What Camp & King does

Camp + King is a privately held, full-service advertising agency founded in 2011 by Jamie King (CEO) and Roger Camp (CCO), headquartered at 920 Mason Street in San Francisco's Presidio with a regional office in Chicago. The firm operates across five core service areas: advertising (campaign development, video, digital, social, radio, print/OOH, experiential), brand strategy (consumer research, brand architecture, positioning, communications planning, consumer journey, messaging), branding (identity/logo design, packaging design, brand guidelines), social media services, and a content production group ("The Content Lab") covering web/app development, 2D/3D animation, video production, and photography. Its positioning rests on a proprietary methodology called Conversationworthy™, which frames the agency's value proposition around creating cultural conversation that drives measurable brand and business outcomes. Reported case-study results include a 16% boost in Energizer brand appeal within two months of launch, a 23x increase in Energizer Bunny social mentions within six months, a 20% lift in UGG men's sales after the "Do Nothing" campaign, and over 791 million impressions for RE/MAX "Texts With Your Agent" videos.

The agency's go-to-market is direct enterprise sales targeting established consumer brands, with a notable mix of CPG, QSR, retail/apparel, real estate, and financial services clients; named anchors include Energizer Holdings (now spanning batteries and the auto care division including Armor All and Nu Finish), RE/MAX, Papa John's, UGG, Sling TV, Del Taco, prAna, Quicken, Grove Collaborative, Four Roses, Amazon, and the Sacramento Kings. Pricing is project- and retainer-based and is not publicly disclosed. The agency has demonstrated multi-year client retention — most visibly its seven-plus year relationship with Energizer that expanded in late 2023 into the auto care division — and has earned industry recognition including AdAge A-List inclusion. The firm operates as an independent, privately held company with no disclosed parent, investors, or funding rounds, and no explicit AI/ML capabilities are surfaced in its service portfolio or products.

Name

Camp & King

Legal name

Camp + King

Website

https://camp-king.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp + King is an independent, full-service advertising agency founded in 2011 that provides advertising, brand strategy, branding, social media, and content production services for established consumer brands across CPG, QSR, real estate, retail, and financial services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Camp + King is a full-service advertising agency that delivers campaign development, brand strategy, branding/identity design, social media marketing, and creative production services (video, animation, web/app development) for consumer brands. The agency uses its proprietary Conversationworthy™ methodology to build brand storytelling that drives positive cultural conversation and business growth.

Product overview

Camp + King is a full-service advertising agency offering a comprehensive suite of creative and strategic services. The agency's offerings span five core service areas: Advertising (campaign development, video, digital, social, radio, print/OOH, and experiential), Brand Strategy (consumer research, brand architecture, positioning, comms planning, consumer journey, and messaging), Branding (identity/logo design, packaging design, brand guidelines, iconographic systems, and naming), Social (content development, strategy, community management, program development, and influencer marketing), and The Content Lab (front-end web development, app design, 2D/3D animation, video production/editorial, and photography). The agency positions itself as making brands "Conversationworthy™" — creating cultural conversations that build business. Their work primarily serves as a creative services provider rather than a software product company, delivering campaigns, brand identities, and content for clients across various industries including CPG, financial services, real estate, food/beverage, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services

Quantifiable outcome

• Energizer campaign generated a nearly 16% boost in brand appeal vs competitors within two months of launch
• +9 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Energizer Holdings (Auto Care Division)coreStrategic or Co-development Partner · 1 December 2023Camp + King named creative agency of record for the auto care division of Energizer Holdings, including Armor All, Nu Finish, and other brands. This followed seven years of leading Energizer's global battery advertising work where the agency reinvented the Energizer Bunny mascot.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother New York: Independent creative agency of similar boutique scale, with a culturally driven, story-first creative philosophy that closely parallels Camp + King's Conversationworthy™ positioning.
• Preacher: Independent creative agency with comparable headcount and a similar mix of consumer-brand storytelling, brand strategy, and integrated campaign work for CPG, food, and lifestyle clients.
• Barkley: Independent full-service creative and brand agency of similar mid-size scale, working across CPG, QSR, and consumer brands — comparable operating profile and client mix.
• Mekanism: San Francisco-headquartered independent creative agency of similar scale, known for integrated brand storytelling and producing measurable brand outcomes — directly comparable in size, geography, and full-service creative model.
• Anomaly: Independent creative and brand strategy shop that blends advertising with product and content development — directly comparable independent model with a mix of CPG, QSR, and tech clients.
• 72andSunny: Mid-size independent creative agency known for cultural brand work; comparable in scale and ambition, serving similar consumer-brand categories with a storytelling-forward approach.

Broad incumbents

• Droga5 (Accenture Song): Now part of Accenture Song, Droga5 is a larger creative agency that competes for the same brand-storytelling work and pitch opportunities as Camp + King.
• Wieden+Kennedy: Larger but similarly independent creative network and a frequent awards competitor; represents the upper bound of the indie-model category Camp + King operates in.

Emerging players

• Joan Creative: Smaller independent creative agency with growing profile among consumer and lifestyle brands; a rising peer competing for similar mid-sized CPG and food clients.

Others

• Deloitte Digital / Accenture Song: Large consulting-led marketing services holdings whose acquisitions (Droga5, etc.) directly compete for integrated brand and creative mandates at Camp + King's enterprise client set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/campkingsf
• Facebookfacebook.com/campkingsf
• Instagraminstagram.com/camp_king
• LinkedInlinkedin.com/company/camp-king

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp & King