StoreTech
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StoreTech does
StoreTech Limited is a UK-based retail performance management vendor founded in 1997 (operational since), headquartered in London, and operating in the hardware-plus-software segment of in-store analytics. The company deploys people-counting sensors — including video analytics, infrared, Time-of-Flight, and thermal modalities, both its own Flexicount line and third-party partners TD Intelligence, Xovis, Brickstream, and Irisys — and layers a cloud-based analytics platform on top. The platform delivers real-time performance dashboards, live conversion analytics (correlating footfall with sales data), and a Staff to Demand scheduling module that aligns workforce rotas to traffic patterns, supported by heatmaps, multi-location benchmarking, and occupancy/walk-by/location analytics features.
The company sells to multi-store retailers — primarily UK-based fashion, footwear, and general retail chains with estates ranging from single stores to 50+ locations, including named customers such as Clarks (250+ stores), Moss Bros, Sweaty Betty, River Island, Russell & Bromley, Belstaff, and Merrell — with secondary solutions marketed to leisure/tourism venues, coffee shops and bars, and smart buildings. Revenue is generated through a hybrid of hardware sale or rental, recurring SaaS subscription for the analytics platform, certified installation services (or pre-configured sensors for self-installation), and group or one-to-one training. Pricing is custom, multi-year, and not publicly disclosed, with a 2025-launched free Footfall Starter Kit (three self-installed sensors plus dashboard access) serving as a try-before-you-buy entry point. Go-to-market is direct enterprise sales supported by content marketing, SEO, paid search, email, events, and a certified installer channel, with stated operations across Europe and the USA.
Operationally, StoreTech remains a privately held, founder/management-owned business with no disclosed external funding, no parent company, and no public revenue figures. The firm is small (11–50 employees), relies on a single named technology leader (Head of Technology and Operations), and positions its competitive edge on 27+ years of domain specialization, an integrated demand × conversion × value framework, and a hardware-agnostic software layer rather than on novel AI research.
StoreTech firmographics
Firmographics- Name
- StoreTech
- Legal name
- StoreTech Limited
- Website
- https://storetech.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
StoreTech industry classification
Industry- Product category
- Retail Performance Analytics
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
Keywords
Where StoreTech is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
StoreTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Hardware (People Counting Sensors): Sale or rental of people counting hardware including sensors for entrances and doorways. Mounting height determines coverage area. Single devices can be linked together for wide entrances (up to 32 devices). Both purchase and rental (rental agreement) options available.
- Analytics Software Platform (SaaS): Cloud-based performance management platform providing real-time dashboards, footfall analytics, conversion measurement, and business intelligence. Subscription-based model with ongoing access to the platform and updates.
- Installation Services: Certified installer service for hardware installation, or pre-configured sensors for self-installation option.
- Training Services: Group and one-to-one training sessions to ensure customers maximize value from the solution, including top-up training when required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom Enterprise Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
StoreTech product offering
Product offeringCore offering
StoreTech provides cloud-based retail performance management software combined with people counting sensors, delivering real-time footfall, conversion, and staff-to-demand analytics for multi-store retailers. The offering pairs its own Flexicount sensors and an integrated analytics platform with third-party sensor brands (TD Intelligence, Xovis, Brickstream, Irisys), and is sold alongside certified-installer deployment and group/one-to-one training.
Product overview
StoreTech is a retail performance management platform that combines accurate people counting hardware, conversion measurement, and real-time analytics into a unified solution for multi-store retailers. The core platform includes Performance Dashboards, Business Intelligence, Staff to Demand (scheduling optimization), and Task Manager modules. StoreTech integrates with multiple third-party hardware partners including TD Intelligence, Xovis, Brickstream, Irisys, and its own Flexicount sensor line. The platform delivers footfall analytics, conversion metrics, occupancy counting, and location analytics through an intuitive cloud-based interface, enabling retailers to measure demand, align staffing to customer traffic, and improve store performance across their estate. The company offers a free Footfall Starter Kit trial for new customers.
Differentiator
Problem solved
Functional benefit
Brands
- Flexicount: Occupancy counting solution for managing store occupancy levels.
Products and services
- Performance Dashboards Real-time cloud dashboards giving head office and in-store teams a unified view of footfall, conversion rates, and staff-to-demand ratios across multiple retail locations, accessible on tablet and browser.
- Business Intelligence Analytics platform that transforms raw footfall data into custom reports, performance heatmaps, and hour-by-hour insights for retail decision support across locations.
- Staff to Demand (Schedule to Traffic) Staff scheduling optimization solution that aligns workforce allocation to actual customer footfall patterns, helping retailers schedule coverage to peak and off-peak hours and reduce labour cost.
- Task Manager Task management tool integrated with the StoreTech performance platform, enabling retail teams to coordinate activities and prioritize tasks based on real-time store activity and demand levels.
