L.G.R

What L.G.R does

L.G.R is an Italian luxury eyewear brand founded in 2007 by Luca Gnecchi Ruscone, headquartered in Italy with a registered presence in Rome. The company designs and produces handmade sunglasses and optical frames, with 100% of production carried out in Italy. Its distribution combines directly operated flagship stores in five European luxury cities — Paris, Milan, Venice, Rome, and Florence — with authorized resellers, luxury hotel partnerships, and a multi-language e-commerce platform. Pricing is positioned at the premium end of the eyewear market, with sunglasses generally retailing between $340 and $640 per pair.

The brand pursues a marketing-led growth strategy anchored in celebrity endorsements, film and television placements (including productions such as Mission: Impossible and Emily in Paris), and curated brand collaborations with luxury and lifestyle partners such as CUPRA, Bertone, Automobili Amos, and Rowing Blazers. L.G.R has also integrated ZEISS precision lens technology into its optical offerings. According to Forbes, the majority of the company's revenue is generated from foreign markets, underscoring its reliance on cross-border luxury demand. The business is privately held with a share capital of €450,000 and an employee base of 11–50, consistent with a small-batch artisanal production model that uses scarcity and craftsmanship as core positioning levers rather than scale-driven cost advantage.

Name

L.G.R

Legal name

L.G.R SRL

Website

https://lgrworld.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

L.G.R is an Italian luxury eyewear brand that designs and handcrafts sunglasses and optical frames entirely in Italy, selling through five flagship stores in Paris, Milan, Venice, Rome, and Florence, plus e-commerce and luxury hotel partnerships to affluent international consumers.

Ownership category

akta.pro rank

Product category

Luxury Eyewear

NAICS

Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

akta.pro secondary industries

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Luxury & Designer Eyewear (CRAAAKAD), Sunglasses & Luxury Eyewear (CRAKAEAE)

Keywords

• Luxury handmade eyewear
• Premium sunglasses
• Prescription optical frames
• Italian eyewear manufacturing
• Acetate eyeglass frames

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sunglasses Sales: Sale of luxury sunglasses frames and complete sunglasses with mineral glass lenses. Frames are 100% handmade in Italy with African-inspired designs. Multiple collections including seasonal, capsule, and limited editions. Prices range from approximately $340 to $640.
2. Optical Frames Sales: Sale of prescription eyeglass frames with the option to add ZEISS prescription lenses. Frames available with standard or progressive lens options. Pricing includes frame only or frame + lens packages.
3. Prescription Lens Add-ons: ZEISS lens upgrades including Single Vision DuraVision Platinum ($200), Progressive Plus DuraVision Platinum ($650), Sun lenses ($260), Polarized ($125-$175), Photochromic (+$105), BlueProtect (+$60), Thin (+$75-$100), and Reading Lenses ($90).
4. Accessories: Sale of leather cases, travel cases, sunglasses chains (leather and beaded), clip-on lenses, cleaning sprays, and microfiber cloths. Prices range from $14 to $170.
5. Personalized Engraving: Custom engraving service on temple tips adding $25 to any frame purchase.
6. Gift Cards: Digital gift cards available in denominations between €100 and €500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

L.G.R is an Italian luxury eyewear brand that designs, manufactures, and sells 100% handmade sunglasses and prescription optical frames crafted in Italy from hand-polished cellulose acetate and tempered mineral glass lenses. The brand offers customization through personalized engraving, prescription lens integration with ZEISS technology, and complementary accessories such as leather cases, sunglasses chains, clip-ons, and cleaning products. Sales are executed through owned e-commerce, five European flagship stores, an authorized reseller network, and luxury hospitality partnerships.

