What AT Computers does

AT Computers a.s. is a Czech-founded (1998) wholesale ICT distribution company headquartered in Slezská Ostrava that operates as the largest distributor of IT and telecommunications products in both the Czech Republic and Slovak Republic. The company distributes products from 263 global brands — including Lenovo, HP, Dell, ASUS, Epson, Apple, Cisco, Microsoft, Samsung, Intel, and Kingston — across 28,160 product types, holds approximately 1.34 million units in stock, and reported 35 billion CZK in turnover for 2025.

Its go-to-market is structured around a multi-channel distribution architecture: the ATC Market e-commerce platform catalogs 80,000+ items with 3D photography, technical specifications, product comparisons, and configurators; the ATC BusinessLink B2B partner portal handles partner registration, ordering, and documentation; and the ATC Klíč mobile app provides multi-factor authentication via TOTP and offline codes, with optional BankID integration. Distribution channels include direct B2B sales, branded retail sub-brands (Triline for computers and services, Premio for computers, Digimax for mobile devices, Xpos for EET/POS systems, and CloudServices4U for cloud solutions), and digital channels including the ATC Market mobile app and e-commerce storefront.

AT Computers serves thousands of resellers and SMB buyers across Central Europe, generating revenue primarily through wholesale transaction fees on ICT hardware, software, and peripherals, supplemented by managed extended-warranty and insurance services on devices such as tablets, phones, notebooks, computers, printers, monitors, gaming consoles, and NAS equipment. The company holds 330 employees across seven offices (Slezská Ostrava headquarters, Prague, Brno, and Ostrava in the Czech Republic; Bratislava, Žilina, and Košice in Slovakia), and has been recognized with multiple distributor-of-the-year awards from Lenovo, Epson, Brother, Jabra, Synology, and Context ChannelWatch. The company holds Lenovo 360 direct distributor status for IDG products and operates a BankID-linked partner authentication system.

Name

AT Computers

Legal name

AT Computers a.s.

Website

https://atcomp.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

AT Computers is the largest wholesale ICT distributor in the Czech Republic and Slovak Republic, distributing 263 brands across 28,000+ product types to thousands of resellers and business partners via ATC Market e-commerce and ATC BusinessLink B2B portal.

Ownership category

akta.pro rank

Product category

ICT Wholesale Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Computing Devices & Peripherals Distribution (CRAOACAD)

akta.pro secondary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• ICT wholesale distribution
• IT product distribution
• Computer hardware distribution
• Telecommunications distribution
• Value-added reselling

Headquarters

HQ city

Bratislava

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. ICT Wholesale Distribution: Core revenue from wholesale distribution of ICT products including hardware, software, and peripherals to resellers and business partners across Czech and Slovak Republics.
2. E-commerce Sales (ATC Market): Direct sales through ATC Market platform to end customers and partners
3. Extended Warranty and Insurance Services: Warranty extension and insurance products for electronics (tablets, phones, notebooks, computers, printers, monitors, gaming consoles, NAS)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AT Computers is the largest ICT wholesale distributor in the Czech Republic and Slovak Republic, supplying hardware, software, peripherals, and telecommunications products from over 263 global brands to thousands of resellers and business partners. The company operates its own B2B partner portal (ATC BusinessLink), an e-commerce platform (ATC Market), and multiple branded retail networks (Triline, Premio, Digimax, Xpos, CloudServices4U), complemented by logistics, warranty extension, and insurance services.

Product overview

AT Computers operates as a multi-brand ICT distribution platform with a portfolio of sub-brands (Triline, Premio, Digimax, Xpos, CloudServices4U) serving different market segments including computers, mobile devices, point-of-sale systems, and cloud services. The core offerings include ATC Market (mobile app and e-commerce platform with 80,000+ products from 300+ manufacturers), ATC BusinessLink (partner portal for document management), and ATC Klíč (multi-factor authentication app). The company functions as a wholesale distributor serving resellers across Czech Republic and Slovakia with logistics, sales support, and e-commerce services.

