Superior Fiber & Data Services

What Superior Fiber & Data Services does

Superior Fiber & Data Services, Inc. is a privately held, family-owned low-voltage infrastructure contractor founded in 1998 in the Dallas–Fort Worth metroplex (officially headquartered in Farmers Branch, TX, and operating out of Carrollton, TX). The company designs, installs, and maintains the physical layer of network infrastructure for voice, data, audio-visual, security, and outside-plant applications, deploying Category 5e/6/6A copper, OM3/OM4 multimode and OS2 single-mode fiber, distributed antenna systems (DAS), and point-to-point wireless backhaul. Installations are performed by BICSI- and OSHA-certified technicians to ANSI/IEEE/BICSI standards, with CAD as-built documentation delivered on completion, and the firm is a Panduit Certified Installer eligible to issue 15–25 year manufacturer system warranties.

The company's revenue is generated primarily through project-based professional services contracts — installation labor priced per pull or per hour plus materials — supplemented by hardware resale as an authorized Panduit/CPI/Cablofil reseller (26% standard discount off MSRP to DIR customers), and recurring maintenance and MAC (moves, adds, changes) service work. Pricing is published under Texas DIR Contract DIR-CPO-4786 across Zones 1–5 and under multiple TIPS cooperative contracts, allowing public sector clients to bypass competitive bidding; private commercial work is sold on a project-specific quote basis.

The customer base is concentrated in North Texas and dominated by K-12 independent school districts (Northwest ISD, Celina ISD, Burleson ISD, Frisco ISD), with adjacent exposure to higher education (University of North Texas), corporate headquarters builds (Caliber Collision, Brandt Engineering), and faith-based campuses (Trinity Christian Academy). The company is led by the Fuller family — Carolyn Fuller (CEO), Randy Fuller (CEO/President, co-founder), Marcy Fuller (Owner & Secretary), Kenzie Fuller (CFO) — supplemented by President Nick Pillittere and VP of Operations Tony Landrum, with the organization sized at 11–50 employees and consistently ranked among the top 15 largest women-owned businesses in North Texas.

Name

Superior Fiber & Data Services

Legal name

Superior Fiber & Data Services, Inc.

Website

https://sfdcabling.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Superior Fiber & Data Services is a family-owned, Texas-based low-voltage infrastructure contractor founded in 1998 that designs, installs, and maintains structured cabling, fiber, AV, security, and DAS systems for K-12 school districts, higher education, and commercial clients across North Texas via DIR and TIPS cooperative purchasing contracts.

Ownership category

akta.pro rank

Product category

Network Infrastructure Cabling Services

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI)

akta.pro secondary industries

Structured Cabling & Fiber Backbone Installation (EDAEAHAB), Fiber Optic Cabling (Singlemode/Multimode) (HDAFALAB), Cabling, Fiber & Structured Connectivity (HDABAKAG)

Keywords

• Low-voltage cabling installation
• Structured network cabling
• Fiber optic installation
• Commercial AV systems
• Security access control

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Low-Voltage Cabling Installation Services: Design, installation, and maintenance of structured cabling infrastructure (copper and fiber) for voice, data, AV, security, and outside plant applications. Revenue is project-based and one-time per installation, with recurring service contracts available for ongoing maintenance, MAC work, and monthly/annual support.
2. Audio/Visual System Design, Installation & Maintenance: Commercial AV system design, installation, and maintenance for conference rooms, board rooms, auditoriums, classrooms, and digital signage, delivered as turn-key solutions through manufacturer partnerships.
3. Security & Access Control Systems: Licensed security company in Texas (#B19687) providing design, installation, and maintenance of security and access control systems. Revenue is project-based installation with potential recurring maintenance contracts.
4. Cabling Products Resale: As an authorized Panduit/CPI/Cablofil reseller with 26% standard discount off MSRP, the company resells cabling products (patch panels, fiber boxes, patch cords, connectors, wire management) to DIR cooperative contract customers, either standalone or bundled with installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Superior Fiber & Data Services designs, installs, and maintains low-voltage cabling infrastructure (Category 5e/6/6A copper and OM3/OM4 multimode/OS2 single-mode fiber) for voice, data, audio-visual, and outside plant applications. The firm also delivers commercial AV system integration, security/access control, distributed antenna systems (DAS), and point-to-point wireless system design for K-12, higher education, government, and corporate clients across North Texas.