Product overview

L.G.R is a luxury sunglasses and optical frames brand offering 100% handmade products in Italy. The product portfolio centers on three core offerings: Sunglasses (various models like Algiers, Senegal, Marrakech, Reunion, Kora, Turkana, Monrovia, Raffaello), Optical Frames (prescription eyeglasses with ZEISS lens options), and Accessories (travel cases, sunglasses chains, clip-ons, cleaning products). The brand organizes its sunglasses into style families including Reunion (flagship collection with Explorer, Metal, Superleggero, Bold, Rim variants), Bold Family, Metal Family, and Skin Collection. Limited edition capsule collections include Lions of Ethiopia (Africa-inspired), Carnet de Voyage (travel-themed), and Explorer. The company offers numerous brand collaborations (Rowing Blazers, Ermanno Scervino, Cupra, SEASE, Diane von Furstenberg, Paul Bettany, Johanna Ortiz, Blazé Milano, Erin Walsh, Only Classy) and luxury hotel partnerships. Technology features include Virtual Try-On with augmented reality, Face Shape Analysis tool, and Virtual Appointment service. Accessories include travel cases (Grand Tour, Explorer leather cases), Original packaging (soft/hard cases), sunglasses chains (leather and beaded), clip-ons for various models, and care/cleaning products. The brand also offers personalized engraving services and digital gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• L.G.R TERRE RARE: Premium collection featuring exclusive materials and specialized lens technology.
• Explorer
• Skin
• Bold
• Metal

Products and services

• Sunglasses Luxury handmade sunglasses crafted entirely in Italy from hand-polished cellulose acetate and tempered mineral glass lenses with 100% UV protection, anti-reflective, oleophobic, and hydrophobic coatings. Offered across multiple collections (Reunion, Bold, Metal, Skin, Sport) and models (Algiers, Senegal, Marrakech, Turkana, Raffaello, Kora, Monrovia, etc.) in photochromic, polarized, and gradient lens variants. Priced $340–$640.
• Optical Frames Prescription eyeglass frames available in acetate and metal styles for men and women, with the option to add ZEISS prescription lenses (Single Vision, Progressive, Reading, Sun, Polarized, Photochromic, BlueProtect, Thin). Built using an online 'Create Your Eyeglasses' configuration tool.
• Travel Cases and Leather Cases Handmade leather travel cases including Travel Case Grand Tour, Carnet de Voyage Travel Case, Explorer Leather Cases (in black, brown, green, blue, bordeaux), Soft Cases, and Hard Cases. Priced $50–$170.
• Sunglasses Chains Handcrafted in Italy sunglasses chains available in leather (brown, black, hazelnut, pink) and beaded variants (Hibiscus, Anemone, Azalea, Carnival, Seashells, Tutti Frutti). Priced $60–$75.
• Clip-On Lenses Magnetic clip-on sunglasses compatible with optical frames including Keren, Simba, Jambo, Reunion, Reunion Bold, Malabo, Fez, Dancalia, Djibouti, and Tangeri models. Priced around $165.
• Care Kit and Cleaning Products Cleaning products for eyewear maintenance including Care Kit L.G.R, Cleaning Gold Spray, Lens Cleaning Spray, and Microfiber Cleaning Cloth Pouch. Priced $14–$45.
• Digital Gift Cards Digital gift cards available in denominations between €100 and €500 for purchasing L.G.R products.
• Personalized Engraving Service Custom engraving service on temple tips with up to 6 characters, adding $25 to any frame order. Signed frames are final sale and non-refundable. Adds 7 business days to shipment.
• L.G.R x Rowing Blazers Collaboration Capsule collaboration with American prep-inspired brand Rowing Blazers featuring distinctive colorblocked and collegiate-style sunglasses including Reunion Explorer and Fez Bold models with vintage-style lenses.
• L.G.R x Automobili Amos Limited Edition Limited edition collaboration with Automobili Amos featuring Cactus and numbered Automobili Amos by L.G.R #12 frames co-designed with automotive artist Andrea Amos.
• L.G.R X BERTONE Limited Edition Limited edition collaboration with Italian automotive design house Bertone celebrating Italian automotive design heritage, featuring the Runabout Mask Metal model in Silver Red / Grey Gradient ($570).
• L.G.R x CUPRA Collaboration Collaboration with CUPRA automotive brand featuring Reunion Metal Explorer CM, Tribe DA, and Zanzibar Metal Explorer models with copper and aluminum tech details, priced at $520. Not available in the United States.
• L.G.R for Ermanno Scervino Collaboration Collaboration with Italian fashion house Ermanno Scervino featuring the Marrakech model in exclusive colors (Panna 75 / Sunbrown Gradient, Black 01 / Flat Grey) designed for the Ermanno Scervino brand aesthetic.
• Lions of Ethiopia Collection Capsule collection inspired by Africa featuring models like Axum, Meknes, Karnak, Tigray, Zelalem, Cactus, and Danakil, including both sunglasses and optical frames with African-inspired design elements.
• Carnet de Voyage Collection Limited edition travel-inspired collection featuring destinations such as Asmara and Reunion, including models like Asmara Carnet de Voyage and Reunion Carnet de Voyage.

