What Color Reflections does

Color Reflections is a privately-held, independently-owned large format digital printing company headquartered in Philadelphia, Pennsylvania, with operations dating back to the mid-1980s when Carl and Florence Magaziner founded an Arrow Graphics blueprint shop in Houston, Texas. Following the second-generation succession and rebranding by Paul Magaziner, the company evolved into a digital photo lab and subsequently into a multi-city large format graphics provider. As of the most recent inputs it operates five established or recent U.S. locations — Houston, Atlanta, Hollywood (Florida), Orlando, and Philadelphia — with three actively operating production centers in Atlanta, Hollywood, and Philadelphia, and ships to all 50 states plus Puerto Rico and the U.S. Virgin Islands.

The company's core offering is project-based large format digital printing using UV-curable inks, aqueous, and latex printers from strategic OEMs including Canon Océ Colorado, EFI VUTEk, and HP Latex, combined with in-house design, fabrication, and nationwide installation services. Proprietary branded processes — QualMAX™ (an 11-step QA workflow), Signature Service™ Guarantee, EXPress Service™ (next-day turnaround seven days a week), and VirtuaCOLOR™ (proprietary project management system for multi-state rollouts) — operationalize execution consistency across distributed sites. Material and substrate partnerships (3M, Dreamscape, Better Life Technology/G-Floor, ChromaLuxe, Palram, Design Pool, Expolinc) expand the addressable application surface beyond print-only, into wall wraps, floor graphics, ADA signage, fabrication, and movie set graphics.

Revenue is generated through one-time project engagements priced via custom quote (no public pricing disclosed), with a rapid-quote web self-serve layer augmenting the traditional sales-led model. The customer base is segmented vertically across 11 industries — Amusement & Entertainment, Construction & Real Estate, Corporate & Office, Events & Trade Shows, Healthcare, Hospitality, Film & Television Production, Restaurants, Retail, Sports, and Education — with marquee references including HBO (The Gilded Age, The Undoing), Netflix (Unbreakable Kimmy Schmidt), NBC (Saturday Night Live), Canon, Intel, Hasbro, Bloomingdale's, Bvlgari, Guerlain, Children's Hospital of Philadelphia, the Philadelphia 76ers and Phillies, and the University of Pennsylvania. The film/TV vertical is an explicit point of differentiation, with Philadelphia serving as the primary office for entertainment production work. GTM is sales-led combined with an event-driven component (trade shows, industry expos), supported by content marketing (SEO-optimized site, blog, project gallery), email newsletter capture, and free consultation offers as bottom-of-funnel conversion mechanisms.

Name

Color Reflections

Legal name

Color Reflections

Website

https://colorreflections.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Color Reflections is an independently-owned, Philadelphia-headquartered large format digital printing company serving 11+ verticals — including film/TV, retail, healthcare, sports, hospitality, and trade shows — via five U.S. locations, in-house design-fabrication-installation services, and nationwide shipping.

Ownership category

akta.pro rank

Product category

Large Format Digital Printing Services

NAICS

Commercial Screen Printing (323113), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

Keywords

• Large format printing
• Digital printing services
• Trade show graphics
• Wall wraps murals
• Custom signage installation

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Large Format Digital Printing Services: Core revenue stream from custom large format printing for banners, wall wraps, trade show displays, vehicle wraps, window graphics, and various signage products. One-time project-based revenue.
2. Custom Fabrication: Dimensional signs, 3D product models, unique graphics mounting, and specialized hanging hardware fabrication services.
3. Installation Services: Professional nationwide installation services for all printed graphics, including building wraps, wall wraps, window films, and event signage.
4. Shipping & Distribution: Nationwide shipping and distribution services to all 50 states and Caribbean territories including Puerto Rico and U.S. Virgin Islands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Color Reflections is a nationwide large format digital printing company producing custom graphics and signage at scale, including wall wraps, trade show displays, banners, window and floor graphics, ADA signage, construction barricades, and movie set graphics. Services span in-house design, production on UV, aqueous, and latex-based printers from Canon, EFI, and HP, plus nationwide shipping and professional installation across all 50 states and Caribbean territories.