Differentiator

Problem solved

Functional benefit

Brands

• Triline: Computers and services, retail network, e-shop
• Premio
• Digimax
• Xpos
• CloudServices4U

Products and services

• ATC Market E-commerce platform and online storefront offering a catalog of over 80,000 products from 300+ global ICT manufacturers, with detailed specifications, 3D photos, reviews, and configurators for desktop computers and consumables. Serves resellers, businesses, and end customers in Czech Republic and Slovakia.
• ATC BusinessLink B2B partner portal providing document management, partner registration, ordering, and business services for resellers in the ICT distribution network.
• Triline Sub-brand focusing on computers and related services, operating through a retail network and e-commerce channel for end customers and resellers.
• Premio Sub-brand operating through retail network and e-commerce, specializing in computer products for end customers and resellers.
• Digimax Sub-brand focused on mobile devices, operating through retail network and catalog channels serving end customers and resellers.
• Xpos Sub-brand providing electronic point-of-sale (EET/Electronic Sales Records) solutions through retail network and e-commerce for SMB customers.
• CloudServices4U Sub-brand offering cloud solutions and services through retail network for enterprise customers in the Czech and Slovak markets.
• ATC Market Mobile App Mobile application for Android and iOS providing access to the product catalog with over 80,000 items, detailed descriptions, 3D photos, technical parameters, product comparisons, reviews, and configurators.
• ATC Klíč (Authentication App) Mobile authentication application supporting multi-factor authentication with online mode, offline code generation, and TOTP authenticator compatibility for secure partner portal access.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LenovocoreChannel Partner/ Reseller/ Distributor · 20 December 2024AT Computers holds Lenovo 360 direct distributor status covering IDG products (notebooks, desktops, monitors, tablets, video conferencing, accessories). Awarded IDG Distributor of the Year in 2024.
• EpsoncoreChannel Partner/ Reseller/ DistributorAT Computers is a key distributor of Epson products including office equipment, hardware, and EcoTank devices. In 2025, ATC received five awards from Epson recognizing their distribution performance in Czech Republic and Slovakia.
• 263 ICT BrandscoreChannel Partner/ Reseller/ DistributorAT Computers distributes products from 263 brands including Acer, ASUS, Apple, Canon, Cisco, Dell, HP, Intel, Kingston, Microsoft, Samsung, Seagate, Sony, TP-Link, Western Digital, and many others.
• SIL Servis PartnerminorStrategic or Co-development PartnerInsurance claim handling partner for warranty and extended warranty services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ALSO Group: ALSO is a major European ICT wholesale distributor serving resellers across multiple countries with hardware, software, and cloud services. Like AT Computers, it operates a B2B platform serving thousands of resellers, making it the closest European peer by business model and customer type.
• Exclusive Networks: Exclusive Networks is a global cybersecurity specialist distributor serving resellers with value-add services. It is comparable to AT Computers in its channel-partner GTM model and complementary services (training, pre-sales), though focused on security versus broader ICT.

Broad incumbents

• TD SYNNEX: TD SYNNEX is a global IT distributor with extensive vendor relationships (HP, Lenovo, Cisco, Microsoft) and broad product portfolio. It operates at significantly larger scale than AT Computers but competes for the same vendor relationships and reseller customers across Europe.
• Ingram Micro: Ingram Micro is one of the world's largest IT distributors with deep vendor relationships and comprehensive product offerings including hardware, software, and cloud. It competes in the same vendor channels as AT Computers and serves as a benchmark for global wholesale scale.
• Arrow Electronics: Arrow Electronics is a global value-added distributor of electronic components and enterprise computing solutions. While much larger and more enterprise-focused than AT Computers, it competes in overlapping vendor relationships and broader IT distribution markets across Europe.

Regional players

• Westcoast: Westcoast is the UK's largest independent IT distributor serving resellers with hardware, software, and services. It is comparable to AT Computers as a regional ICT wholesale leader with similar channel-partner GTM and vendor relationships, though operating in a different geography.
• EET Group: EET Group is a European IT and consumer electronics distributor serving resellers across multiple countries. It is comparable to AT Computers in its broad ICT distribution model and B2B channel focus, though operating in Nordic and broader European geographies.
• Computer Gross: Computer Gross is a leading Italian ICT distributor serving resellers with hardware, software, and value-added services. It mirrors AT Computers' regional market leadership and channel-partner distribution model, though focused on the Italian market.
• Siewert & Kau: Siewert & Kau is a German-based IT distributor specializing in consumer electronics, IT products, and mobile devices. It is comparable to AT Computers in its hardware distribution focus and multi-brand reseller channel approach, though operating primarily in German-speaking markets.
• MCR Info Electronics: MCR Info Electronics is an Italian ICT distributor serving resellers with hardware, software, and accessories. It is comparable to AT Computers as a mid-sized regional IT wholesaler with similar vendor relationships and channel-partner GTM, though operating in Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atcomp
• LinkedInlinkedin.com/company/at-computers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Computers