Quantifiable outcome

• Most revenue generated from foreign markets, indicating strong international brand appeal beyond Italy

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

25 partnerships are on record, tiered core, key, minor and flagship.

• ZEISScoreTechnology or IntegrationL.G.R partners with ZEISS for prescription lens technology. ZEISS lens options offered include DuraVision Platinum Single Vision, Progressive Plus DuraVision Platinum, Sun lenses, polarized, photochromic, BlueProtect anti-blue light, and reading lenses. Lens upgrades range from $60 to $650.
• Ermanno ScervinokeyStrategic or Co-development PartnerL.G.R for Ermanno Scervino collaboration featuring the Marrakech model in exclusive colors (Panna 75 // Sunbrown Gradient, Black 01 // Flat Grey) designed for the Ermanno Scervino brand aesthetic.
• Diane von FurstenbergkeyStrategic or Co-development PartnerL.G.R for Diane von Furstenberg (DVF) collaboration featuring the Raffaello model with Havana Miele 52 // Light Blue Photochromic lenses.
• Rowing BlazerskeyStrategic or Co-development PartnerL.G.R x Rowing Blazers collaboration featuring Reunion Explorer and Fez Bold models with vintage-style lenses. Blazers is a New York-based preppy brand with strong cultural cachet.
• SLOWEARkeyStrategic or Co-development PartnerL.G.R | SLOWEAR capsule collection featuring Reunion Carnet de Voyage and Turkana models with exclusive colors, sold as a limited collaboration.
• Blazé MilanominorStrategic or Co-development PartnerL.G.R for Blazé Milano collaboration featuring the Cecile model in Havana Brown // Flat Grey, blending L.G.R eyewear with Blazé's tailored fashion aesthetic.
• SEASEminorStrategic or Co-development PartnerL.G.R for SEASE (sea-inspired Italian luxury brand) collaboration featuring Asmara Explorer and Sand Flap models with exclusive colors including Solaro Iridescente.
• Only ClassyminorStrategic or Co-development PartnerL.G.R for Only Classy collaboration featuring Zanzibar Carnet de Voyage in exclusive Dark Havana colorway.
• Johanna OrtizminorStrategic or Co-development PartnerL.G.R for Johanna Ortiz collaboration featuring Cecile Skin model with leather flap detail in Madero Wine // Sand Leather colorway.
• Erin WalshminorStrategic or Co-development PartnerL.G.R for Erin Walsh collaboration featuring an exclusive sunglasses model with Havana Eritrean Amber // Light Pink Photochromic lenses.
• Paul BettanyminorStrategic or Co-development PartnerL.G.R x Paul Bettany collaboration — the actor co-designed the 'Paul' model sunglasses featuring exclusive colorways including Havana Tobacco 90 and Golden Amber // Light Blue Photochromic.
• CUPRAkeyStrategic or Co-development PartnerL.G.R x CUPRA collaboration featuring Reunion Metal Explorer CM model designed for CUPRA's automotive aesthetic, sold at $520. Not available in the United States.
• BertoneflagshipStrategic or Co-development PartnerL.G.R X BERTONE limited edition collaboration featuring the Runabout Mask Metal model in Silver Red // Grey Gradient ($570). Celebrates Italian automotive design heritage of the Bertone design house.
• Automobili AmosflagshipStrategic or Co-development PartnerL.G.R x Automobili Amos limited edition collaboration — a collection of exclusive, ultra-rare sunglasses co-designed with automotive artist Andrea Amos. Includes the 'Cactus' and 'Base 8' limited edition models.
• St. Regis RomeminorGTM or Marketing PartnerL.G.R x St. Regis Rome limited edition collaboration featuring the Gonda model in exclusive colorways. L.G.R frames available for purchase at the St. Regis Rome hotel.
• Yacht Club de MonacominorGTM or Marketing PartnerL.G.R for Yacht Club de Monaco collaboration — exclusive frames sold at the Monaco yacht club, targeting the nautical luxury audience.
• PassalacquaminorGTM or Marketing PartnerL.G.R for Passalacqua (luxury hotel on Lake Como) collaboration — exclusive eyewear collection available at the hotel property.
• Le SirenuseminorGTM or Marketing PartnerL.G.R for Le Sirenuse (luxury hotel in Positano) collaboration — exclusive frames available at the hotel boutique.
• Corviglia Ski ClubminorGTM or Marketing PartnerL.G.R for Corviglia Ski Club collaboration — exclusive eyewear designed for alpine luxury lifestyle, available at the St. Moritz ski club.
