Obor Digital
Obor Digital is an Orlando-based software company that develops Zeus, a proprietary 100% web-based enterprise asset management platform, serving U.S. broadcast networks, the U.S. military, and other commercial and government organizations through SaaS, on-premise licensing, and implementation services.
- Company typePrivate
- Founded2002
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Obor Digital does
Obor Digital is a privately held Orlando, Florida-based software and services company founded in 2002 by Rob Caldwell that develops and sells Zeus, a proprietary 100% web-based enterprise asset management (EAM) platform. Zeus is built on ASP.NET, SQL, HTML5, C#, and JavaScript, runs on a single codebase supporting both on-premise installation and cloud SaaS delivery, and includes modules for asset cataloging, service request management, preventive maintenance, equipment checkout with barcode/RFID integration, master-control discrepancy tracking, contracts and warranty management, and a multi-lingual (100+ language) interface with mobile access via Zeus Touch and Zeus Mobile. The platform exposes a Zeus Connect API for integration with third-party scheduling (ScheduALL), monitor-and-control (MaxView, DataMiner, Crystal), ERP (SAP), Active Directory, and barcode/RFID systems, and includes a Global Operational Dashboard for real-time KPI visualization.
Obor's commercial focus is on enterprise and government buyers with complex equipment populations, principally U.S. television broadcast networks (NBC, Discovery Networks, QVC) and the U.S. military, with secondary reach into production companies, higher education, senior care, and federal civilian agencies. The company generates revenue through annual subscriptions for SaaS deployments, one-time perpetual licenses for installed deployments, and professional services covering data migration, equipment tagging, on-site training, custom development, installation, and business consulting. Three product tiers (Lite, Professional, Enterprise) and two standalone modules (Discrepancy, Checkout) are sold, alongside customization layers (TouchPoints, Portal, Business Process Matrix) and the mobile/API/dashboard add-ons. Distribution is entirely direct enterprise sales with field implementation support, and no external institutional funding or acquisition activity is recorded.
Obor Digital firmographics
Firmographics- Name
- Obor Digital
- Legal name
- Obor Digital, LLC
- Website
- https://obordigital.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Obor Digital is an Orlando-based software company that develops Zeus, a proprietary 100% web-based enterprise asset management platform, serving U.S. broadcast networks, the U.S. military, and other commercial and government organizations through SaaS, on-premise licensing, and implementation services.
- Ownership category
- akta.pro rank
Obor Digital industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
Keywords
Where Obor Digital is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Obor Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses (On-Premise): Zeus software offered as installed/perpetual license model where customers install Zeus on their own servers or virtual machines. Customers can also purchase turnkey solutions delivered on pre-configured servers.
- Software as a Service (SaaS): Zeus provided via cloud hosting through Software as a Service (SaaS) model where Obor manages infrastructure and provides access via the internet. Also referred to as Zeus in the Cloud.
- Professional Services: Comprehensive implementation and support services including data migration and analysis, facility inventory, equipment tagging (barcode/RFID), on-site and web-based training, custom software development, installation services, and business consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Zeus Lite - For small technical shops managing assets, service requests, inventory and contacts |
| Subscription | Annual | Zeus Professional - For single group operations with full module suite |
| Subscription | Annual | Zeus Enterprise - For multi-group organizations requiring separate departmental service groups |
| Subscription | Annual | Zeus Discrepancy - Stand-alone master control discrepancy tracking |
| Subscription | Annual | Zeus Equipment Checkout - Stand-alone equipment tracking module |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Obor Digital product offering
Product offeringCore offering
Obor Digital develops and sells Zeus, a 100% web-based enterprise asset management software platform used by broadcast networks, military organizations, and other asset-intensive companies to catalog equipment, manage service requests and preventive maintenance, track equipment checkouts, and document master control discrepancies. Zeus is offered as installed software or SaaS, with optional mobile, API, and BI dashboard add-ons, and is supported by professional services including data migration, equipment tagging, training, and custom development.
Product overview
Obor Digital offers Zeus, a 100% web-based enterprise asset management software platform available in both installed and cloud (SaaS) deployment options. The product portfolio consists of three main versions—Zeus Lite (entry-level), Zeus Professional (full-featured single-group), and Zeus Enterprise (multi-group)—along with two standalone modules (Zeus Discrepancy for master control tracking and Zeus Checkout for equipment reservations). Add-on modules extend the platform with mobile access (Zeus Touch, Zeus Mobile), API integration (Zeus Connect API), custom interfaces (Zeus TouchPoints, Zeus Portal), and business intelligence (Zeus Global Operational Dashboard). Professional implementation services covering data migration, training, installation, and consulting are also available.
Differentiator
Problem solved
Functional benefit
Products and services
- Zeus Asset Management Software Enterprise asset management (EAM) software delivered as a 100% web-based platform for managing assets, service requests, incidents, preventive maintenance, and operational workflows for broadcast, commercial, and government organizations. Available as installed software or SaaS.
- Zeus Discrepancy Stand-alone web-based discrepancy tracking system for master control operations that documents, tracks, and resolves on-air log deviations, technical malfunctions, and outage issues with automated notifications and daily reporting.
- Zeus Checkout Stand-alone equipment checkout and reservation management module for tracking gear movements with barcode/RFID integration, capacity planning, conflict resolution, late fee tracking, and cross-rental reporting.