Product overview

Superior Fiber & Data Services, Inc. is a network infrastructure services firm founded in 1998, offering a portfolio of low-voltage cabling and technology integration services rather than a packaged software product. Its core service offering spans six interrelated areas: (1) Low-Voltage Cabling — the primary service covering Category 5e/6/6A copper and fiber optic cable installation for voice, data, AV, and outside plant; (2) Network Infrastructure Design and CAD Design — supporting the cabling service with engineering design, specifications, and as-built documentation; (3) Audio/Visual — design and installation of commercial AV systems for conference rooms, board rooms, and campuses; (4) Security and Access Control Systems — licensed Texas security integrator for surveillance and access control; (5) Distributed Antenna Systems — in-building cellular and first responder DAS; and (6) Point-to-Point Wireless Systems — line-of-sight wireless connectivity as an alternative to trenching. Services are sold directly and through purchasing cooperatives (DIR and TIPS) with pre-negotiated labor and materials pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Low-Voltage Cabling Installation of low-voltage cabling infrastructure including Category 5e/6/6A copper and OM3/OM4 multimode and OS2 single-mode fiber solutions for voice, data, audio-visual, industrial automation, and outside plant applications. Performed by BICSI- and OSHA-certified technicians following ANSI/IEEE/BICSI commercial building standards.
• Network Infrastructure Design / CAD Design Design and documentation services for low-voltage cabling requirements, including CAD as-built documentation, line diagrams, and infrastructure recommendations to support high-speed network electronics and efficient moves, adds, and changes (MAC).
• Audio/Visual Systems Design, Installation & Maintenance Design, installation, and maintenance of commercial audio/video systems for conference rooms, board rooms, council chambers, digital signage, lecture halls, and classrooms, including active AV components and unified collaboration solutions delivered through manufacturer partnerships with Crestron, Extron, and others.
• Security / Access Control Systems Design, installation, and maintenance of security and access control systems for facilities, including access control to limit facility entry/exit and security cameras for surveillance and incident recording. The company is a licensed security company in the State of Texas (License #B19687).
• Distributed Antenna Systems (DAS)

Quantifiable outcome

• Network infrastructure installed for 30,000+ students across 34 campuses (Northwest ISD), supporting 1:1 Chromebook programs and IoT systems including IP cameras, lighting, and HVAC.
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

29 partnerships are on record, tiered core and secondary.

• PanduitcoreTechnology or IntegrationPrimary manufacturer partner and authorized reseller of Panduit structured cabling products (patch panels, fiber boxes, connectors, wire management, racks). The company is a Panduit Certified Installer and was recognized as Panduit North America Partner of the Year. Panduit system warranties of 15–25 years apply to certified installations.
• CommScope (Systimax/Uniprise)coreTechnology or IntegrationCabling manufacturer partner providing high-performance structured cabling solutions. CommScope/Berk-Tek products are used in outside plant and enterprise installations.
• CorningcoreTechnology or IntegrationOptical fiber and cabling manufacturer partner providing OM3/OM4 multimode and OS2 single-mode fiber solutions for backbone infrastructure.
• BeldencoreTechnology or IntegrationCabling manufacturer partner providing Category 5e, 6, and 6A copper cabling and fiber optic solutions for enterprise and campus network infrastructure.
• Berk-Tek (now part of Nexans)secondaryTechnology or IntegrationCabling manufacturer partner. Berk-Tek Category 6 cables were used in the Brandt Engineering Headquarters project (800 cables installed).
• CPI / ChatsworthsecondaryTechnology or IntegrationAuthorized reseller of CPI (Chatsworth Products) data racks, ladder racks, and wire management. Standard discount of 20% off MSRP through DIR contract.
• CablofilsecondaryTechnology or IntegrationAuthorized reseller of Cablofil ladder/wire tray products. Standard discount of 24% off MSRP through DIR contract.
• LevitonsecondaryTechnology or IntegrationCabling manufacturer partner providing connectivity solutions for voice and data structured cabling systems.
• Ortronics (Legrand)secondaryTechnology or IntegrationCabling manufacturer partner. Ortronics/Superior Essex Category 6 cabling was used in the Caliber Collision corporate headquarters project.
• SiemonsecondaryTechnology or IntegrationCabling manufacturer partner providing high-performance copper and fiber cabling solutions.
• General Cable / Prysmian GroupsecondaryTechnology or IntegrationCabling manufacturer partner. General Cable (now part of Prysmian Group) products were used in the Heritage High School project.
• Superior EssexsecondaryTechnology or IntegrationCabling manufacturer partner providing communication cable products for voice, data, and fiber optic applications.
• CrestroncoreTechnology or IntegrationAV manufacturer partner providing commercial automation and control systems for conference rooms, board rooms, and unified collaboration solutions.
• ExtroncoreTechnology or IntegrationAV manufacturer partner providing audio/video signal distribution, control systems, and collaboration technologies for commercial AV installations.
• CiscosecondaryTechnology or IntegrationAV manufacturer partner providing unified communications, collaboration, and networking solutions integrated into AV system designs.
• AtlonasecondaryTechnology or IntegrationAV manufacturer partner. Atlona's Velocity control platform was implemented in the Northwest ISD project for AV signal distribution.
• AtlasIEDcoreTechnology or IntegrationAV manufacturer partner for IP-based campus communications. AtlasIED IPX endpoints and IP-ZCM gateways were deployed in the Trinity Christian Academy project for unified bells, clocks, and audio.
• Singlewire (InformaCast)secondaryTechnology or IntegrationIP notification and mass communications software partner integrated with AtlasIED IPX endpoints at Trinity Christian Academy for synchronized visual and audio alerts.
• BarcosecondaryTechnology or IntegrationAV manufacturer partner offering wireless presentation and collaboration solutions (e.g., Barco ClickShare) for conference and meeting rooms.
• ShuresecondaryTechnology or IntegrationAV manufacturer partner providing professional audio equipment including microphones and wireless systems for commercial installations.
• PolycomsecondaryTechnology or IntegrationAV/unified communications manufacturer partner (now part of Poly) providing conference phones and collaboration endpoints.
• Cambridge Sound ManagementsecondaryTechnology or IntegrationSound masking partner. Cambridge Sound DS800 Sound Masking System was installed in the Caliber Collision corporate headquarters project.
• AvigilonsecondaryTechnology or IntegrationSecurity manufacturer partner providing video surveillance and analytics solutions for access control and campus safety.
• Axis CommunicationssecondaryTechnology or IntegrationSecurity manufacturer partner providing network cameras and video surveillance solutions for facility security and access control.
• Hanwha Techwin (Hanwha Vision)secondaryTechnology or IntegrationSecurity manufacturer partner providing video surveillance cameras and security solutions for commercial facilities.
• SureCallsecondaryTechnology or IntegrationDAS and signal boosting partner providing in-building cellular amplification solutions to address poor coverage from low-E glass in modern buildings.
• Wilson ElectronicssecondaryTechnology or IntegrationDAS and signal boosting partner providing cellular signal enhancement solutions for first responder communications and client satisfaction with cellular voice/data.
• DIR (Texas Department of Information Resources)coreChannel Partner/ Reseller/ DistributorDIR Contract DIR-CPO-4786 allows Texas public entities to purchase Superior Fiber & Data cabling services and products at pre-negotiated rates without competitive bidding. Covers Zones 1–5 statewide. Expires June 7, 2026.
• TIPS Purchasing Cooperative (Region 8 ESC)coreChannel Partner/ Reseller/ DistributorThe Interlocal Purchasing System (TIPS) cooperative contract enables public agencies to purchase Superior Fiber & Data services at pre-negotiated rates. Multiple TIPS contract numbers active covering Security Systems, Trades/Labor/Materials, Technology Solutions, and AV Equipment/Services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ford Audio-Video: Texas-based AV integrator with a strong commercial AV design-build practice serving corporations, education, and houses of worship across the Southwest. Comparable to SFD's AV service line and frequently partners with (or competes against) regional cabling contractors on the same projects.
• VTI Security Integrators: Texas-licensed security and AV integrator serving education, healthcare, and commercial customers across the Southwest. Overlaps with SFD's licensed Texas security practice (#B19687) and adjacent AV work in the same regional accounts.
• Hyperion Integrators: Texas-based low-voltage and AV integrator serving K-12, higher education, and corporate customers across the state. Closest comparable in scale, geography, and customer mix; competes with SFD on many of the same North Texas public-sector and enterprise projects.

Direct peers

• Black Box Corporation: Provider of communications and network infrastructure services, including structured cabling, AV/collaboration, and data center connectivity — directly analogous to SFD's core cabling and AV practice. Competes on the same enterprise and public-sector RFPs at a larger national scale.
• IES Communications: National low-voltage systems contractor offering structured cabling, AV, security, and DAS design-build services across commercial, education, and healthcare markets. Direct competitor on the same project types SFD pursues, with overlapping public-sector and enterprise customers.
• AVI Systems: National AV integration firm providing design, installation, and managed services for collaboration, digital signage, and unified communications — directly comparable to SFD's commercial AV service line. Often co-delivers with structured cabling partners on the same enterprise projects SFD targets.
• Conference Technologies Inc. (CTI): Mid-market AV integrator with education and corporate practices, offering design-build AV and collaboration solutions alongside structured cabling partners. Overlaps with SFD's Crestron/Extron-led AV work for boardrooms, classrooms, and auditoriums.

Broad incumbents

• Rosendin Electric: Large national electrical contractor with a Telecom/Technology division delivering structured cabling, AV, and security systems to enterprise, data center, and public-sector customers. Same services as SFD, much larger footprint, and growing Texas presence via acquisitions.
• Faith Technologies: Large national electrical contractor with a dedicated low-voltage/Telecom group delivering structured cabling, AV, and security solutions to enterprise and education customers. Significantly larger scale and broader geographic reach, but competes directly for the same Texas public-sector and commercial cabling scopes.

Others

• Anixter / Wesco: Global distributor of network and communications cabling infrastructure products (including Panduit) and provider of integrated supply services. Not a direct competitor but a key supplier ecosystem participant — SFD is a Panduit reseller while Anixter/Wesco supply many of the same end customers and installer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sfdcabling
• Facebookfacebook.com/sfdcabling
• LinkedInlinkedin.com/company/superior-fiber-data-services-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Fiber & Data Services