• Eagle Ski ClubminorGTM or Marketing PartnerL.G.R for Eagle Ski Club collaboration — exclusive eyewear for the exclusive St. Moritz ski club's members.
• Hotel de la VilleminorGTM or Marketing PartnerL.G.R for Hotel de la Ville (luxury hotel in Rome) collaboration — exclusive eyewear available at the hotel.
• Space for GiantsminorStrategic or Co-development PartnerL.G.R for Space for Giants collaboration — a conservation-focused limited edition supporting elephant protection in Africa, aligning with L.G.R's African-inspired brand heritage.
• Amref Flying DoctorsminorStrategic or Co-development PartnerL.G.R for Amref Flying Doctors collaboration — a healthcare-focused limited edition supporting African medical air services.
• SUJÁNminorStrategic or Co-development PartnerL.G.R for SUJÁN limited edition collaboration — featuring exclusive Turkana model in Dark Havana colorway, aligning with SUJÁN's Indian luxury travel brand aesthetic.
• Gruppo Volo CanadairminorStrategic or Co-development PartnerL.G.R x Gruppo Volo Canadair limited edition collaboration celebrating Italian aviation heritage and firefighting operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cutler and Gross: British/Italian luxury handmade eyewear brand founded in 1969, selling premium sunglasses and optical frames at comparable price points ($300–$700+). Closely comparable to L.G.R on artisanal Italian/UK production, luxury positioning, independent founder-led identity, and DTC + selective retail distribution.
• Jacques Marie Mage: Los Angeles-based luxury handmade eyewear brand known for limited-production frames, distinctive design narratives, and Hollywood/celebrity placement strategy. Highly comparable to L.G.R on small-batch craftsmanship, $400–$900 ASP, celebrity-driven earned media, and growing DTC channel.
• DITA Eyewear: Premium Japanese-designed, Italian-made eyewear brand positioned in the luxury handmade segment with frames typically $400–$900. Comparable to L.G.R on artisanal Italian production, luxury optical and sunglass offerings, and selective DTC plus high-end retailer distribution.
• Garrett Leight California Optical: Independent luxury eyewear brand with strong DTC e-commerce and own-store presence, founded by the son of Oliver Peoples' founder. Comparable to L.G.R on independent premium positioning, DTC-first GTM, $250–$500 price band, and curated retail footprint in fashion-forward cities.
• Thierry Lasry: French luxury eyewear brand known for bold, designer-led handmade frames in the $400–$800 range. Comparable to L.G.R on independent founder identity, premium handmade positioning, celebrity-driven visibility, and DTC-led distribution.
• Randolph Engineering: American heritage eyewear brand handmaking military-spec aviator sunglasses and optical frames. Comparable to L.G.R on handmade production, heritage-driven brand story, premium ASP ($300–$600), and selective DTC plus flagship retail model.

Broad incumbents

• Persol: Italian heritage luxury eyewear brand owned by EssilorLuxottica, recognized for handcrafted acetate frames similar to L.G.R's production approach. Comparable on Italian heritage and luxury positioning, but Persol operates at significantly larger scale through Luxottica's global wholesale and retail network.
• Oliver Peoples: Luxury heritage eyewear brand owned by EssilorLuxottica with a vintage-inspired, artisanal aesthetic. Comparable to L.G.R on premium positioning, acetate frame heritage, optical and sunglass range, and DTC + flagship retail model, though at substantially greater scale.
• Tom Ford Eyewear: Luxury designer eyewear line produced under Tom Ford's fashion house, distributed globally. Comparable to L.G.R on luxury positioning, premium ASP, and presence in high-end optical retail, but operates at significantly larger scale through wholesale and licensing.

Emerging players

• Akila: Independent Los Angeles-based eyewear brand with a contemporary, design-forward aesthetic and acetate handmade frames. Comparable to L.G.R on independent positioning, premium DTC GTM, and curated retail presence, though at a younger brand stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lgrworld
• Xx.com/lgreyewear
• Facebookfacebook.com/lgrworld

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.G.R