- People Counting Sensors Hardware devices for counting people entering and exiting retail spaces, supporting mounting heights of 2.5–4.5m, linkable up to 32 devices per wide entrance, available in video-based, Time-of-Flight, and thermal variants for purchase or rental.
- Flexicount Sensors StoreTech's own sensor product line for flexible installation in various retail and commercial spaces, providing occupancy and people counting for StoreTech's analytics platform.
- Footfall Starter Kit Free try-before-you-buy trial package including 3 self-installed sensors, performance dashboards, real-time conversion analytics, and built-in staff planner, designed to give new retail customers a full performance management experience.
Quantifiable outcome
- £3–£5M annual ROI for clients (Moss Bros)
- +6 more outcomes
Companies that use StoreTech
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles4 records
StoreTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
StoreTech partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TD IntelligencecoreTD Intelligence people counters are listed as one of StoreTech's technology partner solutions for retail footfall tracking. StoreTech's software platform integrates with TD Intelligence hardware to provide comprehensive people counting analytics.
- XoviscoreXovis people counters are offered as part of StoreTech's technology portfolio for retail analytics solutions.
- BrickstreamcoreBrickstream people counters are listed as one of StoreTech's technology partner solutions for footfall analytics.
- IrisyscoreIrisys people counters are offered as part of StoreTech's technology portfolio, providing thermal and infrared counting solutions.
- Andrew Busby (Retail Influencer)minorCollaboration with retail thought leader Andrew Busby for content creation including articles, guides, and exclusive content. StoreTech commissioned Andrew Busby for an insightful piece about the most important factor in retail. His content is offered as a bonus with footfall trial offers.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
StoreTech competitors and assessment
Company assessmentDirect peers
- Density: Density builds people-counting and occupancy sensors with a cloud analytics platform, competing with StoreTech in the same people-counting hardware-plus-software category.
- RetailNext: RetailNext provides in-store analytics combining people counting, traffic, and conversion data for multi-store retailers — the closest direct competitor to StoreTech's cloud-based retail performance management platform.
- CrowdVision: CrowdVision offers computer-vision-based people counting and analytics for retail, venues, and smart buildings — directly comparable to StoreTech's video analytics and occupancy capabilities.
- Placer.ai: Placer.ai provides location analytics and foot-traffic intelligence for retail and real estate, increasingly competing with StoreTech on multi-store demand visibility and benchmarking.
- Dor: Dor provides 3D people counting sensors and analytics for retail and smart buildings, offering a comparable sensor-plus-software proposition to StoreTech's stack.
- ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic Solutions (Johnson Controls), is a legacy leader in footfall counting and traffic analytics for retail, directly comparable to StoreTech's core people-counting and conversion offering.
- Irisys: Irisys (a StoreTech partner) supplies thermal and infrared people counters and analytics, competing in the same retail footfall counting category as StoreTech.
- Aislelabs: Aislelabs delivers retail analytics including footfall, dwell time, and conversion using Wi-Fi and sensor data for multi-location retailers, overlapping directly with StoreTech's enterprise retail customer base.
- Xovis: Xovis is both a StoreTech technology partner and a competitor, providing people counting sensors and its own analytics software — directly overlapping with StoreTech's sensor and dashboard offering.
Broad incumbents
- Cisco: Cisco's broader networking, collaboration, and physical-security portfolio includes retail analytics and in-store sensor capabilities, making it a broad incumbent that overlaps with StoreTech's enterprise retail solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StoreTech social profiles
Digital presenceStoreTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreTech leadership team
Management profileNumber of profiles
Profiles1 record
StoreTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreTech
What does StoreTech do?
StoreTech provides cloud-based retail performance management software combined with people counting sensors, delivering real-time footfall, conversion, and staff-to-demand analytics for multi-store retailers. The offering pairs its own Flexicount sensors and an integrated analytics platform with third-party sensor brands (TD Intelligence, Xovis, Brickstream, Irisys), and is sold alongside certified-installer deployment and group/one-to-one training.
Is StoreTech a public or private company?
StoreTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoreTech founded?
StoreTech was founded in 1997. It employs 11 to 50 people.
Where is StoreTech based?
StoreTech is headquartered in London, United Kingdom, in the Europe region.
How does StoreTech make money?
Four revenue lines are on record. Hardware (People Counting Sensors) is the primary driver. The others are analytics Software Platform (SaaS), installation Services and training Services.
Who are StoreTech's main competitors?
Direct peers on record are Density, RetailNext, CrowdVision, Placer.ai, Dor, ShopperTrak (Sensormatic Solutions), Irisys, Aislelabs and Xovis. Cisco is listed as a broad incumbent.
Does StoreTech have an API?
No public API is recorded for StoreTech.
What industry is StoreTech in?
StoreTech's product category is Retail Performance Analytics. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers.