketing 360º (digital marketing agency), uebea.com (web design platform), and the upcoming Go Salon mobile app. The company also organizes the Premios a la Transformación Digital awards and publishes industry research for the beauty sector.

Product overview

Salon Solutions operates as a holding company that develops and invests in brands, projects, and people for the hairdressing, barber, and beauty sector. The portfolio consists of six distinct products: Shortcuts Software (salon management system with over 30,000 global clients), Blow (marketing and content platform), Social Salon (social media management), Marketing 360º (digital marketing agency), uebea.com (web design platform), and Go Salon (mobile app in development). The company also organizes the Premios a la Transformación Digital (Digital Transformation Awards) and publishes sector studies on digital adoption and trends.

Differentiator

Problem solved

Functional benefit

Brands

• Shortcuts Software: Management software program for hairdressers, barbershops and spas with more than 30,000 clients worldwide
• Blow
• Social Salon
• Marketing 360º
• uebea.com
• Go Salon
• Premios a la Transformación Digital

Products and services

• Shortcuts Software Management software program for hairdressers, barbershops and spas with over 30,000 clients worldwide, including appointment scheduling, CRM, email marketing, client clubs, and digital management tools.
• Blow Platform for content, designs, strategies and marketing and communication campaigns targeting the hairdressing and beauty sector.
• Social Salon Social media management and community management service designed specifically for hair and beauty salons.
• Marketing 360º Full-service digital marketing agency exclusively for salons, providing comprehensive marketing and digital strategy services.
• uebea.com Web design platform for salons, enabling beauty businesses to create and manage their online presence.

Quantifiable outcome

• 30,000+ salon clients worldwide using Shortcuts Software
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Salón Look (IFEMA)coreGTM or Marketing PartnerOrganized by Salon Solutions with collaboration from Salón Look (IFEMA), Shortcuts Software, and Blow.Marketing. Salon Look handles presentation of awards from the trade fair and provides promotion across media, social networks, and the event.
• Shortcuts SoftwarecoreTechnology or IntegrationPart of the Salon Solutions brand portfolio. Provides salon management software and collaborates on awards organization and digital transformation initiatives.
• Blow.MarketingcoreGTM or Marketing PartnerPart of the Salon Solutions brand portfolio. Digital marketing agency specializing in beauty sector. Collaborates on awards organization, video content creation, and transformation digital resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fresha: Marketplace + SaaS for salons and beauty businesses with booking, payments, and CRM features; directly competes with Salon Solutions' Shortcuts Software in vertical SaaS for the beauty industry.
• Mindbody: Cloud-based salon, spa, and fitness business management software with appointment scheduling, CRM, and marketing tools; closely overlaps with Shortcuts Software's offering for the same customer base.
• Booksy: Appointment booking and business management platform built specifically for barbershops, hair salons, and beauty professionals; very close direct competitor to Shortcuts Software in the same vertical.
• Vagaro: Salon, spa, and fitness business management software with appointment booking, marketing, and payment processing; comparable in product scope and target customer to Shortcuts Software.
• Phorest: Salon and spa software targeting high-end hair salons with appointment management, client experience tools, marketing, and educational content; comparable in target customer, vertical depth, and feature scope.
• Zenoti: Cloud-based software for salons, spas, and medspas offering appointments, marketing, payments, and multi-location chain management; comparable in scale and breadth to Salon Solutions' portfolio.

Emerging players

• Boulevard: Self-serve salon and spa management software focused on premium client experience and modern UX; serves the same vertical with comparable features to Shortcuts and the upcoming Go Salon app.
• GlossGenius: Modern, mobile-first business management tool for beauty professionals (salons, spas, barbers); product overlap and target audience closely aligned with Shortcuts Software and the upcoming Go Salon mobile-first offering.

Regional players

• Treatwell: Europe-focused beauty and wellness marketplace with Treatwell Connect SaaS for salon professionals; same vertical and partial geographic overlap with Salon Solutions' Shortcuts in Spain.

Broad incumbents

• Square Appointments: Block-owned appointments solution for service businesses including salons and barbershops; serves the same customer base but is part of a broader SMB payments and operations suite rather than a beauty-specialized SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shortcutses

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Solutions