What Alliance Tech does

Alliance Tech is a privately held managed IT services and cybersecurity firm headquartered in Chesterfield, Missouri, with a second regional office in Grand Rapids, Michigan. Operating under the Armada brand for approximately 24+ years, the company delivers subscription-based IT support, cybersecurity protection, and regulatory compliance services primarily to financial services firms — including RIAs, wealth managers, broker-dealers, CPAs, and insurance brokers — alongside small and mid-sized businesses, professional services firms, manufacturers, government agencies, and non-profit organizations. The core Armada offering bundles 24/7 monitoring, help desk support, patch management, encrypted backup with tested recovery, Microsoft 365 and Azure management, and strategic IT planning into a single monthly bill with no long-term contracts, supplemented by a free cybersecurity assessment as a lead-generation tool.

The company's technology stack is built on a dense layer of third-party vendor partnerships rather than proprietary platforms: it is a Microsoft Silver Partner, the only Sophos Gold Partner in the St. Louis region, a Datto Gold Partner for backup and business continuity, and the #1 Acunetix and Invicti reseller and strategic partner in the United States since 2007. It operates a SOC 2-compliant internal documentation management platform and claims 600+ professional certifications across its engineering team. Its primary differentiator versus generalist MSPs is a codified regulatory compliance franchise covering SEC Regulation S-P, FINRA rules, the Gramm-Leach-Bliley Act, and cyber insurance requirements, supported by deep integration with industry-specific platforms such as QuickBooks, Taxdome, CCH Access, and AgencyBloc.

Alliance Tech operates a sales-led go-to-market combining direct field sales for enterprise financial services clients with inside sales for SMBs, layered with content marketing, SEO targeting financial services IT keywords, the Armada TV YouTube channel, and a free-assessment lead funnel. Revenue is generated primarily through recurring monthly managed services subscriptions, supplemented by project-based professional services (cloud migrations, penetration testing, wireless surveys) and hardware/software resale (HP, Sophos, APC, GoTo Connect, HP Renew refurbished equipment). The company is bootstrapped and founder-owned with no disclosed venture capital or private equity backing. It has been recognized as an Inc. 5000 winner, a 2018 MSP501 winner, and a regional "Best in Business IT Support" winner in 2025.

Name

Alliance Tech

Legal name

Alliance Tech

Website

https://alliancetech.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Tech is a privately held managed IT services and cybersecurity firm headquartered in Chesterfield, Missouri, that delivers subscription-based Armada IT support, cybersecurity, and SEC/FINRA compliance services primarily to regulated financial services firms and SMBs across the Midwest and nationwide.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Network, Infrastructure & Data Center Integration (BPAEAAAK)

akta.pro secondary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Managed IT services
• Cybersecurity compliance
• Financial services IT
• SOC monitoring
• Cloud migration services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (Armada): All-inclusive managed IT services subscription covering help desk, monitoring, security, backup, cloud management, and strategic planning under a single monthly bill. No long-term contracts required.
2. Professional IT Services: Project-based professional services including IT consulting, cloud migrations, VoIP implementations, wireless networking surveys, penetration testing, and cybersecurity assessments.
3. Product Resale: Resale of hardware and software including HP products (desktops, workstations, laptops), APC power solutions, and technology procurement services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alliance Tech provides managed IT services through its Armada platform, delivering 24/7 monitoring, help desk support, cybersecurity protection (EDR/MDR/email security), backup and disaster recovery, cloud management, and strategic IT planning. The firm specializes in serving regulated financial services firms with SEC, FINRA, and GLBA compliance support, while also serving SMBs, professional services, manufacturing, government, and non-profits across St. Louis, Grand Rapids, and nationwide.

Product overview

Alliance Tech offers Armada Managed IT Services as its core platform, providing comprehensive IT management including 24/7 monitoring, cybersecurity protection, help desk support, patch management, backup and disaster recovery, cloud management, and strategic planning. The Armada platform is complemented by specialized add-on modules including Co-Managed IT Services for extending internal teams, Cybersecurity Assessment and 24/7 SOC Services for threat detection, Acunetix/Invicti Web Application Security for vulnerability scanning, Penetration Testing, Cybersecurity Awareness Training, Data Backup Services, Microsoft Office 365 and Azure cloud services, VoIP Phone Services, Wireless Networking Surveys, and Professional IT Services. Compliance-focused offerings include SEC Compliance Services and FINRA Compliance Services for financial services firms, plus Cyber Insurance Compliance Services. The company also operates an IT Procurement Store and resells Sophos security solutions, GoTo Connect communications, and HP Renew refurbished equipment through its product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Armada: Managed IT services brand offering comprehensive IT support, cybersecurity, and technology management services.