- Zeus Touch Smartphone-enabled mobile application for iPhone, iPad, and Android that lets users access commonly used Zeus features on the go, including viewing and updating service requests, updating assets, assigning incidents, and capturing shift notes.
- Zeus Mobile Handheld mobile inventory and asset tracking solution using barcode or RFID scanning with automatic location updates, asset detail viewing, and purchase order integration, supporting both connected and disconnected operation.
- Zeus Connect API Integration API that connects Zeus with third-party applications including scheduling systems (ScheduALL), monitor and control systems (MaxView, DataMiner, Crystal), ERP systems (SAP), VM management systems, and relay systems for NOC notifications.
- Zeus Global Operational Dashboard Business intelligence dashboard providing real-time KPI insights, interactive visualizations, drill-through analysis, and team collaboration features accessible across Windows, iOS, and Android platforms.
- Zeus Services Professional services for Zeus implementations including data migration and analysis, facility inventory, equipment tagging with barcode/RFID, on-site and web-based training, custom software development, installation services, and business consulting.
Quantifiable outcome
- Reduce equipment loss through barcode/RFID tracking and checkout management
- +4 more outcomes
Companies that use Obor Digital
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Obor Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
Obor Digital partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Obor Digital competitors and assessment
Company assessmentDirect peers
- Asset Panda: Asset Panda is a SaaS asset tracking and management platform serving IT, education, government, and enterprise. Closely comparable to Zeus in offering asset cataloging, maintenance, check-in/out, and mobile apps on a subscription model.
- Cheqroom (now part of Rentman): Cheqroom is a SaaS equipment checkout, reservation, and rental management platform for AV, film, and broadcast gear — a near-direct competitor to Zeus Checkout module for production and broadcast equipment tracking.
- EZOfficeInventory: EZOfficeInventory is a SaaS asset tracking and management platform with check-in/out, maintenance, and barcode/RFID features. Comparable to Zeus for education, government, and SMB asset management use cases.
- Fiix (by Rockwell Automation): Fiix is a cloud CMMS for asset maintenance and operations, now part of Rockwell Automation. Overlaps with Zeus's service request, preventive maintenance, and inventory modules for facility and equipment management customers.
- UpKeep: UpKeep is a mobile-first CMMS and asset operations platform targeting maintenance teams, facilities, and manufacturing. Directly comparable to Zeus for service requests, preventive maintenance, and asset/equipment management workflows, though less broadcast-specialized.
Broad incumbents
- Infor EAM (Hexagon EAM): Infor EAM (now Hexagon EAM) is a leading cloud-native asset management suite serving manufacturing, facilities, and public sector. Competes with Zeus across asset, maintenance, and inventory modules but lacks broadcast-specific feature depth.
- ServiceNow IT Asset Management: ServiceNow ITAM provides hardware/software asset tracking, CMDB, and lifecycle management as part of the Now Platform. Adjacent to Zeus for IT equipment tracking and could be selected over Zeus for IT-heavy broadcast or military customers.
- SAP S/4HANA Plant Maintenance: SAP PM is the plant maintenance module within SAP's ERP suite, integrating directly with Zeus via the SAP connector listed in Zeus Connect API. A broader incumbent offering asset maintenance inside a full ERP stack.
- IBM Maximo: IBM Maximo is the dominant enterprise asset management (EAM) platform serving utilities, manufacturing, transportation, and government — directly competitive with Zeus at large customers but as part of IBM's broader software portfolio rather than a broadcast-specialist focus.
- Oracle Primavera Unifier / Asset Management: Oracle Primavera and Oracle's broader EAM/asset capabilities serve large infrastructure, government, and asset-intensive operators, competing with Zeus for enterprise asset lifecycle and project tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Obor Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obor Digital leadership team
Management profileNumber of profiles
Profiles2 records
Obor Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obor Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obor Digital
What does Obor Digital do?
Obor Digital develops and sells Zeus, a 100% web-based enterprise asset management software platform used by broadcast networks, military organizations, and other asset-intensive companies to catalog equipment, manage service requests and preventive maintenance, track equipment checkouts, and document master control discrepancies. Zeus is offered as installed software or SaaS, with optional mobile, API, and BI dashboard add-ons, and is supported by professional services including data migration, equipment tagging, training, and custom development.
Is Obor Digital a public or private company?
Obor Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Obor Digital founded?
Obor Digital was founded in 2002. It employs 11 to 50 people.
Where is Obor Digital based?
Obor Digital is headquartered in Orlando, United States, in the North America region.
How does Obor Digital make money?
Three revenue lines are on record. Software Licenses (On-Premise) is the primary driver. The others are software as a Service (SaaS) and professional Services.
Who are Obor Digital's main competitors?
Direct peers on record are Asset Panda, Cheqroom (now part of Rentman), EZOfficeInventory, Fiix (by Rockwell Automation) and UpKeep. Broad incumbents are Infor EAM (Hexagon EAM), ServiceNow IT Asset Management, SAP S/4HANA Plant Maintenance, IBM Maximo and Oracle Primavera Unifier / Asset Management.
Does Obor Digital have an API?
Yes. Zeus Connect API provides an interface between Zeus and third-party applications including scheduling systems (ScheduALL), Monitor and Control (M&C) systems (MaxView, DataMiner, Crystal), ERP systems (SAP), IT Virtual Machine management systems, and relay systems. The API enables integration for scheduling, monitoring, enterprise resource management, and NOC notifications.
What industry is Obor Digital in?
Obor Digital's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP. Its NAICS code is 54151 and its SIC code is 7371.