Product overview

Color Reflections is a nationwide large format digital printing service company offering a comprehensive suite of printing and installation solutions. The company operates as a single unified service business rather than a platform-plus-modules architecture. Their core offering centers on large format digital printing services (producing graphics at least 70 by 100 inches), complemented by design services, professional installation, and nationwide shipping. Key products include trade show displays and graphics, wall wraps and murals, indoor/outdoor banners, window and glass graphics, outdoor signage, floor graphics, ADA signage, construction barricades, SEG graphics, environmental graphics, directional signage, step and repeat banners, custom fabrication, high-resolution scanning, movie set graphics, vehicle wraps, and promotional products. The company also offers eco-friendly printing options using UV curable inks and sustainable materials. All services are delivered in-house, from creative design through printing and final installation, supported by their proprietary project management system VirtuaCOLOR and quality assurance processes including the QualMAX 11-step accuracy process and Signature Service guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Format Printing Wide and grand format digital printing producing large-scale graphics at least 70 by 100 inches for indoor and outdoor applications including banners, wall wraps, building wraps, and window displays, sold to enterprise and institutional customers.
• Trade Show Displays & Graphics Custom expo booth design, SEG frames and banners, and dimensional signage produced for trade shows, conferences, and corporate events.
• Wall Wraps & Murals Custom vinyl wall coverings and murals applied to interior or exterior walls for branding, decoration, or promotional purposes, available in textured or smooth finishes for offices, restaurants, airports, and medical facilities.
• Indoor & Outdoor Banners Custom fabric and vinyl banners for events, promotions, and storefronts, available in various sizes for both interior and exterior applications.
• Window & Glass Graphics Custom window films, decals, clings, and privacy films for storefronts, arenas, and office spaces, including branded or frosted privacy treatments.
• Outdoor Signage & Graphics Exterior signage including building wraps, stadium banners, fence banners, pole banners, coroplast signs, dimensional signage, and safety signage for outdoor applications.
• Floor Graphics Durable non-slip floor graphics for retail spaces, museums, airports, and sports venues produced on G-Floor and Bild print media.
• ADA & Tactile Signage ADA compliant signage featuring Braille, raised text, and symbols designed to help visually impaired individuals navigate buildings.
• Construction Barricades Custom graphics for construction site barricades, fence banners, and privacy fences used for wayfinding, advertising, or aesthetic purposes during renovations.
• SEG Graphics Silicone Edge Graphics fabric frames and displays offering seamless, bold, and clean visual presentation for retail and exhibition spaces.
• Environmental Graphics Large-format super graphics that envelop viewers through size and sometimes sensory experiences, suitable for corporate offices and trade show environments.
• Directional Signage Wayfinding and directional signage solutions for intuitive navigation in settings including hospitals, campuses, and retail environments.
• Step & Repeat Banners Custom backdrops with logo or design repetition for photo opportunities at retail shops, events, trade shows, and conferences.
• Custom Fabrication Dimensional signs, unique graphics mounting, specialized hanging hardware, and custom 3D product models including Falconboard signs and menu boards.
• High-Resolution Scanning High-resolution scanning services for artwork, photographs, architectural plans, and detailed maps using Cruse Camera technology.
• Movie Set Graphics Custom printing services for film and television productions including vinyl and fabric banners, murals, wall graphics, floor graphics, green screen backdrops, printed flooring, and prop signs.
• Vehicle Wraps Full or partial vehicle wraps for branding, advertising, or promotional purposes across fleet and individual vehicles.
• Promotional Products Branded merchandise including apparel, bags, pens, and other items produced with custom logo or messaging printing.
• Shipping & Distribution Nationwide shipping and distribution services for printed graphics with installation capabilities across all 50 states and Caribbean territories including Puerto Rico and the U.S. Virgin Islands.
• Design Services In-house graphic design services covering concept through production as part of the company's one-stop-shop offering, including design, printing, and installation.
• Installation Services Professional nationwide installation team handling sign installation, vehicle wraps, wall wraps, and event graphics across all 50 states.