Products and services

• Armada Managed IT Services Comprehensive managed IT services providing 24/7 monitoring, cybersecurity protection, help desk support, patch management, backup and disaster recovery, cloud management, and strategic planning for businesses.
• Armada Co-Managed IT Services Extension of internal IT teams handling daily maintenance, patch management, help desk, and move/add/changes, allowing internal staff to focus on higher-value projects.
• Strategic IT Consulting Mission intelligence and strategic command services providing technology consulting to align IT with business objectives.
• Cybersecurity Assessment Risk assessment and vulnerability identification services to evaluate cybersecurity posture and identify gaps, with free assessments offered to prospects.
• 24/7 SOC Services Security Operations Center providing real-time continuous monitoring, behavioral analytics-based threat detection, and human-led response capability.
• Acunetix / Invicti Web Application Security Automated web application security testing tool for vulnerability scanning, detecting SQL injections, XSS, and over 7,000 vulnerabilities including zero-days, delivered to government and enterprise clients.
• Penetration Testing Independent security testing with constant vigilance to identify vulnerabilities before attackers exploit them.
• Cybersecurity Awareness Training People-focused security training program to help employees recognize and prevent security threats.
• Data Backup Services Regularly tested and reliably recoverable data protection with encrypted backup and documented restore testing using Datto backup solutions.
• Microsoft Office 365 Services Armada-managed Microsoft 365 implementation, configuration, and ongoing support including security hardening.
• Microsoft Azure Migrations Cloud migration services to move, deploy, and optimize workloads on Microsoft Azure.
• Cloud Services Cloud strategy development and alignment with cloud solutions including Azure and Microsoft 365.
• VoIP Phone Services Cloud-based phone systems configured for business command with cellular failover capabilities, powered by AI-driven GoTo Connect.
• Wireless Networking Surveys Full coverage wireless network assessment and surveying services.
• Professional IT Services

Quantifiable outcome

• Average 3-minute response time for IT support requests
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Invicti Security (Acunetix)coreChannel Partner/ Reseller/ DistributorAlliance Tech is the #1 Acunetix and Invicti reseller and strategic partner in the United States since 2007. They deliver vulnerability management solutions to government and enterprise clients in the US, including NASA, Navy, American Express, and US Air Force. Acunetix provides automated web application security testing with over 7,000 vulnerability detections.
• MicrosoftcoreTechnology or IntegrationMicrosoft Silver Partner providing Azure cloud services, Microsoft 365, and CoPilot solutions. Alliance Tech engineers are certified across Microsoft productivity and cloud platforms.
• SophoscoreChannel Partner/ Reseller/ DistributorCertified Sophos Gold Partner - the only one in the St. Louis region. Sophos solutions provide end-to-end IT network security covering systems and data protection against cyber threats.
• Hewlett Packard EnterpriseminorChannel Partner/ Reseller/ DistributorHPE partner providing enterprise-focused solutions including servers and networking equipment for larger organizations.
• HP Inc.minorChannel Partner/ Reseller/ DistributorHP Silver Partner offering personal computers and affordable IT solutions for small to medium-sized businesses. Alliance Tech also offers HP Renew Program with factory refurbished HP products.
• DattocoreChannel Partner/ Reseller/ DistributorDatto Gold Partner providing industry-leading backup and business continuity solutions. Alliance Tech engineers are fully trained and certified to manage client data and business continuity according to Datto best practices.
• APC (Schneider Electric)minorChannel Partner/ Reseller/ DistributorAPC partner offering battery backups from consumer-grade to enterprise-grade data center power supply solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CompassMSP: CompassMSP delivers managed IT, cybersecurity, and cloud services to regulated industries including financial services; functional and vertical overlap with Alliance Tech's compliance-IT go-to-market.
• Dataprise: Dataprise is a mid-market managed IT services and cybersecurity provider with a comparable subscription model, help desk, and security operations focus—closely overlapping Alliance Tech's core managed services offering for SMB and mid-market customers.
• Thrive: Thrive is a managed services and cybersecurity firm delivering 24/7 monitoring, cloud, and Microsoft-centric services to mid-market clients, making it a direct functional peer to Alliance Tech's Armada managed IT and SOC offerings.
• CMIT Solutions: CMIT Solutions operates a national franchise of managed IT services providers targeting SMBs with subscription-based support, cybersecurity, and compliance offerings—directly competing with Alliance Tech's SMB and regulated-firm focus.
• NetGain Technologies: NetGain Technologies provides managed IT, cybersecurity, and cloud services for mid-market organizations across the Midwest, with a comparable subscription model and Microsoft-centric stack to Alliance Tech.
• Abacus Group: Abacus Group is an alternative IT services provider specialized in financial services firms including hedge funds and asset managers; the closest pure-comparable to Alliance Tech's financial-services-vertical specialization and compliance-driven model.
• Atlantic.Net: Atlantic.Net combines managed hosting with managed IT and security services for SMB/mid-market, directly comparable to Alliance Tech's combined infrastructure, cloud, and security stack.
• Logicforce: Logicforce provides managed IT and compliance services specifically for accounting and legal firms—an adjacent regulated vertical that mirrors Alliance Tech's specialized financial-services IT playbook.

Broad incumbents

• IBM Managed Services: IBM's managed services division serves enterprise clients with IT infrastructure, security operations, and compliance offerings at scale—a broad incumbent that competes for the same regulated-firm RFPs as Alliance Tech.
• Insight Enterprises: Insight Enterprises provides managed services, hardware resale, and IT solutions at scale, mirroring Alliance Tech's combination of managed services plus HP/Sophos/Microsoft resale across enterprise and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkLL73IpNYGhxjLfZ1ag_aw
• Xx.com/RogLewis
• LinkedInlinkedin.com/company/alliance-tech

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Tech