Quantifiable outcome

• Next-day turnaround available 7 days a week through EXPress Service
• +2 more outcomes

Named customers23 records

Segments11 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 3McoreTechnology or Integration3M partnership enables production of innovative graphic films meeting various regulatory specifications including digital print film, colored and opaque films, and translucent film for diverse printing applications.
• Better Life TechnologycoreTechnology or IntegrationTrained and certified printers of Better Life Technology's Bild and G-Floor products for durable, easy-to-install floor graphics. Products are 100% solid polyvinyl, lightweight, and suitable for point-of-purchase, commercial, and retail flooring applications.
• Canon Solutions AmericacoreTechnology or IntegrationCanon Océ Colorado Roll-To-Roll Printer partnership enables printing thousands of square feet of adhesive backed vinyls for wall graphics and murals with minimal downtime and high-quality output.
• DreamscapecoreTechnology or IntegrationDreamScape provides superior quality commercial wall materials including tear-resistant wall coverings for high-traffic areas, sustainable materials, permanently removable wall wraps, and special effects wall coverings.
• EFIcoreTechnology or IntegrationEFI VUTEk superwide digital inkjet printers enable innovative grand-format printing graphics. From first wide-format airbrush printer introduction to LED curing technology, VUTEk expands digital print possibilities.
• ExpolincminorChannel Partner/ Reseller/ DistributorExpolinc freestanding frames and fabric display systems complement custom large format prints with user-friendly designs including magnetic Pop Ups, image walls, case and counters, and brochure stands.
• HP LatexcoreTechnology or IntegrationHP Latex technology enables printing on virtually any substrate to deliver highest quality, take on innovative printing opportunities, and solve unique printing challenges.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpeedPro Imaging: The largest franchise network of large format digital printing providers in North America. Directly competes with Color Reflections across vehicle wraps, banners, wall murals, and trade show graphics using comparable HP Latex and similar grand-format equipment.
• FASTSIGNS: National signage franchise producing indoor/outdoor signs, vehicle wraps, banners, and environmental graphics for businesses of all sizes. Directly overlaps Color Reflections on signage, banners, and ADA/directional solutions with comparable installation services.
• The Bernard Group: Large-format printing and trade show/exhibit graphics provider serving enterprise brand marketers with design-through-installation services. Closely comparable in event-driven GTM, brand-execution focus, and enterprise client base to Color Reflections.
• Sass Studios: Large format printing and environmental graphics provider focused on retail, hospitality, and commercial real estate clients. Comparable offering in wall wraps, window graphics, and brand-environment installations.
• CGS (Commercial Graphics Solutions): U.S.-based large format and commercial graphics printer serving retail, corporate, and event end markets with design, print, and installation services — directly overlapping Color Reflections' full-service value proposition.

Broad incumbents

• 4over Inc. Large commercial printing marketplace aggregating production capacity across trade printers in the U.S. Overlaps with Color Reflections on large format and commercial printing but operates a multi-vendor marketplace model rather than an owned-fleet model.
• VistaPrint (Cimpress): Mass-market online printing platform owned by Cimpress offering signage, banners, and large format products. Competes indirectly with Color Reflections on standardized signage via self-serve e-commerce, primarily targeting SMBs.

Others

• Roland DGA: Manufacturer and supplier of wide-format inkjet printers, printer/cutters, and UV printers used across the signage and graphics industry. A technology/infrastructure supplier whose equipment competes in the same end markets Color Reflections serves.
• HP Large Format Printing: HP's large format and sign-and-display printing division (including HP Latex technology) is a key equipment supplier to Color Reflections and shapes the technology landscape in which all large format peers operate.
• Canon Production Printing: Provider of Canon Océ Colorado roll-to-roll printers that Color Reflections uses as a core production platform. Comparable as the upstream technology vendor enabling large-format production at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Reflections